{"id":29993,"date":"2024-01-08T09:24:07","date_gmt":"2024-01-08T15:24:07","guid":{"rendered":"https:\/\/www.powerreviews.com\/?post_type=success-story&p=29993"},"modified":"2024-01-10T16:46:09","modified_gmt":"2024-01-10T22:46:09","slug":"infantino-2","status":"publish","type":"success-story","link":"https:\/\/www.powerreviews.com\/success-stories\/infantino-2\/","title":{"rendered":"Infantino"},"content":{"rendered":"
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Voice of the Customer: Vital to Inspire Buyer Confidence<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The dynamics of shopping are changing, becoming increasingly digital, while social media continues to play a significant role in today\u2019s buyer journeys.<\/p>\n

This is especially true for Infantino, who\u2019s customers prefer the ease of online ordering. Many new mothers find it difficult to get out of the house for in-store shopping in the first few months following their babies\u2019 births, so Infantino products are picked up by Walmart and Target\u2019s eCommerce channels before they are even available for purchase in-store.<\/p>\n

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Voice of the Customer, captured via product ratings and reviews, is a vital element to inspire buyer confidence and pave the path to purchase, especially for new parents. \u201cInfantino uses user generated content (UGC) to build credibility on its product detail pages to understand what product highlights and attributes shoppers are calling out,\u201d said Monica Gardner, Marketing Manager at Infantino.<\/p>\n

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\u201cReviews are the No. 1 thing; they are displayed prominently on our product detail pages, and determine whether a consumer finds something they want to invest in or not. We also use UGC for social media posts; this content \u2013 coming directly from users \u2013 builds both credibility and trust.\u201d<\/p>\n

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UGC is also a crucial element for Infantino\u2019s retail partners that require product reviews before making products available for purchase online. A lack of product reviews can delay or stop a product launch in its tracks.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t