{"id":29159,"date":"2023-03-28T17:10:24","date_gmt":"2023-03-28T22:10:24","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=29159"},"modified":"2023-03-28T17:22:05","modified_gmt":"2023-03-28T22:22:05","slug":"how-ugc-impacts-conversion-2023","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/how-ugc-impacts-conversion-2023\/","title":{"rendered":"How User-Generated Content Impacts Conversion: 2023 Edition"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29159\" class=\"elementor elementor-29159\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a13607f e-flex e-con-boxed e-con e-parent\" data-id=\"a13607f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a239dc elementor-widget elementor-widget-heading\" data-id=\"0a239dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">A complete breakdown of how interacting with UGC impacts conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during the entire year of 2022.\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5da0ebc3 e-flex e-con-boxed e-con e-parent\" data-id=\"5da0ebc3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4393cbb8 e-con-full e-flex e-con e-child\" data-id=\"4393cbb8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad7763e elementor-widget elementor-widget-heading\" data-id=\"7ad7763e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power Points:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e1e9f4 elementor-widget elementor-widget-text-editor\" data-id=\"79e1e9f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><em>How User-Generated Content Impacts Conversion: 2023 Edition<\/em>\u00a0is based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites throughout 2022. For reference, we conducted the same analysis in <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span style=\"font-weight: 400;\">2021<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">2020<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an overview of our key findings.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d3e28 elementor-widget elementor-widget-heading\" data-id=\"a1d3e28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Presence of UGC Impacts Conversion \u2013 But Interaction is Where the Magic Happens<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-435fe356 elementor-widget elementor-widget-text-editor\" data-id=\"435fe356\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2022, there was a 3.8% lift in conversion among site visitors who were <\/span><b>served up<\/b><span style=\"font-weight: 400;\"> some form of UGC.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Visitors who<b> interact<\/b><span> with UGC in some way convert at a rate that\u2019s 102.4% higher than average. This is up slightly from a conversion lift of 100.6% in 2021.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e5bc05 elementor-widget elementor-widget-heading\" data-id=\"67e5bc05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Ratings and Reviews Continue to Double Conversion Rates\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d47d19 elementor-widget elementor-widget-text-editor\" data-id=\"24d47d19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">The<\/span><span style=\"font-weight: 400;\">re was a 108.6% lift in conversion among shoppers who interact with ratings and reviews.\u00a0<br \/><br \/><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Some of the review features that drive the largest conversion lifts include Helpful Yes votes (356.3%), Helpful No votes (271.9%) and Review Search (271.9%). You can find real-life examples of these features and others later on in this report.<br \/><br \/><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">The most common way for shoppers to apply star rating filters is on one-star review content. 61.3% of star rating filter interactors do so.<br \/><br \/><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">There\u2019s a 71.9% lift in conversion among those who click to only see one-star reviews, which is proof positive that negative reviews don\u2019t necessarily scare shoppers away.\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6aaf8a elementor-widget elementor-widget-heading\" data-id=\"6b6aaf8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Q&A Reigns as the Type of UGC with the Most Powerful Impact on Conversion\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f246d6 elementor-widget elementor-widget-text-editor\" data-id=\"35f246d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There was a staggering 177.2% lift in conversion among consumers who interacted with Q&amp;A on the product page.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certain Q&amp;A features have a particularly large impact on conversion rates, including Show More Answers (178.1%), Click Read Answers (178.1%), and Answer Helpful 165.6%. We\u2019ll share real-world examples of each of these features (and others) in the Q&amp;A portion of this report.\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c4c54f elementor-widget elementor-widget-heading\" data-id=\"57c4c54f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Impact of User-Generated Visual Content on Conversion Holds Steady\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ef1388 elementor-widget elementor-widget-text-editor\" data-id=\"45ef1388\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2022, there was a 103.9% lift in conversion among visitors who interacted with user-generated photos and videos.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certain interactions are especially impactful on conversion rates, including clicking to expand the image gallery (103.1%), clicking to view the next image\/video (106.3%), and clicking to see the previous image\/video (93.8%).<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418e7f1 elementor-widget elementor-widget-heading\" data-id=\"418e7f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Ongoing Measurement and Optimization is Key to Maximizing Conversion\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf7b451 elementor-widget elementor-widget-text-editor\" data-id=\"5bf7b451\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When looking to develop a winning UGC display, best practices are a good place to start. However, there\u2019s no \u201cone size fits all\u201d UGC display. What works for one business may fall flat for another.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The key is to analyze your UGC performance on a regular basis. Then, leverage those insights to fuel optimizations that increase conversion impact.\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5201578 e-flex e-con-boxed e-con e-parent\" data-id=\"5201578\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48007d0f elementor-widget elementor-widget-menu-anchor\" data-id=\"48007d0f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"contents\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6fc422 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4f6fc422\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contents<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-24151bcf e-flex e-con-boxed e-con e-child\" data-id=\"24151bcf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2d00ee88 e-con-full e-flex e-con e-child\" data-id=\"2d00ee88\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51bf9eed elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"51bf9eed\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#ch1\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-book-open-cover\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"#ch1\" >\n\t\t\t\t\t\tIntroduction\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2c25313 e-con-full e-flex e-con e-child\" data-id=\"2c25313\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-457f46c7 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"457f46c7\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#ch2\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-basket-shopping\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"#ch2\" >\n\t\t\t\t\t\tHow UGC Impacts Visitor Conversion\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-64a41ac6 e-con-full e-flex e-con e-child\" data-id=\"64a41ac6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68756bc3 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"68756bc3\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#ch3\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-stars\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"#ch3\" >\n\t\t\t\t\t\tThe Impact of Ratings and Reviews on Purchase Behavior\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9cbdc27 e-con-full e-flex e-con e-child\" data-id=\"9cbdc27\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15b135bd elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"15b135bd\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#ch4\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-comments-question-check\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"#ch4\" >\n\t\t\t\t\t\tHow Q&A Interactions Drive Conversion\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4482ecfa e-con-full e-flex e-con e-child\" data-id=\"4482ecfa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49193453 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"49193453\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#ch5\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-images\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"#ch5\" >\n\t\t\t\t\t\tHow User-Generated Imagery Impacts Purchase Behavior\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6f873b8e e-con-full e-flex e-con e-child\" data-id=\"6f873b8e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0df03a elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"5b0df03a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#ch6\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-clipboard-list-check\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"#ch6\" >\n\t\t\t\t\t\tKey Takeaways\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-39d52eb0 e-flex e-con-boxed e-con e-parent\" data-id=\"39d52eb0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a9d436 elementor-widget elementor-widget-menu-anchor\" data-id=\"43a9d436\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ch1\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b737c5a elementor-widget elementor-widget-heading\" data-id=\"2b737c5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Chapter 1<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-27924b22 e-con-full e-flex e-con e-child\" data-id=\"27924b22\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-39766e47 e-con-full e-flex e-con e-child\" data-id=\"39766e47\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52d83088 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"52d83088\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-book-open-cover\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5d0a364f e-con-full e-flex e-con e-child\" data-id=\"5d0a364f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-296a836a elementor-widget elementor-widget-heading\" data-id=\"296a836a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-809e91a e-flex e-con-boxed e-con e-parent\" data-id=\"809e91a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09b90fa elementor-widget elementor-widget-heading\" data-id=\"09b90fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers Depend on User-Generated Content \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a028b elementor-widget elementor-widget-text-editor\" data-id=\"75a028b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Modern consumers weigh any number of considerations when making a purchase decision. But increasingly, they\u2019re seeking out user-generated content to guide them during the purchase journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not convinced, consider the following facts: <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4b6ba7f e-flex e-con-boxed e-con e-parent\" data-id=\"4b6ba7f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fad0cae e-con-full e-flex e-con e-child\" data-id=\"fad0cae\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3cfd0 elementor-widget elementor-widget-counter\" data-id=\"1d3cfd0\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"94\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">of online shoppers read reviews regularly or always. <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-07c18d6 e-con-full e-flex e-con e-child\" data-id=\"07c18d6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc9831 elementor-widget elementor-widget-counter\" data-id=\"1fc9831\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"57\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">of in-store shoppers read reviews.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4838956 e-con-full e-flex e-con e-child\" data-id=\"4838956\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b40744 elementor-widget elementor-widget-counter\" data-id=\"0b40744\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"72\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">of consumers always or regularly read Q&A.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9212c3b e-con-full e-flex e-con e-child\" data-id=\"9212c3b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2069f1 elementor-widget elementor-widget-counter\" data-id=\"e2069f1\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"77\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">of shoppers always or regularly seek out photos and videos from other consumers before making a purchase. <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c5eebc6 e-flex e-con-boxed e-con e-parent\" data-id=\"c5eebc6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4490b11 elementor-widget elementor-widget-heading\" data-id=\"4490b11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">But How Does UGC Actually Impact Visitor Conversion? \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2130cf3 elementor-widget elementor-widget-text-editor\" data-id=\"2130cf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Meeting shoppers\u2019 expectations is reason enough to make user-generated content a priority. After all, if you don\u2019t give shoppers (even the so-called loyal ones) what they want, they won\u2019t hesitate to look elsewhere. <\/span><a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-fifth-ed.pdf\"><span style=\"font-weight: 400;\">Salesforce research<\/span><\/a><span style=\"font-weight: 400;\"> tells us 71% of consumers have switched brands at least once in the last year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before doubling down on UGC, brands and retailers want to understand the expected return. This is understandable. In the best of times, it\u2019s important to allocate resources where you\u2019ll see the biggest return. This is even more true in times of economic uncertainty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, conversion is the metric brands and retailers focus on most. So, what exactly is the conversion impact of user-generated content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this year\u2019s edition of our annual conversion report, we analyzed activity on more than 1,200 brand and retailer sites during 2022 to understand how three key types of UGC impact conversion:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ratings and reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Q&amp;A<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual content<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Beyond looking at the overall impact of each type of UGC, we also drilled down further to understand the impact of key features of each type of UGC.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b0cc6 elementor-widget elementor-widget-heading\" data-id=\"45b0cc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measure, Optimize, Repeat\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b865c2d elementor-widget elementor-widget-text-editor\" data-id=\"b865c2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Understanding how user-generated content (and the specific features of UGC) impact conversion is certainly important. But it\u2019s not the end all be all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no one-size-fits all review display that\u2019ll deliver maximum ROI for all brands and retailers. Each business is different. And it\u2019s important to determine what works best for yours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the insights in this report to identify new features and functionality that are worth exploring. Then, measure the performance of your UGC regularly. And use those insights to drive further optimizations that generate the highest impact on conversion rates. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a849fbf elementor-widget elementor-widget-heading\" data-id=\"a849fbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Methodology and Definitions \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9316a67 elementor-widget elementor-widget-text-editor\" data-id=\"9316a67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The following report is based on an analysis of activity on 1.5MM online product pages from over 1,200 brand and retailer sites during 2022. Here is list of key terminology to refer to when reading the report:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ae36269 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae36269\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a75c16\" data-id=\"1a75c16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-793ba0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"793ba0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16caeeb\" data-id=\"16caeeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc60034 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cc60034\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-calendar-days\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea0a5a6\" data-id=\"ea0a5a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87cfab4 elementor-widget elementor-widget-heading\" data-id=\"87cfab4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Time period for analysis<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c514f15 elementor-widget elementor-widget-heading\" data-id=\"c514f15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">This data was pulled for the period from January 1, 2022 to December 31, 2022. <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-dff4e13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff4e13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ce766c\" data-id=\"7ce766c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d0c30 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"25d0c30\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-wifi\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e1f9eb7\" data-id=\"e1f9eb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4b7144 elementor-widget elementor-widget-heading\" data-id=\"e4b7144\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Websites analyzed<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e508a elementor-widget elementor-widget-heading\" data-id=\"51e508a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Activity on more than 1.5 million product detail pages across 1,200 ecommerce websites. These websites encompass myriad ecommerce categories. <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3854991 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3854991\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd2b856\" data-id=\"dd2b856\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1748dfe elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1748dfe\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fa6reg fa6reg-credit-card\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43f6db1\" data-id=\"43f6db1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76d88e4 elementor-widget elementor-widget-heading\" data-id=\"76d88e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Visitor conversion<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1ead1 elementor-widget elementor-widget-heading\" data-id=\"ba1ead1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The visitor conversion metric, used as the baseline for this report, is calculated based on conversions from individual visitors within a 24 hour period. A new visitor session starts every 24 hours, with all accompanying downstream implications on the conversion metric.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-682ad74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"682ad74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b4e8acc\" data-id=\"b4e8acc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c4a5f8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1c4a5f8\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-magnifying-glass\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69789f8\" data-id=\"69789f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95347bc elementor-widget elementor-widget-heading\" data-id=\"95347bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ecommerce UGC page visitor overall<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b527cc elementor-widget elementor-widget-heading\" data-id=\"9b527cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Calculated for any consumer visiting a product detail page that runs PowerReviews UGC display analytics technology.\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-547b6eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"547b6eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bd70aee\" data-id=\"bd70aee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3c7aa1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e3c7aa1\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fa6reg fa6reg-eye\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-877fbfb\" data-id=\"877fbfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6de5ac1 elementor-widget elementor-widget-heading\" data-id=\"6de5ac1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">UGC impression<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c811ef elementor-widget elementor-widget-heading\" data-id=\"8c811ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Calculated based on unique visitors who have scrolled a product page enough to be served an impression of at least one type of user-generated content (review, Q&A, or imagery). The review snippet (the UGC element used at the top of PDPs to display a summary of the average star rating, number of reviews, etc.) is excluded from the UGC impression metric. Throughout this report, we use this metric to more closely examine the different types of UGC \u2013 specifically reviews, Q&A, videos and photos.\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4433a28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4433a28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-032feb9\" data-id=\"032feb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-762db06 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"762db06\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mouse-pointer\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5618a44\" data-id=\"5618a44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f31505a elementor-widget elementor-widget-heading\" data-id=\"f31505a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">UGC interaction<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0301d elementor-widget elementor-widget-heading\" data-id=\"4a0301d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">A metric calculated based on visitors who interact with UGC. Some examples of UGC interactions include clicking \u201cread more\u201d on a review, opening a user-submitted photo, or using the search box to run a search within review content. <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e86b3a elementor-widget elementor-widget-heading\" data-id=\"6e86b3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/help.powerreviews.com\/hc\/en-us\/articles\/7595079080859-Site-Analytics-Overview\" target=\"_blank\">View a full list of UGC interactions here<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-30ecd50 e-flex e-con-boxed e-con e-parent\" data-id=\"30ecd50\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0949fc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f0949fc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4e03941 e-flex e-con-boxed e-con e-parent\" data-id=\"4e03941\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfcb8bc elementor-widget elementor-widget-menu-anchor\" data-id=\"bfcb8bc\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ch2\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68195b3 elementor-widget elementor-widget-heading\" data-id=\"68195b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Chapter 2<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-36c52bc e-con-full e-flex e-con e-child\" data-id=\"36c52bc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1e35728 e-con-full e-flex e-con e-child\" data-id=\"1e35728\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0e91a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ff0e91a\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-shopping-basket\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7953d33 e-con-full e-flex e-con e-child\" data-id=\"7953d33\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a20cc1 elementor-widget elementor-widget-heading\" data-id=\"8a20cc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How UGC Impacts Visitor Conversion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2f3ddcb e-flex e-con-boxed e-con e-parent\" data-id=\"2f3ddcb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65e302c elementor-widget elementor-widget-heading\" data-id=\"65e302c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Simple Act of Displaying UGC on Product Pages Positively Impacts Conversion \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1690d elementor-widget elementor-widget-text-editor\" data-id=\"eb1690d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When looking at activity during the entire year of 2022, there was a 3.2% conversion rate on the 1,200 sites we analyzed running PowerReviews\u2019 UGC technology. This figure may be a bit higher than other benchmarks from other sources. There are a couple reasons for this.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We base conversion on visitors rather than sessions. Reference the section above for additional information on our methodology.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assuming the product detail page is built this way (which most are), all shoppers in the sample we analyzed are served up some form of UGC above the fold. In most cases, this is a UGC summary that includes the product\u2019s average star rating, review count and review distribution. Again, see the methodology section above for more information on what we classify as a UGC impression or UGC interaction.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once a site visitor scrolls to a point where they see some form of UGC, their likelihood of conversion increases. In fact, there\u2019s a 3.8% lift in conversion when a site visitor is served some form of UGC. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc48dd elementor-widget elementor-widget-heading\" data-id=\"2fc48dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UGC Interactions Drive Conversions\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8619e61 elementor-widget elementor-widget-text-editor\" data-id=\"8619e61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Though the presence of UGC impacts conversion, the real magic happens when visitors <\/span><i><span style=\"font-weight: 400;\">interact <\/span><\/i><span style=\"font-weight: 400;\">with this content. In 2022, there was a 102.4% lift in conversion among UGC interactors \u2013 which is up slightly from 100.6% in 2021.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4367cde7 e-flex e-con-boxed e-con e-parent\" data-id=\"4367cde7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57e3551d elementor-widget elementor-widget-heading\" data-id=\"57e3551d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Snapshot: How UGC Impacts Conversion\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bdead01 e-con-full e-flex e-con e-child\" data-id=\"bdead01\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9cc5a64 e-con-full e-flex e-con e-child\" data-id=\"9cc5a64\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c51e09 elementor-widget elementor-widget-heading\" data-id=\"5c51e09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2020<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1eb79 elementor-widget elementor-widget-progress\" data-id=\"0b1eb79\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\teCommerce UGCPage Visitor Overall Conversion Rate\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"3.4\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"3.4\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">3.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2360739 elementor-widget elementor-widget-progress\" data-id=\"2360739\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tUGC Impression Conversion Rate\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"3.6\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"3.6\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">3.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef9abc elementor-widget elementor-widget-heading\" data-id=\"2ef9abc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">4.3% conversion lift from UGC impression\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d49fb elementor-widget elementor-widget-progress\" data-id=\"d0d49fb\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tUGC Interaction Conversion Rate\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"7.2\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"7.2\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">7.2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e598f83 elementor-widget elementor-widget-heading\" data-id=\"e598f83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">108.4% conversion lift from UGC interaction\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1f73252 e-con-full e-flex e-con e-child\" data-id=\"1f73252\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f371a2c elementor-widget elementor-widget-heading\" data-id=\"f371a2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2021<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a106d6 elementor-widget elementor-widget-progress\" data-id=\"5a106d6\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\teCommerce UGCPage Visitor Overall Conversion Rate\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"2.8\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"2.8\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">2.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0ffa8 elementor-widget elementor-widget-progress\" data-id=\"eb0ffa8\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tUGC Impression Conversion Rate\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"3.1\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"3.1\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">3.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96af9a4 elementor-widget elementor-widget-heading\" data-id=\"96af9a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">8.5% conversion lift from UGC impression\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8dd66 elementor-widget elementor-widget-progress\" data-id=\"4c8dd66\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tUGC Interaction Conversion Rate\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"5.7\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"5.7\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">5.7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de7cd6 elementor-widget elementor-widget-heading\" data-id=\"6de7cd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">100.6% conversion lift from UGC interaction\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ea602b3 e-con-full e-flex e-con e-child\" data-id=\"ea602b3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09030ee elementor-widget elementor-widget-heading\" data-id=\"09030ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2022<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa753b elementor-widget elementor-widget-progress\" data-id=\"3fa753b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\teCommerce UGCPage Visitor Overall Conversion Rate\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"3.2\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"3.2\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">3.2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fecbcb elementor-widget elementor-widget-progress\" data-id=\"6fecbcb\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tUGC Impression Conversion Rate\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"3.3\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"3.3\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">3.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ebe08 elementor-widget elementor-widget-heading\" data-id=\"10ebe08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3.8% conversion lift from UGC impression\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d66fb elementor-widget elementor-widget-progress\" data-id=\"a2d66fb\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tUGC Interaction Conversion Rate\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"6.4\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"6.4\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">6.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-059c336 elementor-widget elementor-widget-heading\" data-id=\"059c336\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">102.4% conversion lift from UGC interaction\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c0c89c1 e-flex e-con-boxed e-con e-child\" data-id=\"c0c89c1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3209b903 elementor-widget elementor-widget-text-editor\" data-id=\"3209b903\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Throughout this report, we\u2019ll dig deeper into the different ways shoppers are interacting with UGC \u2013 and how these myriad interactions impact conversion.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-eb72eb2 e-flex e-con-boxed e-con e-parent\" data-id=\"eb72eb2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef322c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3ef322c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1bc9932 e-flex e-con-boxed e-con e-parent\" data-id=\"1bc9932\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f668d6 elementor-widget elementor-widget-menu-anchor\" data-id=\"3f668d6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ch3\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcef3d3 elementor-widget elementor-widget-heading\" data-id=\"bcef3d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Chapter 3<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ba1b6e7 e-con-full e-flex e-con e-child\" data-id=\"ba1b6e7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7ebc96f e-con-full e-flex e-con e-child\" data-id=\"7ebc96f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a24aa2c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a24aa2c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-stars\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c56cd2b e-con-full e-flex e-con e-child\" data-id=\"c56cd2b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5da6112 elementor-widget elementor-widget-heading\" data-id=\"5da6112\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Impact of Ratings & Reviews on Purchase Behavior\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c7507e0 e-flex e-con-boxed e-con e-parent\" data-id=\"c7507e0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3df39a4 elementor-widget elementor-widget-heading\" data-id=\"3df39a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ratings and Reviews Continue Boost Conversion Rates 2X<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed8fab elementor-widget elementor-widget-text-editor\" data-id=\"7ed8fab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the start of the pandemic, consumers started shifting a greater portion of their spending online. Three years later, this trend continues \u2013 with no signs of slowing down. By 2026, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/534123\/e-commerce-share-of-retail-sales-worldwide\/\"><span style=\"font-weight: 400;\">Statista <\/span><\/a><span style=\"font-weight: 400;\">predicts that ecommerce will account for 24% of total retail sales worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many benefits to browsing and buying online. But one downside is that there\u2019s risk involved with purchasing a product without first experiencing it in person.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reading reviews from those who have already purchased the product in question helps shoppers overcome this risk. In addition, accessing this feedback increases shoppers\u2019 likelihood of making a purchase. In 2022, there was a 108.6% lift in conversion among site visitors who interact with ratings and reviews \u2013 which is up slightly from 2021.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-279b775 e-flex e-con-boxed e-con e-parent\" data-id=\"279b775\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4da581 elementor-widget elementor-widget-heading\" data-id=\"d4da581\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Review Interactions Impact Conversion\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-89fd02f e-con-full e-flex e-con e-child\" data-id=\"89fd02f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-31a292d e-con-full e-flex e-con e-child\" data-id=\"31a292d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6f2f0 elementor-widget elementor-widget-heading\" data-id=\"3a6f2f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lift in conversion when visitors interact with ratings and reviews\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-846ed51 elementor-widget elementor-widget-progress\" data-id=\"846ed51\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2020\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (120.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">120.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ea313 elementor-widget elementor-widget-progress\" data-id=\"21ea313\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"90\" aria-valuetext=\"90% (108.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"90\">\n\t\t\t\t<span class=\"elementor-progress-text\">108.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5171e elementor-widget elementor-widget-progress\" data-id=\"4d5171e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2022\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"91\" aria-valuetext=\"91% (108.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"91\">\n\t\t\t\t<span class=\"elementor-progress-text\">108.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7ef65a3 e-flex e-con-boxed e-con e-parent\" data-id=\"7ef65a3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59f76f3 elementor-widget elementor-widget-heading\" data-id=\"59f76f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Myriad Review Interactions Drive Conversion\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24dc3ad elementor-widget elementor-widget-text-editor\" data-id=\"24dc3ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each ratings and reviews display includes a number of features and functionality that help shoppers find and consume the most relevant content. In the chart below, you\u2019ll see a high level look at how key ratings and reviews features impact conversion. Then, we\u2019ll take a closer look at each of these features. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-729bf7b e-flex e-con-boxed e-con e-parent\" data-id=\"729bf7b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ce710b elementor-widget elementor-widget-heading\" data-id=\"24ce710b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Key Review Features Impact Conversion\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ee0f16 elementor-widget elementor-widget-heading\" data-id=\"54ee0f16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Conversion lift among visitors who engaged with each ratings and reviews feature, compared to the standard conversion rate for the same pages\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1e8ddfe9 e-con-full e-flex e-con e-child\" data-id=\"1e8ddfe9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec20aa elementor-widget elementor-widget-progress\" data-id=\"7ec20aa\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHelpful Yes\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (356.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">356.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddc9264 elementor-widget elementor-widget-progress\" data-id=\"ddc9264\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHelpful No\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"76\" aria-valuetext=\"76% (271.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"76\">\n\t\t\t\t<span class=\"elementor-progress-text\">271.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3b3bd elementor-widget elementor-widget-progress\" data-id=\"cd3b3bd\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReview Search\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"76\" aria-valuetext=\"76% (271.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"76\">\n\t\t\t\t<span class=\"elementor-progress-text\">271.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7fd2e elementor-widget elementor-widget-progress\" data-id=\"dd7fd2e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFooter Back to Top\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"50\" aria-valuetext=\"50% (178.1%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"50\">\n\t\t\t\t<span class=\"elementor-progress-text\">178.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5da65e elementor-widget elementor-widget-progress\" data-id=\"b5da65e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFooter Page Previous\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"46\" aria-valuetext=\"46% (162.5%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"46\">\n\t\t\t\t<span class=\"elementor-progress-text\">162.5%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d5bc7 elementor-widget elementor-widget-progress\" data-id=\"f1d5bc7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReview Snippet\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"43\" aria-valuetext=\"43% (153.1%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"43\">\n\t\t\t\t<span class=\"elementor-progress-text\">153.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d2a30 elementor-widget elementor-widget-progress\" data-id=\"d6d2a30\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFaceoff Positive\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"37\" aria-valuetext=\"37% (131.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"37\">\n\t\t\t\t<span class=\"elementor-progress-text\">131.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca7bf8 elementor-widget elementor-widget-progress\" data-id=\"4ca7bf8\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFaceoff Negative\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"33\" aria-valuetext=\"33% (118.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"33\">\n\t\t\t\t<span class=\"elementor-progress-text\">118.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15f2481 elementor-widget elementor-widget-progress\" data-id=\"15f2481\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReview Sort\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"29\" aria-valuetext=\"29% (103.1%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"29\">\n\t\t\t\t<span class=\"elementor-progress-text\">103.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a784323 elementor-widget elementor-widget-progress\" data-id=\"a784323\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFooter Page Next\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"26\" aria-valuetext=\"26% (93.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"26\">\n\t\t\t\t<span class=\"elementor-progress-text\">93.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a02ac elementor-widget elementor-widget-progress\" data-id=\"b0a02ac\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFilter Tag\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"24\" aria-valuetext=\"24% (84.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"24\">\n\t\t\t\t<span class=\"elementor-progress-text\">84.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeadd2f elementor-widget elementor-widget-progress\" data-id=\"eeadd2f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFilter Stars\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"23\" aria-valuetext=\"23% (81.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"23\">\n\t\t\t\t<span class=\"elementor-progress-text\">81.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5867d49 elementor-widget elementor-widget-progress\" data-id=\"5867d49\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMore Details\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"20\" aria-valuetext=\"20% (65.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"20\">\n\t\t\t\t<span class=\"elementor-progress-text\">65.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b13f7e1 e-flex e-con-boxed e-con e-parent\" data-id=\"b13f7e1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6230fdd elementor-widget elementor-widget-heading\" data-id=\"6230fdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Helpful Votes\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3953822 elementor-widget elementor-widget-text-editor\" data-id=\"3953822\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s face it: some reviews are more helpful than others. The reviews that are most helpful are those that speak to the individual\u2019s wants, needs, use cases, and concerns. On many review displays, a shopper can indicate whether a review is or isn\u2019t helpful by clicking on a thumbs up or thumbs down icon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again this year, helpful voting is the type of review interaction with the largest impact on conversion. There\u2019s a staggering 356.3% lift in conversion for visitors who click the thumbs up to indicate a review was helpful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, a less-than-helpful review doesn\u2019t mean the sale is doomed. Quite the opposite. Site visitors who click the thumbs down icon convert at a rate that\u2019s 271.9% higher than average.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a0664 elementor-widget elementor-widget-image\" data-id=\"14a0664\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"560\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/crocs-helpfulreview-768x672.png\" class=\"attachment-medium_large size-medium_large wp-image-28092\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/crocs-helpfulreview-768x672.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/crocs-helpfulreview-300x262.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/crocs-helpfulreview-1024x896.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/crocs-helpfulreview-610x534.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/crocs-helpfulreview.png 1038w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-62d3bd6 e-flex e-con-boxed e-con e-parent\" data-id=\"62d3bd6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b31ed elementor-widget elementor-widget-heading\" data-id=\"03b31ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Review Search \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f383452 elementor-widget elementor-widget-text-editor\" data-id=\"f383452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These days, consumers expect to find a high volume of reviews for any product they\u2019re considering. A <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/review-volume-and-recency\/\"><span style=\"font-weight: 400;\">recent survey<\/span><\/a><span style=\"font-weight: 400;\"> found that nearly a quarter (23%) of consumers say that ideally, products should have 500 reviews or more!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that doesn\u2019t mean shoppers are reading every review for a product. Instead, they\u2019re honing in on the content that\u2019s most relevant to them. One way they do this is by doing a search for a specific keyword or phrase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the review search bar has a huge impact on conversion. Those who use it convert at a rate that\u2019s 271.9% higher than average. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d69ff5 elementor-widget elementor-widget-image\" data-id=\"5d69ff5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"504\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search-768x605.png\" class=\"attachment-medium_large size-medium_large wp-image-27542\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search-768x605.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search-300x236.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search-1024x806.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search-1536x1209.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search-610x480.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search.png 1730w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-aad75ce e-flex e-con-boxed e-con e-parent\" data-id=\"aad75ce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0258c4 elementor-widget elementor-widget-heading\" data-id=\"a0258c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Footer Actions\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab39d6 elementor-widget elementor-widget-text-editor\" data-id=\"bab39d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By default, a certain number of reviews are displayed on a given product page. Once a visitor has scrolled to the bottom of the display, they typically have the option to navigate in a number of ways.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2ea5e elementor-widget elementor-widget-image\" data-id=\"ef2ea5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-768x457.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-300x179.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-1024x609.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-1536x914.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-610x363.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav.webp 1665w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-768x457.png\" height=\"381\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-768x457.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-300x179.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-1024x609.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-1536x914.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav-610x363.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/north-face-nav.png 1665w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-26095 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c6111 elementor-widget elementor-widget-text-editor\" data-id=\"51c6111\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here\u2019s a look at three such actions \u2013 and how each impacts conversion rates. Interestingly, clicking \u201cback to top\u201d was the footer action with the largest impact on conversion in 2022. In both 2021 and 2020, hitting the \u201cprevious\u201d link was the footer action with the largest impact.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a017c1d e-flex e-con-boxed e-con e-parent\" data-id=\"a017c1d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-181cc3d elementor-widget elementor-widget-heading\" data-id=\"181cc3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Footer Actions Impact Conversion\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-475b95f e-con-full e-flex e-con e-child\" data-id=\"475b95f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e93b836 e-con-full e-flex e-con e-child\" data-id=\"e93b836\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d109e6f elementor-widget elementor-widget-heading\" data-id=\"d109e6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2020<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc2772 elementor-widget elementor-widget-progress\" data-id=\"abc2772\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBack to Top\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"45\" aria-valuetext=\"45% (129.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"45\">\n\t\t\t\t<span class=\"elementor-progress-text\">129.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e276e0 elementor-widget elementor-widget-progress\" data-id=\"7e276e0\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tPrevious\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (288.2%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">288.2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e085b elementor-widget elementor-widget-progress\" data-id=\"16e085b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tNext\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"63\" aria-valuetext=\"63% (182.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"63\">\n\t\t\t\t<span class=\"elementor-progress-text\">182.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7697237 e-con-full e-flex e-con e-child\" data-id=\"7697237\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-146b091 elementor-widget elementor-widget-heading\" data-id=\"146b091\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2021<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4343ce elementor-widget elementor-widget-progress\" data-id=\"e4343ce\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBack to Top\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"62\" aria-valuetext=\"62% (178.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"62\">\n\t\t\t\t<span class=\"elementor-progress-text\">178.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81cace7 elementor-widget elementor-widget-progress\" data-id=\"81cace7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tPrevious\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"81\" aria-valuetext=\"81% (242.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"81\">\n\t\t\t\t<span class=\"elementor-progress-text\">242.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb25531 elementor-widget elementor-widget-progress\" data-id=\"eb25531\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tNext\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"41\" aria-valuetext=\"41% (117.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"41\">\n\t\t\t\t<span class=\"elementor-progress-text\">117.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b694743 e-con-full e-flex e-con e-child\" data-id=\"b694743\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14990fc elementor-widget elementor-widget-heading\" data-id=\"14990fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2022<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986c407 elementor-widget elementor-widget-progress\" data-id=\"986c407\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBack to Top\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"62\" aria-valuetext=\"62% (178.1%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"62\">\n\t\t\t\t<span class=\"elementor-progress-text\">178.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f50ac elementor-widget elementor-widget-progress\" data-id=\"e8f50ac\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tPrevious\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"57\" aria-valuetext=\"57% (162.5%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"57\">\n\t\t\t\t<span class=\"elementor-progress-text\">162.5%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b688a elementor-widget elementor-widget-progress\" data-id=\"23b688a\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tNext\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"36\" aria-valuetext=\"36% (93.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"36\">\n\t\t\t\t<span class=\"elementor-progress-text\">93.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0ee95ae e-flex e-con-boxed e-con e-parent\" data-id=\"0ee95ae\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af4b226 elementor-widget elementor-widget-heading\" data-id=\"af4b226\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Review Snippet\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d4d30 elementor-widget elementor-widget-text-editor\" data-id=\"23d4d30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The vast majority of consumers actively seek out review content. As such, it\u2019s a best practice to display a summary of review content at the top of the product page. This summary \u2013 also known as a snippet \u2013 usually includes information like the average star rating and review count for the product in question.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great average star rating can entice shoppers to click the snippet. When they do, they\u2019re taken to the full review display to sort, filter, search and read reviews.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8217061 elementor-widget elementor-widget-image\" data-id=\"8217061\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-768x558.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-300x218.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-1024x744.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-1536x1116.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-610x443.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip.webp 1715w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-768x558.png\" height=\"465\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-768x558.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-300x218.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-1024x744.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-1536x1116.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip-610x443.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/jelly-belly-rewards-loyalty-review-snip.png 1715w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-26099 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f23997 elementor-widget elementor-widget-text-editor\" data-id=\"1f23997\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In 2022, there was a 153.1% conversion lift among site visitors who clicked the review snippet. If you don\u2019t already, be sure to incorporate a review snippet \u201cabove the fold\u201d on your product pages. This content is sure to capture shoppers\u2019 attention, entice them to learn more, and ultimately, convince them to convert!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-43611f0 e-flex e-con-boxed e-con e-parent\" data-id=\"43611f0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75867a7 elementor-widget elementor-widget-heading\" data-id=\"75867a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Review Faceoff\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-826ddf6 elementor-widget elementor-widget-text-editor\" data-id=\"826ddf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some brands and retailers incorporate a review faceoff into their display. Essentially, a faceoff shows a product\u2019s most liked positive review next to its most liked negative one. Faceoffs are a really helpful tool for shoppers. Faceoffs allow consumers to quickly and understand the best and worst experiences others have had with the product.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be27269 elementor-widget elementor-widget-image\" data-id=\"be27269\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"171\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-768x205.png\" class=\"attachment-medium_large size-medium_large wp-image-25492\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-768x205.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-300x80.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-1024x273.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-1536x410.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-2048x547.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-faceoff-610x163.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30d1a61 elementor-widget elementor-widget-text-editor\" data-id=\"30d1a61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Perhaps not surprisingly, there\u2019s a significant lift in conversion \u2013 to the tune o<\/span><span style=\"font-weight: 400;\">f 131.3% \u2013 among shoppers who click to read the complete positive review featured in the review snapshot. Clearly, a glowing review can be the push a shopper needs to follow through with a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is surprising is that there\u2019s a 118.8% lift in conversion when visitors click to read the complete negative review. This is yet another data point proving that negative reviews \u2013 while never the goal \u2013 aren\u2019t the enemy. Rather, this content helps shoppers understand the worst case scenario \u2013 and whether it\u2019s something they can live with. (*Spoiler alert: it often is). <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a0ebc12 e-flex e-con-boxed e-con e-parent\" data-id=\"a0ebc12\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7152a55 elementor-widget elementor-widget-heading\" data-id=\"7152a55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Review Sorting<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00efcba elementor-widget elementor-widget-text-editor\" data-id=\"00efcba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As we\u2019ve mentioned multiple times, consumers don\u2019t read every review available for a product. Instead, they seek out content that speaks to their needs and use cases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best review displays include sorting functionality that allows shoppers to quickly surface the most relevant content. For example, shoppers may be able to sort content based on a number of factors, including recency, star rating, helpfulness, and inclusion of visual content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69f5da elementor-widget elementor-widget-image\" data-id=\"a69f5da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/crocs-reviews-sort-768x849.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/crocs-reviews-sort-272x300.png 272w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/crocs-reviews-sort-927x1024.png 927w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/crocs-reviews-sort.webp 1297w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/crocs-reviews-sort-768x849.png\" height=\"708\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/crocs-reviews-sort-768x849.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/crocs-reviews-sort-272x300.png 272w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/crocs-reviews-sort-927x1024.png 927w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/crocs-reviews-sort.png 1297w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28331 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee0257 elementor-widget elementor-widget-text-editor\" data-id=\"1ee0257\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In 2022, there was a <\/span><span style=\"font-weight: 400;\">103.1% lift in conversion among visitors who clicked to sort reviews in some manner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different types of sorting behavior have varying levels of impact on conversion. In 2022, the sorting behavior with the greatest impact was sorting by highest rating. This makes sense, as seeing positive reviews front and center can boost confidence and conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the chart below, we dig deeper into the conversion impact of the most common types of sorting behavior. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4e58b06 e-flex e-con-boxed e-con e-parent\" data-id=\"4e58b06\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb3c924 elementor-widget elementor-widget-heading\" data-id=\"bb3c924\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Conversion Lift by Type of Review Sorting Behavior<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-df82d25 e-con-full e-flex e-con e-child\" data-id=\"df82d25\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3f8448b e-con-full e-flex e-con e-child\" data-id=\"3f8448b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb62a81 elementor-widget elementor-widget-heading\" data-id=\"eb62a81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2020<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e79d9 elementor-widget elementor-widget-progress\" data-id=\"18e79d9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHighest Rating\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"80\" aria-valuetext=\"80% (158.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"80\">\n\t\t\t\t<span class=\"elementor-progress-text\">158.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a0c906 elementor-widget elementor-widget-progress\" data-id=\"8a0c906\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMost Recent\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"40\" aria-valuetext=\"40% (73.5%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"40\">\n\t\t\t\t<span class=\"elementor-progress-text\">73.5%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64740ad elementor-widget elementor-widget-progress\" data-id=\"64740ad\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOldest\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"55\" aria-valuetext=\"55% (108.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"55\">\n\t\t\t\t<span class=\"elementor-progress-text\">108.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41fef2c elementor-widget elementor-widget-progress\" data-id=\"41fef2c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMost Helpful\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (200%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">200%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e1b8e elementor-widget elementor-widget-progress\" data-id=\"81e1b8e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tLowest Rating\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"52\" aria-valuetext=\"52% (102.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"52\">\n\t\t\t\t<span class=\"elementor-progress-text\">102.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7be4af elementor-widget elementor-widget-progress\" data-id=\"e7be4af\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImages\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"86\" aria-valuetext=\"86% (170.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"86\">\n\t\t\t\t<span class=\"elementor-progress-text\">170.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b4928ca e-con-full e-flex e-con e-child\" data-id=\"b4928ca\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e42f83 elementor-widget elementor-widget-heading\" data-id=\"5e42f83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2021<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96b31cf elementor-widget elementor-widget-progress\" data-id=\"96b31cf\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHighest Rating\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"72\" aria-valuetext=\"72% (142.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"72\">\n\t\t\t\t<span class=\"elementor-progress-text\">142.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db44442 elementor-widget elementor-widget-progress\" data-id=\"db44442\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMost Recent\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"98\" aria-valuetext=\"98% (196.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"98\">\n\t\t\t\t<span class=\"elementor-progress-text\">196.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e22ab8 elementor-widget elementor-widget-progress\" data-id=\"8e22ab8\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOldest\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"56\" aria-valuetext=\"56% (110.7%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"56\">\n\t\t\t\t<span class=\"elementor-progress-text\">110.7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0768d6 elementor-widget elementor-widget-progress\" data-id=\"e0768d6\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMost Helpful\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"61\" aria-valuetext=\"61% (121.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"61\">\n\t\t\t\t<span class=\"elementor-progress-text\">121.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5344a27 elementor-widget elementor-widget-progress\" data-id=\"5344a27\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tLowest Rating\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"52\" aria-valuetext=\"52% (103.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"52\">\n\t\t\t\t<span class=\"elementor-progress-text\">103.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88cd7e7 elementor-widget elementor-widget-progress\" data-id=\"88cd7e7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImages\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"45\" aria-valuetext=\"45% (89.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"45\">\n\t\t\t\t<span class=\"elementor-progress-text\">89.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c712f0e e-con-full e-flex e-con e-child\" data-id=\"c712f0e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c16d47a elementor-widget elementor-widget-heading\" data-id=\"c16d47a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2022<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1c111 elementor-widget elementor-widget-progress\" data-id=\"8e1c111\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHighest Rating\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"91\" aria-valuetext=\"91% (181.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"91\">\n\t\t\t\t<span class=\"elementor-progress-text\">181.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cae25f0 elementor-widget elementor-widget-progress\" data-id=\"cae25f0\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMost Recent\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"86\" aria-valuetext=\"86% (171.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"86\">\n\t\t\t\t<span class=\"elementor-progress-text\">171.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb14395 elementor-widget elementor-widget-progress\" data-id=\"eb14395\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOldest\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"67\" aria-valuetext=\"67% (134.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"67\">\n\t\t\t\t<span class=\"elementor-progress-text\">134.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e62fd elementor-widget elementor-widget-progress\" data-id=\"c8e62fd\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMost Helpful\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"58\" aria-valuetext=\"58% (115.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"58\">\n\t\t\t\t<span class=\"elementor-progress-text\">115.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833a9f4 elementor-widget elementor-widget-progress\" data-id=\"833a9f4\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tLowest Rating\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"50\" aria-valuetext=\"50% (100%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"50\">\n\t\t\t\t<span class=\"elementor-progress-text\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d790b elementor-widget elementor-widget-progress\" data-id=\"17d790b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImages\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"37\" aria-valuetext=\"37% (68.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"37\">\n\t\t\t\t<span class=\"elementor-progress-text\">68.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-99747bb e-flex e-con-boxed e-con e-parent\" data-id=\"99747bb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b49c246 elementor-widget elementor-widget-heading\" data-id=\"b49c246\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Filter Tags\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c07ba elementor-widget elementor-widget-text-editor\" data-id=\"f9c07ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some brands and retailers ask reviewers to select \u201ctags\u201d related to the product. These might include pros, cons and best uses of a product \u2013 among other, merchant-specific tags. For example, a reviewer might indicate that a con of a pair of shoes is that they\u2019re unfashionable \u2013 but a best use is for wearing to work.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ff525 elementor-widget elementor-widget-image\" data-id=\"45ff525\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-768x444.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-300x173.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-1024x592.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-610x352.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses.webp 1156w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-768x444.png\" height=\"370\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-768x444.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-300x173.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-1024x592.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses-610x352.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-uses.png 1156w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-26102 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac4d90 elementor-widget elementor-widget-text-editor\" data-id=\"4ac4d90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Then, future shoppers can filter reviews using these specific tags. For example, a consumer can click on \u201cwear in water\u201d to see all 16 reviews that list this as a best use for the product.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36edfef elementor-widget elementor-widget-image\" data-id=\"36edfef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-768x744.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-300x291.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1024x992.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1536x1488.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-610x591.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter.webp 1702w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-768x744.png\" height=\"620\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-768x744.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-300x291.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1024x992.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1536x1488.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-610x591.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter.png 1702w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-26101 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d80cce0 elementor-widget elementor-widget-text-editor\" data-id=\"d80cce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In 2022, site visitors who used tag filtering converted at a rate that\u2019s 84.4% higher than average. This is up fr<\/span><span style=\"font-weight: 400;\">om a 78.6% lift in conversion in 2021.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-59c6e4a e-flex e-con-boxed e-con e-parent\" data-id=\"59c6e4a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e45b3 elementor-widget elementor-widget-heading\" data-id=\"b3e45b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Star Filters\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4472095 elementor-widget elementor-widget-text-editor\" data-id=\"4472095\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many review displays include functionality that allows visitors to drill down reviews by star rating. Visitors can see how many reviews are available for each star rating. Then, they can click on a star rating to see only the content with that particular rating.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1993d5d elementor-widget elementor-widget-image\" data-id=\"1993d5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-768x667.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-300x261.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-610x530.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star.webp 996w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-768x667.png\" height=\"556\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-768x667.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-300x261.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-610x530.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star.png 996w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-25460 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34212ad elementor-widget elementor-widget-text-editor\" data-id=\"34212ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s an 81.8% lift in conversion among visitors who take the action of filtering reviews by any star rating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to conversion, does the star rating selected by the visitor matter? Take a look at the graphic below and you\u2019ll see the answer is yes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef1af90 elementor-widget elementor-widget-heading\" data-id=\"ef1af90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Engagement and Conversion Lift for Star Filtering<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba79a05 elementor-widget elementor-widget-heading\" data-id=\"ba79a05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Portion of visitors who engage with each star filter \u2013 and how it impacts conversion<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9758498 e-flex e-con-boxed e-con e-parent\" data-id=\"9758498\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-172c218 e-con-full e-flex e-con e-child\" data-id=\"172c218\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efe791c elementor-widget elementor-widget-heading\" data-id=\"efe791c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">5 Stars<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f47e24e e-con-full e-flex e-con e-child\" data-id=\"f47e24e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce02c5 elementor-widget elementor-widget-progress\" data-id=\"7ce02c5\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tStar Interactors Engage\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"32\" aria-valuetext=\"32% (29%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"32\">\n\t\t\t\t<span class=\"elementor-progress-text\">29%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f6b0d82 e-con-full e-flex e-con e-child\" data-id=\"f6b0d82\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13b9d43 elementor-widget elementor-widget-progress\" data-id=\"13b9d43\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tConversion Lift\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (134.4% )\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">134.4% <\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8b29f1d e-flex e-con-boxed e-con e-parent\" data-id=\"8b29f1d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d431749 e-con-full e-flex e-con e-child\" data-id=\"d431749\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-623a167 elementor-widget elementor-widget-heading\" data-id=\"623a167\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">4 Stars<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bef0921 e-con-full e-flex e-con e-child\" data-id=\"bef0921\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7017275 elementor-widget elementor-widget-progress\" data-id=\"7017275\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tStar Interactors Engage\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"24\" aria-valuetext=\"24% (20.7%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"24\">\n\t\t\t\t<span class=\"elementor-progress-text\">20.7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-151019b e-con-full e-flex e-con e-child\" data-id=\"151019b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acb2939 elementor-widget elementor-widget-progress\" data-id=\"acb2939\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tConversion Lift\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"98\" aria-valuetext=\"98% (131.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"98\">\n\t\t\t\t<span class=\"elementor-progress-text\">131.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9431da5 e-flex e-con-boxed e-con e-parent\" data-id=\"9431da5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-defcb0b e-con-full e-flex e-con e-child\" data-id=\"defcb0b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2b7f0 elementor-widget elementor-widget-heading\" data-id=\"cc2b7f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3 Stars<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a6b6916 e-con-full e-flex e-con e-child\" data-id=\"a6b6916\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b756e8 elementor-widget elementor-widget-progress\" data-id=\"2b756e8\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tStar Interactors Engage\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"27\" aria-valuetext=\"27% (23.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"27\">\n\t\t\t\t<span class=\"elementor-progress-text\">23.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e7c776d e-con-full e-flex e-con e-child\" data-id=\"e7c776d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-727da77 elementor-widget elementor-widget-progress\" data-id=\"727da77\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tConversion Lift\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"79\" aria-valuetext=\"79% (106.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"79\">\n\t\t\t\t<span class=\"elementor-progress-text\">106.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-79f6a87 e-flex e-con-boxed e-con e-parent\" data-id=\"79f6a87\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-aa461f1 e-con-full e-flex e-con e-child\" data-id=\"aa461f1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3319edc elementor-widget elementor-widget-heading\" data-id=\"3319edc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2 Stars<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-51aa399 e-con-full e-flex e-con e-child\" data-id=\"51aa399\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-896dd1d elementor-widget elementor-widget-progress\" data-id=\"896dd1d\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tStar Interactors Engage\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"27\" aria-valuetext=\"27% (23.1%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"27\">\n\t\t\t\t<span class=\"elementor-progress-text\">23.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ac2fcce e-con-full e-flex e-con e-child\" data-id=\"ac2fcce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afb4a71 elementor-widget elementor-widget-progress\" data-id=\"afb4a71\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tConversion Lift\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"72\" aria-valuetext=\"72% (96.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"72\">\n\t\t\t\t<span class=\"elementor-progress-text\">96.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5193931 e-flex e-con-boxed e-con e-parent\" data-id=\"5193931\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-19b6d1d e-con-full e-flex e-con e-child\" data-id=\"19b6d1d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24bfb2d elementor-widget elementor-widget-heading\" data-id=\"24bfb2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1 Star<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-beea810 e-con-full e-flex e-con e-child\" data-id=\"beea810\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df6ff08 elementor-widget elementor-widget-progress\" data-id=\"df6ff08\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tStar Interactors Engage\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"64\" aria-valuetext=\"64% (61.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"64\">\n\t\t\t\t<span class=\"elementor-progress-text\">61.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a56b938 e-con-full e-flex e-con e-child\" data-id=\"a56b938\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d157ac elementor-widget elementor-widget-progress\" data-id=\"1d157ac\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tConversion Lift\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"54\" aria-valuetext=\"54% (71.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"54\">\n\t\t\t\t<span class=\"elementor-progress-text\">71.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-966b035 e-flex e-con-boxed e-con e-parent\" data-id=\"966b035\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76c8757 elementor-widget elementor-widget-heading\" data-id=\"76c8757\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Note: Star interactors typically filter by more than one rating.\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7431a49 elementor-widget elementor-widget-text-editor\" data-id=\"7431a49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Filtering by one-star reviews is the most common way for shoppers to engage with rating filters. That\u2019s not surprising. A recent survey found that nearly all (96%) of shoppers seek out negative reviews. 52% specifically look for one-star reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands and retailers may think this is a bad thing. If a shopper sees all the negative reviews for a product, surely it\u2019ll scare them away, right? Wrong.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In reality, visitors who filter to see one-star reviews convert at a rate that\u2019s significantly higher than average. There\u2019s a 71.9% lift in conversion among visitors who click to see only one-star reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clearly, negative reviews aren\u2019t a deterrent. Rather, they\u2019re an important tool that help shoppers find the right products \u2013 and make informed purchase decisions.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6dfc654 e-flex e-con-boxed e-con e-parent\" data-id=\"6dfc654\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c76dce5 elementor-widget elementor-widget-heading\" data-id=\"c76dce5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Read More\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b08c483 elementor-widget elementor-widget-text-editor\" data-id=\"b08c483\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In some cases, shoppers can expand a review to get additional details.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee6c3b elementor-widget elementor-widget-image\" data-id=\"aee6c3b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/northface-more-details.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/northface-more-details.gif\" height=\"450\" width=\"600\" class=\"attachment-medium_large size-medium_large wp-image-26100 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5edef28 elementor-widget elementor-widget-text-editor\" data-id=\"5edef28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In 2022, there was a 65.6% lift in conversion among visitors who clicked to expand a review to get more details. This is up significantly from 2021, when there was a 50% conversion lift for this interaction.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d987e9c e-flex e-con-boxed e-con e-parent\" data-id=\"d987e9c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6080a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9b6080a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-965f3ab e-flex e-con-boxed e-con e-parent\" data-id=\"965f3ab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02480c0 elementor-widget elementor-widget-menu-anchor\" data-id=\"02480c0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ch4\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c1201d elementor-widget elementor-widget-heading\" data-id=\"7c1201d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Chapter 4<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-973a0bd e-con-full e-flex e-con e-child\" data-id=\"973a0bd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c4a7965 e-con-full e-flex e-con e-child\" data-id=\"c4a7965\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27028ae elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"27028ae\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-comments-question-check\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-eaf1301 e-con-full e-flex e-con e-child\" data-id=\"eaf1301\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5f57e elementor-widget elementor-widget-heading\" data-id=\"3a5f57e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Q&A Interactions Drive Conversion\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1774bcd e-flex e-con-boxed e-con e-parent\" data-id=\"1774bcd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25b0bf4 elementor-widget elementor-widget-text-editor\" data-id=\"25b0bf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In-store shoppers have the opportunity to ask questions and get product recommendations. Online shoppers don\u2019t have that opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Increasingly, brands and retailers are bridging the gap by incorporating a questions and answers (Q&amp;A) section onto product pages. This functionality allows shoppers to browse questions that have already been asked and answered. Of course, shoppers can also submit their own queries.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8490b09 elementor-widget elementor-widget-heading\" data-id=\"8490b09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Q&A Reigns as the Most Powerful Conversion Booster \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a26ed4 elementor-widget elementor-widget-text-editor\" data-id=\"6a26ed4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the two previous editions of this report, we found that Q&amp;A was the type of UGC with the most significant impact on conversion. This is still true.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2022, there was a 177.2% lift in conversion among visitors who interacted with Q&amp;A in some way. While this is down slightly from 2021, it is still extremely significant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands and retailers that don\u2019t incorporate Q&amp;A into their product pages are missing out on a simple \u2013 yet hugely impactful \u2013 opportunity to grow conversion. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-352a07d e-flex e-con-boxed e-con e-parent\" data-id=\"352a07d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84f5276 elementor-widget elementor-widget-heading\" data-id=\"84f5276\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Q&A Interactions Impact Conversion \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e31763a elementor-widget elementor-widget-heading\" data-id=\"e31763a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Lift in conversion when visitors interact with Q&A\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1dfd355 e-con-full e-flex e-con e-child\" data-id=\"1dfd355\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4071f7b e-con-full e-flex e-con e-child\" data-id=\"4071f7b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38a3099 elementor-widget elementor-widget-progress\" data-id=\"38a3099\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2020\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"81\" aria-valuetext=\"81% (157.1%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"81\">\n\t\t\t\t<span class=\"elementor-progress-text\">157.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1755793 elementor-widget elementor-widget-progress\" data-id=\"1755793\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (194.2%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">194.2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9d2a1 elementor-widget elementor-widget-progress\" data-id=\"7f9d2a1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2022\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"91\" aria-valuetext=\"91% (177.2%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"91\">\n\t\t\t\t<span class=\"elementor-progress-text\">177.2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e165f39 e-flex e-con-boxed e-con e-parent\" data-id=\"e165f39\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c68ee9 elementor-widget elementor-widget-heading\" data-id=\"5c68ee9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Different Q&A Interactions Drive Conversion\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c058a8 elementor-widget elementor-widget-text-editor\" data-id=\"9c058a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each Q&amp;A display incorporates features and functionality to make it easier for shoppers to consume existing content and submit their own. The ways consumers interact with these features impact conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is a high level overview of how various features and functionality impact conversion. Then, we\u2019ll take a closer look at each.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9ee200e e-flex e-con-boxed e-con e-parent\" data-id=\"9ee200e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2072ac elementor-widget elementor-widget-heading\" data-id=\"f2072ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Various Q&A Features Impact Conversion<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a83d338 elementor-widget elementor-widget-heading\" data-id=\"a83d338\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Conversion lift among site visitors who engaged with each feature \n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-75f5e05 e-con-full e-flex e-con e-child\" data-id=\"75f5e05\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4ea3712 e-con-full e-flex e-con e-child\" data-id=\"4ea3712\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69e10aa elementor-widget elementor-widget-progress\" data-id=\"69e10aa\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tShow More Answers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (178.1%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">178.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c99b7 elementor-widget elementor-widget-progress\" data-id=\"23c99b7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tClick Read Answers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (178.1%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">178.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6382a elementor-widget elementor-widget-progress\" data-id=\"3b6382a\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAnswer Helpful\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"93\" aria-valuetext=\"93% (165.6%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"93\">\n\t\t\t\t<span class=\"elementor-progress-text\">165.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e70669 elementor-widget elementor-widget-progress\" data-id=\"3e70669\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAnswer Question\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"74\" aria-valuetext=\"74% (131.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"74\">\n\t\t\t\t<span class=\"elementor-progress-text\">131.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0fa043 elementor-widget elementor-widget-progress\" data-id=\"c0fa043\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAsk Question Snippet\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"58\" aria-valuetext=\"58% (103.1%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"58\">\n\t\t\t\t<span class=\"elementor-progress-text\">103.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f6631 elementor-widget elementor-widget-progress\" data-id=\"58f6631\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAsk Question Header\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"53\" aria-valuetext=\"53% (93.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"53\">\n\t\t\t\t<span class=\"elementor-progress-text\">93.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0489a15 e-flex e-con-boxed e-con e-parent\" data-id=\"0489a15\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9df92c elementor-widget elementor-widget-heading\" data-id=\"d9df92c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Show More Answers <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48dbb32 elementor-widget elementor-widget-text-editor\" data-id=\"48dbb32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A set number of questions and answers appear in a given Q&amp;A display. A shopper can then click on text that says \u201cShow more Q&amp;A\u201d to access additional content \u2013 if it exists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shoppers that seek out additional Q&amp;A beyond the initially displayed content are interested in learning as much as they can about a product. These folks are also more likely to make a purchase. There\u2019s a <\/span><span style=\"font-weight: 400;\">178.1% lift in conversion among shoppers who click \u201cShow more Q&amp;A\u201d \u2013 making it one of the two most impactful Q&amp;A features on conversion. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380a715 elementor-widget elementor-widget-image\" data-id=\"380a715\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-768x705.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-300x275.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-1024x939.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-610x560.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more.webp 1381w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-768x705.png\" height=\"588\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-768x705.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-300x275.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-1024x939.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more-610x560.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/duraflame-qa-more.png 1381w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-26103 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1aedf06 e-flex e-con-boxed e-con e-parent\" data-id=\"1aedf06\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd0ab4 elementor-widget elementor-widget-heading\" data-id=\"2fd0ab4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Click Read Answers \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e13809a elementor-widget elementor-widget-text-editor\" data-id=\"e13809a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Typically, a single answer is displayed for a question submitted via Q&amp;A. But, there are circumstances when there may be multiple answers available to a single question. For instance, a single question may have a response from the brand, in addition to one from a previous customer sharing their perspective. Visitors can see additional responses (if they\u2019re available) by clicking on \u201cshow 1 more answer.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ae4bb elementor-widget elementor-widget-image\" data-id=\"14ae4bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"371\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/nutrisystem-moreanswers-qa-768x445.png\" class=\"attachment-medium_large size-medium_large wp-image-28093\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/nutrisystem-moreanswers-qa-768x445.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/nutrisystem-moreanswers-qa-300x174.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/nutrisystem-moreanswers-qa-1024x593.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/nutrisystem-moreanswers-qa-610x353.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/nutrisystem-moreanswers-qa.png 1537w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d8887 elementor-widget elementor-widget-text-editor\" data-id=\"b2d8887\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Those who do so convert at a rate that\u2019s 178.1% higher than average.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bd712f8 e-flex e-con-boxed e-con e-parent\" data-id=\"bd712f8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d0cae3 elementor-widget elementor-widget-heading\" data-id=\"0d0cae3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Answer Helpful\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-047ce36 elementor-widget elementor-widget-text-editor\" data-id=\"047ce36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In some cases, a site visitor might find a specific answer to a question to be especially helpful in their purchase journey. It may even be the factor that led to them confidently clicking \u201cadd to cart.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If so, the shopper can tap or click the thumbs up icon to indicate it was helpful. This helps future shoppers quickly identify the most helpful content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a 165.6% lift in conversion among site visitors who click the icon indicating an answer was helpful.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5f5fa elementor-widget elementor-widget-image\" data-id=\"dd5f5fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"288\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ulta-helpfulanswer-768x346.png\" class=\"attachment-medium_large size-medium_large wp-image-28094\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ulta-helpfulanswer-768x346.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ulta-helpfulanswer-300x135.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ulta-helpfulanswer-1024x462.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ulta-helpfulanswer-610x275.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/ulta-helpfulanswer.png 1310w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5d77f76 e-flex e-con-boxed e-con e-parent\" data-id=\"5d77f76\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3019085 elementor-widget elementor-widget-heading\" data-id=\"3019085\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Answer Question \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47fb83c elementor-widget elementor-widget-text-editor\" data-id=\"47fb83c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of course, brand-provided responses to questions are extremely helpful. But a growing number of brands and retailers are also allowing existing customers to answer questions about products they\u2019ve purchased in the past. This makes sense because consumers trust their peers. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-q-and-a-boosts-ecommerce-sales\/\"><span style=\"font-weight: 400;\">Research<\/span><\/a><span style=\"font-weight: 400;\"> tells us 94% of consumers value answers to Q&amp;A that are posted by other consumers who have already purchased the product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some Q&amp;A displays allow customers to submit their answer to an existing question by clicking on the text that says \u201cadd your answer.\u201d There\u2019s a 131.3% lift in conversion among those who do.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-605afe1 elementor-widget elementor-widget-image\" data-id=\"605afe1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"268\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/briogeo-qa-moreanswers-768x321.png\" class=\"attachment-medium_large size-medium_large wp-image-28095\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/briogeo-qa-moreanswers-768x321.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/briogeo-qa-moreanswers-300x125.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/briogeo-qa-moreanswers-1024x427.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/briogeo-qa-moreanswers-1536x641.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/briogeo-qa-moreanswers-610x255.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/briogeo-qa-moreanswers.png 1610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-aa8c52a e-flex e-con-boxed e-con e-parent\" data-id=\"aa8c52a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f23d032 elementor-widget elementor-widget-heading\" data-id=\"f23d032\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ask Question Snippet \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7456d7 elementor-widget elementor-widget-text-editor\" data-id=\"e7456d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A best practice is to include a UGC overview \u2013 also referred to as a snippet \u2013 at the top of product pages. This snippet provides a high level summary of the UGC available for the product,\u00a0 including the item\u2019s average star rating and review count \u2013 as well as the number of answered questions. Some brands and retailers also incorporate a link for shoppers to click to ask their own question.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27334c6 elementor-widget elementor-widget-image\" data-id=\"27334c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"462\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip-768x554.png\" class=\"attachment-medium_large size-medium_large wp-image-26212\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip-768x554.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip-300x216.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip-1024x738.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip-1536x1107.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip-610x440.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip.png 2031w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c230141 elementor-widget elementor-widget-text-editor\" data-id=\"c230141\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is a 103.1% lift in conversion among site visitors who click on \u201cAsk a Question\u201d in the UGC snippet.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a45b5da e-flex e-con-boxed e-con e-parent\" data-id=\"a45b5da\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5872af elementor-widget elementor-widget-heading\" data-id=\"d5872af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ask Question Header \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4cec3 elementor-widget elementor-widget-text-editor\" data-id=\"6a4cec3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another way shoppers can submit a question is to click or tap the \u201cAsk a Question\u201d button in the Q&amp;A header. Those who do so convert at a rate that\u2019s 93.8% higher than average.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4423c7f elementor-widget elementor-widget-image\" data-id=\"4423c7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"490\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa-768x588.png\" class=\"attachment-medium_large size-medium_large wp-image-26797\" alt=\"Crocs product pages feature searchable Q&amp;A sections for customers needing additional info\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa-768x588.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa-300x230.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa-1024x784.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa-1536x1175.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa-610x467.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa.png 1751w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c181acc e-flex e-con-boxed e-con e-parent\" data-id=\"c181acc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f10ef5e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f10ef5e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8b20e16 e-flex e-con-boxed e-con e-parent\" data-id=\"8b20e16\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51fd701 elementor-widget elementor-widget-menu-anchor\" data-id=\"51fd701\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ch5\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718e5f5 elementor-widget elementor-widget-heading\" data-id=\"718e5f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Chapter 5<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-26c9780 e-con-full e-flex e-con e-child\" data-id=\"26c9780\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-89dafbb e-con-full e-flex e-con e-child\" data-id=\"89dafbb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75c23db elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"75c23db\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-images\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6c59272 e-con-full e-flex e-con e-child\" data-id=\"6c59272\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-765e94d elementor-widget elementor-widget-heading\" data-id=\"765e94d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How User-Generated Imagery Impacts Purchase Behavior <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cb06c31 e-flex e-con-boxed e-con e-parent\" data-id=\"cb06c31\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d41cfc6 elementor-widget elementor-widget-text-editor\" data-id=\"d41cfc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We know from <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\"><span style=\"font-weight: 400;\">previous research<\/span><\/a><span style=\"font-weight: 400;\"> that over three-quarters (77%) of consumers always or regularly seek out photos and videos from others who have actually purchased the product in question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interacting with this content boosts shoppers\u2019 confidence \u2013 and the likelihood of making a purchase. We see a 6.5% conversion rate among site visitors who interact with user-generated visual content \u2013 which is a 103.9% lift in conversion! <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-12c4280 e-flex e-con-boxed e-con e-parent\" data-id=\"12c4280\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0adfca elementor-widget elementor-widget-heading\" data-id=\"a0adfca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Interactions with User-Generated Visual Content Drive Big Conversion Lifts \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86e66d elementor-widget elementor-widget-heading\" data-id=\"d86e66d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Lift in conversion when visitors interact with user-generated imagery<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-479d007 e-con-full e-flex e-con e-child\" data-id=\"479d007\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fcbe14c e-con-full e-flex e-con e-child\" data-id=\"fcbe14c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-438995f elementor-widget elementor-widget-progress\" data-id=\"438995f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2020\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"86\" aria-valuetext=\"86% (91.4%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"86\">\n\t\t\t\t<span class=\"elementor-progress-text\">91.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97cda25 elementor-widget elementor-widget-progress\" data-id=\"97cda25\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (106.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">106.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c81de03 elementor-widget elementor-widget-progress\" data-id=\"c81de03\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2022\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"98\" aria-valuetext=\"98% (103.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"98\">\n\t\t\t\t<span class=\"elementor-progress-text\">103.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3b8e5d8 e-flex e-con-boxed e-con e-parent\" data-id=\"3b8e5d8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4206c5e elementor-widget elementor-widget-heading\" data-id=\"4206c5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Closer Look at How Interactions with User-Generated Visual Content Boost Conversion\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1606c61 elementor-widget elementor-widget-text-editor\" data-id=\"1606c61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Clearly, user-generated visual content has the power to significantly increase conversion rates. Now, let\u2019s take a closer look at how different forms of visual content interaction impact conversion.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9c3a42a e-flex e-con-boxed e-con e-parent\" data-id=\"9c3a42a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-424c053 elementor-widget elementor-widget-heading\" data-id=\"424c053\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Impact of Visual Content Interactions on Conversion Rates \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e3cf6 elementor-widget elementor-widget-heading\" data-id=\"f8e3cf6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Lift in conversion with\ndifferent types of visual content interactions<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6a2fc9a e-con-full e-flex e-con e-child\" data-id=\"6a2fc9a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1ca23b1 e-con-full e-flex e-con e-child\" data-id=\"1ca23b1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1af9ba elementor-widget elementor-widget-progress\" data-id=\"a1af9ba\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImage Gallery\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"97\" aria-valuetext=\"97% (103.1%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"97\">\n\t\t\t\t<span class=\"elementor-progress-text\">103.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f552ac9 elementor-widget elementor-widget-progress\" data-id=\"f552ac9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImage Gallery Next\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (106.3%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">106.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e817177 elementor-widget elementor-widget-progress\" data-id=\"e817177\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImage Gallery Previous\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"89\" aria-valuetext=\"89% (93.8%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"89\">\n\t\t\t\t<span class=\"elementor-progress-text\">93.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b7c5679 e-flex e-con-boxed e-con e-parent\" data-id=\"b7c5679\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4bcfc elementor-widget elementor-widget-heading\" data-id=\"3b4bcfc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Image Gallery\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd6cc4 elementor-widget elementor-widget-text-editor\" data-id=\"afd6cc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Increasingly, consumers seek out photos and videos from other consumers who have purchased a given product. It\u2019s a best practice to showcase this imagery in a visual content gallery on your product pages. Doing so is an important way to boost confidence \u2013 and purchase likelihood.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2022, there was a 103.1% in conversion among site visitors who clicked on any image within a visual content gallery.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7c9b1 elementor-widget elementor-widget-image\" data-id=\"1e7c9b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"406\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/janiejack-gallery-snapshot-768x487.png\" class=\"attachment-medium_large size-medium_large wp-image-27322\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/janiejack-gallery-snapshot-768x487.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/janiejack-gallery-snapshot-300x190.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/janiejack-gallery-snapshot-1024x649.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/janiejack-gallery-snapshot-1536x973.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/janiejack-gallery-snapshot-2048x1298.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/janiejack-gallery-snapshot-610x387.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3f42e5e e-flex e-con-boxed e-con e-parent\" data-id=\"3f42e5e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f62a7eb elementor-widget elementor-widget-heading\" data-id=\"f62a7eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Image Gallery Navigation\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f0011 elementor-widget elementor-widget-text-editor\" data-id=\"42f0011\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An image or video in an image gallery captures a shoppers\u2019 attention, so they click on it to make it larger. Once they\u2019re satisfied, they may opt to view other imagery by clicking on the forward and backward arrows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a 106.3% conversion lift among visitors who click the arrow to see the next image \u2013 which is up slightly from 2021. On the other hand, there\u2019s a 93.8% conversion lift among those who click the backward arrow to see the previous image.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb74a3 elementor-widget elementor-widget-image\" data-id=\"aeb74a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"335\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-768x402.png\" class=\"attachment-medium_large size-medium_large wp-image-26106\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-768x402.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-300x157.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-1024x535.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-1536x803.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-2048x1071.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/party-city-gallery-nav-610x319.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-66faf9a e-flex e-con-boxed e-con e-parent\" data-id=\"66faf9a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd55e7a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cd55e7a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-054e554 e-flex e-con-boxed e-con e-parent\" data-id=\"054e554\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb971c elementor-widget elementor-widget-menu-anchor\" data-id=\"2eb971c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ch6\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-222acc1 elementor-widget elementor-widget-heading\" data-id=\"222acc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Chapter 6<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-db246da e-con-full e-flex e-con e-child\" data-id=\"db246da\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a62338b e-con-full e-flex e-con e-child\" data-id=\"a62338b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8891d1e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8891d1e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-clipboard-list-check\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-132b507 e-con-full e-flex e-con e-child\" data-id=\"132b507\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c16e02 elementor-widget elementor-widget-heading\" data-id=\"8c16e02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Key Takeaways for Maximizing the Conversion Impact of UGC<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fc5b26d e-flex e-con-boxed e-con e-parent\" data-id=\"fc5b26d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b776be0 elementor-widget elementor-widget-text-editor\" data-id=\"b776be0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">User-generated content is an expected part of the purchase journey. It\u2019s also a powerful tool proven to drive significant impact on conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following are our top five key takeaways from this new analysis.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6b90c4e3 e-flex e-con-boxed e-con e-parent\" data-id=\"6b90c4e3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-630d44a0 elementor-widget elementor-widget-heading\" data-id=\"630d44a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">One<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751de759 elementor-widget elementor-widget-heading\" data-id=\"751de759\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Presence of UGC is Powerful<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484abacc elementor-widget elementor-widget-text-editor\" data-id=\"484abacc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The simple act of displaying UGC impacts conversion. There\u2019s a 3.8% conversion lift among shoppers who scroll a product page long enough to be served up some type of UGC. The conversion lift is significantly higher \u2013 102.4% \u2013 among shoppers who interact with that content in some manner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While UGC was once a nice-to-have, it\u2019s now a must-have. Brands and retailers that don\u2019t collect and display this content are missing out on a simple, yet powerful way to drive sales.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-92585fc e-flex e-con-boxed e-con e-parent\" data-id=\"92585fc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55112cc elementor-widget elementor-widget-heading\" data-id=\"55112cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Two<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f2e5fb elementor-widget elementor-widget-heading\" data-id=\"1f2e5fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Ratings and Reviews (Still) Double Conversion<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d2824 elementor-widget elementor-widget-text-editor\" data-id=\"68d2824\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are many benefits to online shopping. But a downside is that there\u2019s some risk involved with purchasing a product sight unseen. Reading ratings and reviews helps online shoppers mitigate this risk \u2013 and increase their purchase likelihood. Case in point? There\u2019s a <\/span><span style=\"font-weight: 400;\">108.6% conversion lift among shoppers who interact with ratings and reviews on product pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not already collecting reviews, start doing so ASAP. If you <\/span><i><span style=\"font-weight: 400;\">are <\/span><\/i><span style=\"font-weight: 400;\">collecting reviews, look for ways to collect more. In both cases, develop a winning, conversion-boosting review display. Be sure to incorporate features and functionality that make it easy for shoppers to hone in on the content that\u2019s most relevant to them. A great place to start is to try out the myriad features that are proven to drive the largest impact to conversion.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1a819c6 e-flex e-con-boxed e-con e-parent\" data-id=\"1a819c6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c92c5e3 elementor-widget elementor-widget-heading\" data-id=\"c92c5e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Three<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9da6c1 elementor-widget elementor-widget-heading\" data-id=\"d9da6c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"> Q&A Remains the Most Impactful Form of UGC<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d063498 elementor-widget elementor-widget-text-editor\" data-id=\"d063498\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In-store shoppers can ask questions in-person. Online shoppers don\u2019t have that luxury. Instead, many are turning to the Q&amp;A portion of product pages to browse existing questions and ask their own. We know from <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-q-and-a-boosts-ecommerce-sales\/\"><span style=\"font-weight: 400;\">previous research<\/span><\/a><span style=\"font-weight: 400;\"> that 72% of online shoppers always or regularly read Q&amp;A. And 68% submit their own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those who interact with Q&amp;A also convert at a rate that\u2019s 177.2% higher than average. This makes it the most impactful form of UGC on conversion yet again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider adding a Q&amp;A portion to your product pages. It\u2019s a sure way to address purchase blocking questions and boost conversion. If you already have Q&amp;A on your product pages, consider optimizing your display with conversion-boosting features and functionality.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-14db25c e-flex e-con-boxed e-con e-parent\" data-id=\"14db25c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-366a093 elementor-widget elementor-widget-heading\" data-id=\"366a093\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Four<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98aecb7 elementor-widget elementor-widget-heading\" data-id=\"98aecb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Impact of User-Generated Imagery Can\u2019t be Denied<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e1029 elementor-widget elementor-widget-text-editor\" data-id=\"e6e1029\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brand-provided imagery still has a role to play. But increasingly, consumers seek out visual content from others like them who have already purchased and used the product in question.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This visual content has a huge impact on conversion. There\u2019s a 103.9% increase in conversion among visitors who interact with user-generated photos and videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year, make it a priority to collect more photos and videos from your shoppers. You can do so by including a request for imagery in your write-a-review form. You can also curate this content directly from Instagram. Then, be sure to feature your user-generated visual content in a gallery on your product pages so it\u2019s easy for your shoppers to find and consume. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a6f45db e-flex e-con-boxed e-con e-parent\" data-id=\"a6f45db\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dff7eb elementor-widget elementor-widget-heading\" data-id=\"3dff7eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Five<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0adf992 elementor-widget elementor-widget-heading\" data-id=\"0adf992\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Best Brands and Retailers are Committed to Ongoing Measurement and Optimization<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c78baf elementor-widget elementor-widget-text-editor\" data-id=\"4c78baf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Throughout this report, we dove deep into how various UGC features impact conversion overall. But remember: there\u2019s no \u201cone site fits all\u201d UGC display that should be adopted by all brands and retailers. What works for one business may not for another.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ongoing measurement is key. Your UGC provider should offer robust reporting capabilities that allow you to easily determine how each type of UGC (and its corresponding features) impacts your conversion rates. You can also see which features aren\u2019t making much of an impact. Armed with these insights, you can make impactful optimizations that\u2019ll drive an even bigger boost to your conversion rates \u2013 and your bottom line.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-322b2db e-flex e-con-boxed e-con e-parent\" data-id=\"322b2db\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9907038 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9907038\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A complete breakdown of how interacting with user-generated content impacts conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during the entire year of 2022.<\/p>\n","protected":false},"author":12,"featured_media":28089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7806],"tags":[],"yst_prominent_words":[216,929,3047,762,3337,7247,242,197,572,467,193,707,206],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/conversion2022-300x186.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/29159"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=29159"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/29159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/28089"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=29159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=29159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=29159"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=29159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}