{"id":29328,"date":"2023-05-14T23:14:52","date_gmt":"2023-05-15T04:14:52","guid":{"rendered":"https:\/\/www.powerreviews.com\/?post_type=success-story&#038;p=29328"},"modified":"2023-05-23T12:22:20","modified_gmt":"2023-05-23T17:22:20","slug":"torani","status":"publish","type":"success-story","link":"https:\/\/www.powerreviews.com\/success-stories\/torani\/","title":{"rendered":"Torani"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29328\" class=\"elementor elementor-29328\" data-elementor-post-type=\"success-story\">\n\t\t\t\t\t\t\t<article data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-454c040 e-flex e-con-boxed e-con e-parent\" data-id=\"454c040\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-facc137 e-con-full e-flex e-con e-child\" data-id=\"facc137\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2096e1 elementor-widget elementor-widget-heading\" data-id=\"b2096e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beverage Flavor Pioneer, Torani, Finds the Right Ratings & Reviews Formula with PowerReviews<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb64546 elementor-widget elementor-widget-text-editor\" data-id=\"fb64546\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Torani has grown an average of 20 percent year-over-year for the last three decades, transforming from a family-owned local business to a category-defining market leader.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">With the advent of the Covid pandemic and work-from-home orders, Torani saw tremendous growth in online sales and in its direct-to-consumer business. Additionally, it saw growth in user-generated content.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cPeople were at home recreating drinks they previously ordered at their favorite restaurant or coffee house, and they were very active on social media showing off their creations,\u201d said Dana Amaku, Torani\u2019s Ecommerce Marketing Manager. \u201cOur social channels were chock full of customers posting images and testimonials.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<aside data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-236b069 e-con-full e-flex e-con e-child\" data-id=\"236b069\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:24,&quot;end&quot;:58}},&quot;content_width&quot;:&quot;full&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6704d51 elementor-widget elementor-widget-image\" data-id=\"6704d51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/torani-logo-300x173.jpeg 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/torani-logo.webp 741w\" sizes=\"(max-width: 300px) 100vw, 300px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/torani-logo-300x173.jpeg\" height=\"173\" width=\"300\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/torani-logo-300x173.jpeg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/torani-logo.jpeg 741w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"attachment-medium size-medium wp-image-29331 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-87d1b3c e-con-full e-flex e-con e-child\" data-id=\"87d1b3c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e56611 elementor-widget elementor-widget-heading\" data-id=\"0e56611\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Industry<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee54dac elementor-widget elementor-widget-text-editor\" data-id=\"ee54dac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Drinks &amp; Syrups<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fafa564 e-con-full e-flex e-con e-child\" data-id=\"fafa564\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c65c281 elementor-widget elementor-widget-heading\" data-id=\"c65c281\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"#Results\">Results<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeaa112 elementor-widget elementor-widget-text-editor\" data-id=\"aeaa112\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>Over 35,000 reviews collected<br \/><br \/><\/li>\n<li>Boosted native review collection efforts by 167% year-over-year<br \/><br \/><\/li>\n<li>Average rating of 4.7 stars<br \/><br \/><\/li>\n<li>90% review completion rate with Product Sampling campaign<br \/><br \/><\/li>\n<li>225 reviews collected before a new product was available for purchase<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/aside>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e67d60f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e67d60f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6eb273\" data-id=\"d6eb273\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9238b3 elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"a9238b3\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cPeople were at home recreating drinks that they previously ordered at their favorite restaurant or coffee house, and they were very active on social media showing off their creations.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Dana Amaku<\/span><span class=\"elementor-testimonial__title\">Ecommerce Marketing Manager, Torani<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/Dana-Amaku-300x300.jpeg\" alt=\"Dana Amaku\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-eb733ed e-flex e-con-boxed e-con e-parent\" data-id=\"eb733ed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-52caceb e-con-full e-flex e-con e-child\" data-id=\"52caceb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4625d63 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4625d63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/maj-torani.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/maj-torani.gif\" height=\"526\" width=\"640\" class=\"attachment-medium_large size-medium_large wp-image-29332 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-31231e5 e-con-full e-flex e-con e-child\" data-id=\"31231e5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-027068c elementor-widget elementor-widget-heading\" data-id=\"027068c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Torani's Recipe for Success: Over 35,000 Reviews Collected and Counting\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75b4808 elementor-widget elementor-widget-text-editor\" data-id=\"75b4808\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Amaku explains the company\u2019s ratings &amp; reviews program, powered by PowerReviews, has given Torani a simple vehicle for customers to tap into this type of sentiment, which in turn provides other consumers added confidence to try its products.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">To date, the company has curated more than 35,000 reviews, with an average star rating of 4.7 stars &#8212; far exceeding the industry benchmark for the food and beverage category. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6b63901 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b63901\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-007e02f\" data-id=\"007e02f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7549443 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7549443\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-stars\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a00f5ba\" data-id=\"a00f5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05ae5da elementor-widget elementor-widget-heading\" data-id=\"05ae5da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">To date, Torani has curated more than 35,000 reviews, with an average star rating of 4.7 stars \u2013 far exceeding the industry benchmark for the food and beverage category. <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0d2c182 e-flex e-con-boxed e-con e-parent\" data-id=\"0d2c182\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9865450 e-con-full e-flex e-con e-child\" data-id=\"9865450\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27b4e57 elementor-widget elementor-widget-heading\" data-id=\"27b4e57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PowerReviews Analytics Enables Multiple Teams at Torani to Do More with UGC<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a85657 elementor-widget elementor-widget-text-editor\" data-id=\"2a85657\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PowerReviews analytics and reporting tools make it easy for multiple teams to benefit from UGC. Customer feedback from reviews is used extensively to guide Torani\u2019s Customer Experience team as well as their product development, sales, and marketing efforts.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Additionally, their\u00a0 Research &amp; Development group uses the feedback to understand how customers are responding to its flavors and other requests. \u201cBeing able to understand the voice of the customer, across channels, and all from one application is very convenient,\u201d said Amaku.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5b12ed9 e-con-full e-flex e-con e-child\" data-id=\"5b12ed9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-387ea7c elementor-widget elementor-widget-image\" data-id=\"387ea7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n.webp 640w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n-300x300.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n-150x150.jpg 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n-24x24.jpg 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n-48x48.jpg 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n-96x96.jpg 96w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n.jpg\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n.jpg 640w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n-300x300.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n-150x150.jpg 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n-24x24.jpg 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n-48x48.jpg 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/339161746_3542534449365467_2579862443606962098_n-96x96.jpg 96w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29335 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-53e89ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53e89ff\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-869230d\" data-id=\"869230d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07e7e1a elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"07e7e1a\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cWe have found the Brand Health Benchmarking tool to be a powerful resource to understand customer sentiment and key word trending in a visual format. This is super helpful especially when communicating to groups outside of the Ecommerce team.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Dana Amaku<\/span><span class=\"elementor-testimonial__title\">Ecommerce Marketing Manager, Torani<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/Dana-Amaku-300x300.jpeg\" alt=\"Dana Amaku\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-829a5d5 e-flex e-con-boxed e-con e-parent\" data-id=\"829a5d5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ef2a149 e-con-full e-flex e-con e-child\" data-id=\"ef2a149\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-203d8ea elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"203d8ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-12-at-5.53.07-PM.webp 602w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-12-at-5.53.07-PM-187x300.png 187w\" sizes=\"(max-width: 602px) 100vw, 602px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-12-at-5.53.07-PM.png\" height=\"964\" width=\"602\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-12-at-5.53.07-PM.png 602w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-12-at-5.53.07-PM-187x300.png 187w\" sizes=\"(max-width: 602px) 100vw, 602px\" class=\"attachment-medium_large size-medium_large wp-image-29342 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-662af9d e-con-full e-flex e-con e-child\" data-id=\"662af9d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cddfda elementor-widget elementor-widget-heading\" data-id=\"5cddfda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Health Benchmarking Brings Customer Insights into Focus \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a30443 elementor-widget elementor-widget-text-editor\" data-id=\"0a30443\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Torani uses PowerReviews\u2019 Brand Health Benchmarking to analyze customer sentiment across the internet, scraping ecommerce sites, marketplaces, and categories to understand performance against their competitors.\u00a0<\/span><span style=\"font-weight: 400;\">Amaku says this is particularly beneficial for Torani to gauge customer sentiment for sales through Amazon. \u201cIt\u2019s clunky to try to get this information from Amazon, but with PowerReviews\u2019 benchmarking we can easily see how we are faring versus our competitors,\u201d added Amaku.\u00a0\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe have found the Brand Health Benchmarking tool to be a powerful resource to understand customer sentiment and key word trending in a visual format. This is super helpful especially when communicating to other groups outside of the Ecommerce team,\u201d she said.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cFor example, our food scientists and retail analysts can see how the product is performing across retail stores, our direct-to-consumer channel, and in our business-to-business and business-to-consumer online channels. And we can see how syndicated reviews are playing a role in driving sales within our partner organizations.\u201d\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9d2b96f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d2b96f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a58ee56\" data-id=\"a58ee56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b2266e elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"4b2266e\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cIt\u2019s clunky to try to get this information from Amazon, but with PowerReviews\u2019 benchmarking we can easily see how we are faring versus our competitors.\"\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Dana Amaku<\/span><span class=\"elementor-testimonial__title\">Ecommerce Marketing Manager, Torani<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/Dana-Amaku-300x300.jpeg\" alt=\"Dana Amaku\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e8c48ec e-flex e-con-boxed e-con e-parent\" data-id=\"e8c48ec\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cb7684e e-con-full e-flex e-con e-child\" data-id=\"cb7684e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d059dd elementor-widget elementor-widget-heading\" data-id=\"2d059dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Targeting Gen Z and Millennial Consumers with First Digital-First Product Launch\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a132f elementor-widget elementor-widget-text-editor\" data-id=\"11a132f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Torani is currently the number one coffee syrup brand at retail in the United States, with a 90 percent market share. Building on the brand\u2019s familiarity, the company recently branched out with a new and exciting product category to add beverage variety and pizazz \u2013 its Puremade Squeeze Liquid Water Enhancer.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The Puremade Squeeze product would be distinguished from other water enhancers on the market via its \u201csubtly sweet\u201d flavor profile with no artificial ingredients and a hint of fruit flavor.\u00a0\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cFlavor-on-the-go in water was a trend we wanted to jump on,\u201d said Amaku. \u201cAnd many of our customers were using our syrup in water already. We wanted to see how the product was being perceived with our target market of Gen Z and Millennial consumers, in this, our first-time digital-first product launch.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-55f211c e-con-full e-flex e-con e-child\" data-id=\"55f211c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3513624 elementor-widget elementor-widget-image\" data-id=\"3513624\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/344875978_224660366855001_6649004521587259485_n.webp 720w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/344875978_224660366855001_6649004521587259485_n-237x300.jpg 237w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/344875978_224660366855001_6649004521587259485_n.jpg\" height=\"810\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/344875978_224660366855001_6649004521587259485_n.jpg 720w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/344875978_224660366855001_6649004521587259485_n-237x300.jpg 237w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29337 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-27b2229 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27b2229\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2544c04\" data-id=\"2544c04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-026d940 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"026d940\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-stars\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21e3b20\" data-id=\"21e3b20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a049730 elementor-widget elementor-widget-heading\" data-id=\"a049730\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Encouraging consumers to \u201csqueeze the day,\u201d PowerReviews managed the distribution of 250 free samples, asking consumers to try the product and share their honest opinion by writing a review and including a photo or video. \n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-463c40f e-flex e-con-boxed e-con e-parent\" data-id=\"463c40f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cb5e9ff e-con-full e-flex e-con e-child\" data-id=\"cb5e9ff\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1274953 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1274953\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/338053090_7283713695182348230_n-768x913.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/338053090_7283713695182348230_n-252x300.jpg 252w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/338053090_7283713695182348230_n-862x1024.jpg 862w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/338053090_7283713695182348230_n-1293x1536.jpg 1293w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/338053090_7283713695182348230_n.webp 1355w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/338053090_7283713695182348230_n-768x913.jpg\" height=\"761\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/338053090_7283713695182348230_n-768x913.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/338053090_7283713695182348230_n-252x300.jpg 252w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/338053090_7283713695182348230_n-862x1024.jpg 862w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/338053090_7283713695182348230_n-1293x1536.jpg 1293w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/338053090_7283713695182348230_n.jpg 1355w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29340 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cf3ec62 e-con-full e-flex e-con e-child\" data-id=\"cf3ec62\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8785a8b elementor-widget elementor-widget-heading\" data-id=\"8785a8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Sampling: Launching New Product with 225 Reviews\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b573c elementor-widget elementor-widget-text-editor\" data-id=\"a9b573c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In July 2022, Torani embarked on a Product Samplings campaign. The goal was to understand customer sentiment and collect ratings and reviews ahead of launch. Encouraging consumers to \u201csqueeze the day,\u201d PowerReviews managed the distribution of 250<\/span> <span style=\"font-weight: 400;\">free samples, asking consumers to try the product and share their honest opinion by writing a review and including a photo or video.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe had nearly a 90% review completion rate; this was an overwhelming response exceeding our expectations,\u201d said Amaku. \u201cWe received very detailed feedback that was used to tweak the final flavor formula to ensure the product would be well received.\u201d<\/span><\/p>\n<p>\u00a0<\/p>\n<p>After the product was finally launched, Torani collected a total of 225 reviews for the new product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c897571 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c897571\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d4e886\" data-id=\"8d4e886\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e67721 elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"4e67721\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cWe wanted to see how the product was being perceived with our target market of Gen Z and Millennial consumers \u2026. We had nearly a 90% review completion rate; this was an overwhelming response exceeding our expectations.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Dana Amaku<\/span><span class=\"elementor-testimonial__title\">Ecommerce Marketing Manager, Torani<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/Dana-Amaku-300x300.jpeg\" alt=\"Dana Amaku\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c2cf80a e-flex e-con-boxed e-con e-parent\" data-id=\"c2cf80a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-28a5e74 e-con-full e-flex e-con e-child\" data-id=\"28a5e74\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b2667 elementor-widget elementor-widget-heading\" data-id=\"d0b2667\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guided by PowerReviews Best Practices\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da1476 elementor-widget elementor-widget-text-editor\" data-id=\"4da1476\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cWe have a great relationship with the PowerReviews team,\u201d says Amaku. \u201cThey have been amazing in helping us get up and running. When I have questions, they are always quick to hop on a call to help us navigate and find things. The quarterly business reviews provide great insight on milestones hit and recommendations to improve and mature our reviews program.\u201d\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">In the last 12 months, by following PowerReviews best practices, Torani has boosted its native review collection efforts by 167 percent year-over-year, while new review request prompts have boosted email open and conversion rates by over 50 and 30 percent, respectively. \u00a0<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">After nearly 100 years in the business, Torani continues to demonstrate its innovation and go-to-market prowess \u2013 continually bringing forth new flavors for consumers to savor and keeping close tabs on evolving tastes and preferences. Its secret recipe? Ensuring it has all the right tools in place to understand this vital voice of the customer as it charts its next century.\u00a0 <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ce53e8a e-con-full e-flex e-con e-child\" data-id=\"ce53e8a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf42f9 elementor-widget elementor-widget-image\" data-id=\"4bf42f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/345473498_6304987126229779_n-768x1098.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/345473498_6304987126229779_n-210x300.jpg 210w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/345473498_6304987126229779_n-716x1024.jpg 716w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/345473498_6304987126229779_n.webp 944w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/345473498_6304987126229779_n-768x1098.jpg\" height=\"915\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/345473498_6304987126229779_n-768x1098.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/345473498_6304987126229779_n-210x300.jpg 210w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/345473498_6304987126229779_n-716x1024.jpg 716w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/345473498_6304987126229779_n.jpg 944w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29339 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e7fd09a e-flex e-con-boxed e-con e-parent\" data-id=\"e7fd09a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b396677 e-con-full e-flex e-con e-child\" data-id=\"b396677\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0337e0b elementor-widget elementor-widget-image\" data-id=\"0337e0b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/341897379_211569854913840_8941967470224418354_n.webp 640w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/341897379_211569854913840_8941967470224418354_n-300x272.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/341897379_211569854913840_8941967470224418354_n.jpg\" height=\"581\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/341897379_211569854913840_8941967470224418354_n.jpg 640w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/341897379_211569854913840_8941967470224418354_n-300x272.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-29336 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8c53c00 e-con-full e-flex e-con e-child\" data-id=\"8c53c00\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9697ef6 elementor-widget elementor-widget-heading\" data-id=\"9697ef6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Results<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d741ee elementor-widget elementor-widget-heading\" data-id=\"8d741ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROI Delivered<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9490cd4 elementor-widget elementor-widget-heading\" data-id=\"9490cd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">In the last 12 months Torani has boosted its native review collection efforts by 167 percent year-over-year, while new review request prompts have boosted email open and conversion rates by over 50 and 30 percent, respectively.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bd5b11b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd5b11b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b6eeb7\" data-id=\"2b6eeb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2335276 elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"2335276\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cWe have a great relationship with the PowerReviews team. They have been amazing in helping us get up and running\u2026 The quarterly business reviews provide great insight on milestones hit and recommendations to improve and mature our reviews program.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Dana Amaku<\/span><span class=\"elementor-testimonial__title\">Ecommerce Marketing Manager, Torani<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/Dana-Amaku-300x300.jpeg\" alt=\"Dana Amaku\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Beverage Flavor Pioneer, Torani, Finds the Right Ratings &#038; Reviews Formula with PowerReviews<\/p>\n","protected":false},"featured_media":29329,"template":"","acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2023\/05\/b46da399-e5c4-4b83-a322-e84ac1a2e892-e1684862533354-300x286.jpeg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/success-story\/29328"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/success-story"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/success-story\/29328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/29329"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}