{"id":30203,"date":"2024-04-25T07:07:54","date_gmt":"2024-04-25T12:07:54","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=30203"},"modified":"2024-04-25T15:12:12","modified_gmt":"2024-04-25T20:12:12","slug":"consumers-qa-reading-habits","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/research\/how-qa-boosts-shoppers-confidence-and-conversion-rates\/consumers-qa-reading-habits\/","title":{"rendered":"Consumers\u2019 Q&#038;A Reading Habits"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30203\" class=\"elementor elementor-30203\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d924acd e-flex e-con-boxed e-con e-child\" data-id=\"d924acd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2369c6a elementor-widget elementor-widget-heading\" data-id=\"2369c6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequency of Reading Q&A<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b138f elementor-widget elementor-widget-text-editor\" data-id=\"80b138f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it\u2019s available, 99% of consumers read Q&amp;A content at least occasionally. 74% do so always or regularly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ba852c3 e-flex e-con-boxed e-con e-child\" data-id=\"ba852c3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5129739 elementor-widget elementor-widget-heading\" data-id=\"5129739\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Frequently Consumers Read Q&amp;A\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e0610a1 e-con-full e-flex e-con e-child\" data-id=\"e0610a1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d83320d elementor-widget elementor-widget-heading\" data-id=\"d83320d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-small\">2024<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbad45e elementor-widget elementor-widget-progress\" data-id=\"cbad45e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAlways\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"32\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"32\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">32%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1804b elementor-widget elementor-widget-progress\" data-id=\"4a1804b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRegularly\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"42\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"42\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">42%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394ebd7 elementor-widget elementor-widget-progress\" data-id=\"394ebd7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tSometimes\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"21\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"21\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">21%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d61aa elementor-widget elementor-widget-progress\" data-id=\"21d61aa\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOccasionally\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"4\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"4\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7796aad elementor-widget elementor-widget-progress\" data-id=\"7796aad\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tNever\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"1\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"1\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-733f335 e-flex e-con-boxed e-con e-parent\" data-id=\"733f335\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2756348 elementor-widget elementor-widget-text-editor\" data-id=\"2756348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of note, younger shoppers are more likely than their older counterparts to indicate they always read Q&amp;A.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6929e04 e-flex e-con-boxed e-con e-child\" data-id=\"6929e04\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3603247 elementor-widget elementor-widget-heading\" data-id=\"3603247\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Generations: Portion of Each Generation That Always Reads Q&A<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5d84ea0 e-con-full e-flex e-con e-child\" data-id=\"5d84ea0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-909c81f e-flex e-con-boxed e-con e-child\" data-id=\"909c81f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfbb04 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ecfbb04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/gen-z\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa79d1a elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"aa79d1a\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"35\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"35\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">35%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1221faa e-flex e-con-boxed e-con e-child\" data-id=\"1221faa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2337e53 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2337e53\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/millennials\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h.webp 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/09\/millenial-h.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-28506 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9ed69 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"7d9ed69\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"33\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"33\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">33%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0eeb7ca e-flex e-con-boxed e-con e-child\" data-id=\"0eeb7ca\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85336de elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"85336de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/gen-x\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c37874 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"2c37874\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"28\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"28\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">28%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-598129e e-flex e-con-boxed e-con e-child\" data-id=\"598129e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a75aeda elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a75aeda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/boomers\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png\" height=\"300\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b960488 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"b960488\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"28\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"28\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">28%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8a992f2 e-flex e-con-boxed e-con e-parent\" data-id=\"8a992f2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f413909 elementor-widget elementor-widget-text-editor\" data-id=\"f413909\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition, men are more likely than women to say they always read Q&amp;A.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4d9dd4d e-flex e-con-boxed e-con e-child\" data-id=\"4d9dd4d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12d06e7 elementor-widget elementor-widget-heading\" data-id=\"12d06e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gender: Portion of Consumers Who ALWAYS Seek Out Visual Content Prior to Purchase.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7652b05 e-con-full e-flex e-con e-child\" data-id=\"7652b05\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1c1e44f e-flex e-con-boxed e-con e-child\" data-id=\"1c1e44f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09b6d00 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"09b6d00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/men\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-300x286.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-24x24.png 24w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh.webp 440w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-300x286.png\" height=\"286\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-300x286.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-mh.png 440w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-29657 sp-no-webp\" alt=\"Young black male with beard in blue sweater\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253f1ec elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"253f1ec\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMen\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"33\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"33\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">33%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6bea768 e-flex e-con-boxed e-con e-child\" data-id=\"6bea768\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f615d97 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f615d97\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/womens-2023-holiday-shopping-highlights\/\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-300x287.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-24x24.png 24w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh.webp 439w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-300x287.png\" height=\"287\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-300x287.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/08\/demo-fh.png 439w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-29658 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17496d1 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-progress\" data-id=\"17496d1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tWomen\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"31\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"31\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">31%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8c10142 e-flex e-con-boxed e-con e-parent\" data-id=\"8c10142\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f06837e e-flex e-con-boxed e-con e-child\" data-id=\"f06837e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86353ff elementor-widget elementor-widget-heading\" data-id=\"86353ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Q&A vs Ratings and Reviews: Each Have Their Place in the Purchase Journey\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9efd33 elementor-widget elementor-widget-text-editor\" data-id=\"e9efd33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Q&amp;A is popular among consumers. We know from <a href=\"https:\/\/www.powerreviews.com\/research\/power-of-reviews-2023\/\">previous research<\/a> that ratings and reviews are popular among consumers, too. So, are consumers choosing one type of content over the other?<\/p>\n<p>In the vast majority of cases, no. 97% of consumers who read Q&amp;A content say they do so <em>in addition<\/em> to ratings and reviews. A mere 3% of consumers read Q&amp;A instead of ratings and reviews.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-988b734 e-flex e-con-boxed e-con e-child\" data-id=\"988b734\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-453c245 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"453c245\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-large\">Most Consumers Read Q&A and Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdbca5 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"7cdbca5\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"97\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">read Q&A in addition to ratings and reviews<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ab849 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"e3ab849\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">read Q&A instead of ratings and reviews<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e2edd8d e-flex e-con-boxed e-con e-parent\" data-id=\"e2edd8d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5015002 elementor-widget elementor-widget-heading\" data-id=\"5015002\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Section Summary: For Online Shoppers, Q&A is the Essential Complement to Ratings and Reviews<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-82a38d0 e-flex e-con-boxed e-con e-parent\" data-id=\"82a38d0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e15befa elementor-widget elementor-widget-text-editor\" data-id=\"e15befa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Previous research tells us that most shoppers read ratings and reviews. Our latest survey proves that they depend on Q&amp;A too. In fact, most consumers read both types of user-generated content (UGC).<\/p>\n<p>Q&amp;A and ratings and reviews each have a role to play in the purchase journey. If you already have ratings and reviews on your product pages, it\u2019s time to add Q&amp;A. Incorporating both types of content on your product pages is an effective way to drive traffic, customer engagement, and conversion.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-62aae5e e-flex e-con-boxed e-con e-parent\" data-id=\"62aae5e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af81d93 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"af81d93\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.powerreviews.com\/research\/how-qa-boosts-shoppers-confidence-and-conversion-rates\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Hub<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Frequency of Reading Q&#038;A When it\u2019s available, 99% of consumers read Q&amp;A content at least occasionally. 74% do so always or regularly. How Frequently Consumers Read Q&amp;A 2024 Always 32% Regularly 42% Sometimes 21% Occasionally 4% Never 1% Of note, younger shoppers are more likely than their older counterparts to indicate they always read Q&amp;A. [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":29300,"parent":30198,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[424,16,242,370,1210,572],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30203"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=30203"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30203\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/30198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/29300"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=30203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=30203"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=30203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}