{"id":27325,"date":"2021-12-01T16:45:19","date_gmt":"2021-12-01T22:45:19","guid":{"rendered":"https:\/\/www.powerreviews.com\/?post_type=success-story&p=27325"},"modified":"2023-03-21T11:10:27","modified_gmt":"2023-03-21T16:10:27","slug":"la-colombe","status":"publish","type":"success-story","link":"https:\/\/www.powerreviews.com\/success-stories\/la-colombe\/","title":{"rendered":"La Colombe"},"content":{"rendered":"
\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

When Claudia Buckley arrived at La Colombe to take on the role of E-Commerce Operations Coordinator, she knew full well the importance of consumer product reviews. \u201cOther people\u2019s opinions of products really make an impact. Our existing Q&A and reviews platform was not user friendly, and we turned to PowerReviews to make our Q&A and ratings and reviews efforts even more impactful.\u201d<\/span><\/p>\n

\u00a0<\/span><\/p>\n

La Colombe made the move over to the PowerReviews platform in April 2020, shortly after the onset of the COVID-19 pandemic — just in time to see its e-commerce sales volume skyrocket the second everyone was stuck at home with nothing to do but indulge their coffee drinking habits.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

And apparently, write reviews. During this same time period, La Colombe experienced a corresponding uptick in review collection. Since then, the company has continued to grow review volumes and has also benefited from analyzing direct customer feedback via review content. These insights have led to initiatives such as website improvements, and showcasing authentic customer feedback in marketing outreach by leveraging actual review content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t