{"id":29664,"date":"2023-08-08T12:40:11","date_gmt":"2023-08-08T17:40:11","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=29664"},"modified":"2023-08-11T13:59:16","modified_gmt":"2023-08-11T18:59:16","slug":"footwear-spend","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/research\/apparel-shopping-trends-2023\/footwear-spend\/","title":{"rendered":"Footwear Spend and Key Purchase Considerations"},"content":{"rendered":"
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Pairs of Footwear Purchased Annually\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many consumers are avid shoe-buyers. The largest portion (19%) have added 10 or more pairs to their collection in the last year.\u00a0<\/span>14% purchased 4 pairs, and another 14% purchased 5 pairs.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tPairs of Shoes Purchased Last Year\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Approximately how many pairs of footwear did you buy in the last year?\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\" <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Total Monthly Footwear Spend<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We know how many pairs of shoes consumers purchase each year. Now, let\u2019s take a look at how that translates to monthly spending.<\/span><\/p>\n

The largest portion of consumers (29%) spend less than $50 each month on shoes. 27% spend between $51 and $100.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tOverall (Online + In-Store) Monthly Footwear Spend\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Roughly how much money do you spend MONTHLY on FOOTWEAR?\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\" <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Online Monthly Footwear Spend\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ecommerce continues to grow across all product categories. Footwear is no exception.<\/span><\/p>\n

The graph below provides an overview of how much consumers are spending <\/span>online<\/span><\/i> on footwear each month. The largest portion (30%) spend less than $50 online on shoes each month. A quarter spend between $51 and $100.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tOnline Monthly Footwear Spend\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Roughly how much money do you spend MONTHLY on FOOTWEAR?\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\" <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Purchase Considerations for Footwear Shoppers\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Shoes consider many factors when determining whether to purchase a pair of shoes. Comfort (93%) tops the list, followed by fit and sizing (89%), and overall quality of product (75%).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tTop Considerations When Purchasing Footwear \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When considering FOOTWEAR, which of the following do you pay attention to?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tComfort\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t93%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tFit\/sizing\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t89%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tOverall quality of product\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tDurability\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tWhat a product looks like on a person in real life\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t52%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tMaterial\t\t\t<\/span>\n\t\t\n\t\t
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Many of these factors can be difficult for shoppers to assess when shopping online. As such, a large portion of shoe shoppers turn to user-generated content to learn about the experiences of other shoppers. Here<\/a>, we dig into the way shoe shoppers leverage different types of UGC to help them make informed purchase decisions.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Information Shoe Shoppers Seek Out \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Those shopping for shoes seek out many types of information when determining which pair is the right for them. It\u2019s no surprise that pricing tops the list; 81% of consumers look for pricing information when deciding whether or not to purchase a footwear product.<\/span><\/p>\n

However, ratings and reviews are a close second. 77% of consumers seek out this content when deciding whether or not to purchase a pair of shoes.\u00a0<\/span><\/p>\n

In addition, over half (51%) of consumers shopping for footwear look for photos and videos from other shoppers to help them to determine whether or not to purchase a specific product.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tWhat Shoe Shoppers Look for When Making Purchase Decisions\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Which of the following do you look for when deciding whether or not to purchase FOOTWEAR?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tPrice of the product\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t81%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tRatings and reviews\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t77%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tBrand of the product\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t55%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tImagery provided by the brand or retailer\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t52%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tFavorable returns\/exchange policy\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t52%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tImagery provided by people who have purchased the product\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t51%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tFast shipping\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t44%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tRetailer\/store purchased from\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t40%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tRecommendations from family\/friends\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t36%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Footwear shoppers rely on user-generated content to make informed purchase decisions \u2013 especially when they\u2019re shopping online. We explore the role of UGC for footwear shoppers in greater detail here<\/a>.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 1<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers are Spending on Footwear<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumer budgets may be shrinking. Yet, consumers continue to spend on footwear. In fact, nearly one in five (19%) of shoppers added ten or more new pairs of shoes to their collection in the past 12 months. <\/span>In addition, a growing portion of footwear budgets are spent online.\u00a0<\/span><\/p>\n

Clearly, there\u2019s opportunity for shoe brands and retailers. However, these businesses must ensure they\u2019re giving shoppers the tools and information they need to make informed purchase decisions. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 2<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Most Footwear Spending is Happening Online<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the past, when a consumer was in the market for a new pair of shoes, they\u2019d head to a local store to find something that fit their needs (both literally and figuratively). Today, many consumers are opting to shop for footwear online.<\/span><\/p>\n

In fact, our survey respondents spend the majority of their footwear budgets online.<\/span><\/p>\n

Footwear brands and retailers must equip online shoppers with the tools and information they need to make informed purchase decisions. Delivering excellent digital experiences will boost conversion and satisfaction \u2013 and reduce the amount of merchandise that ends up being returned. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 3<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers Weigh Many Factors When Shopping for Footwear<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Shoppers have plentiful options when it comes to footwear. And they weigh many factors to determine which products to purchase \u2013 and which to pass over.\u00a0<\/span><\/p>\n

Many of the top factors \u2013 including size, comfort, and quality \u2013 are difficult for online shoppers to access. Increasingly, they seek out user-generated content to get input on these topics from others who have purchased the product in question.<\/span><\/p>\n

Footwear brands and retailers must make it a priority to collect and display UGC on product pages and throughout ecommerce websites. Doing so can help boost shoppers\u2019 confidence \u2013 and their likelihood of converting.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 4<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For Footwear Shoppers, User-Generated Content is Essential<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s no surprise that price is the most common type of information footwear shoppers seek out when weighing purchase decisions. However, ratings and reviews are a close second. In addition, over half of shoe shoppers specifically seek out imagery from other shoppers like them.<\/span><\/p>\n

It\u2019s essential to display ratings and reviews and user-generated imagery throughout your website. If shoppers look for this information and come up short, you\u2019re likely to lose a sale.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This research is taken from Apparel Shopping Trends in 2023, a survey of 25,452 US consumers fielded in June 2023.

Check out the survey hub for further insights.<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tBack to Hub<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pairs of Footwear Purchased Annually Many consumers are avid shoe-buyers. The largest portion (19%) have added 10 or more pairs to their collection in the last year. 14% purchased 4 pairs, and another 14% purchased 5 pairs.  Pairs of Shoes Purchased Last Year Approximately how many pairs of footwear did you buy in the last year? […]<\/p>\n","protected":false},"author":39,"featured_media":4417,"parent":29648,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[216,360,197,572,320],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29664"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29664"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29664\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/4417"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29664"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}