{"id":30275,"date":"2024-04-25T15:21:07","date_gmt":"2024-04-25T20:21:07","guid":{"rendered":"https:\/\/www.powerreviews.com\/?post_type=success-story&p=30275"},"modified":"2024-04-25T15:21:07","modified_gmt":"2024-04-25T20:21:07","slug":"petiq","status":"publish","type":"success-story","link":"https:\/\/www.powerreviews.com\/success-stories\/petiq\/","title":{"rendered":"PetIQ"},"content":{"rendered":"
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Pet Parents Rely on Ratings and Reviews\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PetIQ\u2019s industry-leading pet health products and brands deliver prescription medication, over-the-counter treatments, and treats to leading retailers nationwide, as well as online at petiq.com.<\/span><\/p>\n

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In the US, 66% of households \u2013 nearly 87 million homes \u2013 own a pet. Consequently, the pet care market is substantial; the global companion animal medicine market size was estimated at $21.3 billion in 2023.<\/span><\/p>\n

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Not only is the pet care market vast, it is also highly competitive. Pet parents, looking to make informed preventative care choices for their animals, often seek user-generated content (UGC), such as ratings and reviews, before making a purchase. This is why Manuel Perez, PetIQ\u2019s Digital Marketing Manager, and Trevor Davis, PetIQ\u2019s Senior Director of E-Commerce Sales, have leveraged ratings and reviews as a key tactic in their online brand-building and product marketing efforts<\/span>.<\/span><\/p>\n

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It\u2019s also a crucial commerce element for PetIQ\u2019s retail partners, requiring customer reviews before making products available for purchase online. For instance, the online pet supply powerhouse Chewy.com mandates 50 product reviews per SKU for a new product to be offered through its website.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t