{"id":27436,"date":"2022-01-18T04:22:00","date_gmt":"2022-01-18T10:22:00","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=27436"},"modified":"2022-03-09T11:06:01","modified_gmt":"2022-03-09T17:06:01","slug":"importance-review-recency-or-volume","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/importance-review-recency-or-volume\/","title":{"rendered":"Is Review Recency as Important to Consumers as Review Volume?"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27436\" class=\"elementor elementor-27436\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-511bd4e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"511bd4e8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67da530\" data-id=\"67da530\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe047a elementor-widget elementor-widget-heading\" data-id=\"fe047a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power Points:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13583af6 elementor-widget elementor-widget-text-editor\" data-id=\"13583af6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nearly all (97%) of consumers <strong>consider review recency to be at least somewhat important<\/strong> when weighing a purchase decision.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">64% of consumers said they would be <strong>more likely to buy a product with fewer, more recent reviews<\/strong> than one with a large volume of reviews older than 3 months.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideally, nearly half (44%) of consumers prefer to find reviews written <strong>within the last month<\/strong>.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">62% of consumers <strong>will not purchase a product<\/strong> if the only reviews available were published a year or more ago.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">64% of consumers indicate they\u2019re <strong>more likely to buy a product with fewer, more recent reviews<\/strong> than one with a large volume of reviews older than three months.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">86% of shoppers feel that review recency is even more important when considering <strong>a product or brand they haven\u2019t purchased before<\/strong>.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-39cf9c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39cf9c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e33c3b\" data-id=\"0e33c3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9ccae5 elementor-widget elementor-widget-text-editor\" data-id=\"c9ccae5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By now, we\u2019re all in agreement that reviews matter. They\u2019re the <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><span style=\"font-weight: 400;\">single most important factor<\/span><\/a><span style=\"font-weight: 400;\"> that impacts purchasing decisions, according to consumers \u2014 even above price and recommendations from family and friends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, are all reviews created equal? Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, older reviews?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find out the answers to these questions and more, we surveyed 9,012 consumers across the United States. We also analyzed consumer activity across more than 1.5MM online product pages from more than 1,200 retail and brand sites over a six month period, from May 1st, 2021 to November 4th, 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our research revealed that both of these elements are extremely important to consumers. Today, we\u2019re focusing on review recency. To learn more about the importance of review volume (and get tips for increasing yours), read our full report on <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/review-volume-and-recency\/\"><span style=\"font-weight: 400;\">The Power of Review Volume &amp; Recency<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cbd215f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbd215f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4b5495\" data-id=\"c4b5495\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f8233b elementor-widget elementor-widget-heading\" data-id=\"2f8233b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Review Recency Matters to Consumers \u2014 A Lot<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2887f9b elementor-widget elementor-widget-text-editor\" data-id=\"2887f9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Review recency, or how long ago reviews were published for a given product, is a major consideration for consumers. Nearly all (97%) of consumers consider review recency to be at least somewhat important when weighing a purchase decision:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-33659ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33659ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-46d68b3\" data-id=\"46d68b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb2406d elementor-widget elementor-widget-heading\" data-id=\"cb2406d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Importance of Review Recency<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ade0df elementor-widget elementor-widget-heading\" data-id=\"3ade0df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How important is the recency with which reviews are written to you when considering buying a product?<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c10d0 elementor-widget elementor-widget-image\" data-id=\"14c10d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"563\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/Importance-of-Review-Recency-768x675.png\" class=\"attachment-medium_large size-medium_large wp-image-27357\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/Importance-of-Review-Recency-768x675.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/Importance-of-Review-Recency-300x264.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/Importance-of-Review-Recency-610x536.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/Importance-of-Review-Recency.png 910w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1059e elementor-widget elementor-widget-text-editor\" data-id=\"0c1059e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When we asked customers how much they considered the recency of reviews when buying a product, 97% said it was at least somewhat important, with six in ten saying it was very important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to recency vs. volume, the majority of consumers said they were willing to trade a large volume of reviews for content that is more current. 64% of consumers said they would be more likely to buy a product with fewer, more recent reviews than one with a large volume of reviews older than three months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This becomes evident when we break it down by product category. Across the board, we see that consumers tend to rate review recency as more important than review volume. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f104957 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f104957\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-aa24327\" data-id=\"aa24327\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86231fb elementor-widget elementor-widget-heading\" data-id=\"86231fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Importance of Recency vs Volume by Category<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-140cb63 elementor-widget elementor-widget-image\" data-id=\"140cb63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"311\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/recency-volume-category-768x373.png\" class=\"attachment-medium_large size-medium_large wp-image-27440\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/recency-volume-category-768x373.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/recency-volume-category-300x146.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/recency-volume-category-1024x497.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/recency-volume-category-1536x745.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/recency-volume-category-610x296.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/recency-volume-category.png 1946w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-384d410 elementor-widget elementor-widget-text-editor\" data-id=\"384d410\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In some categories, such as Consumer Electronics and Appliances, both recency and volume are valued highly by consumers \u2014 95% of consumers say recency is important, while 80% say volume is important. However, in several categories, the discrepancy between these two becomes more pronounced. For example, twice as many consumers say that recency is important when considering products in Toys and Grocery. For categories like Dry Goods\/CPG and Baby Products, they\u2019re more than twice as likely.<\/p>\n<p>That\u2019s not to say that review volume isn\u2019t important. It is. <a href=\"https:\/\/www.powerreviews.com\/blog\/review-volume-conversion-impact\/\">There is a direct, positive correlation<\/a> between the number of reviews a product has and its conversion rate. When a page goes from 0 to 1 reviews, its conversion rate lifts by over 50%. Add more than ten reviews, and the conversion lift increases by 255%.<\/p>\n<p>So, what\u2019s a retailer to do? Is it better to focus on driving recency or volume?<\/p>\n<p>The good news: Brands and retailers don\u2019t have to sacrifice volume for recency, or vice versa. By their nature, the two are interlinked. Focus on improving one, and you\u2019ll improve the other as well. For example, if you consistently drive new reviews, you\u2019ll naturally boost your review volume at the same time. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a4ef5e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4ef5e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a9323d\" data-id=\"5a9323d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53c3e55 elementor-widget elementor-widget-heading\" data-id=\"53c3e55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact on Review Recency on Purchasing Decisions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d0007 elementor-widget elementor-widget-text-editor\" data-id=\"48d0007\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the eyes of consumers, more recent reviews are always better. But, how recent is recent enough? And perhaps more importantly, can having too few recent reviews actually <\/span><i><span style=\"font-weight: 400;\">dissuade<\/span><\/i><span style=\"font-weight: 400;\"> customers from making a purchase?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our research says yes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-869ca9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"869ca9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fc3780f\" data-id=\"fc3780f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7cc473 elementor-widget elementor-widget-heading\" data-id=\"e7cc473\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Whether Consumers Consider Alternative Product if all Reviews are 3+ Months Old<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e58a7 elementor-widget elementor-widget-heading\" data-id=\"20e58a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">If all reviews on a product you are considering buying were published THREE MONTHS AGO OR MORE, would that make you more likely to consider purchasing an alternative product from a competitor that has more recent reviews?\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-895e389 elementor-widget elementor-widget-image\" data-id=\"895e389\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"491\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/Alternative-Product-if-all-Reviews-are-3-Months-Old-768x589.png\" class=\"attachment-medium_large size-medium_large wp-image-27364\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/Alternative-Product-if-all-Reviews-are-3-Months-Old-768x589.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/Alternative-Product-if-all-Reviews-are-3-Months-Old-300x230.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/Alternative-Product-if-all-Reviews-are-3-Months-Old-1024x785.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/Alternative-Product-if-all-Reviews-are-3-Months-Old-610x468.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/Alternative-Product-if-all-Reviews-are-3-Months-Old.png 1043w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9412241 elementor-widget elementor-widget-text-editor\" data-id=\"9412241\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We posed a hypothetical scenario to our survey respondents: If all the reviews for a product you are considering were published three months ago or more, would that make you more likely to consider purchasing an alternative product from a competitor that has more recent reviews (assuming both products have the same average star rating and total number of reviews)?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over a third of those we surveyed (38%) indicated that if all reviews for a product were published three months ago or more, they\u2019d be more likely to purchase a different product from a competitor with more recent reviews. If all the reviews were even older (published 1 year ago or more), the percentage of consumers who would consider an alternative product jumps to 62%. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e9743a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9743a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4680b3f\" data-id=\"4680b3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65d94b9 elementor-widget elementor-widget-heading\" data-id=\"65d94b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Whether Consumers Consider Alternative Product if all Reviews are One Year Old+<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efbbe99 elementor-widget elementor-widget-heading\" data-id=\"efbbe99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">If all reviews on a product you are considering buying were published ONE YEAR AGO OR MORE, would that make you more likely to consider purchasing an alternative product from a competitor that has more recent reviews?<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0734e7 elementor-widget elementor-widget-image\" data-id=\"b0734e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"478\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/alt-product-1year-768x573.png\" class=\"attachment-medium_large size-medium_large wp-image-27369\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/alt-product-1year-768x573.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/alt-product-1year-300x224.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/alt-product-1year-610x455.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/12\/alt-product-1year.png 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3caa986 elementor-widget elementor-widget-text-editor\" data-id=\"3caa986\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The bottom line: If your product has no recent reviews for a consumer to consider, you may lose them to a competitor. The older the available reviews are for a product, the more likely a consumer is to purchase an alternative product. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-947d018 elementor-widget elementor-widget-alert\" data-id=\"947d018\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">The younger a consumer is, the more likely they are to care about review recency. <a href=\"https:\/\/www.powerreviews.com\/insights\/review-volume-and-recency\/#ch1-1\">Read all about it here.<\/a><\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fc71192 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc71192\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae5c80f\" data-id=\"ae5c80f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72be250 elementor-widget elementor-widget-heading\" data-id=\"72be250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overwhelmingly, Consumers Prefer More Recent Reviews<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5641edc elementor-widget elementor-widget-text-editor\" data-id=\"5641edc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Clearly, having an absence of recent reviews can dissuade customers from purchasing \u2014 particularly if there\u2019s a competing product with more recent reviews. So, how can brands and retailers ensure they meet consumer expectations for review recency?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an ideal world, the vast majority (97%) of consumers said that they would like to see reviews that are no more than one year old. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-24ab9a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ab9a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d631cc0\" data-id=\"d631cc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c40cdd elementor-widget elementor-widget-heading\" data-id=\"1c40cdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Specific Review Recency Expectations for Consumers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-104157b elementor-widget elementor-widget-heading\" data-id=\"104157b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">In an ideal world, how recently do you like to see that review content was left on a specific product when assessing whether to purchase it?<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b47fc0 elementor-widget elementor-widget-image\" data-id=\"0b47fc0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"513\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/Specific-Review-Recency-Expectations-for-Consumers-768x616.png\" class=\"attachment-medium_large size-medium_large wp-image-27441\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/Specific-Review-Recency-Expectations-for-Consumers-768x616.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/Specific-Review-Recency-Expectations-for-Consumers-300x241.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/Specific-Review-Recency-Expectations-for-Consumers-1024x822.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/Specific-Review-Recency-Expectations-for-Consumers-1536x1232.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/Specific-Review-Recency-Expectations-for-Consumers-2048x1643.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/Specific-Review-Recency-Expectations-for-Consumers-610x489.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2e937 elementor-widget elementor-widget-text-editor\" data-id=\"1b2e937\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, most consumers prefer review content that is even fresher than that. Over three-quarters (77%) of consumers prefer to see reviews that are three months old or younger. Nearly half (44%) want to see reviews published within the last month, and 11% of consumers seek out reviews written that same week.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cdf03dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdf03dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e1fe52\" data-id=\"4e1fe52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2552a9f elementor-widget elementor-widget-heading\" data-id=\"2552a9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Are Recent Reviews Important to Consumers?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995724c elementor-widget elementor-widget-text-editor\" data-id=\"995724c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shoppers value recent reviews for a number of important reasons.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-76659a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76659a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9efa7f0\" data-id=\"9efa7f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f01fb63 elementor-widget elementor-widget-heading\" data-id=\"f01fb63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers Value Review Recency for a Number of Reasons<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80115bd elementor-widget elementor-widget-heading\" data-id=\"80115bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Which of the following reasons explain why when a review was written is important?<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-45a4b8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45a4b8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e79d2f3\" data-id=\"e79d2f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24c2c30 elementor-widget elementor-widget-progress\" data-id=\"24c2c30\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMore accurate indicator of quality of the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"70\" aria-valuetext=\"70% (70%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"70\">\n\t\t\t\t<span class=\"elementor-progress-text\">70%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38aa9df elementor-widget elementor-widget-progress\" data-id=\"38aa9df\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMakes me feel more confident about my purchase\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"54\" aria-valuetext=\"54% (54%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"54\">\n\t\t\t\t<span class=\"elementor-progress-text\">54%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c83a6c elementor-widget elementor-widget-progress\" data-id=\"7c83a6c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMakes the review more relevant to me\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"53\" aria-valuetext=\"53% (53%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"53\">\n\t\t\t\t<span class=\"elementor-progress-text\">53%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318d44e elementor-widget elementor-widget-progress\" data-id=\"318d44e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRecent reviews are more trustworthy\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"23\" aria-valuetext=\"23% (23%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"23\">\n\t\t\t\t<span class=\"elementor-progress-text\">23%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc180e elementor-widget elementor-widget-text-editor\" data-id=\"8dc180e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The main reason consumers value recent reviews is that they provide a more accurate indicator of the product\u2019s quality. Additionally, more recent reviews increase the customer\u2019s confidence about their purchase, and make the reviews feel more relevant and trustworthy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given the importance of review recency to consumers, it\u2019s critical that brands make it easy for them to find fresh reviews for the products they\u2019re considering. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db1c2f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db1c2f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-309ebfb\" data-id=\"309ebfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fed5df0 elementor-widget elementor-widget-heading\" data-id=\"fed5df0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Tips for Generating Fresh Reviews<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6394a elementor-widget elementor-widget-text-editor\" data-id=\"4f6394a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If the data tells us anything, it\u2019s that recent reviews matter \u2014 a lot. For brands to maximize their review content, it\u2019s important that they not only have a lot of reviews, but that they have a lot of <\/span><b>recent reviews<\/b><span style=\"font-weight: 400;\">. Here are three ways brands and retailers can <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/18-proven-ways-collect-more-ratings-reviews\/\"><span style=\"font-weight: 400;\">consistently generate fresh reviews<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b1250 elementor-widget elementor-widget-heading\" data-id=\"26b1250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Put review collection on auto-pilot with a post-purchase email campaign<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee80e6c elementor-widget elementor-widget-text-editor\" data-id=\"ee80e6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our research shows that <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/8-email-subject-line-dos-donts\/\"><span style=\"font-weight: 400;\">60% to 90% of all reviews<\/span><\/a><span style=\"font-weight: 400;\"> originate from an email request. Set up a <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/complete-guide-post-purchase-emails\/\"><span style=\"font-weight: 400;\">post-purchase email campaign<\/span><\/a><span style=\"font-weight: 400;\"> that emails customers after their purchase requesting a review.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c576a0 elementor-widget elementor-widget-alert\" data-id=\"8c576a0\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Optimize your review collection rates by <a href=\"https:\/\/www.powerreviews.com\/blog\/when-to-ask-for-reviews-best-practice-guide\/\">sending your emails at the right time.<\/a> Wednesdays and Saturdays have the best conversion rate for review request emails, and the highest open rates occur between 10am and 2pm. Send your first review request email between 7 to 21 days after their purchase, depending on what type of products you sell.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93a041 elementor-widget elementor-widget-image\" data-id=\"d93a041\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"634\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/email-type-of-goods-e1642025064699-768x761.png\" class=\"attachment-medium_large size-medium_large wp-image-27442\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/email-type-of-goods-e1642025064699-768x761.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/email-type-of-goods-e1642025064699-300x297.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/email-type-of-goods-e1642025064699-1024x1015.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/email-type-of-goods-e1642025064699-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/email-type-of-goods-e1642025064699-610x605.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/email-type-of-goods-e1642025064699.png 1249w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1bd88 elementor-widget elementor-widget-heading\" data-id=\"7f1bd88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Launch new products with reviews with a product sampling campaign<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91bb6a elementor-widget elementor-widget-text-editor\" data-id=\"f91bb6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.powerreviews.com\/insights\/review-volume-and-recency\/\"><span style=\"font-weight: 400;\">86% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> consider review recency to be even more important when they\u2019re considering a brand or product they haven\u2019t purchased before. So, make sure to launch new products with a good number of reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you collect reviews before the product has even launched? With a <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/definitive-guide-sampling-reviews-2021\/\"><span style=\"font-weight: 400;\">product sampling campaign<\/span><\/a><span style=\"font-weight: 400;\">. Prior to launch, distribute physical samples to customers along with a request that they share their feedback via a review. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac82c5 elementor-widget elementor-widget-image\" data-id=\"3ac82c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"476\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/skippy-review-sample-page-768x571.png\" class=\"attachment-medium_large size-medium_large wp-image-27443\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/skippy-review-sample-page-768x571.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/skippy-review-sample-page-300x223.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/skippy-review-sample-page-1024x761.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/skippy-review-sample-page-1536x1142.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/skippy-review-sample-page-610x453.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/skippy-review-sample-page.png 1621w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9add77 elementor-widget elementor-widget-text-editor\" data-id=\"f9add77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customers love pre-launch product sampling campaigns because it makes them feel like a VIP. Plus, they get something for free. All that goodness puts them in the mood to write a review \u2014 enabling new products to launch with recent reviews.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d28c0a elementor-widget elementor-widget-alert\" data-id=\"9d28c0a\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">PowerReviews Sampling Campaigns have an 86% success rate. Plus, they tend to generate reviews with more imagery, more video, and more content. <a href=\"https:\/\/www.powerreviews.com\/solutions-overview\/product-sampling\/\">Learn more here.<\/a> Just remember that if you\u2019re relying on sampling to keep your review content fresh, you will need to have a long-term commitment and strategy to ensure review generation is not just a \u201cone and done\u201d activity.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff4b43 elementor-widget elementor-widget-heading\" data-id=\"5ff4b43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Offer loyalty points for reviews\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e75a4a elementor-widget elementor-widget-text-editor\" data-id=\"0e75a4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Do you have a customer loyalty program? Make reviews a point-earning activity. Allow customers to earn points each time they review one of your products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03d4a3 elementor-widget elementor-widget-image\" data-id=\"e03d4a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pitbarrel-points.webp 633w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pitbarrel-points-261x300.png 261w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pitbarrel-points-610x701.png 610w\" sizes=\"(max-width: 633px) 100vw, 633px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pitbarrel-points.png\" height=\"727\" width=\"633\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pitbarrel-points.png 633w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pitbarrel-points-261x300.png 261w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pitbarrel-points-610x701.png 610w\" sizes=\"(max-width: 633px) 100vw, 633px\" class=\"attachment-medium_large size-medium_large wp-image-25422 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159770d elementor-widget elementor-widget-alert\" data-id=\"159770d\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Want some guidance on how to build review collection into your customer loyalty program? <a href=\"https:\/\/www.powerreviews.com\/blog\/incorporate-ugc-customer-loyalty-strategy\/\">Check out our blog.<\/a><\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b24cc27 elementor-widget elementor-widget-heading\" data-id=\"b24cc27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Leverage retail purchase history data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e3ec8 elementor-widget elementor-widget-text-editor\" data-id=\"94e3ec8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes, you read that right. Leverage purchase history data from retailers and marketplaces that sell your product to generate verified reviews from people who have actually bought your product. Expanding your review solicitation methods outside of your own DTC channel has always been a bit of a holy grail. And now you can.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3bc059 elementor-widget elementor-widget-alert\" data-id=\"a3bc059\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\"><a href=\"https:\/\/www.powerreviews.com\/review-collection-acceleration\/receipt-review-collect\/\">\u201cReceipt. Review. Collect.\u201d<\/a> taps into receipt uploads from an army of 12 milllion consumers across multiple retailers and marketplaces (Amazon, Target, Kroger and Albertsons grocery stores and many many more) to generate a regular stream of review content from actual verified buyers.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-67adc6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67adc6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19f799b\" data-id=\"19f799b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26cd969 elementor-widget elementor-widget-heading\" data-id=\"26cd969\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Goal for 2022: Focus on Review Recency <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-115daa8 elementor-widget elementor-widget-text-editor\" data-id=\"115daa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If your brand needs a New Year\u2019s resolution, make it this: invest in review recency. Review collection isn\u2019t a one-and-done process. Our data consistently shows that customers highly value recent reviews. Having more recent reviews can increase consumer confidence, build their trust, and encourage them to click the \u201cbuy\u201d button. Having too few recent reviews, on the other hand, can encourage them to check out your competitor instead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid losing customers to the competition. Set yourself up for success by always collecting fresh content. Start now with post-purchase email campaigns for your existing products, sampling campaigns for new products, and incorporating reviews into your loyalty program.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, older reviews?<\/p>\n","protected":false},"author":63,"featured_media":27439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805,327],"tags":[7808,7809,7804],"yst_prominent_words":[30,812,166,208],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shutterstock_1169616787-300x186.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/27436"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=27436"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/27436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/27439"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=27436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=27436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=27436"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=27436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}