{"id":29361,"date":"2023-05-16T17:04:14","date_gmt":"2023-05-16T22:04:14","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=29361"},"modified":"2023-05-16T17:06:15","modified_gmt":"2023-05-16T22:06:15","slug":"how-to-build-a-scorecard","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/how-to-build-a-scorecard\/","title":{"rendered":"How to Build a Scorecard"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29361\" class=\"elementor elementor-29361\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7d76461 e-flex e-con-boxed e-con e-parent\" data-id=\"7d76461\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cdc939 elementor-widget elementor-widget-heading\" data-id=\"5cdc939\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Build a UGC Scorecard?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5df8d elementor-widget elementor-widget-text-editor\" data-id=\"1a5df8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When selling their products through a retailer, brands are essentially putting their items on a giant shelf and need to make sure they stand out<\/span><span style=\"font-weight: 500;\">.\u00a0<\/span><\/p>\n<p><b>Collecting and displaying user-generated content<\/b> <span style=\"font-weight: 400;\">(UGC), such as ratings &amp; reviews and imagery or video,\u00a0 from other customers<\/span> <b>is one of the most impactful ways to drive sales<\/b><span style=\"font-weight: 500;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cf014ec e-flex e-con-boxed e-con e-parent\" data-id=\"cf014ec\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;arrow&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M350,10L340,0h20L350,10z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e43ec elementor-widget elementor-widget-text-editor\" data-id=\"18e43ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A scorecard ensures brands are making the most of their UGC strategy by giving them a benchmark to work towards.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502ee50 elementor-widget elementor-widget-heading\" data-id=\"502ee50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Customers rely on UGC to:\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a877b elementor-widget elementor-widget-text-editor\" data-id=\"a9a877b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine which items to click on from landing pages and search engines (<\/span><a href=\"https:\/\/www.powerreviews.com\/benchmarks\/reviews-influence-online-traffic-pdps\/\"><span style=\"font-weight: 500;\">pages with reviews drive 88% of web traffic<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare between options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make an informed purchase decision <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/key-digital-physical-influences-customer-journey\/\"><span style=\"font-weight: 500;\">in-store or online\u00a0<\/span><\/a><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2f8c617 e-flex e-con-boxed e-con e-parent\" data-id=\"2f8c617\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80c0177 elementor-widget elementor-widget-heading\" data-id=\"80c0177\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Criteria \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62df1a8 elementor-widget elementor-widget-text-editor\" data-id=\"62df1a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Based on data- supported best practices for UGC\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8a3c23d e-flex e-con-boxed e-con e-parent\" data-id=\"8a3c23d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf9fd5 uael-header-sticky-no uael-border-yes elementor-widget elementor-widget-uael-table\" data-id=\"dbf9fd5\" data-element_type=\"widget\" data-widget_type=\"uael-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div itemscope class=\"uael-table-wrapper\" itemtype=\"http:\/\/schema.org\/Table\">\r\n\t\t<table id=\"uael-table-id-dbf9fd5\" class=\"uael-text-break uael-column-rules uael-table\" data-sort-table=\"no\" data-show-entry=\"no\" data-searchable=\"no\" data-responsive=\"yes\">\r\n\t\t\t\t<thead>\r\n\t\t\t\t\t\t\t\t\t\t<tr class=\"uael-table-row\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<th data-sort=\"0\" class=\"sort-this elementor-repeater-item-61ad504 uael-table-col uael-table-head-cell-text\" scope=\"col\">\r\n\t\t\t\t\t\t\t<span class=\"sort-style\">\r\n\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">Criteria<\/span>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/th>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<th data-sort=\"1\" class=\"sort-this elementor-repeater-item-d746112 uael-table-col uael-table-head-cell-text\" scope=\"col\">\r\n\t\t\t\t\t\t\t<span class=\"sort-style\">\r\n\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">Metric (at least\u2026)<\/span>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/th>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<th data-sort=\"2\" class=\"sort-this elementor-repeater-item-da7f3cd uael-table-col uael-table-head-cell-text\" scope=\"col\">\r\n\t\t\t\t\t\t\t<span class=\"sort-style\">\r\n\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">Goal<\/span>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/th>\r\n\t\t\t\t\t\t\t\t<\/thead>\r\n\t\t\t\t<tbody>\r\n\t\t\t<!-- ROWS -->\r\n\t\t\t\t\t\t\t\t\t\t<tr data-entry=\"1\" class=\"uael-table-row\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-85d96e4\" data-title=\"Criteria\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/reviews-per-product-icon.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/reviews-per-product-icon.png\" class=\"uael-col-img--left sp-no-webp\" alt=\"reviews-per-product-icon\" decoding=\"async\" title=\"reviews-per-product-icon\"  > <\/picture>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">Reviews Per Product<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-cf102e6\" data-title=\"Metric (at least\u2026)\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">8<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-0dcc028\" data-title=\"Goal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">31+<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr><tr data-entry=\"2\" class=\"uael-table-row\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-9cc8a53\" data-title=\"Criteria\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/star-rating-icon.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/star-rating-icon.png\" class=\"uael-col-img--left sp-no-webp\" alt=\"star-rating-icon\" decoding=\"async\" title=\"star-rating-icon\"  > <\/picture>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">Star Rating<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-8630522\" data-title=\"Metric (at least\u2026)\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">4.0<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-5d507a8\" data-title=\"Goal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">4.75<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr><tr data-entry=\"3\" class=\"uael-table-row\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-a162476\" data-title=\"Criteria\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/review-coverage-icon.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/review-coverage-icon.png\" class=\"uael-col-img--left sp-no-webp\" alt=\"review-coverage-icon\" decoding=\"async\" title=\"review-coverage-icon\"  > <\/picture>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">Review Coverage (%catalog)<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-3d16630\" data-title=\"Metric (at least\u2026)\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">75%<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-7031243\" data-title=\"Goal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">100%<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr><tr data-entry=\"4\" class=\"uael-table-row\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-ebdc09c\" data-title=\"Criteria\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-images-icon.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-images-icon.png\" class=\"uael-col-img--left sp-no-webp\" alt=\"product-images-icon\" decoding=\"async\" title=\"product-images-icon\"  > <\/picture>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">Images<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-e4b8701\" data-title=\"Metric (at least\u2026)\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">3<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-375dc6e\" data-title=\"Goal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">13<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr><tr data-entry=\"5\" class=\"uael-table-row\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-20df73e\" data-title=\"Criteria\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-video-icon.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-video-icon.png\" class=\"uael-col-img--left sp-no-webp\" alt=\"product-video-icon\" decoding=\"async\" title=\"product-video-icon\"  > <\/picture>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">Videos<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-52adaf3\" data-title=\"Metric (at least\u2026)\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">1<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-9a61ada\" data-title=\"Goal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">7<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\r\n\t\t\t\t\t\t\t\t\t<\/tbody>\r\n\t<\/table>\r\n\t\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e756b79 e-flex e-con-boxed e-con e-parent\" data-id=\"e756b79\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9d10e elementor-widget elementor-widget-heading\" data-id=\"8c9d10e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rationale\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2d76b3b e-flex e-con-boxed e-con e-parent\" data-id=\"2d76b3b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ae119f0 e-con-full e-flex e-con e-child\" data-id=\"ae119f0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91c4d86 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"91c4d86\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/reviews-per-product-icon.webp 128w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/reviews-per-product-icon-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/reviews-per-product-icon-48x48.png 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/reviews-per-product-icon-96x96.png 96w\" sizes=\"(max-width: 128px) 100vw, 128px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/reviews-per-product-icon.png\" height=\"128\" width=\"128\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/reviews-per-product-icon.png 128w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/reviews-per-product-icon-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/reviews-per-product-icon-48x48.png 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/reviews-per-product-icon-96x96.png 96w\" sizes=\"(max-width: 128px) 100vw, 128px\" class=\"attachment-thumbnail size-thumbnail wp-image-29364 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Reviews Per Product<\/div><p class=\"elementor-image-box-description\">More is more when it comes to reviews. For retailers, we see a significant lift in conversion rates if you collect 31+. If you need assistance collecting more review content, reach out to learn more about <a href=\"https:\/\/www.powerreviews.com\/products\/product-sampling\/\">Product Sampling<\/a> and\/or <a href=\"https:\/\/www.powerreviews.com\/review-collection-acceleration\/receipt-review-collect\/\">Receipt. Review. Collect.<\/a>\n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ab3eb1b e-con-full e-flex e-con e-child\" data-id=\"ab3eb1b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08080a1 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"08080a1\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/star-rating-icon.webp 128w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/star-rating-icon-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/star-rating-icon-48x48.png 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/star-rating-icon-96x96.png 96w\" sizes=\"(max-width: 128px) 100vw, 128px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/star-rating-icon.png\" height=\"128\" width=\"128\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/star-rating-icon.png 128w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/star-rating-icon-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/star-rating-icon-48x48.png 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/star-rating-icon-96x96.png 96w\" sizes=\"(max-width: 128px) 100vw, 128px\" class=\"attachment-thumbnail size-thumbnail wp-image-29365 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Star Rating<\/div><p class=\"elementor-image-box-description\">Anything above 4.0 stars up to 4.99 stars sees a big impact on page traffic and conversion. <a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2023\/\">The sweet spot is 4.75. <\/a>\n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8f3a525 e-con-full e-flex e-con e-child\" data-id=\"8f3a525\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d10e127 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d10e127\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/review-coverage-icon.webp 128w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/review-coverage-icon-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/review-coverage-icon-48x48.png 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/review-coverage-icon-96x96.png 96w\" sizes=\"(max-width: 128px) 100vw, 128px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/review-coverage-icon.png\" height=\"128\" width=\"128\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/review-coverage-icon.png 128w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/review-coverage-icon-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/review-coverage-icon-48x48.png 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/review-coverage-icon-96x96.png 96w\" sizes=\"(max-width: 128px) 100vw, 128px\" class=\"attachment-thumbnail size-thumbnail wp-image-29366 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Review Coverage<\/div><p class=\"elementor-image-box-description\">Consumers want to see reviews on all of your products but 75% is a good target that accounts for new items and those that have a slower purchase frequency. <\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c1ec6a8 e-con-full e-flex e-con e-child\" data-id=\"c1ec6a8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b84a7 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c3b84a7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-images-icon.webp 128w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-images-icon-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-images-icon-48x48.png 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-images-icon-96x96.png 96w\" sizes=\"(max-width: 128px) 100vw, 128px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-images-icon.png\" height=\"128\" width=\"128\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-images-icon.png 128w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-images-icon-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-images-icon-48x48.png 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-images-icon-96x96.png 96w\" sizes=\"(max-width: 128px) 100vw, 128px\" class=\"attachment-thumbnail size-thumbnail wp-image-29367 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Images<\/div><p class=\"elementor-image-box-description\">Our survey found <a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2023\/\">80% of consumers<\/a> find images from other customers to be more valuable than brand imagery and <a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\">99% of consumers<\/a> look for visuals submitted by other users. <a href=\"https:\/\/www.powerreviews.com\/benchmarks\/visual-ugc-interactor-impression-conversion\/\">We see a 114% lift in conversion<\/a> when shoppers interact with visual UGC. Avg. # of visual media per product for Retailers is <a href=\"https:\/\/www.powerreviews.com\/benchmarks\/visual-ugc\/\">7 and overall is 13. <\/a><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e70faed e-con-full e-flex e-con e-child\" data-id=\"e70faed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bce7b7b elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"bce7b7b\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-video-icon.webp 128w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-video-icon-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-video-icon-48x48.png 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-video-icon-96x96.png 96w\" sizes=\"(max-width: 128px) 100vw, 128px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-video-icon.png\" height=\"128\" width=\"128\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-video-icon.png 128w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-video-icon-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-video-icon-48x48.png 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/product-video-icon-96x96.png 96w\" sizes=\"(max-width: 128px) 100vw, 128px\" class=\"attachment-thumbnail size-thumbnail wp-image-29368 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Video<\/div><p class=\"elementor-image-box-description\">We see a <a href=\"https:\/\/www.powerreviews.com\/benchmarks\/visual-ugc-interactor-impression-conversion\/\">114% lift in conversion<\/a> when shoppers interact with visual UGC. Avg. # of visual media per product for Retailers is <a href=\"https:\/\/www.powerreviews.com\/benchmarks\/visual-ugc\/\">7 and overall is 13. <\/a>\n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>When selling their products through a retailer, brands are essentially putting their items on a giant shelf and need to make sure they stand out. <\/p>\n<p>Collecting and displaying user-generated content is one of the most impactful ways to drive sales. <\/p>\n","protected":false},"author":12,"featured_media":29363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7877],"tags":[],"yst_prominent_words":[],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/scorecard-img-300x187.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/29361"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29361"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/29361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/29363"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=29361"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}