{"id":29913,"date":"2023-09-12T19:37:06","date_gmt":"2023-09-13T00:37:06","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=29913"},"modified":"2023-09-12T19:48:57","modified_gmt":"2023-09-13T00:48:57","slug":"millennials","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/millennials\/","title":{"rendered":"Millennial Holiday Shopping Spotlight"},"content":{"rendered":"
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When Millennials Will Start Planning Their Holiday Shopping\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2023, a large portion of Millennials plan to get an early start on their holiday shopping.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tWhen Millennials Expect to Start Thinking About Holiday Shopping\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tJuly or earlier\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t11%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tAugust\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t13%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tSeptember\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t24%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tOctober\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t32%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tNovember\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t18%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tDecember\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t
will start planning for holiday shopping earlier this year than in the past.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t
say it\u2019s never too early to showcase holiday items online and in-store. <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Millennials Expected Holiday Spending\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2023, Millennials plan to spend a significant amount on holiday shopping. And many plan to increase both their online and in-store holiday shopping.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tAnticipated OVERALL (Online + In-Store) Holiday Spending\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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(Including events\/activities, gifts, meals, etc.)\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tLess than $250\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t$251-$500\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t12%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t$501-$1,000\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t24%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t$1,001-$2,000\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t28%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t$2,001-$5,000\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t25%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tMore than $5,000\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t
plan to increase their ONLINE holiday shopping this year.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t
plan to spend more in-store this holiday season compared to last year. <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Where Millennials Will Browse and Buy During Holiday 2023\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers have many options when it comes to online holiday shopping. Here\u2019s a look at where Millennials plan to browse and buy during holiday 2023.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tWhere Millennials Plan to Shop Online This Holiday Season\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tAmazon.com\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t95%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tSpecific sites of brand that makes products you\u2019re purchasing\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t73%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tTarget.com\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t70%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tWalmart.com\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t67%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tRetail Sites selling products from multiple brands\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t67%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Top Factors Influencing Millennials\u2019 Holiday Purchase Decisions\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Millennials consider many factors when shopping for themselves and others during the holiday season. Price and ratings and reviews top the list.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tWhen Shopping for Gifts \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tReviews and ratings from people who already purchased the item\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t82%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tPrice\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t82%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tShipping costs\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t65%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tRecommendations from friends and family\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t63%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tProducts or brands you\u2019re personally familiar with\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t63%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\tWhen Shopping for Themselves\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tPrice\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t79%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tReviews and ratings from people who already purchased the item\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t78%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tShipping costs\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t60%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tTrustworthiness of brand\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t59%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\tProducts or brands you\u2019re personally familiar with\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t58%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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This research is taken from 2023 Holiday Shopping Trends, a survey of 18,906 US consumers during August 2023.

Check out the survey hub for further insights.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tBack to Hub<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

When Millennials Will Start Planning Their Holiday Shopping In 2023, a large portion of Millennials plan to get an early start on their holiday shopping. When Millennials Expect to Start Thinking About Holiday Shopping July or earlier 11% August 13% September 24% October 32% November 18% December 2% 0 % will start planning for holiday […]<\/p>\n","protected":false},"author":39,"featured_media":28506,"parent":29903,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[991,6429,1762,494,6001,1381],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29913"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29913"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29913\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/28506"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29913"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}