{"id":28484,"date":"2022-08-24T12:21:12","date_gmt":"2022-08-24T17:21:12","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=28484"},"modified":"2022-08-26T13:40:50","modified_gmt":"2022-08-26T18:40:50","slug":"reviews-influence-online-traffic-pdps","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/","title":{"rendered":"UGC Benchmarks: Review Influence on Online Traffic to Product Pages"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28484\" class=\"elementor elementor-28484\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-24ddfa7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ddfa7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fefbb6e\" data-id=\"fefbb6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d3549e elementor-widget elementor-widget-heading\" data-id=\"6d3549e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">More Reviews and Stronger Average Ratings Increase Product Page Visits<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d33c453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d33c453\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-458e4e0\" data-id=\"458e4e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b23d626 elementor-widget elementor-widget-text-editor\" data-id=\"5b23d626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading {\"textAlign\":\"center\",\"level\":3} --><!-- \/wp:heading --><!-- wp:heading --><\/p>\n<h3>Key Findings:<\/h3>\n<p><!-- \/wp:heading --><!-- wp:list {\"style\":{\"typography\":{\"fontSize\":\"16px\"}}} --><\/p>\n<ul style=\"font-size: 16px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basic review information &#8211; typically review count and average rating &#8211; is usually displayed at earlier discovery-focused stages of the digital shopping journey to create interest and ultimately drive traffic to specific product pages.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This article explores the relationship between review information and resulting page views by examining shopper activity across a representative sample of 8.8 million product pages.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A higher volume of reviews and favorable average product ratings clearly drive more traffic to product pages.<\/span><\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e6d66 elementor-widget elementor-widget-text-editor\" data-id=\"12e6d66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When it comes to conversions on product pages and reviews, the evidence is very clear: a strong reviews footprint (i.e. <\/span><a href=\"https:\/\/www.powerreviews.com\/benchmarks\/average-rating-impact-on-conversion\/\"><span style=\"font-weight: 400;\">average ratings of more than 4 stars<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/review-volume-and-recency\/\"><span style=\"font-weight: 400;\">high review volumes<\/span><\/a><span style=\"font-weight: 400;\">) leads to more conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how much of an impact does review footprint have on attracting shoppers to product pages in the first place? We analyzed shopper interaction data from more than 8.8 million product pages to find out.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9df90fa elementor-widget elementor-widget-heading\" data-id=\"9df90fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding the Digital Shopper Journey<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-def3113 elementor-widget elementor-widget-text-editor\" data-id=\"def3113\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Average rating and review volume are displayed prominently throughout most digital shopping journeys, being prioritized by most sites at the early stages of the funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, this information is published alongside a product image, price (including any discount) and shipping specifics on Product Listing Pages (PLPs), search result pages and even &#8211; in some cases &#8211; home pages.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2f3fd elementor-widget elementor-widget-heading\" data-id=\"0c2f3fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Review Volume Impact on Traffic - All Ecommerce Sites\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c55f3b elementor-widget elementor-widget-text-editor\" data-id=\"1c55f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The below two charts are an analysis of all time site behavior across an illustrative sample of more than 8.8 million Product Display Pages (PDPs) from brand and retailer sites &#8211; which accounts for more than 27.7 billion page visits in total.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The chart highlights the percentage of total PDPs that exist of those we analyzed with the corresponding review volumes at the time the data was pulled.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae0d27 elementor-widget elementor-widget-heading\" data-id=\"5ae0d27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Once a page has reviews displayed, it outperforms in terms of % of visitors going to that page relative to the % of total product pages it represents.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8e5f12 elementor-widget elementor-widget-image\" data-id=\"d8e5f12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"363\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/page-review-count-views-e1665097339864-768x436.png\" class=\"attachment-medium_large size-medium_large wp-image-28500\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/page-review-count-views-e1665097339864-768x436.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/page-review-count-views-e1665097339864-300x170.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/page-review-count-views-e1665097339864-1024x581.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/page-review-count-views-e1665097339864-1536x872.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/page-review-count-views-e1665097339864.png 1873w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcaba2d elementor-widget elementor-widget-heading\" data-id=\"dcaba2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Analysis based on an illustrative sample of 8,841,414 Product Display Pages (PDPs) - which accounts for 27,702,856,033 page visits in total. Review volume data correct as at August 11, 2022.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb2fa6 elementor-widget elementor-widget-heading\" data-id=\"9fb2fa6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Bottom line: having any reviews on your product pages drives more traffic to those pages.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74468e1 elementor-widget elementor-widget-text-editor\" data-id=\"74468e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Across all the product pages we analyzed, the overwhelming majority (60.2%) don\u2019t have any reviews. However, these PDPs only accounted for 11.6% of all page visits. This firstly demonstrates the huge opportunity for brands and retailers with review-less product pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond that, this analysis clearly illustrates how the presence of reviews leads to significantly higher volumes of traffic to product pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The obvious next question to ask is how many reviews do I need to experience the benefits? This is never an easy question to answer as there is so much nuance and individual circumstance involved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the above, for example, around a quarter of all page visits occur on pages with between one and ten reviews. But this also accounts for a similar proportion of pages analyzed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are simply fewer pages with higher review volumes, and that\u2019s because collecting reviews is hard. This means that that dataset is smaller.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we start to see the biggest increments in traffic for products with 11 reviews or more. <\/span><span style=\"font-weight: 400;\">And the numbers for pages with more than 100 reviews clearly standout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, these account for 2% of pages but 31% of traffic (both totals are rounded to the nearest whole number). So we can say with confidence that this should be the aspiration for all brands and retailers looking to get more eyeballs on their product pages and their products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ede3cb5 elementor-widget elementor-widget-heading\" data-id=\"ede3cb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Review Volume Impact on Traffic - Retailer Sites\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d817e16 elementor-widget elementor-widget-text-editor\" data-id=\"d817e16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brands selling their products on retail sites are of course preoccupied with standing out on and maximizing returns from those channels. So, drivers of traffic to PDPs is something they should be thinking about &#8211; assuming they are not already.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we therefore restrict the analysis to the retailer websites included in the above sample &#8211; examining the relationship between product page visits and review volumes on those product pages.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d90b65 elementor-widget elementor-widget-heading\" data-id=\"0d90b65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Distribution of Page Visits by Review Volume on Retailer Sites<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64af129 elementor-widget elementor-widget-image\" data-id=\"64af129\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/pagevisits-reviewvolume-retailers-768x442.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/pagevisits-reviewvolume-retailers-300x173.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/pagevisits-reviewvolume-retailers-1024x590.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/pagevisits-reviewvolume-retailers-1536x885.png 1536w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/pagevisits-reviewvolume-retailers.webp 1875w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/pagevisits-reviewvolume-retailers-768x442.png\" height=\"368\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/pagevisits-reviewvolume-retailers-768x442.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/pagevisits-reviewvolume-retailers-300x173.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/pagevisits-reviewvolume-retailers-1024x590.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/pagevisits-reviewvolume-retailers-1536x885.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/pagevisits-reviewvolume-retailers.png 1875w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28501 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-816a500 elementor-widget elementor-widget-heading\" data-id=\"816a500\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Analysis based on an illustrative sample of more than 8,105,477 Product Display Pages (PDPs) - which accounts for 19,838,070,215  page visits in total. Review volume data correct as at August 11, 2022.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eba4f9f elementor-widget elementor-widget-text-editor\" data-id=\"eba4f9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While the numbers deviate a little, the main trends are similar to the combined brand and retailer analysis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brands looking to stand out on retail channel websites, there are three key takeaways: while the majority of product pages (61%) do not have reviews, those that do attract significantly more traffic and &#8211; for the most part &#8211; the more reviews, the bigger the page view gains.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words: ensuring that you have the maximum volume of reviews on your product pages on retailer sites is a critical retail channel marketing strategy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5996fce elementor-widget elementor-widget-heading\" data-id=\"5996fce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Average Rating Impact on Traffic - All Ecommerce Sites\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb26481 elementor-widget elementor-widget-text-editor\" data-id=\"fb26481\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Typically, an average rating is displayed alongside a review count at any time it is highlighted in the buyer journey. The chart directly below &#8211; a different methodology from the above analysis &#8211; highlights the lift in traffic volumes over the average rating band with the lowest review volume (1.0 &#8211; 1.9 average rating).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For full transparency, we also wanted to highlight the average review volumes of products in each of the average rating bands. This is the total volume of reviews for products in that average rating band divided by the total volume of products in that average rating band.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As identified in the above section, review volume clearly has a factor on traffic and &#8211; as indicated here &#8211; is correlated to the average rating of the product.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cdc3fb elementor-widget elementor-widget-heading\" data-id=\"8cdc3fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Impact of Average Star Rating on Page Traffic<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7451e elementor-widget elementor-widget-image\" data-id=\"6f7451e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-e1661533387264-768x428.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-e1661533387264-300x167.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-e1661533387264-1024x571.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-e1661533387264-1536x857.png 1536w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-e1661533387264.webp 1900w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-e1661533387264-768x428.png\" height=\"357\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-e1661533387264-768x428.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-e1661533387264-300x167.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-e1661533387264-1024x571.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-e1661533387264-1536x857.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-e1661533387264.png 1900w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28491 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00359b elementor-widget elementor-widget-heading\" data-id=\"c00359b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Analysis based on an illustrative sample of 8,841,414 Product Display Pages (PDPs) - which accounts for 27,702,856,033 page visits in total. Review volume data correct as at August 11, 2022.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a66df89 elementor-widget elementor-widget-text-editor\" data-id=\"a66df89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In line with <\/span><a href=\"https:\/\/www.powerreviews.com\/benchmarks\/average-rating-impact-on-conversion\/\"><span style=\"font-weight: 400;\">our conversion-based analysis on the impact of average ratings<\/span><\/a><span style=\"font-weight: 400;\">, the largest gains in Product Display Page (PDP) views occur above the 4.0 star mark. So this should be the aspiration for all brands and retailers running a ratings and reviews program.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Products in the 4.5 &#8211; 4.99 average rating range attract the most traffic and highest review volumes, making this the absolute sweet spot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers are skeptical of 5.0 average star ratings. They typically follow the mantra: if something looks to be good to be true, it invariably is.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae19db elementor-widget elementor-widget-heading\" data-id=\"1ae19db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Average Rating Impact on Traffic - Retailer Sites Only<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d153df4 elementor-widget elementor-widget-text-editor\" data-id=\"d153df4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But what impact does average rating have specifically on retail sites for brands that use these as key sales channels?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we again restrict our analysis to the retailer websites included in our sample &#8211; examining the relationship between product page visits and average rating on those product pages.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a5d40 elementor-widget elementor-widget-heading\" data-id=\"39a5d40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Impact of Average Star Rating on Page Traffic for Retailer Sites<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588e7a6 elementor-widget elementor-widget-image\" data-id=\"588e7a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-retailer-768x432.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-retailer-300x169.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-retailer-1024x576.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-retailer-1536x864.png 1536w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-retailer.webp 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-retailer-768x432.png\" height=\"360\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-retailer-768x432.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-retailer-300x169.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-retailer-1024x576.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-retailer-1536x864.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/ratingimpacttraffic-retailer.png 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28492 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f660cc elementor-widget elementor-widget-heading\" data-id=\"0f660cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Analysis based on an illustrative sample of more than 8,105,477 Product Display Pages (PDPs) - which accounts for 19,838,070,215  page visits in total. Review volume data correct as at August 11, 2022.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8cc8f elementor-widget elementor-widget-text-editor\" data-id=\"fe8cc8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As with the brand and retailer analysis, the retailer only segmentation demonstrates the same themes: that more than four stars should be the goal and that 4.5 &#8211; 4.99 average rating range is the absolute sweet spot for traffic (and review volume).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the specific numbers do differ slightly. For example, 4.5 &#8211; 4.74 average rating products experience lower traffic lifts in the retailer only analysis (12,829% vs 16,671% for brands AND retailers).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But &#8211; really &#8211; this is splitting hairs. The overall impact of a strong average rating on product page traffic is immense whichever way you slice it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a44a36f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a44a36f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba4ba98\" data-id=\"ba4ba98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54bc1ba elementor-widget elementor-widget-text-editor\" data-id=\"54bc1ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading {\"textAlign\":\"center\",\"level\":3} --><!-- \/wp:heading --><!-- wp:heading --><\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<h2>Key Takeaways<\/h2>\n<p><!-- \/wp:heading --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your ratings and reviews footprint and presence has a significant impact on your ability to capture interest earlier in the customer journey and pull shoppers into your funnel.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You should aim for a minimum average rating of 4.0 stars across a minimum of 11 reviews for each product in order to drive traffic to your product pages.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">However, any improvement on either of these baselines will create meaningful performance improvements.<\/span><\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608ae5b elementor-widget elementor-widget-heading\" data-id=\"608ae5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Note: We use the terms Product Display Page (PDP) and Product Page interchangeably above. They have the same meaning in the context of this article.\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e4465bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4465bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f103a3\" data-id=\"7f103a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdf47ee elementor-widget elementor-widget-heading\" data-id=\"cdf47ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Complete Guide to Ratings & Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02efc16 elementor-widget elementor-widget-heading\" data-id=\"02efc16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2022\/\">Guidance on how to collect more and better reviews<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8cb1d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4d8cb1d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2022\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72b54a7\" data-id=\"72b54a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c27945 elementor-widget elementor-widget-image\" data-id=\"6c27945\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"465\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/2022guide-copy-768x558.png\" class=\"attachment-medium_large size-medium_large wp-image-27461\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/2022guide-copy-768x558.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/2022guide-copy-300x218.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/2022guide-copy-610x443.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/2022guide-copy.png 848w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-89fa6a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89fa6a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a66e37\" data-id=\"9a66e37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2468e29 elementor-widget elementor-widget-heading\" data-id=\"2468e29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More Benchmarks<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383f442 uael-posts-thumbnail-ratio uael-post__cta-fullwidth-yes uael-post__arrow-outside elementor-widget elementor-widget-uael-posts\" data-id=\"383f442\" data-element_type=\"widget\" data-settings=\"{&quot;card_slides_to_show&quot;:2,&quot;card_slides_to_show_tablet&quot;:2,&quot;card_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.card\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-post__header\">\r\n\t\t\t\t\t<\/div>\r\n\t\t<div class=\"uael-post__body\">\r\n\t\t\t\r\n\t\t\r\n\t\t<div class=\"uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"carousel\" data-layout=\"\" data-page=\"28484\" data-skin=\"card\" data-filter-default=\"\" data-offset-top=\"30\" data-post_slider=\"{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:true,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;rtl&quot;:false,&quot;prevArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-prev\\&quot; aria-label=\\&quot;Previous\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-left\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;nextArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-next\\&quot; aria-label=\\&quot;Next\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-right\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:2}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\" data-equal-height=\"yes\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-2 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\r\n\t\t\t\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/visual-ugc-interactor-impression-conversion\/\" target=\"_self\" title=\"Visual UGC Benchmarks: Av. Interactor and Impression Conversion Lift\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-28456\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922.jpg 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h3 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/visual-ugc-interactor-impression-conversion\/\" target=\"_self\">\r\n\t\t\t\tVisual UGC Benchmarks: Av. Interactor and Impression Conversion Lift\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h3>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/visual-ugc-interactor-impression-conversion\/\" target=\"_self\" aria-labelledby=\"uael-post-28455\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28455>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/qa-interactor-impression-conversion\/\" target=\"_self\" title=\"Q&#038;A: Av. Interactor and Impression Conversion Lift\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"888\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-768x1066.png\" class=\"attachment-medium_large size-medium_large wp-image-28140\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-768x1066.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-216x300.png 216w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-737x1024.png 737w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-1106x1536.png 1106w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-1475x2048.png 1475w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-610x847.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h3 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/qa-interactor-impression-conversion\/\" target=\"_self\">\r\n\t\t\t\tQ&#038;A: Av. Interactor and Impression Conversion Lift\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h3>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/qa-interactor-impression-conversion\/\" target=\"_self\" aria-labelledby=\"uael-post-28325\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28325>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/av-interactor-impression-conversion-lift\/\" target=\"_self\" title=\"Ratings &#038; Reviews: Av. Interactor and Impression Conversion Lift\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"553\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/06\/SEO-StarRating-Desktop.png\" class=\"attachment-medium_large size-medium_large wp-image-12482\" alt=\"SEO Lamp Search Results with star ratings on PLAs\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/06\/SEO-StarRating-Desktop.png 665w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/06\/SEO-StarRating-Desktop-300x259.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h3 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/av-interactor-impression-conversion-lift\/\" target=\"_self\">\r\n\t\t\t\tRatings &#038; Reviews: Av. Interactor and Impression Conversion Lift\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h3>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/av-interactor-impression-conversion-lift\/\" target=\"_self\" aria-labelledby=\"uael-post-28318\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28318>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/visual-ugc\/\" target=\"_self\" title=\"Ratings &#038; Reviews Benchmarks: Visual UGC\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-768x476.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-300x186.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-610x378.jpg 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408.webp 775w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-768x476.jpg\" height=\"397\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-768x476.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-300x186.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-610x378.jpg 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408.jpg 775w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28074 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h3 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/visual-ugc\/\" target=\"_self\">\r\n\t\t\t\tRatings &#038; Reviews Benchmarks: Visual UGC\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h3>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/visual-ugc\/\" target=\"_self\" aria-labelledby=\"uael-post-28072\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28072>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\r\n\t\t<div class=\"uael-post__footer\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>More Reviews and Stronger Average Ratings Increase Product Page Visits<\/p>\n","protected":false},"author":12,"featured_media":28486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7806,7807],"tags":[7861],"yst_prominent_words":[3047,193,226,1498],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-300x200.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28484"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=28484"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/28486"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=28484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=28484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=28484"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=28484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}