{"id":28797,"date":"2022-11-11T15:19:38","date_gmt":"2022-11-11T21:19:38","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=28797"},"modified":"2022-11-11T15:46:45","modified_gmt":"2022-11-11T21:46:45","slug":"build-better-war-forms","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/build-better-war-forms\/","title":{"rendered":"Build a Review Collection Form that Generates Better Quality Reviews"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28797\" class=\"elementor elementor-28797\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-55cbe2d e-flex e-con-boxed e-con e-parent\" data-id=\"55cbe2d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58c7273 elementor-widget elementor-widget-table-of-contents\" data-id=\"58c7273\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\" aria-controls=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tContents\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\" aria-expanded=\"true\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d3ff706 e-flex e-con-boxed e-con e-parent\" data-id=\"d3ff706\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76cf7d6 elementor-widget elementor-widget-heading\" data-id=\"76cf7d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Road to Higher Quality Reviews Starts at the Collection Form \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c0f89 elementor-widget elementor-widget-text-editor\" data-id=\"d7c0f89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consumers consider a ton of different factors when making purchase decisions. But today, ratings and reviews are critical. In fact, <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">ratings and reviews are even more important than things like price and free shipping<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers consult reviews whether they\u2019re shopping online, in-store, or a combination of the two. This content boosts their confidence \u2013 and makes them more likely to convert. Those who interact <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span style=\"font-weight: 400;\">with ratings and reviews convert at a rate that\u2019s more than 108% higher than average<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, ratings and reviews empower consumers to find the products and services that fit their unique needs and use cases. This leads to happy, more satisfied customers \u2013 and fewer returns for brands and retailers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One thing\u2019s for sure: ratings and reviews are a win-win for brands, retailers <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But not all reviews pack the same punch. To illustrate this point, take a look at these two five-star reviews for the same pair of shoes. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9b0abf1 e-flex e-con-boxed e-con e-parent\" data-id=\"9b0abf1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-05297b1 e-con-full e-flex e-con e-child\" data-id=\"05297b1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19521c7 elementor-widget elementor-widget-text-editor\" data-id=\"19521c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first review lets us know the consumer liked the shoes. But the second review provides rich detail about <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> the shopper loved the shoes \u2013 and does a better job helping future shoppers.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d9181 elementor-widget elementor-widget-image\" data-id=\"63d9181\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"661\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/crocs-finereview.png\" class=\"attachment-medium_large size-medium_large wp-image-28801\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/crocs-finereview.png 483w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/crocs-finereview-219x300.png 219w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ad841 elementor-widget elementor-widget-image\" data-id=\"c1ad841\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"847\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/crocs-greatreview-768x1016.png\" class=\"attachment-medium_large size-medium_large wp-image-28800\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/crocs-greatreview-768x1016.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/crocs-greatreview-227x300.png 227w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/crocs-greatreview-774x1024.png 774w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/crocs-greatreview.png 1011w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1f8ae5c e-flex e-con-boxed e-con e-parent\" data-id=\"1f8ae5c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8efad1e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8efad1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But what can brands and retailers do to start collecting more of that second type of review? In other words, rich, detailed reviews that boost conversion and fuel informed purchase decisions?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing your write-a-review form is key.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5a30e elementor-widget elementor-widget-heading\" data-id=\"6a5a30e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Review Collection Form?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1b9dd51 e-flex e-con-boxed e-con e-parent\" data-id=\"1b9dd51\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cf0c064 e-con-full e-flex e-con e-child\" data-id=\"cf0c064\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c522b44 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c522b44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As the name suggests, a write-a-review form (at PowerReviews we call it the \u201cWrite-a-Review\u201d &#8211; or WAR for short &#8211; form) is the form a consumer uses to write and submit a review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They might reach this form by clicking on a post purchase email or text message. Or, they may navigate it on their own by clicking the \u201cwrite a review\u201d button on a product page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Review Collection forms vary \u2013 a lot. Some only require a consumer to indicate a star rating, while others include many other required and optional fields. While all this information can be extremely valuable in its own right, we know consumers look for more.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b878e64 e-flex e-con-boxed e-con e-child\" data-id=\"b878e64\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e54cfe5 elementor-widget elementor-widget-spacer\" data-id=\"e54cfe5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7055218 e-flex e-con-boxed e-con e-parent\" data-id=\"7055218\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45cf0b3 elementor-widget elementor-widget-text-editor\" data-id=\"45cf0b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><span style=\"font-weight: 400;\">research highlights how<\/span><\/a><span style=\"font-weight: 400;\"> 99% of shoppers look beyond basic summary information at the top of product pages to read the actual review content. And &#8211; digging deeper &#8211; 58% say a star rating alone isn\u2019t as valuable as a star rating with an accompanying review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So building your Review Collection form in line with these consumer preferences is a must if you want to maximize the impact of your UGC on traffic and conversions. Ultimately your entire Ratings and Reviews program will only be as good as the data and information you collect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because &#8211; at the risk of stating the obvious &#8211; you can only display the content on your site and specifically on your product pages that you capture in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just about all ratings and reviews providers offer an \u201cout of the box\u201d Review Collection form. But be sure to ask your provider if there are opportunities to customize your Review Collection form to suit your unique needs. Doing so can help you generate better quality reviews \u2013 and enable you to realize all the benefits outlined above.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-af2b02a e-flex e-con-boxed e-con e-parent\" data-id=\"af2b02a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1393e2c elementor-widget elementor-widget-heading\" data-id=\"1393e2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What to Include in Your Review Collection Form\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c98a802 elementor-widget elementor-widget-text-editor\" data-id=\"c98a802\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Optimizing your Review Collection form is key to increasing review quality. But what exactly should you include in yours?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no easy answer. It really depends on your industry and what works for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is to determine the types of information that will be useful to consumers considering your products. This is data you\u2019ll want to incorporate into your review display, so you\u2019ll want to include questions that address it in your Review Collection form. In addition, consider data you\u2019ll leverage internally to improve products, experiences, or internal operations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, there are common elements across the most effective Review Collection forms. In this guide, we\u2019ll explore the elements you\u2019ll want to consider when building (or optimizing) your Review Collection form, based on our experience helping more than 1,000 brands and retailers collect and display high quality reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: best practices (especially those for your industry) are a great place to start. Then, you can measure and optimize from there to get the best results. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-85abb48 e-flex e-con-boxed e-con e-parent\" data-id=\"85abb48\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a33a4 elementor-widget elementor-widget-heading\" data-id=\"a8a33a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Basics\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f1c7fe elementor-widget elementor-widget-text-editor\" data-id=\"8f1c7fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When it comes to Review Collection forms, there are five basic questions to include. Think of these questions as the foundation from which all Review Collection forms are built. They\u2019re must-haves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, it\u2019s up to you to determine which of these fields are required and which (if any) are optional. However, it&#8217;s best practice to make all five fields required. This is especially true for brands that syndicate their review content to retailers. That\u2019s because all five are required for syndication.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e45e80 elementor-widget elementor-widget-heading\" data-id=\"5e45e80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Rating\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4b8b3a5 e-con-full e-flex e-con e-child\" data-id=\"4b8b3a5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa37014 elementor-widget elementor-widget-image\" data-id=\"fa37014\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"128\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Star-Rating.png\" class=\"attachment-medium_large size-medium_large wp-image-28806\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Star-Rating.png 402w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Star-Rating-300x96.png 300w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef5704 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9ef5704\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The star rating a shopper assigns to a product, on a scale of one to five.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03bec93 elementor-widget elementor-widget-text-editor\" data-id=\"03bec93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Star ratings are really important to shoppers; <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">77%<\/span><\/a><span style=\"font-weight: 400;\"> say they consider the average star rating when reading reviews. So it\u2019s important to collect them in your Review Collection form\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, a product\u2019s average star rating is displayed at the top of the product page \u2013 alongside the number of reviews for the given product. This review snippet helps the shopper determine whether to explore the product further or look for other options. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c195e2 elementor-widget elementor-widget-image\" data-id=\"6c195e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"430\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description-768x516.png\" class=\"attachment-medium_large size-medium_large wp-image-26804\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description-768x516.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description-300x201.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description-1024x688.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description-1536x1032.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description-610x410.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description.png 1964w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c69fa42 elementor-widget elementor-widget-heading\" data-id=\"c69fa42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Headline\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766d557 elementor-widget elementor-widget-text-editor\" data-id=\"766d557\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The headline of a review is kind of like the title of a book. It helps shoppers determine whether they want to read the review itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At PowerReviews, we require a specific headline when a shopper submits a review. <\/span><span style=\"font-weight: 400;\">Be sure this is a field you include in your Review Collection form. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1724f40 elementor-widget elementor-widget-image\" data-id=\"1724f40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"89\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Canyon-Bakehouse-Review-Headline-768x107.png\" class=\"attachment-medium_large size-medium_large wp-image-28807\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Canyon-Bakehouse-Review-Headline-768x107.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Canyon-Bakehouse-Review-Headline-300x42.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Canyon-Bakehouse-Review-Headline.png 875w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1878170 elementor-widget elementor-widget-image\" data-id=\"1878170\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"194\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review-768x233.png\" class=\"attachment-medium_large size-medium_large wp-image-26251\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review-768x233.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review-300x91.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review-1024x311.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review-1536x466.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review-610x185.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/canyonbakehouse-review.png 1793w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df2182 elementor-widget elementor-widget-text-editor\" data-id=\"0df2182\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Other vendors allow brands and retailers to instead publish the first few words and\/or characters of the review in its place. We don\u2019t recommend this because the headline acts as the customer&#8217;s opening thought\/recommendation on which they can elaborate on as they write their review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then when the review is published, it\u2019s also super informative in determining whether shoppers decide to read the review or not.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4e216 elementor-widget elementor-widget-heading\" data-id=\"7d4e216\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Comments\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0684592 elementor-widget elementor-widget-text-editor\" data-id=\"0684592\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s no getting away from it: comments are the review. They provide the \u201cwhy\u201d behind the star rating. <\/span><span style=\"font-weight: 400;\">They offer reviewers the opportunity to share their specific sentiment(s) on the product under consideration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shoppers scrutinize this content to identify answers to questions on more intricate details that ultimately determine whether they buy or not. For brands and retailers, they also offer deep insight on customer sentiment specific to that product.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-585c3f4 elementor-widget elementor-widget-image\" data-id=\"585c3f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"555\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/northface-vest-review-768x666.png\" class=\"attachment-medium_large size-medium_large wp-image-28808\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/northface-vest-review-768x666.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/northface-vest-review-300x260.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/northface-vest-review-1024x888.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/northface-vest-review.png 1116w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59fc8b elementor-widget elementor-widget-text-editor\" data-id=\"b59fc8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s important to collect this written commentary within your Review Collection form. In fact, we feel very strongly that this should be a required field on all Review Collection forms. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><span style=\"font-weight: 400;\">Research tells us <\/span><\/a><span style=\"font-weight: 400;\">nearly all shoppers look beyond the basic summary information in a review to read the actual content at least sometimes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because comments provide context for star ratings \u2013 and can allow future shoppers to find reviews that speak to their specific needs, concerns, and use cases.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ef54a elementor-widget elementor-widget-image\" data-id=\"a3ef54a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"214\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Comments-Box.png\" class=\"attachment-medium_large size-medium_large wp-image-28809\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Comments-Box.png 621w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Comments-Box-300x103.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f336873 elementor-widget elementor-widget-text-editor\" data-id=\"f336873\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Later on, we\u2019ll share some best practices for encouraging shoppers to provide longer, more detailed commentary in this field.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f97795 elementor-widget elementor-widget-heading\" data-id=\"9f97795\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Nickname<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bde9b1d elementor-widget elementor-widget-text-editor\" data-id=\"bde9b1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A nickname is how a reviewer is identified and is typically displayed with the review to reinforce that it was written by a real person.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because the bottom line is: Consumers value reviews because it\u2019s content written by others like them, without any motive. Displaying the nickname adds a human element to the review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, the nickname is a foundational field to include in your Review Collection form. Some brands request the first name and last initial \u2013 and others allow more freedom. It\u2019s really up to you to determine what\u2019s in line with your brand. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530a89f elementor-widget elementor-widget-image\" data-id=\"530a89f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"102\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Nickname.png\" class=\"attachment-medium_large size-medium_large wp-image-28810\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Nickname.png 395w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Nickname-300x77.png 300w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c66dc2 elementor-widget elementor-widget-text-editor\" data-id=\"6c66dc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Worthy of note: PowerReviews enables you to change these headlines to be whatever you want. However, there is a balance to be struck: we are very careful to ensure the privacy of your customers and recommend not capturing a reviewer\u2019s full name for this reason. With that being said, our sophisticated moderation techniques mean PII is extracted from a review before it\u2019s published.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-450281c elementor-widget elementor-widget-heading\" data-id=\"450281c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Location \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e00c0 elementor-widget elementor-widget-text-editor\" data-id=\"b5e00c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Location is another important, basic element to include in your Review Collection form. Again, this information helps convey to future shoppers that this is a real review written by a real person.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b16a8f elementor-widget elementor-widget-image\" data-id=\"2b16a8f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"84\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Location.png\" class=\"attachment-medium_large size-medium_large wp-image-28811\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Location.png 690w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Location-300x40.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4286305 elementor-widget elementor-widget-text-editor\" data-id=\"4286305\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In addition, geographical location can be helpful for shoppers looking for relevant content. This is especially true for certain product categories. For example, consider a Chicago-based consumer shopping for winter boots. They\u2019re likely to value reviews written by other Midwesterners, as they experience a similar winter climate.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-28d4dcd e-flex e-con-boxed e-con e-parent\" data-id=\"28d4dcd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd132d elementor-widget elementor-widget-heading\" data-id=\"0cd132d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Review Meter\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e682e48 elementor-widget elementor-widget-text-editor\" data-id=\"e682e48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember when we said longer, more detailed reviews are more helpful to shoppers? Well, it\u2019s a claim backed by data. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><span style=\"font-weight: 400;\">A survey<\/span><\/a><span style=\"font-weight: 400;\"> found that just about all (97%) of consumers seek out longer, more detailed reviews at least sometimes. And 68% say they do so always or on the regular.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46cf27a elementor-widget elementor-widget-heading\" data-id=\"46cf27a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers Seek Out Long, Detailed Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308514e elementor-widget elementor-widget-heading\" data-id=\"308514e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">When you read reviews, how often do you actively seek out reviews that are longer in length and contain more detail? <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-938170e elementor-widget elementor-widget-image\" data-id=\"938170e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/longreviews-o-copy-768x685.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/longreviews-o-copy-300x267.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/longreviews-o-copy-1024x913.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/longreviews-o-copy-610x544.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/longreviews-o-copy.webp 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/longreviews-o-copy-768x685.png\" height=\"571\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/longreviews-o-copy-768x685.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/longreviews-o-copy-300x267.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/longreviews-o-copy-1024x913.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/longreviews-o-copy-610x544.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/longreviews-o-copy.png 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-27560 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67961c2 elementor-widget elementor-widget-text-editor\" data-id=\"67961c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When reviewers provide a lot of keyword-rich details, future shoppers are more likely to find content that\u2019s relevant to them. For example, a consumer with sensitive skin might seek out reviews for a cosmetic that specifically speaks to how it works for those with sensitive skin.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae6033 elementor-widget elementor-widget-image\" data-id=\"bae6033\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"504\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search-768x605.png\" class=\"attachment-medium_large size-medium_large wp-image-27542\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search-768x605.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search-300x236.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search-1024x806.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search-1536x1209.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search-610x480.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/esteelauder-sensitive-search.png 1730w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7dd79b8 e-flex e-con-boxed e-con e-child\" data-id=\"7dd79b8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89bdd27 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"89bdd27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Including a review meter in your Review Collection form can help you generate more of those long, detailed reviews that fuel great purchase decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, a review meter is an interactive character count that appears below the comments box in the Review Collection form. As the reviewer types, that little green bar grows. When the review reaches the ideal length (you choose what that is), the meter lights up to let the shopper know they\u2019ve written a great review \u2013 and to keep going if they\u2019d like. It\u2019s super satisfying to the customer \u2013 and a powerful way to generate longer reviews.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db1100b elementor-widget elementor-widget-image\" data-id=\"db1100b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"720\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/06\/review-meter-3.gif\" class=\"attachment-medium_large size-medium_large wp-image-24074\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fe1b911 e-flex e-con-boxed e-con e-parent\" data-id=\"fe1b911\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9ed4c elementor-widget elementor-widget-heading\" data-id=\"5e9ed4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Helper Text\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444606a elementor-widget elementor-widget-text-editor\" data-id=\"444606a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Writer\u2019s block is a thing \u2013 for novelists and review writers alike. A consumer may be willing to write a review. But faced with that big blank comments box, they just don\u2019t know what the heck to write.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result? They abandon the process altogether. Or, they write a super short, less-than-helpful review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One simple way to get the creative juices flowing (and get shoppers to write longer, more detailed reviews) is to include some helper text in the comments field. This text serves as writing prompts for the reviewer.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-df1dc3f e-flex e-con-boxed e-con e-child\" data-id=\"df1dc3f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-478b477 e-con-full e-flex e-con e-child\" data-id=\"478b477\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba3c1e elementor-widget elementor-widget-text-editor\" data-id=\"2ba3c1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For example, the comments field of this Review Collection form for a skincare product asks the shopper to consider:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b84e691 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b84e691\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa6solid fa6solid-hands-holding-diamond\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How they use the product<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-thumbs-up\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Things that are great about it<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-thumbs-down\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Things that aren\u2019t great about it <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f341e elementor-widget elementor-widget-image\" data-id=\"00f341e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"474\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Ulta-Helper-Text-e1668190898788.png\" class=\"attachment-medium_large size-medium_large wp-image-28812\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Ulta-Helper-Text-e1668190898788.png 554w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Ulta-Helper-Text-e1668190898788-300x257.png 300w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aaa7fd elementor-widget elementor-widget-text-editor\" data-id=\"3aaa7fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With PowerReviews, this can be completely customized. Maybe feedback from your customers highlights a desire for specific information about a specific feature of your product. With this text, you can capture more of this detail in your reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9b42e93 e-flex e-con-boxed e-con e-parent\" data-id=\"9b42e93\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3441430 elementor-widget elementor-widget-heading\" data-id=\"3441430\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Native Image and Video Collection\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e612d elementor-widget elementor-widget-text-editor\" data-id=\"84e612d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When consumers shop online (which they\u2019re doing a lot lately), they don\u2019t have the benefit of seeing and touching a product in person. Visual content, including photos and videos, helps bridge the gap.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand-provided photos and videos are helpful to shoppers. But increasingly, they want to see content from others like them. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\"><span style=\"font-weight: 400;\">A survey<\/span><\/a><span style=\"font-weight: 400;\"> found that 77% of consumers always or regularly seek out photos or videos from others who have purchased a given product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, customer-centric brands make it a priority to prominently showcase user-generated visual content on their product pages. A common way to do this is to feature a visual gallery with shopper-submitted photos and videos. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e977a41 elementor-widget elementor-widget-image\" data-id=\"e977a41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"390\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Duraflame-Visual-Content-768x468.png\" class=\"attachment-medium_large size-medium_large wp-image-28813\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Duraflame-Visual-Content-768x468.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Duraflame-Visual-Content-300x183.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Duraflame-Visual-Content-1024x624.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Duraflame-Visual-Content.png 1159w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb7b65 elementor-widget elementor-widget-text-editor\" data-id=\"3eb7b65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brands who prioritize user-generated imagery reap some big benefits. Site visitors who interact with user-generated imagery on a product page convert at a rate that\u2019s more than 106% higher than average!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1731a2d e-flex e-con-boxed e-con e-parent\" data-id=\"1731a2d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d9cd009 e-con-full e-flex e-con e-child\" data-id=\"d9cd009\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27a217b elementor-widget elementor-widget-alert\" data-id=\"27a217b\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">There is a 106.3% lift in conversion among visitors who interact with user-submitted imagery on a product page<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2697b2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f2697b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But in order to display this content, you must first collect it. The best way to do this is through the Review Collection form.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If user-generated content is a priority for you (hint: it should be), then be sure to add a field to your Review Collection form that allows reviewers to easily submit it. Allow them to submit the media natively \u2013 or from their social media accounts.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb4c22 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"dcb4c22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318.webp 555w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318-148x300.png 148w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318-504x1024.png 504w\" sizes=\"(max-width: 555px) 100vw, 555px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318.png\" height=\"1128\" width=\"555\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318.png 555w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318-148x300.png 148w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318-504x1024.png 504w\" sizes=\"(max-width: 555px) 100vw, 555px\" class=\"attachment-medium_large size-medium_large wp-image-25509 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-337a492 e-flex e-con-boxed e-con e-parent\" data-id=\"337a492\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1c8ae elementor-widget elementor-widget-heading\" data-id=\"1b1c8ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Bottom Line\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63b9ba elementor-widget elementor-widget-text-editor\" data-id=\"e63b9ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A review might be a few words long \u2013 or a few paragraphs. But at the end of the day, what the reader really wants to know is whether or not the reviewer recommends the product in question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many brands and retailers get this. It\u2019s why they feature the percentage of reviewers that recommend a product at the top of their review display.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ee109 elementor-widget elementor-widget-image\" data-id=\"c0ee109\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"398\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/RoomBoard-Percentage-Recommend-768x477.png\" class=\"attachment-medium_large size-medium_large wp-image-28814\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/RoomBoard-Percentage-Recommend-768x477.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/RoomBoard-Percentage-Recommend-300x186.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/RoomBoard-Percentage-Recommend-1024x637.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/RoomBoard-Percentage-Recommend.png 1110w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e06bc0 elementor-widget elementor-widget-text-editor\" data-id=\"2e06bc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Where do brands and retailers get this aggregated data? You guessed it: their Review Collection form.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, be sure to include a section in your Review Collection form that asks whether the reviewer would or would not recommend the product in question to a friend. Future shoppers are sure to factor in this information when deciding whether or not to explore the product.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c67955 elementor-widget elementor-widget-image\" data-id=\"3c67955\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"103\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Room-Board-Bottom-Line-768x124.png\" class=\"attachment-medium_large size-medium_large wp-image-28815\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Room-Board-Bottom-Line-768x124.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Room-Board-Bottom-Line-300x48.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Room-Board-Bottom-Line.png 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7bece10 e-flex e-con-boxed e-con e-parent\" data-id=\"7bece10\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8f44d elementor-widget elementor-widget-heading\" data-id=\"0f8f44d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customized Questions \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc00cf elementor-widget elementor-widget-text-editor\" data-id=\"7bc00cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Up to this point, we\u2019ve focused on key elements of Review Collection forms that are important across all product categories. For example, asking for a star rating or review comments is key <\/span><span style=\"font-weight: 400;\">\u2013 whether you\u2019re selling jewelry or mattresses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, each industry and business is unique. That\u2019s why it often makes sense to include additional questions on your Review Collection form.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How many questions should you add? The short answer is, it depends. Here at PowerReviews, we generally recommend adding between two and five additional questions. This allows you to gather the insights that matter to your business and customers, without overwhelming them (by the same token, the form can also be set not to include any additional questions if that is your preference).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what additional questions should you add to your Review Collection? Again, there\u2019s no easy answer. You have to consider what data you (or your future customers) will actually use. Consider what data will fuel your review display, and what data you can leverage internally to inform product and customer experience optimizations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, your ratings and reviews provider should have expertise in your business and your industry. So be sure to ask for their guidance in terms of question quantity, as well as what questions to ask.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: you never want to add questions simply for the sake of adding them. If a Review Collection form is too long (even if a lot of the fields are optional), you\u2019re likely to see a high abandonment rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all that said, here are a few types of questions you may want to consider adding to your Review Collection form.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1950943 elementor-widget elementor-widget-heading\" data-id=\"1950943\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Subratings\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-40b5543 e-con-full e-flex e-con e-child\" data-id=\"40b5543\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-499ff4d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"499ff4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The star rating is a key component of a review. However, it requires customers to assign a single number to their overall experience with a product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, brands and retailers want to get more granular feedback about various elements of a given product, including quality, value, durability, and comfort. They do this by adding subratings fields to their Review Collection form. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a0974 elementor-widget elementor-widget-image\" data-id=\"d0a0974\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"252\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Duraflame-Subratings-e1668195704465.png\" class=\"attachment-medium_large size-medium_large wp-image-28816\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Duraflame-Subratings-e1668195704465.png 252w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Duraflame-Subratings-e1668195704465-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Duraflame-Subratings-e1668195704465-24x24.png 24w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Duraflame-Subratings-e1668195704465-48x48.png 48w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Duraflame-Subratings-e1668195704465-96x96.png 96w\" sizes=\"(max-width: 252px) 100vw, 252px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c85c18 elementor-widget elementor-widget-text-editor\" data-id=\"0c85c18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Displaying this feedback can help future shoppers better assess the product\u2019s attributes. What\u2019s more, this data provides businesses with insights about what shoppers like (and don\u2019t like). Brands and retailers can use this data to fuel product improvements.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9293bba elementor-widget elementor-widget-image\" data-id=\"9293bba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"498\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/duraflame-review-subrating-768x598.png\" class=\"attachment-medium_large size-medium_large wp-image-28817\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/duraflame-review-subrating-768x598.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/duraflame-review-subrating-300x234.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/duraflame-review-subrating-1024x797.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/duraflame-review-subrating.png 1269w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faae9dd elementor-widget elementor-widget-heading\" data-id=\"faae9dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Size\/Fit Questions<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ff3db elementor-widget elementor-widget-text-editor\" data-id=\"86ff3db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.powerreviews.com\/research\/apparel-footwear-shopping-survey-2022\/\"><span style=\"font-weight: 400;\">A survey found<\/span><\/a><span style=\"font-weight: 400;\"> that 89% of apparel and footwear shoppers consider size and fit when considering an apparel or footwear purchase. But these factors are tough to assess when shopping online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, tools like size charts help. However, many apparel brands and retailers also provide aggregated, customer-provided size and fit feedback within the review display. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cd3293f e-flex e-con-boxed e-con e-child\" data-id=\"cd3293f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74484b4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"74484b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-war-sizefit-768x956.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-war-sizefit-241x300.png 241w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-war-sizefit-823x1024.png 823w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-war-sizefit.webp 981w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-war-sizefit-768x956.png\" height=\"797\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-war-sizefit-768x956.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-war-sizefit-241x300.png 241w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-war-sizefit-823x1024.png 823w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-war-sizefit.png 981w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28332 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f1aab elementor-widget elementor-widget-image\" data-id=\"a2f1aab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-jeansize-768x853.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-jeansize-270x300.png 270w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-jeansize-922x1024.png 922w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-jeansize.webp 1188w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-jeansize-768x853.png\" height=\"711\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-jeansize-768x853.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-jeansize-270x300.png 270w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-jeansize-922x1024.png 922w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/gap-jeansize.png 1188w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28333 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4340bee elementor-widget elementor-widget-text-editor\" data-id=\"4340bee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re a brand or retailer that sells apparel and footwear, collecting size and fit information within the Review Collection form is a must. The size and fit information you\u2019ll want to collect depends on the type of product. For example, an apparel brand may opt to collect overall fit and sleeve length feedback for tops and jackets, and waist fit for pants.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Displaying this information helps shoppers make better purchase decisions. What\u2019s more, it can dramatically reduce returns, as size and fit issues are a top reason apparel is returned. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9824e00 elementor-widget elementor-widget-heading\" data-id=\"9824e00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Service &amp; Delivery Comments\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4d5ec elementor-widget elementor-widget-text-editor\" data-id=\"8b4d5ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Typically, product reviews focus on the product itself. However, some brands and retailers also want to collect feedback on other aspects of the customer experience \u2013 including service and delivery. This makes sense, as the experiences a customer has with a brand can be just as important as the product.\u00a0 As such, optimizing experiences can increase both conversion and retention.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392b739 elementor-widget elementor-widget-alert\" data-id=\"392b739\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\"><b>88% of consumers<\/b> say the experience a company provides is as important as its products or services. \n<br>\n<i>Source: Salesforce State of the Connected Customer 5th Edition<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c22a66 elementor-widget elementor-widget-text-editor\" data-id=\"0c22a66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re looking to collect feedback on service and delivery, consider adding a service\/delivery comments field to your Review Collection form. But remember: only collect this data if you plan to act on the insights it yields.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c90de0f elementor-widget elementor-widget-image\" data-id=\"c90de0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"181\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Service-Delivery-Comments.png\" class=\"attachment-medium_large size-medium_large wp-image-28818\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Service-Delivery-Comments.png 619w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Service-Delivery-Comments-300x88.png 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310269f elementor-widget elementor-widget-heading\" data-id=\"310269f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Tag-Based Questions\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d9066 elementor-widget elementor-widget-text-editor\" data-id=\"12d9066\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some brands and retailers build interactive review snapshots that provide an overview of all reviews written for a particular product. For example, consumers landing on this product page can quickly determine the product\u2019s pros, cons, and best uses \u2013 among other things. Shoppers can then click on any of these elements to hone in on reviews that speak to these specific factors. And <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span style=\"font-weight: 400;\">research tells us<\/span><\/a><span style=\"font-weight: 400;\"> that visitors who filter by these \u201ctags\u201d convert at a rate that\u2019s more than 78% higher than average.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed43d99 elementor-widget elementor-widget-alert\" data-id=\"ed43d99\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Site visitors who filter reviews based on tags convert at a rate 78.6% higher than average. <\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1267d6f elementor-widget elementor-widget-image\" data-id=\"1267d6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"459\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/skechers-snapshot-tags-size-proscons-768x551.png\" class=\"attachment-medium_large size-medium_large wp-image-28819\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/skechers-snapshot-tags-size-proscons-768x551.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/skechers-snapshot-tags-size-proscons-300x215.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/skechers-snapshot-tags-size-proscons-1024x734.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/skechers-snapshot-tags-size-proscons-1536x1102.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/skechers-snapshot-tags-size-proscons.png 1634w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d6b721d e-flex e-con-boxed e-con e-child\" data-id=\"d6b721d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcd25f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2fcd25f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In order to display this aggregated information for your shoppers, you\u2019ve got to collect it in your Review Collection form. Typically, reviewers are provided with a selection of answers for each question. For example, pre-populated pros for a pair of shoes might include attractive design, comfortable, stylish, breathe well, and durable. The reviewer can also add their own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A further benefit of including pros and cons in this way is that they <\/span><span style=\"font-weight: 400;\">can help get a customer&#8217;s thoughts\/juices flowing. As a best practice, these are typically served up before the review comment. This plants thoughts on the topics they may choose to cover subsequently. For example: if they regard \u201ccomfortable\u201d as a pro, they might choose to elaborate on why in their review comment.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3f95b elementor-widget elementor-widget-image\" data-id=\"7a3f95b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"369\" height=\"674\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Skechers-Tag-Based-Collection.png\" class=\"attachment-medium_large size-medium_large wp-image-28820\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Skechers-Tag-Based-Collection.png 369w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Skechers-Tag-Based-Collection-164x300.png 164w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a2f48 elementor-widget elementor-widget-heading\" data-id=\"93a2f48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Merchant Specific Questions \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7235313 elementor-widget elementor-widget-text-editor\" data-id=\"7235313\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are certain tag-based questions \u2013 such as pros, cons, and best uses \u2013 that can be used in Review Collection forms across just about any product category. However, there may be other questions you may want to include in your Review Collection form that are specific to your brand.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f562e93 e-flex e-con-boxed e-con e-child\" data-id=\"f562e93\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3fa00 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8f3fa00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For example, a skincare company might opt to include questions about the reviewer\u2019s skin type and skin concerns. That way, the brand can add a feature to their display allowing shoppers to easily find content written by others with similar skin types and concerns.&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98562ae elementor-widget elementor-widget-image\" data-id=\"98562ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"481\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/loccitane-msq-skintype-e1668199949548-768x577.png\" class=\"attachment-medium_large size-medium_large wp-image-28822\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/loccitane-msq-skintype-e1668199949548-768x577.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/loccitane-msq-skintype-e1668199949548-300x225.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/loccitane-msq-skintype-e1668199949548-1024x770.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/loccitane-msq-skintype-e1668199949548.png 1083w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b001a4e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b001a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How do you figure out which merchant-specific questions to ask in your Review Collection form? Consider what information would be most helpful to shoppers trying to decide if your product is the right fit for them<\/span><span style=\"text-align: var(--text-align);\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59422f5 elementor-widget elementor-widget-image\" data-id=\"59422f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"477\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/loccitane-skintypefilter-768x572.png\" class=\"attachment-medium_large size-medium_large wp-image-28821\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/loccitane-skintypefilter-768x572.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/loccitane-skintypefilter-300x224.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/loccitane-skintypefilter-1024x763.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/loccitane-skintypefilter-1536x1145.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/loccitane-skintypefilter.png 1770w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffeb8e5 elementor-widget elementor-widget-text-editor\" data-id=\"ffeb8e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For shoppers, the ability to filter only on reviews that directly address a personally relevant problem or concern specific to them is very powerful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an example, think about skincare products: the capability to filter on reviews by users with oily skin is extremely helpful for shoppers with this skin type. In doing so, they are only served reviews who meet this specific criteria.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a0e35 elementor-widget elementor-widget-heading\" data-id=\"d9a0e35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Email Opt In\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf7cb1 elementor-widget elementor-widget-text-editor\" data-id=\"daf7cb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are some instances where it makes sense to collect data in your Review Collection form that won\u2019t be included in your review display \u2013 but will be leveraged internally. For example, you may want to include a newsletter opt-in form to your Review Collection. It\u2019s a great way to grow your email list, with little effort.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d0633 elementor-widget elementor-widget-image\" data-id=\"28d0633\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"92\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Canyon-Bakehouse-Opt-In.png\" class=\"attachment-medium_large size-medium_large wp-image-28823\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Canyon-Bakehouse-Opt-In.png 764w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/Canyon-Bakehouse-Opt-In-300x43.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2dfa13 elementor-widget elementor-widget-heading\" data-id=\"e2dfa13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">7. Ask Questions Specific to the Product\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d983712 elementor-widget elementor-widget-text-editor\" data-id=\"d983712\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you are a brand that sells different categories of products, you should definitely consider structuring your review collection form in line with this. In the below example, the brand has different forms for its skincare and hair care products. This makes total sense: buyers have completely different concerns when shopping for these items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In these particular examples, the brand asks specific questions about hair and skin type. Incorporating this information in the review display is extremely informative in a highly personally relevant way for shoppers as they consider purchasing these products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-69ff3a4 e-flex e-con-boxed e-con e-child\" data-id=\"69ff3a4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99298f7 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"99298f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"494\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/dermae-skin-msq-768x593.png\" class=\"attachment-medium_large size-medium_large wp-image-28824\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/dermae-skin-msq-768x593.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/dermae-skin-msq-300x232.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/dermae-skin-msq-1024x791.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/dermae-skin-msq.png 1497w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a3147 elementor-widget elementor-widget-image\" data-id=\"85a3147\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"439\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/dermae-hair-msq-768x527.png\" class=\"attachment-medium_large size-medium_large wp-image-28825\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/dermae-hair-msq-768x527.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/dermae-hair-msq-300x206.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/dermae-hair-msq-1024x703.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/dermae-hair-msq.png 1484w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f979728 elementor-widget elementor-widget-text-editor\" data-id=\"f979728\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At PowerReviews, we make segmenting Review Collection forms by category like this straightforward.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-aba285d e-flex e-con-boxed e-con e-parent\" data-id=\"aba285d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9fee7 elementor-widget elementor-widget-heading\" data-id=\"3f9fee7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When it Comes to Review Collection Forms, One Size DOESN\u2019T Fit All\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-057922f elementor-widget elementor-widget-text-editor\" data-id=\"057922f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Displaying a high volume of high quality reviews is a proven way to increase traffic and conversion. Optimizing your write-a-review form is key to increasing both review quality and quantity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But remember: there\u2019s no one-size-fits all Review Collection form. In fact, a form that performs well for one brand may fall flat for another. And while a review provider\u2019s out-of-the-box form is a great start, it should be customized to fit the needs of your business.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9fef1 elementor-arrows-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"fe9fef1\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay_speed&quot;:3000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:12,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/lacolombe-warform-768x1002.png\" alt=\"lacolombe-warform\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/pittman-davis-war-form-768x921.png\" alt=\"pittman-davis-war-form\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/timberland-french-war-768x924.png\" alt=\"timberland-french-war\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/republicoftea-warform-msq-768x858.png\" alt=\"republicoftea-warform-msq\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/smartsweets-warform.png\" alt=\"smartsweets-warform\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/samsonite-warform-768x754.png\" alt=\"samsonite-warform\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/juvia-review-form-768x722.png\" alt=\"juvia-review-form\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/11\/imagefirst-truffle-768x699.png\" alt=\"imagefirst-truffle\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c05c5 elementor-widget elementor-widget-text-editor\" data-id=\"f4c05c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consider what data is important for both your brand and your shoppers. Then, tap into your ratings and reviews provider to get best practices for your industry.\u00a0 At PowerReviews, we work with more than 1,000 brands and retailers on optimizing review collection methodologies for both volume and quality. Whether you are a customer of ours or not, we would be delighted to offer up this expertise and\/or provide guidance on how best to structure your Review Collection forms in order to achieve your overall goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve created your initial Review Collection form, don\u2019t put it on autopilot. Instead, measure your performance continuously \u2013 and look for opportunities for optimization. If you work with the right ratings and reviews provider, these data-based optimizations shouldn\u2019t require a lot of effort on your part.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, our solution comes complete with backend consumer interaction analytics to enable you to see which information collected within your reviews drives conversions. Continue to optimize based on what the data tells you to increase the impact of your reviews program.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Optimizing your Review Collection form is key to increasing review quality. But what exactly should you include in yours?<\/p>\n","protected":false},"author":12,"featured_media":28799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805,325],"tags":[7808,7799,7804],"yst_prominent_words":[216,207,2016,166,197,666,208,205,176,742,467],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/11\/warform-guide-300x169.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28797"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=28797"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/28799"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=28797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=28797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=28797"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=28797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}