{"id":28318,"date":"2022-07-21T14:35:22","date_gmt":"2022-07-21T19:35:22","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=28318"},"modified":"2022-07-21T16:47:08","modified_gmt":"2022-07-21T21:47:08","slug":"av-interactor-impression-conversion-lift","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/av-interactor-impression-conversion-lift\/","title":{"rendered":"Ratings &#038; Reviews: Av. Interactor and Impression Conversion Lift"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28318\" class=\"elementor elementor-28318\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-24ddfa7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ddfa7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fefbb6e\" data-id=\"fefbb6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d3549e elementor-widget elementor-widget-heading\" data-id=\"6d3549e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Simply Seeing Reviews Lifts Conversion by 20%, While Interacting With Reviews Lifts Conversion by 128%\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d33c453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d33c453\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-458e4e0\" data-id=\"458e4e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b23d626 elementor-widget elementor-widget-text-editor\" data-id=\"5b23d626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading {\"textAlign\":\"center\",\"level\":3} --><!-- \/wp:heading --><!-- wp:heading --><\/p>\n<h3>Key Findings:<\/h3>\n<p><!-- \/wp:heading --><!-- wp:list {\"style\":{\"typography\":{\"fontSize\":\"16px\"}}} --><\/p>\n<ul style=\"font-size: 16px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Across verticals, the conversion lift for visitors who are served review content was 19.8%, showing that the mere presence of reviews can positively impact conversion.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When visitors interact with review content, however, the impact is much higher. Interacting with reviews leads to a 128.0% conversion lift, on average, across verticals.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The verticals with the highest review visitor conversion lift were Musical Instruments; Consumer Appliances &amp; Electronics; and Gifts, Gadgets, &amp; Uncommon Products.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The verticals with the highest review interactor conversion lift include Luggage &amp; Bags; Apparel &amp; Accessories; and Automotive &amp; Motor Sport.<\/span><\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5dd8e elementor-widget elementor-widget-image\" data-id=\"3a5dd8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"645\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/Interactor-and-Impression-Conversion-Lift-768x774.png\" class=\"attachment-medium_large size-medium_large wp-image-28320\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/Interactor-and-Impression-Conversion-Lift-768x774.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/Interactor-and-Impression-Conversion-Lift-298x300.png 298w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/Interactor-and-Impression-Conversion-Lift-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/07\/Interactor-and-Impression-Conversion-Lift.png 929w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Methodology: Analysis of consumer UGC interaction across 25.4MM+ online product pages on 3,600+ brand and retailer sites in the previous 12 month period prior to June 28, 2022.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d61aa elementor-widget elementor-widget-text-editor\" data-id=\"57d61aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ratings and reviews have become the <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">most important factor<\/span><\/a><span style=\"font-weight: 400;\"> impacting purchase decisions, ranking above price, free shipping, brand and recommendations from family and friends. In fact, reviews influence a shopper\u2019s decision to convert to such an extent that those who interact with ratings and reviews convert at a rate that\u2019s <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span style=\"font-weight: 400;\">108.3% higher<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; according to our analysis throughout 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given the high conversion impact of ratings and reviews, we sought out to analyze the conversion impact across different verticals. In our analysis, we looked at both the conversion lift by <\/span><b>visitor<\/b><span style=\"font-weight: 400;\"> (those who saw review content on the product page they visited) and <\/span><b>review interactor<\/b><span style=\"font-weight: 400;\"> (those who interacted with review content on the page they visited). We\u2019ve also shared the average conversion rate for each vertical as a baseline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The verticals with the highest visitor conversion lift were Musical Instruments (+47.3%), Consumer Appliances &amp; Electronics (+38.0%), and Gifts, Gadgets, &amp; Uncommon Products (+32.0%). Interestingly, these all differ from the product verticals that enjoyed the highest conversion lift from review interactors, which include Luggage &amp; Bags (+185.7%), Apparel &amp; Accessories (+183.3%), and Automotive &amp; Motor Sport (+160.4%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Across verticals, the conversion lift for visitors who encountered review content was 19.8%, showing that the mere presence of reviews can positively impact conversion. When visitors interact with review content, however, the impact is much higher. The average conversion lift for review interactors was 128.0% across verticals (higher than the previously mentioned number for 2021).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54bc1ba elementor-widget elementor-widget-text-editor\" data-id=\"54bc1ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading {\"textAlign\":\"center\",\"level\":3} --><!-- \/wp:heading --><!-- wp:heading --><\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<h2>Five Snackable Data-Backed Review Display Tips<\/h2>\n<p><!-- \/wp:heading --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol>\n<li><b>Make your review display pop.<\/b><span style=\"font-weight: 400;\"> Use your brand\u2019s brightest, most clickable color to show off your review stars, and ensure your review display is easy to navigate and click. You want to invite engagement to enjoy that conversion lift.\u00a0<br \/><br \/><\/span><\/li>\n<li><b>Encourage review voting.<\/b><span style=\"font-weight: 400;\"> Overwhelmingly, customers who interact with the Helpful voting feature on reviews have the highest conversion rate of all review interactors. <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span style=\"font-weight: 400;\">There\u2019s a 414.3% lift in conversion among visitors who click the thumbs up icon on a review, and a 292.9% lift in conversion among visitors who click the thumbs down icon<\/span><\/a><span style=\"font-weight: 400;\">.<br \/><br \/><\/span><\/li>\n<li><b>Enable review search. <\/b><span style=\"font-weight: 400;\">Make it easy for shoppers to find the keywords they\u2019re searching for with review search. <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span style=\"font-weight: 400;\">Visitors who interact with the review search feature experience a 260.7% lift in conversion<\/span><\/a><span style=\"font-weight: 400;\">.<br \/><br \/><\/span><\/li>\n<li><b>Use pagination in your review footer.<\/b><span style=\"font-weight: 400;\"> Many visitors scroll to read through at least the first full page of review content. Allow them to sit and read for a while with buttons that let them toggle back and forth between reviews, or go back to where they started. <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span style=\"font-weight: 400;\">Clicking the Previous button in the review footer has a 242.9% lift in conversion, while clicking the Back to Top button has a 178.6% lift in conversion<\/span><\/a><span style=\"font-weight: 400;\">.<br \/><br \/><\/span><\/li>\n<li><b>Make your review snippet clickable. <\/b><span>We call the high-level review data at the top of a product page (star rating and review count) the review snippet. When visitors click on this, they\u2019re taken to the full review display, where they can read individual reviews, as well as sort and filter content to find what\u2019s most relevant to them. <\/span><a href=\"https:\/\/www.powerreviews.com\/research\/conversion-impact-ugc-2022\/\"><span>There\u2019s a 164.3% conversion lift among consumers who click the review snippet<\/span><\/a><span>.<\/span><\/li>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e4465bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4465bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72b54a7\" data-id=\"72b54a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c27945 elementor-widget elementor-widget-image\" data-id=\"6c27945\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"785\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay-768x942.png\" class=\"attachment-medium_large size-medium_large wp-image-27702\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay-768x942.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay-244x300.png 244w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay-834x1024.png 834w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay-1252x1536.png 1252w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay-610x749.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/03\/gardeners-reviewdisplay.png 1444w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f103a3\" data-id=\"7f103a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02efc16 elementor-widget elementor-widget-heading\" data-id=\"02efc16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.powerreviews.com\/inspiration-station\/\">Ready to do more with reviews? Visit our Inspiration Station to see how brands and retailers are leveraging PowerReviews solutions to collect more and better content and create beautiful displays that convert.<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8cb1d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4d8cb1d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.powerreviews.com\/inspiration-station\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Inspired!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-89fa6a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89fa6a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a66e37\" data-id=\"9a66e37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2468e29 elementor-widget elementor-widget-heading\" data-id=\"2468e29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More Benchmarks<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383f442 uael-posts-thumbnail-ratio uael-post__arrow-outside elementor-widget elementor-widget-uael-posts\" data-id=\"383f442\" data-element_type=\"widget\" data-settings=\"{&quot;card_slides_to_show&quot;:2,&quot;card_slides_to_show_tablet&quot;:2,&quot;card_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.card\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-post__header\">\r\n\t\t\t\t\t<\/div>\r\n\t\t<div class=\"uael-post__body\">\r\n\t\t\t\r\n\t\t\r\n\t\t<div class=\"uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"carousel\" data-layout=\"\" data-page=\"28318\" data-skin=\"card\" data-filter-default=\"\" data-offset-top=\"30\" data-post_slider=\"{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:true,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;rtl&quot;:false,&quot;prevArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-prev\\&quot; aria-label=\\&quot;Previous\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-left\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;nextArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-next\\&quot; aria-label=\\&quot;Next\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-right\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:2}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\" data-equal-height=\"yes\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-2 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\r\n\t\t\t\r\n<div class=\"uael-post-wrapper   consumer-research ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/\" target=\"_self\" title=\"UGC Benchmarks: Review Influence on Online Traffic to Product Pages\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-300x200.jpg 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-768x512.jpg\" height=\"427\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2069292995.jpg 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28486 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/\" target=\"_self\">\r\n\t\t\t\tUGC Benchmarks: Review Influence on Online Traffic to Product Pages\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>More Reviews and Stronger Average Ratings Increase Product Page Visits<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/reviews-influence-online-traffic-pdps\/\" target=\"_self\" aria-labelledby=\"uael-post-28484\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28484>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/visual-ugc-interactor-impression-conversion\/\" target=\"_self\" title=\"Visual UGC Benchmarks: Av. Interactor and Impression Conversion Lift\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-28456\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922-768x512.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922-300x200.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/08\/shutterstock_2119762922.jpg 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/visual-ugc-interactor-impression-conversion\/\" target=\"_self\">\r\n\t\t\t\tVisual UGC Benchmarks: Av. Interactor and Impression Conversion Lift\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/visual-ugc-interactor-impression-conversion\/\" target=\"_self\" aria-labelledby=\"uael-post-28455\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28455>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/qa-interactor-impression-conversion\/\" target=\"_self\" title=\"Q&#038;A: Av. Interactor and Impression Conversion Lift\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"888\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-768x1066.png\" class=\"attachment-medium_large size-medium_large wp-image-28140\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-768x1066.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-216x300.png 216w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-737x1024.png 737w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-1106x1536.png 1106w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-1475x2048.png 1475w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/05\/qa-analytics-610x847.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/qa-interactor-impression-conversion\/\" target=\"_self\">\r\n\t\t\t\tQ&#038;A: Av. Interactor and Impression Conversion Lift\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>A Q&#038;A Impression Lifts Conversion by 51%, While a Q&#038;A Interaction Lift Conversion 138%<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/qa-interactor-impression-conversion\/\" target=\"_self\" aria-labelledby=\"uael-post-28325\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28325>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   ugc-benchmarks \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/www.powerreviews.com\/visual-ugc\/\" target=\"_self\" title=\"Ratings &#038; Reviews Benchmarks: Visual UGC\"><picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-768x476.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-300x186.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-610x378.jpg 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408.webp 775w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-768x476.jpg\" height=\"397\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-768x476.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-300x186.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408-610x378.jpg 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/04\/shutterstock_1443902408.jpg 775w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-28074 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/visual-ugc\/\" target=\"_self\">\r\n\t\t\t\tRatings &#038; Reviews Benchmarks: Visual UGC\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.powerreviews.com\/visual-ugc\/\" target=\"_self\" aria-labelledby=\"uael-post-28072\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-28072>Read More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\r\n\t\t<div class=\"uael-post__footer\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Simply Seeing Reviews Lifts Conversion by 20%, While Interacting With Reviews Lifts Conversion by 128%<\/p>\n","protected":false},"author":12,"featured_media":12482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7807],"tags":[7861],"yst_prominent_words":[209,226,1498],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/06\/SEO-StarRating-Desktop-300x259.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28318"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=28318"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/28318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/12482"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=28318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=28318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=28318"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=28318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}