{"id":27395,"date":"2022-01-05T16:57:47","date_gmt":"2022-01-05T22:57:47","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=27395"},"modified":"2022-03-09T10:41:15","modified_gmt":"2022-03-09T16:41:15","slug":"ratings-reviews-best-practices-footwear-brands","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/ratings-reviews-best-practices-footwear-brands\/","title":{"rendered":"Ratings &#038; Reviews: Best Practices for Footwear Brands"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27395\" class=\"elementor elementor-27395\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4cadc251 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cadc251\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fa1dfc0\" data-id=\"4fa1dfc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16b802da elementor-widget elementor-widget-heading\" data-id=\"16b802da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power Points<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3177ba1e elementor-widget elementor-widget-text-editor\" data-id=\"3177ba1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stronger ratings and reviews can lift conversion rates, mitigate returns, and fuel product innovation for footwear brands.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review collection strategies for footwear brands include post-purchase email campaigns, review sweepstakes, and product sampling campaigns.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Footwear brands can optimize their review display through a customized review form, customer Q&amp;A, and size fit sliders.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tools like product sentiment and review search analytics can help footwear brands glean more insights and value from their reviews.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2b6fe0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b6fe0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6265533\" data-id=\"6265533\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c943b90 elementor-widget elementor-widget-text-editor\" data-id=\"c943b90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews have always been important. They increase consumer confidence, <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">lift conversion rates<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/how-reviews-improve-seo\/\"><span style=\"font-weight: 400;\">boost SEO<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But now, as ecommerce becomes more ubiquitous, they\u2019re absolutely essential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to our latest survey of over 6,500 consumers across the United States, ratings and reviews have become <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"><b>the single most important factor<\/b><\/a><span style=\"font-weight: 400;\"> impacting purchase decisions, ranking above price, free shipping, brand, and recommendations from family and friends. A staggering 86% of online shoppers (and 51% of those who shop in-store) say they simply won\u2019t buy products without reading reviews first.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a world where commerce is increasingly conducted online, reviews and user-generated content can give consumers the information they need to make confident decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For footwear brands, reviews can answer questions about size, fit, durability, and more. They can provide information beyond a simple product description, arming consumers with feedback from shoppers just like them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, we share best practices for collecting, displaying, and leveraging reviews in the footwear space, using real-world examples from successful brands.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3c0bed1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c0bed1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a550ecc\" data-id=\"a550ecc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc1bd89 elementor-widget elementor-widget-heading\" data-id=\"dc1bd89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Collecting Reviews: Best Practices for Footwear Brands\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ac381 elementor-widget elementor-widget-text-editor\" data-id=\"54ac381\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">From email campaigns to sweepstakes and product sampling, savvy footwear brands are finding effective ways to generate reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2af293 elementor-widget elementor-widget-heading\" data-id=\"e2af293\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ask your customers for reviews via email<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee6267 elementor-widget elementor-widget-text-editor\" data-id=\"fee6267\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Email is one of the most popular avenues for <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/how-to-ask-for-reviews\/\"><span style=\"font-weight: 400;\">asking for reviews<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 and one of the most successful. Our data shows that 80% of all reviews originate from a post-purchase followup email. After implementing review request emails, one PowerReviews customer saw <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/8-email-subject-line-dos-donts\/\"><span style=\"font-weight: 400;\">over a 1,000% increase in review volumes<\/span><\/a><span style=\"font-weight: 400;\"> the very next month!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519ab38 elementor-widget elementor-widget-image\" data-id=\"519ab38\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"263\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/review-request-1000perc-increase-768x315.png\" class=\"attachment-medium_large size-medium_large wp-image-26581\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/review-request-1000perc-increase-768x315.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/review-request-1000perc-increase-300x123.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/review-request-1000perc-increase-1024x420.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/review-request-1000perc-increase-610x250.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/review-request-1000perc-increase.png 1090w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">After implementing review request emails, this company's review volumes increased by 1,042% in one month!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550fb3f elementor-widget elementor-widget-text-editor\" data-id=\"550fb3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With results like that, you\u2019d be crazy <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> to email your customers asking for reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set up a post-purchase drip campaign for review collection, and you\u2019ll never miss an opportunity to follow up with a customer for their feedback. You\u2019ll always have a steady stream of fresh reviews trickling in.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb5d1ea elementor-widget elementor-widget-heading\" data-id=\"cb5d1ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Run a review sweepstakes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a6bf2 elementor-widget elementor-widget-text-editor\" data-id=\"a7a6bf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">50% of consumers claim they need to be incentivized to write a review, so give the people what they want!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By incentivizing your clients to leave a review, you can grow your review volumes for a low cost and minimal effort. Plus, our data shows that brands see a 260% increase in collection when they incentivize their consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Throw a review sweepstakes, where each review counts as an entry. One of our apparel clients saw a 290% increase in review collection in just 45 days thanks to this strategy!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-277f363 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"277f363\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ba98f2\" data-id=\"5ba98f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b01b22 elementor-widget elementor-widget-image\" data-id=\"5b01b22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-768x777.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-297x300.png 297w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-1012x1024.png 1012w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-610x617.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email.webp 1044w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-768x777.png\" height=\"648\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-768x777.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-297x300.png 297w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-1012x1024.png 1012w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-610x617.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email.png 1044w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-26326 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Review sweepstakes may offer a gift card as the prize.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90c415d\" data-id=\"90c415d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01081c8 elementor-widget elementor-widget-image\" data-id=\"01081c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/northface-review-request.webp 466w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/northface-review-request-174x300.png 174w\" sizes=\"(max-width: 466px) 100vw, 466px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/northface-review-request.png\" height=\"805\" width=\"466\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/northface-review-request.png 466w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/northface-review-request-174x300.png 174w\" sizes=\"(max-width: 466px) 100vw, 466px\" class=\"attachment-medium_large size-medium_large wp-image-25420 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-aaf86de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aaf86de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b91128\" data-id=\"1b91128\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-773366b elementor-widget elementor-widget-alert\" data-id=\"773366b\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">To build consumer trust, be transparent and tag any reviews that are generated via a sweepstakes, like FootJoy does:<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0867a7 elementor-widget elementor-widget-image\" data-id=\"f0867a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"233\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/footjoy-review-sweepstakes-tag-768x280.png\" class=\"attachment-medium_large size-medium_large wp-image-27402\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/footjoy-review-sweepstakes-tag-768x280.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/footjoy-review-sweepstakes-tag-300x110.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/footjoy-review-sweepstakes-tag-1024x374.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/footjoy-review-sweepstakes-tag-610x223.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/footjoy-review-sweepstakes-tag.png 1463w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c98468 elementor-widget elementor-widget-text-editor\" data-id=\"0c98468\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With PowerReviews, you can even tag your syndicated reviews. For example, <\/span><a href=\"https:\/\/www.zappos.com\/product\/review\/9431635\"><span style=\"font-weight: 400;\">this review at Zappos<\/span><\/a><span style=\"font-weight: 400;\"> originally came via a sweepstakes on the FootJoy website:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-092b269 elementor-widget elementor-widget-image\" data-id=\"092b269\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"405\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/footjoy-zappos-sweepstakes-768x486.png\" class=\"attachment-medium_large size-medium_large wp-image-27403\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/footjoy-zappos-sweepstakes-768x486.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/footjoy-zappos-sweepstakes-300x190.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/footjoy-zappos-sweepstakes-610x386.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/footjoy-zappos-sweepstakes.png 967w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be74ab elementor-widget elementor-widget-heading\" data-id=\"7be74ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generate reviews for new products with a sampling campaign<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6c2ec6 elementor-widget elementor-widget-text-editor\" data-id=\"a6c2ec6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our data shows that there\u2019s a direct, linear relationship between the <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/review-volume-conversion-impact\/\"><span style=\"font-weight: 400;\">number of reviews<\/span><\/a><span style=\"font-weight: 400;\"> a shopper is exposed to on a product page and the lift in conversion rate. When just one review is added to a product page, the product\u2019s conversion rate lifts by 52.2%. Add ten more reviews, and it increases by 102.9%!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b23aa elementor-widget elementor-widget-image\" data-id=\"43b23aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"592\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/reviews-displayed-conversion-lifts-768x710.png\" class=\"attachment-medium_large size-medium_large wp-image-27035\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/reviews-displayed-conversion-lifts-768x710.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/reviews-displayed-conversion-lifts-300x277.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/reviews-displayed-conversion-lifts-1024x946.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/reviews-displayed-conversion-lifts-610x564.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/reviews-displayed-conversion-lifts.png 1169w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Higher review volumes are associated with higher conversion rates.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40509c0 elementor-widget elementor-widget-text-editor\" data-id=\"40509c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s only one problem: all new products start out with zero reviews. Fortunately, you can spin up reviews quickly with a sampling campaign. Sampling is a great way to incentivize reviews, especially for newly launched products. Here\u2019s how it works.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer customers a free product sample, physical coupon, digital promo code, or gift card to redeem a product for free.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tell customers that you are looking for their feedback.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sit back and wait for the reviews to come in.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Because you\u2019ve already given customers a free product, they\u2019re more likely to return the favor with a review. We\u2019ve found that review submission from a <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/definitive-guide-sampling-reviews-2021\/\"><span style=\"font-weight: 400;\">product sampling campaign<\/span><\/a><span style=\"font-weight: 400;\"> can range from 60% to 90%. Great, right?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-820e23e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"820e23e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c7b50c\" data-id=\"2c7b50c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-751fc54 elementor-widget elementor-widget-heading\" data-id=\"751fc54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Displaying Reviews: Best Practices for Footwear Brands<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb9db2 elementor-widget elementor-widget-text-editor\" data-id=\"ebb9db2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now that you know how to generate reviews, let\u2019s talk about displaying them for maximum impact.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17d5ac elementor-widget elementor-widget-heading\" data-id=\"b17d5ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customize your review form for better results<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31a8f98 elementor-widget elementor-widget-text-editor\" data-id=\"31a8f98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The basic review form asks shoppers to provide an overall star rating and describe their thoughts. That works fine for some brands, but footwear shoppers have much more to consider.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Athletic or running shoe shoppers may wonder how heavy a shoe is, and if it\u2019ll be a pain to carry around in their gym bag. Dress shoe shoppers may need to know whether the shoe can stand a night on the dance floor, or if the color truly matches the product photos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can address these concerns with a custom review form. At PowerReviews, we call these merchant-specific questions. They offer two benefits: You can collect more data around your consumers, while at the same time, helping future customers make more confident purchasing decisions. This leads to better conversions and fewer returns. It\u2019s a win-win.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at how <\/span><a href=\"https:\/\/www.crocs.com\/on\/demandware.store\/Sites-crocs_us-Site\/default\/PowerReviews-WriteReviewPage?pid=203591&amp;variant=203591-060-M4W6&amp;pr_merchant_id=23589&amp;pr_merchant_group_id=14157&amp;pr_page_id=203591\"><span style=\"font-weight: 400;\">Crocs<\/span><\/a><span style=\"font-weight: 400;\"> does this:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f816818 elementor-widget elementor-widget-image\" data-id=\"f816818\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"587\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/crocs-war-form.gif\" class=\"attachment-medium_large size-medium_large wp-image-27404\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Shoppers can quickly assess the width, size, comfort, and durability of a shoe they\u2019re reviewing, list pros and cons, and describe themselves.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c4a58 elementor-widget elementor-widget-text-editor\" data-id=\"03c4a58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By inviting customers to click on a selection rather than fill in the blank, it\u2019s easy for customers to quickly check off what feels true to them. It also primes them to write a more detailed review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the review is published, all of the reviewer\u2019s selections show up on the product page:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d534253 elementor-widget elementor-widget-image\" data-id=\"d534253\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"428\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/crocs-detailed-review-768x513.png\" class=\"attachment-medium_large size-medium_large wp-image-27405\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/crocs-detailed-review-768x513.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/crocs-detailed-review-300x200.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/crocs-detailed-review-1024x684.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/crocs-detailed-review-610x407.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/crocs-detailed-review.png 1460w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-932edea elementor-widget elementor-widget-text-editor\" data-id=\"932edea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">They also appear in summary form at the top of the reviews. This information helps shoppers answer critical questions about a shoe. They can even click on the filters to find reviews from people with similar size and style concerns:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a8663 elementor-widget elementor-widget-image\" data-id=\"41a8663\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-768x744.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-300x291.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1024x992.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1536x1488.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-610x591.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter.webp 1702w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-768x744.png\" height=\"620\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-768x744.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-300x291.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1024x992.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-1536x1488.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter-610x591.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/crocs-tag-filter.png 1702w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-26101 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Allow shoppers to filter review content by fit, comfort, and use case.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82fe409 elementor-widget elementor-widget-alert\" data-id=\"82fe409\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Ask questions that are specific to your brand and products. If you're selling athletic shoes, prompt reviewers to talk about how far they run, indoor or outdoor, or what sports they play, and ask how the shoes hold up for those activities.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d44490 elementor-widget elementor-widget-heading\" data-id=\"5d44490\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Invite discussion with Q&A<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2afaa1e elementor-widget elementor-widget-text-editor\" data-id=\"2afaa1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Even with a stellar review form like Crocs, a review can only answer so many questions. Shoppers will still have additional questions they want to ask. That\u2019s where Q&amp;A comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Q&amp;A gives footwear retailers a chance to connect with consumers during crucial purchase blocking times. Customers may have questions about material, size, or feel. By inviting customers to ask questions and allowing others to answer, footwear brands can mitigate cart abandonment \u2014 both for this shopper and future shoppers with similar concerns.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-875e89c elementor-widget elementor-widget-image\" data-id=\"875e89c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-768x792.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-291x300.png 291w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-993x1024.png 993w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-610x629.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa.webp 1278w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-768x792.png\" height=\"660\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-768x792.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-291x300.png 291w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-993x1024.png 993w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa-610x629.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/11\/skechers-qa.png 1278w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-24947 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Tim the Shoe Guy is Skechers' dedicated question-answerer.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-926c1df elementor-widget elementor-widget-heading\" data-id=\"926c1df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reduce returns with crowdsourced size and fit information<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ffc9ac elementor-widget elementor-widget-text-editor\" data-id=\"6ffc9ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Clothing and footwear brands have some of the highest return rates across industries. According to a report by <\/span><a href=\"https:\/\/footwearnews.com\/2016\/business\/retail\/why-consumers-return-shoes-clothes-purchases-footwear-apparel-retail-online-226642\/\"><span style=\"font-weight: 400;\">Footwear News<\/span><\/a><span style=\"font-weight: 400;\">, 57% of footwear is returned because it didn\u2019t fit. Stop the bleeding by helping consumers choose their best fit with a Size\/Fit Slider on your review display.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This simple feature can work wonders for reducing return rates. Customers can rate the size and width of a shoe. Here\u2019s an example of the Size\/Fit Slider in action, via <\/span><a href=\"https:\/\/www.shoecarnival.com\/mens_timberland_pro_a29rv_boondock_hd_work_boots\/117102.html\"><span style=\"font-weight: 400;\">Shoe Carnival<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b739845 elementor-widget elementor-widget-image\" data-id=\"b739845\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"642\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoecarnival-timberland-size-fit-768x770.png\" class=\"attachment-medium_large size-medium_large wp-image-27406\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoecarnival-timberland-size-fit-768x770.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoecarnival-timberland-size-fit-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoecarnival-timberland-size-fit-1021x1024.png 1021w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoecarnival-timberland-size-fit-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoecarnival-timberland-size-fit-1531x1536.png 1531w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoecarnival-timberland-size-fit-610x612.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoecarnival-timberland-size-fit.png 1687w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The size fit information appears in the Review Snapshot as well as the individual review.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b9e4323 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9e4323\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15adb58\" data-id=\"15adb58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a093b4 elementor-widget elementor-widget-heading\" data-id=\"9a093b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leveraging Reviews: Best Practices for Footwear Brands<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f815dc6 elementor-widget elementor-widget-text-editor\" data-id=\"f815dc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews can be leveraged <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/examples-using-reviews-marketing-2021\/\"><span style=\"font-weight: 400;\">throughout your marketing<\/span><\/a><span style=\"font-weight: 400;\">. Here are three smart ways footwear brands can get more use from their ratings and reviews.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-566f374 elementor-widget elementor-widget-heading\" data-id=\"566f374\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Feature reviews in your email marketing efforts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-863888e elementor-widget elementor-widget-text-editor\" data-id=\"863888e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews provide powerful social proof. Boost sales by featuring them in emails advertising your holiday promotion or latest footwear line. Need to remind shoppers of your best-sellers? That works, too.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-475c024 elementor-widget elementor-widget-alert\" data-id=\"475c024\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Give your copywriters a break and let your customers do the convincing, by including a snippet of the review. Check out this example from PGA Tour Superstore:<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70af514 elementor-widget elementor-widget-image\" data-id=\"70af514\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pga-email.webp 647w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pga-email-232x300.png 232w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pga-email-610x789.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pga-email.png\" height=\"828\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pga-email.png 647w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pga-email-232x300.png 232w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/pga-email-610x789.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-25443 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb7698d elementor-widget elementor-widget-heading\" data-id=\"fb7698d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mine customer reviews for new SEO keywords<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d425cc3 elementor-widget elementor-widget-text-editor\" data-id=\"d425cc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/enhance-pdp-seo-maximize-traffic\/\"><span style=\"font-weight: 400;\">pillars of SEO<\/span><\/a><span style=\"font-weight: 400;\"> is using the same keywords your customers use. But language is always evolving, and sometimes we marketers make the wrong assumptions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay in lockstep with your customers by regularly reviewing your reviews for key phrases and terms that keep popping up. Are you speaking to these terms in your product descriptions? If not, they may be due for an update.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc7afe9 elementor-widget elementor-widget-alert\" data-id=\"dc7afe9\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">PowerReviews customers can mine these insights quickly via Review Search Reporting. With this tool, you can see the specific keywords customers are entering in when they search through your reviews. Then, you can use that information to update your product descriptions and enhance your SEO! <\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abbee56 elementor-widget elementor-widget-image\" data-id=\"abbee56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"434\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoes-search-data-768x521.png\" class=\"attachment-medium_large size-medium_large wp-image-27407\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoes-search-data-768x521.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoes-search-data-300x203.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoes-search-data-1024x694.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoes-search-data-1536x1041.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoes-search-data-610x414.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoes-search-data.png 1593w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">In this sample review search data for a running shoe brand, terms like size, arch, water, and waterproof, come up often \u2014 indicating concerns about fit and pronation as well as interest in how suitable these shoes may be for running in the water.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04565fd elementor-widget elementor-widget-heading\" data-id=\"04565fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Understand customer sentiment around your products<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a278cb0 elementor-widget elementor-widget-text-editor\" data-id=\"a278cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews provide direct insight into how your customers feel about your products. By looking at the reviews for a particular shoe, you can see how your customers feel currently, and whether their sentiment has changed over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Footwear brands can use sentiment to innovate product design, update their catalog, and determine where to invest their marketing budget next. For example, a shoe with low ratings and countless reviews mentioning \u201csmall fit\u201d may be in need of a retooled product description, or a more material change like a redesign. Once the brand makes those improvements, they can track customer sentiment through their reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a dashboard generated from review content received:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e1af61 elementor-widget elementor-widget-image\" data-id=\"9e1af61\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"390\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoe-sentiment-report-768x468.png\" class=\"attachment-medium_large size-medium_large wp-image-27408\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoe-sentiment-report-768x468.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoe-sentiment-report-300x183.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoe-sentiment-report-1024x624.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoe-sentiment-report-610x372.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/shoe-sentiment-report.png 1312w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example Product Sentiment Analytics data for a footwear brand<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efb3e98 elementor-widget elementor-widget-alert\" data-id=\"efb3e98\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Need to change customer sentiment fast? Try a product sampling campaign to generate new reviews quickly.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1783c89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1783c89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-083621e\" data-id=\"083621e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-894e375 elementor-widget elementor-widget-heading\" data-id=\"894e375\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reviews and Footwear: A Perfect Fit<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf1dab elementor-widget elementor-widget-text-editor\" data-id=\"faf1dab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ratings and reviews are an essential part of retail. Footwear brands can squeeze more value from their reviews by leveraging the best practices above. Increasing review collection, optimizing your review display, and leveraging those review insights in your marketing and product development are key to a successful footwear strategy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover best practices for collecting, displaying, and leveraging reviews in the footwear space, using real-world examples from successful brands.<\/p>\n","protected":false},"author":68,"featured_media":27398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805,327],"tags":[7808,7809],"yst_prominent_words":[478,2299,6054,166,197,208,1126,176],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2022\/01\/footwear-rating-reviews-300x200.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/27395"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=27395"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/27395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/27398"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=27395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=27395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=27395"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=27395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}