{"id":27494,"date":"2022-02-10T05:21:00","date_gmt":"2022-02-10T11:21:00","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=27494"},"modified":"2022-10-06T12:51:52","modified_gmt":"2022-10-06T17:51:52","slug":"how-many-product-reviews","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/how-many-product-reviews\/","title":{"rendered":"How many reviews do I need for my products?"},"content":{"rendered":"
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Let\u2019s just cut to the chase: reviews are important.<\/span><\/p>\n

But <\/span>how<\/span><\/i> important?\u00a0<\/span><\/p>\n

Super<\/i> important. <\/strong>Our recent survey<\/span><\/a> of more than 6,500 online shoppers found that 99.9% read reviews at least sometimes; 57% do so when shopping in brick-and-mortar stores.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tHow Often Online Shoppers Read Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In fact, reviews have grown to be <\/span>the<\/span><\/i> most important factor impacting purchase decisions, surpassing other important factors including price and free shipping.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How many reviews is enough? \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The power of reviews (see what we just did there?) is abundantly clear. By now, the majority of brands and retailers recognize the value of this content \u2013 and have started to collect and display reviews. Those that do are rewarded with more traffic, more conversion and sales, and a load of insights to improve products and customer experiences.\u00a0<\/span><\/p>\n

But one of the most common questions we get is, <\/span>\u201cHow many reviews do I need?\u201d<\/span><\/i><\/p>\n

The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many! <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\"\" <\/picture>\t\t\t\t\t\t\t\t\t\t\t
(above) Me searching for highly-rated cat videos.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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But let\u2019s be real: a vague answer like \u201cas many as possible\u201d isn\u2019t exactly helpful when you\u2019re determining your review generation goals. Sure, one is better than none. But what number will ensure you achieve maximum ROI from your efforts?\u00a0<\/span><\/p>\n

Spoiler alert: there\u2019s no one \u201cmagic\u201d number of reviews to shoot for.<\/strong> That\u2019s because the ideal number of reviews depends on a variety of factors, including product category and type, among others.\u00a0<\/span><\/p>\n

Read on as we take a deep dive into how many reviews you need \u2013 as well as some tips for generating more of this conversion-boosting content.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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No Reviews = No Good<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let\u2019s start by considering the worst case scenario. A shopper is considering a product, and it has no (zero, zilch, zip) reviews. What happens next?\u00a0<\/span><\/p>\n

The answer here is obvious: the shopper is less likely to buy it. And our <\/span>most recent research<\/span><\/a> backs this claim. A staggering 80% of consumers indicate they\u2019re less likely to buy a given product if it has no reviews. This number is even higher among Millennial and Gen Z shoppers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tImpact of No Reviews on Purchase Likelihood <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tIf there are no ratings and reviews for a product, would you be less likely to buy it?<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tOverall\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t80%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t78%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In case you need further proof that a lack of reviews deters shoppers (and sinks conversion rates), a <\/span>previous survey<\/span><\/a> found that 44% flat out won\u2019t buy a product without reviews. Again, this number is even higher among younger shoppers. 49% of Gen Z\u2019ers and 48% of Millennials will abandon a purchase if there are no reviews.\u00a0<\/span><\/p>\n

If you\u2019re not generating any reviews, you\u2019re most assuredly losing prospective customers \u2013 and leaving a ton of money on the table. So what are you waiting for?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Having Some Reviews is Better Than Having None at All<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers depend on reviews, and a lack of them can hurt conversion rates. But if you\u2019re just getting started with reviews, it can seem overwhelming to generate a high volume across your entire catalog.<\/span><\/p>\n

Well, take comfort in the fact that generating even a few reviews is going to have a positive impact on conversion. Recently, we <\/span>analyzed activity across 1.5MM+ ecommerce product pages on 1,200 brand and retailer sites<\/span><\/a> and found there\u2019s a 76.7% lift in conversion when visitors are exposed to at least one review, compared to those exposed to none.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tConversion Lift Relative to Number of Reviews Displayed<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tIf there are no ratings and reviews for a product, would you be less likely to buy it?<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t0 Reviews\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t1-100 Reviews\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t76.7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Why<\/span><\/i> the conversion lift? Because reading even a single review helps boost shopper confidence. And confident shoppers are more likely to convert.\u00a0<\/span><\/p>\n

Consider a consumer shopping online for a new sofa. They don\u2019t have the luxury of trying out their options prior to making a purchase. Of course, they read product descriptions and check out brand-supplied imagery to narrow down their options.<\/span><\/p>\n

But the purpose of this content is to portray the product in the best light, and the consumer is concerned the product won\u2019t live up to the hype. So they\u2019re hesitant to buy it. As a next step, they seek out feedback from others like them by reading reviews.<\/span><\/p>\n

Once they read reviews, they\u2019re able to determine that other consumers find this option to be good quality and comfortable. So they confidently make the purchase. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Conversion rates increase when shoppers are exposed to even a single review. So does this mean you can generate just one review for each of your product catalogs and then call it a day? Not quite \u2013 if you want to see the largest ROI.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More Reviews = More Impact on Conversion <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OK, so we know consumers actively seek out reviews \u2013 and that even a single review can boost conversion.<\/span><\/p>\n

But do shoppers care about the number of reviews available for a given product? And does quantity have an impact on conversion? <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Consumers Pay Attention to Review Quantity <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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First things first: review quantity <\/span>does indeed<\/span><\/i> matter to shoppers. <\/span>Our research<\/span><\/a> found that 99% of consumers pay attention to the number of reviews available for a product, at least to some extent.\u00a0<\/span><\/p>\n

So, how many reviews do shoppers want? In an ideal world, 43% indicate a given product should have more than 100 reviews. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tConsumers Review Volume Expectations<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tWhat is the IDEAL number of reviews a product should have in your opinion?<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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However, consumers tell us that an <\/span>especially<\/span><\/i> high volume of reviews can have a big (and positive) impact on their likelihood of making a purchase. 64% of those we surveyed said they\u2019re more likely to buy a product if it has 1,000+ reviews than if it has 100. And 54% are more likely to buy a product if it has 10,000+ reviews than if it has 1,000.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A High Volume of Reviews Means Higher Conversion <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sure, shoppers <\/span>say<\/span><\/i> quantity matters. But does the volume of reviews actually impact the metric that matters most: conversion? In other words, is it worth the effort to continue to collect reviews, even after you\u2019ve generated a decent amount across your catalog?\u00a0<\/span><\/p>\n

Absolutely! <\/span>Our analysis<\/span><\/a> found that the more reviews a shopper is exposed to, the greater the impact on conversion. And the greatest impact is seen when the shopper is exposed to 5,000 or more reviews.\u00a0<\/span><\/p>\n

Take a look at the chart below and you\u2019ll see there\u2019s a nearly 3X conversion lift when shoppers are exposed to 5,000+ reviews, compared to those exposed to none. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tConversion Lift Relative to Number of Reviews Displayed<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t0 Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t0%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t1-100 Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t76.7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t101-250 Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t143.2%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t251-500 Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t166.4%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t501-1000 Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t172.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t1001-5000 Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t224.7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t5000+ Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t292.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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But how does the conversion rate of those exposed to 5,000+ reviews compare to those exposed to a much smaller volume (1-100) of reviews?<\/span><\/p>\n

Again, this is a case of the more reviews, the merrier. There\u2019s a 122.1% conversion lift among shoppers exposed to 5,000 or more reviews, compared to those exposed to between one and 100 reviews. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tConversion Lift Relative to Number of Reviews Displayed<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t1-100 Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t0%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t101-250 Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t37.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t251-500 Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t50.7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t501-1000 Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t54%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t1001-5000 Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t83.7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t5000+ Reviews Displayed\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t122.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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While More is More, But There\u2019s No One-Size-Fits All \u201cIdeal\u201d Number of Reviews <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When it comes to reviews, the general rule is \u201cmore is more.\u201d You are not going to maximize potential sales without a healthy review presence.<\/span><\/p>\n

However, it\u2019s important to remember that the right number of reviews for achieving maximum ROI depends on a variety of factors.<\/span><\/p>\n

These factors include product category (think toys vs apparel), product type (think new vs. older product), and sales channel \u2013 among many others.<\/span><\/p>\n

For example, a shopper will likely pay more attention to review volume when purchasing a new (or new to them) product than they will when they buy a habitual product.<\/span><\/p>\n

The resources you have at your disposal will also obviously have an impact. The more resources you have (be this budget, people or whatever), the more you\u2019ll be able to focus on collecting reviews in higher volumes, quicker.<\/span><\/p>\n

What\u2019s important is that you make review collection a priority and then set realistic goals for you – whatever these may look like.<\/span><\/p>\n

Perhaps you might want to analyze the review presence of your competitors, or maybe you want to take a look at norms on your main retail or marketplace sites. What would showing up where it\u2019d be most impactful for you actually take?<\/span><\/p>\n

Once you\u2019ve figured out realistic but challenging targets, you\u2019ll want to tap into some common tactics for achieving them\u2026<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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6 Practical Pointers for Generating a High Volume of Reviews\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When it comes to reviews, quantity matters \u2013 a lot. Consumers pay attention to the number of reviews available for a product, and a high volume is proven to have a large, positive impact on conversion.\u00a0<\/span><\/p>\n

Of course, there\u2019s no magic \u201cone size fits all\u201d recommendation of how many reviews you should have for your products. But one thing is clear: more is more.\u00a0<\/span><\/p>\n

How can you generate a high volume of reviews that satisfies shoppers \u2013 and helps you achieve the biggest lift in conversion? Here are 6 tips.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Send Post Purchase Emails<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A lot of shoppers are happy to write reviews \u2013 but they need to be asked to do so. The most effective way to do that is to send a post purchase email, asking them to review their recent purchases. In fact, <\/span>research tells us<\/span><\/a> that up to 90% of reviews are the result of a post purchase email.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\" <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Use a compelling subject line to entice shoppers to open the email. And be sure the email is easy to read from any device \u2013 with a clear call to action.<\/span><\/p>\n

In addition, don\u2019t give up if your first attempt doesn\u2019t result in a review. <\/span>Nearly a third of consumers<\/span><\/a> (32%) say they need to be asked at least twice before they\u2019ll contribute a review; be sure to send at least two post purchase emails. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tNumber of times consumers need to be asked for a rating\/review<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2. Employ a User-Friendly Write a Review Form<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If a shopper runs into any trouble when submitting a review, they\u2019re likely to abandon the process altogether.\u00a0<\/span><\/p>\n

Simple and intuitive is the name of the game here. Make sure the entire process for writing a review is easy to complete from any device. And make it easy for shoppers to write reviews for multiple products from a single page, rather than navigating to a different page for each review.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Crocs allows reviewers to click existing options for pros\/cons, demographic information, and size\/fit, or even add their own in order to generate detailed reviews with minimal effort.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3. Collect Reviews from Online and In-Store Shoppers Across Channels\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Collecting reviews from your own direct-to-consumer channel is important. But your products are likely being purchased via retailers and marketplaces, too. So make sure you\u2019re collecting reviews from online and in-store shoppers, regardless of where they buy your products.<\/span><\/p>\n

One powerful way to do that is to leverage purchase history data from retailers and marketplaces that sell your products. By doing so, you can generate more verified reviews from real customers.\u00a0<\/span><\/p>\n

For example, <\/span>\u201cReceipt. Review. Collect.\u201d<\/span><\/a> allows brands to tap into receipt uploads from 12 million consumers across multiple retailers and marketplaces to generate a steady stream of reviews from verified buyers. Tom\u2019s of Maine, a personal care brand, was able to grow their review volume by 18,600% in just 21 days as a result of \u201cReceipt. Review. Collect\u201d program. <\/span>Learn more about how it works<\/span><\/a>. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Offer an Incentive\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For some shoppers, a great experience is enough of a motivator to write a review. But sweetening the deal with the right incentive can increase the volume of reviews you collect. After all, <\/span>a recent survey<\/span><\/a> found that nearly three-quarters (73%) of consumers indicate they\u2019d be motivated to write a review if they were offered an incentive in return.<\/span><\/p>\n

There are a number of different incentives that can help boost the volume of reviews you collect \u2013 including loyalty points and entry into a sweepstakes. But one stands above the others: <\/span>free samples.\u00a0<\/b><\/p>\n

91% of consumers say they\u2019d be motivated to write a review if they received a product free of charge. What\u2019s more, we\u2019ve found that <\/span>brands and retailers that partner with PowerReviews<\/span><\/a> experience an average response rate of 86%. In other words, 86% of those who receive a free sample go on to write a review. Clearly, product sampling can be a great way to generate a high volume of reviews \u2013 quickly.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tIncentives Leading to Review Submission<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tIf there are no ratings and reviews for a product, would you be less likely to buy it?<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tLoyalty points with store or brand\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t59%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tDiscounts with store or brand\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t67%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tReceiving a product before it's publicly available\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\tReceiving a product free of charge\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t91%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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5. Syndicate Content Across Channels<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s important to generate a high volume of reviews to boost conversion on your own dot com. But if you\u2019re a brand, you probably also sell your products through other channels \u2013 such as retail partners and Amazon. It\u2019s critical that shoppers can find plenty of review content for your products, wherever they shop for them.<\/span><\/p>\n

Your ratings and reviews partner should make it easy for you to share \u2013 or syndicate \u2013 your review content to your key retail partners and Amazon. So be sure to ask them about it.\u00a0<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6. Measure and Optimize to Boost Conversion <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s important to continuously measure the success of your review collection efforts. Otherwise, it\u2019s impossible to see what\u2019s working well \u2013 and what\u2019s not. You can then use these insights to improve your collection efforts.\u00a0<\/span><\/p>\n

For example, if your collection rate isn\u2019t as high as you\u2019d hoped, you can make data-based optimizations to your write-a-review form \u2013 and then measure to see how (or whether) this impacts your collection rates.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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It\u2019s Time to Prioritize Review Volume <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Review volume matters to consumers. And a high volume of reviews is proven to positively impact conversion rates \u2013 a lot.\u00a0<\/span><\/p>\n

Make it a priority to collect a high volume of reviews across your product catalog. <\/span>Schedule a demo with PowerReviews<\/span><\/a> to see firsthand how we can help. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many! <\/p>\n

But let\u2019s be real: a vague answer like \u201cas many as possible\u201d isn\u2019t exactly helpful when you\u2019re determining your review generation goals. Sure, one is better than none. But what number will ensure you achieve maximum ROI from your efforts? <\/p>\n","protected":false},"author":63,"featured_media":27495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805,327],"tags":[7808,7809],"yst_prominent_words":[929,3047,961,964,932,166,208,524],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/02\/shutterstock_2018400356-300x200.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/27494"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=27494"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/27494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/27495"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=27494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=27494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=27494"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=27494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}