{"id":28436,"date":"2022-08-02T10:49:08","date_gmt":"2022-08-02T15:49:08","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=28436"},"modified":"2022-08-02T14:26:21","modified_gmt":"2022-08-02T19:26:21","slug":"visual-ugc-social-curation-for-brands","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/visual-ugc-social-curation-for-brands\/","title":{"rendered":"Visual UGC &#038; Social Curation: Not Just for Fashion Brands Anymore"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28436\" class=\"elementor elementor-28436\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9fd6779 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fd6779\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9df5a6e\" data-id=\"9df5a6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-244c084 elementor-widget elementor-widget-heading\" data-id=\"244c084\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power Points<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479c2ff elementor-widget elementor-widget-text-editor\" data-id=\"479c2ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumers value visual UGC across product categories, from food and beverage to health and beauty.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One of the easiest ways for brands to generate visual UGC quickly and consistently is with social curation.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social curation \u2013 or the process of sourcing real-life imagery and videos of your products from social channels like Instagram \u2013 can help brands establish trust, lift conversions, and stimulate product discovery.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6f8e82f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f8e82f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-674a4ec\" data-id=\"674a4ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b28701 elementor-widget elementor-widget-text-editor\" data-id=\"6b28701\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">From window displays to television commercials, shoppers have always placed a high value on visual content. That\u2019s not anything new. We\u2019re visual creatures, after all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is new is the <\/span><i><span style=\"font-weight: 400;\">type<\/span><\/i><span style=\"font-weight: 400;\"> of visual content shoppers value. <\/span><b>User-generated visual content<\/b><span style=\"font-weight: 400;\"> has become increasingly important to consumers. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><span style=\"font-weight: 400;\">94% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> seek out visual UGC at least sometimes. One in four shoppers always seek it out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBut aren\u2019t our photos enough?\u201d you may ask. No, they\u2019re not. Today, 80% of consumers say photos from other customers are <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\"><span style=\"font-weight: 400;\">more valuable<\/span><\/a><span style=\"font-weight: 400;\"> than those provided by brands or retailers. That\u2019s a big increase from five years ago, when only 44% felt this way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, 54% of consumers say company-generated product photos are \u201cunhelpful\u201d and actually <\/span><a href=\"https:\/\/www.powerreviews.com\/products\/ratings-reviews\/social-curation\/\"><i><span style=\"font-weight: 400;\">dissuade<\/span><\/i><span style=\"font-weight: 400;\"> them from buying<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fashion brands have embraced the power of UGC for years, mining their social media channels for customer images to share on their own websites and marketing materials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have a newsflash for you: this process, which is known as social curation, is no longer just for fashion brands. Increasingly, consumers expect to see visual UGC content across product verticals. Nearly <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/grocery-cpg-digital-expectations-2022\/\"><span style=\"font-weight: 400;\">40% of online grocery shoppers<\/span><\/a><span style=\"font-weight: 400;\">, for example, seek out customer-submitted imagery and videos. From CPG to health and beauty, consumers want to see more imagery from other customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on as we explore the power of social UGC for non-fashion brands, complete with real-world examples.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd7d4a elementor-widget elementor-widget-heading\" data-id=\"abd7d4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is social curation?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5818c8f elementor-widget elementor-widget-text-editor\" data-id=\"5818c8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.powerreviews.com\/insights\/curate-social-content-maximum-impact-buyer-journey\/\"><span style=\"font-weight: 400;\">Social curation<\/span><\/a><span style=\"font-weight: 400;\"> is the process of sourcing product images posted by your customers on Instagram, and then displaying it through your own website to provide social proof and lift conversions. Here\u2019s how it works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.powerreviews.com\/insights\/curate-social-content-maximum-impact-buyer-journey\/\">88% of consumers specifically look for visuals<\/a> (such as photos or videos) submitted by other consumers prior to making a purchase.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92205d9 elementor-widget elementor-widget-heading\" data-id=\"92205d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Choose your collection criteria\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-605a119 elementor-widget elementor-widget-text-editor\" data-id=\"605a119\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first step is choosing how you\u2019ll collect the images from social media. With PowerReviews, you can designate certain @mentions, @tags, and #hashtags to source content from, such as mentions of your brand name or a campaign-specific hashtag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be helpful to be specific with this (e.g. #BrandNameLove vs. #OOTD), as that ensures you generate more relevant content that actually features your products. For example, Duraflame uses the hashtag #BetterByTheFire:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51dba02 elementor-widget elementor-widget-image\" data-id=\"51dba02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"486\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/duraflame-soccur-shopimg-768x583.png\" class=\"attachment-medium_large size-medium_large wp-image-28440\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/duraflame-soccur-shopimg-768x583.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/duraflame-soccur-shopimg-300x228.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/duraflame-soccur-shopimg.png 1011w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80dd1ba elementor-widget elementor-widget-heading\" data-id=\"80dd1ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: Get permission\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a749ce2 elementor-widget elementor-widget-text-editor\" data-id=\"a749ce2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You\u2019ll need to get permission from consumers before using their photos or videos across your website or in other marketing materials. Work with your legal team to establish a Terms and Conditions page, and link to this page whenever you ask for permission.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always be sure to attribute your customers\u2019 content to them, such as linking to their Instagram page or including a caption like \u201cPhoto courtesy of [insert Instagram handle]. Here\u2019s an example from Janie and Jack:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf30e62 elementor-widget elementor-widget-image\" data-id=\"cf30e62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"262\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/janiejack-inspiredgallery-768x314.png\" class=\"attachment-medium_large size-medium_large wp-image-28441\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/janiejack-inspiredgallery-768x314.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/janiejack-inspiredgallery-300x123.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/janiejack-inspiredgallery-1024x419.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/janiejack-inspiredgallery-1536x629.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/janiejack-inspiredgallery.png 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95e92f1 elementor-widget elementor-widget-image\" data-id=\"95e92f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"433\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/janiejack-swimbaby-768x520.png\" class=\"attachment-medium_large size-medium_large wp-image-28442\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/janiejack-swimbaby-768x520.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/janiejack-swimbaby-300x203.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/janiejack-swimbaby-1024x694.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/janiejack-swimbaby.png 1402w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac6578a elementor-widget elementor-widget-alert\" data-id=\"ac6578a\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-warning\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Does your brand partner with influencers? With PowerReviews Social Curation, you can whitelist their content to force grant permissions and get it displayed on your website that much faster.\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-08a2741 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08a2741\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-940b064\" data-id=\"940b064\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5133b2 elementor-widget elementor-widget-heading\" data-id=\"e5133b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Encourage customers to post\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05eb7f0 elementor-widget elementor-widget-text-editor\" data-id=\"05eb7f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you\u2019ve taken care of the legal p\u2019s and q\u2019s, it\u2019s time to promote your campaign. Encourage customers to post photos with your products via email campaigns, social media posts, product packaging, billboards, and anywhere else you communicate with your customers. Give them some tips for how you want them to post, such as the hashtag they should use, and to be sure they\u2019re actually featuring your products in their post. Here\u2019s an example from Benefit Cosmetics:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fcdf3bc\" data-id=\"fcdf3bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba93803 elementor-widget elementor-widget-image\" data-id=\"ba93803\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"1163\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benebff-768x1396.png\" class=\"attachment-medium_large size-medium_large wp-image-28443\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benebff-768x1396.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benebff-165x300.png 165w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benebff-563x1024.png 563w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benebff.png 832w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-586e97b elementor-widget elementor-widget-heading\" data-id=\"586e97b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4: Reshare the images on your channels\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e92419b elementor-widget elementor-widget-text-editor\" data-id=\"e92419b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Next, it\u2019s time to put that social content to work! Once you have your customers\u2019 permission, you can reshare their images on your:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Category pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-store displays<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertisements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media channels<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f652d1d elementor-widget elementor-widget-heading\" data-id=\"f652d1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 5: Analyze your performance\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a922fd elementor-widget elementor-widget-text-editor\" data-id=\"4a922fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Want extra credit? Monitor the performance of your social content. Who are your top creator contributors? What products are featured more, or less, often? How is the photo quality? Knowing the answers to these questions can help you find ways to improve your campaigns and collect more effective social imagery.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fcc7659 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcc7659\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01523ca\" data-id=\"01523ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82b8bb3 elementor-widget elementor-widget-heading\" data-id=\"82b8bb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 powerful benefits and use cases of social UGC<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d916b elementor-widget elementor-widget-text-editor\" data-id=\"53d916b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How important is social imagery, really? Visual media is so important to consumers that they overwhelmingly rate images as the <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><b>most valuable part<\/b><\/a><span style=\"font-weight: 400;\"> of any individual review, even above the review length, title, and aggregated pros and cons lists.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1186ebb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1186ebb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a86b458\" data-id=\"a86b458\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23f8313 elementor-widget elementor-widget-heading\" data-id=\"23f8313\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers Value Many Aspects of Individual Reviews \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1498f33 elementor-widget elementor-widget-heading\" data-id=\"1498f33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Which of the following types of detail included within individual reviews do you find useful or would find useful when reading them?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff43699 elementor-widget elementor-widget-progress\" data-id=\"ff43699\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tA picture\/image of the product from someone who has used it\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"65\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"65\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">65%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74daaf3 elementor-widget elementor-widget-progress\" data-id=\"74daaf3\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tLonger, more descriptive reviews\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"59\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"59\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">59%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-075c391 elementor-widget elementor-widget-progress\" data-id=\"075c391\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tStories and accounts that relate to and are consistent with how you intend to use the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"57\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"57\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">57%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a39deba elementor-widget elementor-widget-progress\" data-id=\"a39deba\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAggregated pros and cons pulled from all the reviews submitted\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"54\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"54\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">54%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d37fc elementor-widget elementor-widget-progress\" data-id=\"44d37fc\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t\u201cMost positive review\u201d vs \u201cmost negative review\u201d pulled from all reviews submitted\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"45\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"45\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">45%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ae86c elementor-widget elementor-widget-progress\" data-id=\"80ae86c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tThe tag\/badge signifying how the reviewer obtained the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"42\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"42\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">42%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147751a elementor-widget elementor-widget-progress\" data-id=\"147751a\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tA video of the product from someone who has used it\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"36\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"36\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">36%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195add1 elementor-widget elementor-widget-progress\" data-id=\"195add1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tDemographic profile information\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"19\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"19\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">19%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4051c elementor-widget elementor-widget-progress\" data-id=\"ef4051c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tLonger, more descriptive title\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"17\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"17\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">17%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c96de elementor-widget elementor-widget-text-editor\" data-id=\"98c96de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s take a look at some of the value brands and retailers can derive from curating and sharing social UGC.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5518da2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5518da2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc53eda\" data-id=\"bc53eda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1a3484 elementor-widget elementor-widget-heading\" data-id=\"a1a3484\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Generate more conversions and sales.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d96a3 elementor-widget elementor-widget-text-editor\" data-id=\"17d96a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More than half of consumers say imagery provided by previous purchasers is a <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">top factor influencing their purchase decision<\/span><\/a><span style=\"font-weight: 400;\">. When people interact with visual UGC, their conversion rate doubles. Our latest data shows a <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span style=\"font-weight: 400;\">106.3% lift in conversion<\/span><\/a><span style=\"font-weight: 400;\"> among visitors who interact with user-generated imagery on a product page. That\u2019s a significant increase from the conversion lift of 91.4% found the year prior, indicating the increasing impact of user-generated imagery on purchase behavior.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagery interactions that are <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span style=\"font-weight: 400;\">particularly impactful on conversion<\/span><\/a><span style=\"font-weight: 400;\"> include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicking on the image gallery (110.7%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicking to view the next image\/video (103.6%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicking to see the previous image\/video (96.4%)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Further, our research shows that consumers who spend more online are <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><span style=\"font-weight: 400;\">more likely<\/span><\/a><span style=\"font-weight: 400;\"> to \u201calways\u201d seek out visual content within reviews. 35% of consumers who spend $2,000+ online each month always seek out visual content within reviews, compared to 20% of those who spend $250 or less monthly.<\/span><\/p>\n<p>Benefit Cosmetics curates photos from their own social feed featuring real customers. They include the precise shade and product used in each image, enabling shoppers to see how the different shades look on different people. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08eda9a elementor-widget elementor-widget-image\" data-id=\"08eda9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"342\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benefit-gallery-768x410.png\" class=\"attachment-medium_large size-medium_large wp-image-28444\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benefit-gallery-768x410.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benefit-gallery-300x160.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benefit-gallery-1024x546.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benefit-gallery-1536x819.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benefit-gallery.png 1817w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a56fc59 elementor-widget elementor-widget-image\" data-id=\"a56fc59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"446\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benefit-soccur-768x535.png\" class=\"attachment-medium_large size-medium_large wp-image-28445\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benefit-soccur-768x535.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benefit-soccur-300x209.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benefit-soccur-1024x713.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/benefit-soccur.png 1137w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc6af5 elementor-widget elementor-widget-heading\" data-id=\"4bc6af5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Provide the authentic content consumers crave.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c56517d elementor-widget elementor-widget-text-editor\" data-id=\"c56517d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">57% of shoppers read reviews to <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><span style=\"font-weight: 400;\">find imagery or photos<\/span><\/a><span style=\"font-weight: 400;\"> of the product from a real-life shopper. Several of the top reasons consumers value visual UGC speak to <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\"><span style=\"font-weight: 400;\">authenticity<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-86e98dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86e98dd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd2849\" data-id=\"7fd2849\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fef869 elementor-widget elementor-widget-heading\" data-id=\"7fef869\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Top Reasons Consumers Value User-Submitted Photos and Videos\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1843525 elementor-widget elementor-widget-progress\" data-id=\"1843525\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tTo see what the product looks like in real life\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"86\" aria-valuetext=\"86% (86%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"86\">\n\t\t\t\t<span class=\"elementor-progress-text\">86%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93fbdde elementor-widget elementor-widget-progress\" data-id=\"93fbdde\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tTo get a better sense of the size or sizing of the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"75\" aria-valuetext=\"75% (75%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"75\">\n\t\t\t\t<span class=\"elementor-progress-text\">75%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5ccb0b elementor-widget elementor-widget-progress\" data-id=\"d5ccb0b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tIt\u2019s more authentic and \u201creal\u201d than standard brand-created imagery\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"65\" aria-valuetext=\"65% (65%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"65\">\n\t\t\t\t<span class=\"elementor-progress-text\">65%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c106c elementor-widget elementor-widget-progress\" data-id=\"25c106c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tTo understand how the product performs\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"58\" aria-valuetext=\"58% (58%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"58\">\n\t\t\t\t<span class=\"elementor-progress-text\">58%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-120b81c elementor-widget elementor-widget-progress\" data-id=\"120b81c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tTo see if the product fits your own personal need\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"56\" aria-valuetext=\"56% (56%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"56\">\n\t\t\t\t<span class=\"elementor-progress-text\">56%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99ff135 elementor-widget elementor-widget-progress\" data-id=\"99ff135\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tIt creates trust in the product and\/or brand\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"42\" aria-valuetext=\"42% (42%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"42\">\n\t\t\t\t<span class=\"elementor-progress-text\">42%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3ff6e elementor-widget elementor-widget-text-editor\" data-id=\"1a3ff6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Visual UGC that is collected from social media authenticates your marketing claims and provides powerful social proof. Not only are your customers willing to write a rave review, they\u2019re so passionate that they\u2019re happy to promote your brand on their social media pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s another added benefit to social image curation. Almost everyone, whether or not they\u2019re an influencer, treats their social media like they are an influencer. That means you get to collect influencer quality content without the pricey cost of maintaining an influencer relationship.<\/span><\/p>\n<p>Here are two examples of social UGC, one from a beauty influencer for Babor and another from an everyday customer of Soylent. Both are persuasive and feature the product in an authentic light.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a2b80f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2b80f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e59e4e6\" data-id=\"e59e4e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a2c9f1 elementor-widget elementor-widget-image\" data-id=\"4a2c9f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"450\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/babor-social-768x540.png\" class=\"attachment-medium_large size-medium_large wp-image-28446\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/babor-social-768x540.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/babor-social-300x211.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/babor-social-1024x720.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/babor-social.png 1401w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f3fdc5b\" data-id=\"f3fdc5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d052168 elementor-widget elementor-widget-image\" data-id=\"d052168\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"468\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/soylent-social-768x562.png\" class=\"attachment-medium_large size-medium_large wp-image-28447\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/soylent-social-768x562.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/soylent-social-300x220.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/soylent-social-1024x750.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/soylent-social.png 1352w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6827de elementor-widget elementor-widget-heading\" data-id=\"b6827de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Make inroads with younger demographics.\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afae70f elementor-widget elementor-widget-text-editor\" data-id=\"afae70f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Visual UGC is especially important to <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><span style=\"font-weight: 400;\">younger consumers<\/span><\/a><span style=\"font-weight: 400;\">, with 91% of Gen Z\u2019ers and 84% of Millennials always or regularly seeking it out. In fact, a third of Gen Z shoppers and nearly a quarter (21%) of Millennials <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\"><span style=\"font-weight: 400;\">won\u2019t purchase a product<\/span><\/a><span style=\"font-weight: 400;\"> if there is no visual content from people who previously bought it.\u00a0<\/span><\/p>\n<p>Soylent <span style=\"font-weight: 400;\">recognized that social media is the essential medium for targeting a younger audience. The brand found that 100% of customers who go to their site look at their image gallery. This knowledge has helped them grow their business, launch new flavors, and expand to new retailers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b1161 elementor-widget elementor-widget-image\" data-id=\"d5b1161\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"323\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/soylent-social2-768x388.png\" class=\"attachment-medium_large size-medium_large wp-image-28448\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/soylent-social2-768x388.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/soylent-social2-300x151.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/soylent-social2-1024x517.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/soylent-social2-1536x775.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/soylent-social2.png 1884w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d8dbc elementor-widget elementor-widget-heading\" data-id=\"a4d8dbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Share recipes and inspiration.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cd999 elementor-widget elementor-widget-text-editor\" data-id=\"b2cd999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With all of the food influencers out there, there is a huge opportunity for CPG and grocery brands to pull in their content to their product pages. These creators dream up yummy recipes and show off the results on social media. By curating images like these from social media, your brand can inspire other shoppers.<\/span><\/p>\n<p>Canyon Bakehouse\u2019s <span style=\"font-weight: 400;\">product pages are filled with the types of images we\u2019re talking about. They feature their customer\u2019s delicious creations on the product pages, offering different ideas for how shoppers can use their gluten-free bread. \u201cSocial curation has allowed us to add a lot of color and credibility to the product display pages on our site,\u201d shared Katie Pusateri, Marketing for Canyon Bakehouse.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4cf4a6 elementor-widget elementor-widget-image\" data-id=\"e4cf4a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"396\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/canyon-bakehouse-social-recipe-768x475.png\" class=\"attachment-medium_large size-medium_large wp-image-28449\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/canyon-bakehouse-social-recipe-768x475.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/canyon-bakehouse-social-recipe-300x186.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/canyon-bakehouse-social-recipe-1024x633.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/canyon-bakehouse-social-recipe.png 1282w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c3d73 elementor-widget elementor-widget-heading\" data-id=\"e7c3d73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Stimulate product discovery and inspire purchases.\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27fb7c1 elementor-widget elementor-widget-text-editor\" data-id=\"27fb7c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With social curation, you can display shoppable customer image galleries on your site wherever you need to provide social proof, enable product discovery, and inspire sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can reuse these images in marketing materials across your website and email. You can even get really meta and showcase reviews in your social media, only to curate those same images right back on your product page, like <\/span>Indie Lee<span style=\"font-weight: 400;\"> does. It\u2019s like the movie <\/span><i><span style=\"font-weight: 400;\">Inception<\/span><\/i><span style=\"font-weight: 400;\"> for UGC!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d40dad elementor-widget elementor-widget-image\" data-id=\"4d40dad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"388\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/indielee-review-social-768x465.png\" class=\"attachment-medium_large size-medium_large wp-image-28450\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/indielee-review-social-768x465.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/indielee-review-social-300x182.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/indielee-review-social-1024x621.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/indielee-review-social.png 1302w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3dbf6aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dbf6aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0595825\" data-id=\"0595825\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c7d828 elementor-widget elementor-widget-text-editor\" data-id=\"3c7d828\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The #1 reason shoppers value visual UGC is to see what the product looks like in real life. Another popular reason is to <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\"><span style=\"font-weight: 400;\">understand how the product performs<\/span><\/a><span style=\"font-weight: 400;\">. By curating images from social media that include their branded hashtag, <\/span>Beauty Brands<span style=\"font-weight: 400;\"> enables shoppers to easily see how their product works for a wide range of hair colors, styles, and lengths. This helps build trust and inspire purchases for a wider range of shoppers than a simple product photo gallery could ever provide.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9763fba\" data-id=\"9763fba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bfd25c elementor-widget elementor-widget-image\" data-id=\"8bfd25c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"818\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/beautybrands-social-768x981.png\" class=\"attachment-medium_large size-medium_large wp-image-28451\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/beautybrands-social-768x981.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/beautybrands-social-235x300.png 235w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/beautybrands-social-801x1024.png 801w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/beautybrands-social.png 1005w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e22d835 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e22d835\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c564d5\" data-id=\"5c564d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c4a9f3 elementor-widget elementor-widget-heading\" data-id=\"5c4a9f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to gather more social UGC\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44657f6 elementor-widget elementor-widget-text-editor\" data-id=\"44657f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How many images is enough? You can never have too many images. Fortunately, when you\u2019re collecting images from social media, you tap into an endless supply of creative and beautiful imagery created by real customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for hard numbers, though, check out our latest <\/span><a href=\"https:\/\/www.powerreviews.com\/benchmarks\/visual-ugc\/\"><span style=\"font-weight: 400;\">benchmark study on visual UGC<\/span><\/a><span style=\"font-weight: 400;\">. Independent of vertical, the average product has 12.8 images or videos. However, what\u2019s typical can vary by vertical. The typical food and beverage product has 14 images or videos, on average, while CPG products have 20 images or videos, and health &amp; beauty products have 23 images or videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key, of course, is to have strong visual UGC coverage across <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> your products. Get started with these four tips for getting the most out of your visual UGC.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6a34696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a34696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9e42ba6\" data-id=\"9e42ba6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0fee11 elementor-widget elementor-widget-heading\" data-id=\"f0fee11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reward reviewers for adding a photo or video.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a9680 elementor-widget elementor-widget-text-editor\" data-id=\"c5a9680\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From free samples to free discounts, <a href=\"https:\/\/www.powerreviews.com\/insights\/why-do-consumers-provide-product-ratings-reviews\/\">up to 86% of customers<\/a> need an incentive to leave a review.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f836f00 elementor-widget elementor-widget-image\" data-id=\"f836f00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"333\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/03\/zazzle-incentive-for-customer-feedback-768x399.jpg\" class=\"attachment-medium_large size-medium_large wp-image-11624\" alt=\"zazzle incentive for customer feedback\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/03\/zazzle-incentive-for-customer-feedback-768x399.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/03\/zazzle-incentive-for-customer-feedback-300x156.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/03\/zazzle-incentive-for-customer-feedback.jpg 977w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9a1cc02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a1cc02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-89eecdd\" data-id=\"89eecdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43361ca elementor-widget elementor-widget-heading\" data-id=\"43361ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make your galleries easily searchable. <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b00826f elementor-widget elementor-widget-text-editor\" data-id=\"b00826f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over three-quarters (77%) of shoppers <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/information-shoppers-want-product-reviews\/\"><span style=\"font-weight: 400;\">find filtering options useful<\/span><\/a><span style=\"font-weight: 400;\"> when browsing review content. Include a filter for reviews that feature visual UGC.&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b686348 elementor-widget elementor-widget-image\" data-id=\"b686348\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"437\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/juvia-image-filter-reviews-768x524.png\" class=\"attachment-medium_large size-medium_large wp-image-28452\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/juvia-image-filter-reviews-768x524.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/juvia-image-filter-reviews-300x205.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/juvia-image-filter-reviews-1024x699.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/juvia-image-filter-reviews-1536x1049.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/juvia-image-filter-reviews.png 1769w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-69b9559 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69b9559\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eb411f4\" data-id=\"eb411f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5245aa elementor-widget elementor-widget-heading\" data-id=\"d5245aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Include social links in your review form.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ace28e elementor-widget elementor-widget-text-editor\" data-id=\"4ace28e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Make it easy for reviewers to add social UGC, by letting them upload photos from their Facebook or Instagram page.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7105f3d elementor-widget elementor-widget-image\" data-id=\"7105f3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318.webp 555w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318-148x300.png 148w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318-504x1024.png 504w\" sizes=\"(max-width: 555px) 100vw, 555px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318.png\" height=\"1128\" width=\"555\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318.png 555w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318-148x300.png 148w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/image-upload-options-e1609972614318-504x1024.png 504w\" sizes=\"(max-width: 555px) 100vw, 555px\" class=\"attachment-medium_large size-medium_large wp-image-25509 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a22925c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a22925c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-013b9b9\" data-id=\"013b9b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e310c08 elementor-widget elementor-widget-heading\" data-id=\"e310c08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use social curation. <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169a35e elementor-widget elementor-widget-text-editor\" data-id=\"169a35e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.powerreviews.com\/products\/ratings-reviews\/social-curation\/\"><span style=\"font-weight: 400;\">PowerReviews Social Curation<\/span><\/a><span style=\"font-weight: 400;\">, brands and retailers capture 221% more images and videos. You can collect images posted with specific hashtags, from both your brand and customers. <\/span>Suja Juice<span style=\"font-weight: 400;\"> includes images from their brand account as well as fans in their review snapshot.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7c50b02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c50b02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28b7407\" data-id=\"28b7407\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a9d2dc elementor-widget elementor-widget-image\" data-id=\"9a9d2dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-brand-768x540.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-brand-300x211.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-brand-1024x720.png 1024w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-brand.webp 1242w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-brand-768x540.png\" height=\"450\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-brand-768x540.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-brand-300x211.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-brand-1024x720.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-brand.png 1242w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28454 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4b6a4de\" data-id=\"4b6a4de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25b7ae9 elementor-widget elementor-widget-image\" data-id=\"25b7ae9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-customer-768x538.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-customer-300x210.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-customer-1024x718.png 1024w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-customer.webp 1240w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-customer-768x538.png\" height=\"448\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-customer-768x538.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-customer-300x210.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-customer-1024x718.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/suja-social-customer.png 1240w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28453 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-df9fb75 elementor-widget elementor-widget-heading\" data-id=\"df9fb75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unlock the power of social UGC<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6932f03 elementor-widget elementor-widget-text-editor\" data-id=\"6932f03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media is not just for sharing; it\u2019s for selling. The brands who recognize this have a clear competitive advantage. They\u2019re the ones who are collecting native content from their customers, showcasing it on their site, and leveraging it to boost sales and engagement. Adopt an image-first mindset today, and watch as your brand connects with \u2013 and sells to \u2013 customers better than before.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Social curation \u2013 or the process of sourcing real-life imagery and videos of your products from social channels like Instagram \u2013 can help brands establish trust, lift conversions, and stimulate product discovery.<\/p>\n","protected":false},"author":65,"featured_media":28438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805],"tags":[7801,7808,7809],"yst_prominent_words":[216,30,16,227,166,3582,3580,141,6823,584,852,5579,193,226,206,1498],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_553693984-e1659386923944-300x174.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28436"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=28436"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/28438"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=28436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=28436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=28436"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=28436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}