{"id":29944,"date":"2023-09-22T12:44:46","date_gmt":"2023-09-22T17:44:46","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=29944"},"modified":"2023-09-22T12:46:42","modified_gmt":"2023-09-22T17:46:42","slug":"ratings-reviews-snapshot-shoes","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/ratings-reviews-snapshot-shoes\/","title":{"rendered":"Ratings & Reviews Snapshot: Shoes"},"content":{"rendered":"
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What You Need to Know in Under 5 Mins\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Almost all (98%) of consumers<\/span><\/a> read ratings and reviews at least sometimes when shopping for footwear online. 85% do so regularly or always.<\/span><\/p>\n

And with a <\/span>conversion lift of 108.6%<\/span><\/a>, those shoppers who interact with ratings and reviews are more than twice as likely to convert as those who don\u2019t.\u00a0<\/span><\/p>\n

Clearly, ratings and reviews can be a huge driver for success in the shoes category. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Review Benchmarks: Shoes\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The following benchmarks come from an analysis of product pages on PowerReviews client sites in the shoes category.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t69.7%\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tReview Coverage\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t4.5\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAverage Star Rating\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tAverage Review Length\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t194\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tReviews per Product\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t35.1%\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAverage Media Coverage\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Monitoring the above metrics can help you ensure you\u2019re generating both review quantity and quality \u2014 the essential cornerstones of any high-impact UGC strategy. Together, you can think of them as the North Star guiding your UGC strategy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/i><\/span><\/i><\/span>Review Coverage = 69.7%<\/span><\/i><\/div>

69.7%<\/b> of the shoes we analyzed have at least 1 review, which is a good starting point. However, it\u2019s worth noting that the fewer reviews a shoe has, the more hesitance shoppers have about adding it to their carts \u2014 with 5% of shoe shoppers flat-out refusing to buy shoes that have 0 reviews.\u00a0<\/span><\/p><\/p><\/div>\n <\/div>

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<\/i><\/span><\/i><\/span>Average Star Rating = 4.5 stars<\/span><\/i><\/div>

This is just below the sweet spot we recommend for the optimal conversion lift. Our <\/span>research<\/span><\/a> shows that products with ratings between 4.75 \u2013 4.99 stars have the highest conversion rates.<\/span><\/p><\/p><\/div>\n <\/div>

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<\/i><\/span><\/i><\/span>Average Review Length = 174 characters<\/span><\/i><\/div>

Longer reviews tend to have higher conversion rates, as they provide richer detail and more relevant information for shoppers. We recommend a <\/span>stretch goal of 500 characters<\/span><\/a> for the maximum uplift.<\/span><\/p><\/p><\/div>\n <\/div>

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<\/i><\/span><\/i><\/span>Reviews Per Product = 194<\/span><\/i><\/div>

The average shoe in our analysis has 194 reviews. This is excellent, as <\/span>90% of shoe shoppers<\/span><\/a> say they are comfortable purchasing a clothing item as long as it has 100\u2013500 reviews or less. Given consumers\u2019 high demands for review volume in the shoe category, though, brands must be consistently reaching out to customers to collect new reviews.<\/span><\/p><\/p><\/div>\n <\/div>

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<\/i><\/span><\/i><\/span>Average Media Coverage = 35.1%<\/span><\/i><\/div>

35.1%<\/b> of the footwear products we analyzed have at least one user-generated product image or a video. This is a strong start, but consumers expect to see much more user-generated imagery from shoe brands. A <\/span>majority (71%) of consumers<\/span><\/a> \u201calways\u201d or \u201cregularly\u201d seek out user-generated imagery when shopping for shoes online. And, increasing this percentage can work wonders for your conversion rates, as visitors who interact with user-generated photos and videos are <\/span>103.9% more likely to convert<\/span><\/a>.<\/span><\/p><\/p><\/div>\n <\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How Review Volume Impacts Conversion for Footwear Brands\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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So, if the average footwear product boasts 194 reviews, can you rest easy once each of your shoes has that many reviews?<\/span><\/p>\n

You can, but you won\u2019t see as many conversions as you would if you kept on pushing for more reviews.\u00a0<\/span><\/p>\n

As you can see from the chart below, there is a direct relationship between review volume and conversion lift. The more reviews a shoe has, the more likely it is to be purchased.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This chart shows the lift in conversion when a customer sees a product page with a certain number of reviews displayed vs. a product page with 0 reviews. Shoe brands that aim to gather at least 100 reviews for their products can enjoy big upswings in their conversion rates. But once they reach 1,000 reviews per product, their conversion lift really skyrockets.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What Makes a Great Footwear Review?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Review volume is important, but so is review quality. Let\u2019s take a look at what makes a great review for a product in the footwear category, courtesy of Crocs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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When people are shopping for shoes, they are looking for very specific, in-depth information that only reviews from other customers can provide in a credible and authentic way. For example, shoe shoppers want to know:<\/span><\/p>\n