{"id":29803,"date":"2023-08-24T12:47:02","date_gmt":"2023-08-24T17:47:02","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=29803"},"modified":"2023-08-24T13:17:05","modified_gmt":"2023-08-24T18:17:05","slug":"review-fundamentals","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/review-fundamentals\/","title":{"rendered":"Review Fundamentals"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"29803\" class=\"elementor elementor-29803\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c31fa6e e-flex e-con-boxed e-con e-parent\" data-id=\"c31fa6e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91a81bc elementor-widget elementor-widget-heading\" data-id=\"91a81bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building a Ratings & Reviews Program<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20995fa elementor-posts--align-center elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"20995fa\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25403 post type-post status-publish format-standard has-post-thumbnail hentry category-best-practices category-research category-insights tag-analyze tag-collect tag-display tag-guides tag-recommended tag-research\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/complete-guide-ratings-reviews-2023\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/2023reviewguide-300x194.png\" class=\"attachment-medium size-medium wp-image-28968\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/2023reviewguide-300x194.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/2023reviewguide-1024x663.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/2023reviewguide-768x497.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/2023reviewguide-1536x995.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/2023reviewguide-2048x1326.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/complete-guide-ratings-reviews-2023\/\" >\n\t\t\t\tThe Complete Guide to Ratings &#038; Reviews (2023 Edition)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know &#8211; through our own extensive data &#8211; consumers are looking for right now.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/complete-guide-ratings-reviews-2023\/\" aria-label=\"Read more about The Complete Guide to Ratings &#038; Reviews (2023 Edition)\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29020 post type-post status-publish format-standard has-post-thumbnail hentry category-best-practices tag-collect\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/what-to-include-review-collection-form\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"205\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/01\/reviewform-infograph-300x205.png\" class=\"attachment-medium size-medium wp-image-29027\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/01\/reviewform-infograph-300x205.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/01\/reviewform-infograph-1024x699.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/01\/reviewform-infograph-768x525.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/01\/reviewform-infograph.png 1464w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/what-to-include-review-collection-form\/\" >\n\t\t\t\tWhat should you include on your review collection form?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Optimizing your review collection form is key to generating rich, detailed reviews that boost conversion and fuel informed purchase decisions.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/what-to-include-review-collection-form\/\" aria-label=\"Read more about What should you include on your review collection form?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28644 post type-post status-publish format-standard has-post-thumbnail hentry category-best-practices category-research category-insights tag-collect tag-display\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/double-down-on-product-reviews-in-a-downturn\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"174\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/product-reviews-downturn-300x174.png\" class=\"attachment-medium size-medium wp-image-28645\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/product-reviews-downturn-300x174.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/product-reviews-downturn-1024x595.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/product-reviews-downturn-768x446.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/product-reviews-downturn-1536x893.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/product-reviews-downturn.png 1939w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/double-down-on-product-reviews-in-a-downturn\/\" >\n\t\t\t\tWhy You Should Double Down on Product Reviews in a Downturn\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/double-down-on-product-reviews-in-a-downturn\/\" aria-label=\"Read more about Why You Should Double Down on Product Reviews in a Downturn\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ab741e4 e-flex e-con-boxed e-con e-parent\" data-id=\"ab741e4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9896307 elementor-widget elementor-widget-heading\" data-id=\"9896307\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fundamental Impact of Ratings & Reviews<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67ff9e elementor-posts--align-center elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"c67ff9e\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29319 post type-post status-publish format-standard has-post-thumbnail hentry category-best-practices category-research tag-recommended\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/power-of-reviews-2023\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/por-head-2023-300x193.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/por-head-2023-1024x659.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/por-head-2023-768x494.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/por-head-2023-1536x988.png 1536w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/por-head-2023.webp 1554w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/por-head-2023-300x193.png\" height=\"193\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/por-head-2023-300x193.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/por-head-2023-1024x659.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/por-head-2023-768x494.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/por-head-2023-1536x988.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/por-head-2023.png 1554w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-29322 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-2023\/\" >\n\t\t\t\tSurvey: The Ever-Growing Power of Reviews (2023 Edition)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How myriad factors \u2013 including ratings and reviews \u2013 impact consumer behavior throughout the purchase journey, based on research of more than 8,000 U.S. shoppers.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/power-of-reviews-2023\/\" aria-label=\"Read more about Survey: The Ever-Growing Power of Reviews (2023 Edition)\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29159 post type-post status-publish format-standard has-post-thumbnail hentry category-research\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/how-ugc-impacts-conversion-2023\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"186\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/conversion2022-300x186.png\" class=\"attachment-medium size-medium wp-image-28089\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/conversion2022-300x186.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/conversion2022-1024x634.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/conversion2022-768x475.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/conversion2022-1536x950.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/conversion2022-2048x1267.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/conversion2022-610x377.png 610w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/how-ugc-impacts-conversion-2023\/\" >\n\t\t\t\tHow User-Generated Content Impacts Conversion: 2023 Edition\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A complete breakdown of how interacting with user-generated content impacts conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during the entire year of 2022.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/how-ugc-impacts-conversion-2023\/\" aria-label=\"Read more about How User-Generated Content Impacts Conversion: 2023 Edition\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28484 post type-post status-publish format-standard has-post-thumbnail hentry category-research category-benchmarks tag-ugc-benchmarks\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-768x512.jpg 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995.webp 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-300x200.jpg\" height=\"200\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-28486 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/\" >\n\t\t\t\tUGC Benchmarks: Review Influence on Online Traffic to Product Pages\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>More Reviews and Stronger Average Ratings Increase Product Page Visits<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/\" aria-label=\"Read more about UGC Benchmarks: Review Influence on Online Traffic to Product Pages\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a7d13a2 e-flex e-con-boxed e-con e-parent\" data-id=\"a7d13a2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc5e5b elementor-widget elementor-widget-heading\" data-id=\"adc5e5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmarking Ratings & Reviews Footprint\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca3fe38 elementor-posts--align-center elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"ca3fe38\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-27351 post type-post status-publish format-standard has-post-thumbnail hentry category-research category-insights tag-guides tag-recommended tag-research\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/review-volume-and-recency\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"186\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/review-vol-rec-300x186.png\" class=\"attachment-medium size-medium wp-image-27352\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/review-vol-rec-300x186.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/review-vol-rec-1024x635.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/review-vol-rec-768x476.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/review-vol-rec-610x378.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/review-vol-rec.png 1296w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/review-volume-and-recency\/\" >\n\t\t\t\tThe Power of Review Volume &#038; Recency\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How the review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/review-volume-and-recency\/\" aria-label=\"Read more about The Power of Review Volume &#038; Recency\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-27531 post type-post status-publish format-standard has-post-thumbnail hentry category-research category-insights tag-display\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/information-shoppers-want-product-reviews\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"216\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/key-review-info-survey-300x216.png\" class=\"attachment-medium size-medium wp-image-27533\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/key-review-info-survey-300x216.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/key-review-info-survey-1024x737.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/key-review-info-survey-768x553.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/key-review-info-survey-1536x1105.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/key-review-info-survey-610x439.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/key-review-info-survey.png 2018w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/information-shoppers-want-product-reviews\/\" >\n\t\t\t\tBeyond the Basics: Key Information Shoppers Look for in Product Reviews\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a survey of more than 11,000 U.S. consumers. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/information-shoppers-want-product-reviews\/\" aria-label=\"Read more about Beyond the Basics: Key Information Shoppers Look for in Product Reviews\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28055 post type-post status-publish format-standard has-post-thumbnail hentry category-benchmarks tag-ugc-benchmarks\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/average-rating-impact-on-conversion\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1018048345-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1018048345-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1018048345-610x407.jpg 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1018048345.webp 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1018048345-300x200.jpg\" height=\"200\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1018048345-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1018048345-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1018048345-610x407.jpg 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1018048345.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-28062 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/average-rating-impact-on-conversion\/\" >\n\t\t\t\tRatings &#038; Reviews Benchmarks: Average Rating Impact on Conversion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The Sweet Spot for conversion is 4.75-4.99 stars\u200b<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/average-rating-impact-on-conversion\/\" aria-label=\"Read more about Ratings &#038; Reviews Benchmarks: Average Rating Impact on Conversion\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28060 post type-post status-publish format-standard has-post-thumbnail hentry category-benchmarks tag-ugc-benchmarks\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/average-rating\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_750034582-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_750034582-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_750034582-610x407.jpg 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_750034582.webp 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_750034582-300x200.jpg\" height=\"200\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_750034582-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_750034582-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_750034582-610x407.jpg 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_750034582.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-28058 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/average-rating\/\" >\n\t\t\t\tRatings &#038; Reviews Benchmarks: Average Av. Rating\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Across Verticals, Average eCommerce Product Rating is 4.5 Stars<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/average-rating\/\" aria-label=\"Read more about Ratings &#038; Reviews Benchmarks: Average Av. Rating\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28064 post type-post status-publish format-standard has-post-thumbnail hentry category-benchmarks tag-ugc-benchmarks\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/review-volume\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_371424565-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_371424565-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_371424565-610x407.jpg 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_371424565.webp 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_371424565-300x200.jpg\" height=\"200\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_371424565-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_371424565-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_371424565-610x407.jpg 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_371424565.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-28066 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/review-volume\/\" >\n\t\t\t\tRatings &#038; Reviews Benchmarks: Review Volume\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/review-volume\/\" aria-label=\"Read more about Ratings &#038; Reviews Benchmarks: Review Volume\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28068 post type-post status-publish format-standard has-post-thumbnail hentry category-benchmarks tag-ugc-benchmarks\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/review-length\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807-300x189.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807-1024x646.jpg 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807-768x485.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807-1536x969.jpg 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807-610x385.jpg 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807.webp 1688w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807-300x189.jpg\" height=\"189\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807-300x189.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807-1024x646.jpg 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807-768x485.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807-1536x969.jpg 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807-610x385.jpg 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1012378807.jpg 1688w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-28070 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/review-length\/\" >\n\t\t\t\tRatings &#038; Reviews Benchmarks: Review Length\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/review-length\/\" aria-label=\"Read more about Ratings &#038; Reviews Benchmarks: Review Length\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6bfd2a2 e-flex e-con-boxed e-con e-parent\" data-id=\"6bfd2a2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc411d elementor-widget elementor-widget-heading\" data-id=\"3dc411d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ratings & Reviews in the Customer Journey<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-835b11a elementor-posts--align-center elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"835b11a\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28574 post type-post status-publish format-standard has-post-thumbnail hentry category-research\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/key-digital-physical-influences-customer-journey\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/customerjourney-300x169.png\" class=\"attachment-medium size-medium wp-image-28575\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/customerjourney-300x169.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/customerjourney-1024x576.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/customerjourney-768x432.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/customerjourney.png 1422w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/key-digital-physical-influences-customer-journey\/\" >\n\t\t\t\tFrom Discovery to Purchase: Key Digital &#038; Physical Influences on the Customer Journey\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How shoppers discover, browse, research, and buy products both online and in-store, according to a survey of nearly 13,000 consumers in the US<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/key-digital-physical-influences-customer-journey\/\" aria-label=\"Read more about From Discovery to Purchase: Key Digital &#038; Physical Influences on the Customer Journey\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29409 post type-post status-publish format-standard has-post-thumbnail hentry category-best-practices tag-collect tag-display\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/reviews-influence-purchase-behavior-funnel\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"218\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/06\/reviews-funnel-300x218.png\" class=\"attachment-medium size-medium wp-image-29410\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/06\/reviews-funnel-300x218.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/06\/reviews-funnel-1024x745.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/06\/reviews-funnel-768x558.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/06\/reviews-funnel-1536x1117.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/06\/reviews-funnel-2048x1489.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/reviews-influence-purchase-behavior-funnel\/\" >\n\t\t\t\tHow Reviews Influence Purchase Behavior Throughout the Funnel\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>There\u2019s no doubt many factors impact a shopper\u2019s behavior across the purchase journey. But some strategies are proven to hold more power than others.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/reviews-influence-purchase-behavior-funnel\/\" aria-label=\"Read more about How Reviews Influence Purchase Behavior Throughout the Funnel\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ab9aa57 e-flex e-con-boxed e-con e-parent\" data-id=\"ab9aa57\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82fddb0 elementor-widget elementor-widget-heading\" data-id=\"82fddb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Authenticity and Consumer Trust<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02c019 elementor-posts--align-center elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"e02c019\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28655 post type-post status-publish format-standard has-post-thumbnail hentry category-best-practices category-research tag-display tag-guides tag-recommended tag-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/how-fake-reviews-destroy-consumer-trust\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"186\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/fakereviews-guide-300x186.png\" class=\"attachment-medium size-medium wp-image-28656\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/fakereviews-guide-300x186.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/fakereviews-guide-1024x635.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/fakereviews-guide-768x476.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/fakereviews-guide-1536x952.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/10\/fakereviews-guide-2048x1269.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/how-fake-reviews-destroy-consumer-trust\/\" >\n\t\t\t\tHow Fake Reviews Destroy Consumer Trust \u2013 and How Brands and Retailers Can Combat Them\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The growing problem of fraudulent and manipulated reviews \u2013 and how winning brands can take action to preserve the authentic voice of the consumer, according to a survey of nearly 13,000 US shoppers.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/how-fake-reviews-destroy-consumer-trust\/\" aria-label=\"Read more about How Fake Reviews Destroy Consumer Trust \u2013 and How Brands and Retailers Can Combat Them\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28464 post type-post status-publish format-standard has-post-thumbnail hentry category-research tag-uk\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.powerreviews.com\/fake-reviews-uk\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/uk-fakereviews-300x184.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/uk-fakereviews-1024x628.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/uk-fakereviews-768x471.png 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/uk-fakereviews.webp 1304w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/uk-fakereviews-300x184.png\" height=\"184\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/uk-fakereviews-300x184.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/uk-fakereviews-1024x628.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/uk-fakereviews-768x471.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/uk-fakereviews.png 1304w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-28466 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/fake-reviews-uk\/\" >\n\t\t\t\tThe Growing Threat of Fake Reviews for Brands and Retailers in the UK\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Consumers\u2019 growing concern with fake and manipulated product review footprints \u2013 and how brands and retailers can preserve the authenticity of this content, according to a survey of more than 3,200 shoppers in the UK<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.powerreviews.com\/fake-reviews-uk\/\" aria-label=\"Read more about The Growing Threat of Fake Reviews for Brands and Retailers in the UK\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Building a Ratings &#038; Reviews Program Fundamental Impact of Ratings &#038; Reviews Benchmarking Ratings &#038; Reviews Footprint Ratings &#038; Reviews in the Customer Journey Authenticity and Consumer Trust<\/p>\n","protected":false},"author":39,"featured_media":29363,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29803"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29803"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/29363"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29803"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}