{"id":27574,"date":"2022-03-01T16:44:28","date_gmt":"2022-03-01T22:44:28","guid":{"rendered":"https:\/\/www.powerreviews.com\/?post_type=success-story&p=27574"},"modified":"2022-03-14T11:46:51","modified_gmt":"2022-03-14T16:46:51","slug":"heaven-hill","status":"publish","type":"success-story","link":"https:\/\/www.powerreviews.com\/success-stories\/heaven-hill\/","title":{"rendered":"Heaven Hill"},"content":{"rendered":"
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The Opportunity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since the onset of the Covid-19 pandemic, there have been dramatic shifts in consumer buying behavior in the spirits sector \u2013 most notably, the sharp increase in consumers buying spirits online. Additionally, services such as Drizly and Instacart introduced spirits to home delivery, while enabling independent liquor stores to expand their market reach. And, in 2020, Heaven Hill experienced 170% growth in digital sales.\u00a0\u00a0<\/span>As online sales channels continue to grow, the company wanted to make sure its marketing strategy was keeping up with changing buyer behavior and market dynamics.<\/span><\/p>\n

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Search plays such a significant factor in ecommerce, so brands need to implement strategies adapted to the algorithms not only of Google but also their retail and distribution partner sites.\u00a0 Being on the first page is critical. As an added challenge, legal issues around the marketing of spirits preclude vendors like Heaven Hill from paying for sponsored placements that bump products up to the top.<\/span><\/p>\n

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Against this backdrop of digital growth and declining in-store traffic, Heaven Hill knew the time was right to level up and establish a formal ratings & reviews program.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t