{"id":29661,"date":"2023-08-04T12:40:44","date_gmt":"2023-08-04T17:40:44","guid":{"rendered":"https:\/\/www.powerreviews.com\/?page_id=29661"},"modified":"2023-08-04T12:46:10","modified_gmt":"2023-08-04T17:46:10","slug":"relationship-apparel","status":"publish","type":"page","link":"https:\/\/www.powerreviews.com\/research\/apparel-shopping-trends-2023\/relationship-apparel\/","title":{"rendered":"Shoppers\u2019 Relationship to Apparel"},"content":{"rendered":"
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Shoppers\u2019 Attitudes Towards Apparel\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Again this year, the largest portion of shoppers \u2013 72% \u2013 identify as comfort shoppers. The way a product <\/span>feels<\/span><\/i> is their biggest concern.\u00a0<\/span><\/p>\n

A significant portion \u2013 68% \u2013 are always looking for the latest fashion, trends, and newest releases.\u00a0<\/span><\/p>\n

Nearly half (46%) are cost conscious, which is up from 31% last year. This isn\u2019t surprising, given the current economic environment.\u00a0\u00a0<\/span><\/p>\n

One somewhat disheartening finding is that less than a quarter (23%) consider themselves to be brand loyal. This is down from 25% in 2022. Once you\u2019ve won a customer, you\u2019ve got to work hard (and smart) to retain them. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tConsumers\u2019 Attitudes Toward Apparel Shoppers\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Which of the following describes you in relation to shopping for clothes and footwear? <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t2023<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI mainly care about the comfort of the clothing I buy\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t72%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI'm always looking for the latest fashion, trends and newest releases\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t68%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI mainly care about the look of the clothing and footwear I buy\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t59%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI am very cost conscious\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t46%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI prioritize clothing and footwear in terms of how I spend my money\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t36%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI actively seek out sustainably-developed clothing and footwear\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t30%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI'm brand loyal\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t23%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t2022<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI mainly care about the comfort of the clothing I buy\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t74%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\tI'm always looking for the latest fashion, trends and newest releases\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t66%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI mainly care about the look of the clothing and footwear I buy\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t64%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI am very cost conscious\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t31%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI prioritize clothing and footwear in terms of how I spend my money\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t0%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI actively seek out sustainably-developed clothing and footwear\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t30%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tI'm brand loyal\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t25%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Key Takeaway 1<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For Apparel Shoppers, Comfort is Key<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The largest portion of consumers (72%) identify as comfort shoppers. They\u2019re mainly concerned about the comfort of the apparel they purchase.<\/span><\/p>\n

Comfort can be a difficult attribute for online apparel shoppers to assess. Sure, brands and retailers can make claims about comfort in product descriptions. But what\u2019s really powerful is being able to read feedback from shoppers who have already purchased a product in question.\u00a0<\/span><\/p>\n

Be sure to showcase ratings and reviews as well as customer photos and videos on your product pages. This content provides unique, authentic insight into an item\u2019s comfort. This increases shoppers\u2019 confidence and their likelihood of conversion.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Takeaway 2<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand Loyalty is Low About Apparel Shoppers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This year, a mere 23% of apparel shoppers identify as brand loyal. A year ago, 25% made this claim. <\/span>For apparel brands and retailers, this is both good and bad news. <\/span>The good news is, it\u2019s very much possible to attract new shoppers by offering winning products and experiences.\u00a0<\/span><\/p>\n

However, brands who have won a customer once can\u2019t rest on their laurels. Instead, they must continuously work to meet (and exceed) the shopper\u2019s expectations. Doing so is key to boosting loyalty, repeat business, and lifetime value. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This research is taken from Apparel Shopping Trends in 2023, a survey of 25,452 US consumers fielded in June 2023.

Check out the survey hub for further insights.<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tBack to Hub<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Shoppers\u2019 Attitudes Towards Apparel Again this year, the largest portion of shoppers \u2013 72% \u2013 identify as comfort shoppers. The way a product feels is their biggest concern.\u00a0 A significant portion \u2013 68% \u2013 are always looking for the latest fashion, trends, and newest releases.\u00a0 Nearly half (46%) are cost conscious, which is up from […]<\/p>\n","protected":false},"author":39,"featured_media":10136,"parent":29648,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29661"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29661"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29661\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/pages\/29648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/10136"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29661"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}