{"id":29135,"date":"2023-06-02T09:05:55","date_gmt":"2023-06-02T14:05:55","guid":{"rendered":"https:\/\/www.powerreviews.com\/?post_type=success-story&p=29135"},"modified":"2023-06-02T15:15:01","modified_gmt":"2023-06-02T20:15:01","slug":"national-business-furniture","status":"publish","type":"success-story","link":"https:\/\/www.powerreviews.com\/success-stories\/national-business-furniture\/","title":{"rendered":"National Business Furniture"},"content":{"rendered":"
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NBF Boosts Sales, Customer Service with PowerReviews<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2020 when more purchasing shifted online NBF\u2019s digital transformation commenced, with a concentration on building out its website and social media presence. Teaming up with PowerReviews has enabled the company to integrate critical user-generated content and add authentic Voice of the Customer into their upgraded digital experience.<\/span><\/p>\n

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Product reviews are taking on ever-increasing importance for retail sales, particularly for durable goods like furniture that people purchase infrequently, meaning they may not be familiar with the quality and\/or other aspects of products or brands.\u00a0<\/span><\/p>\n

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\u201cThere is great value in displaying user generated content on the product pages so prospective customers can see what other customers think and feel about their purchases,\u201d said Jennifer Pelt, NBF Senior Digital Merchandiser. \u201cIt also helps NBF manage what\u2019s displayed on its website; top-rated items are pushed to the top of product pages,\u201d Pelt said. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t