{"id":27030,"date":"2021-09-27T15:36:50","date_gmt":"2021-09-27T20:36:50","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=27030"},"modified":"2022-03-09T10:49:14","modified_gmt":"2022-03-09T16:49:14","slug":"ratings-reviews-financial-services","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/ratings-reviews-financial-services\/","title":{"rendered":"16 Ways Ratings &#038; Reviews Drive Growth for Financial Services"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27030\" class=\"elementor elementor-27030\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6c424db5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c424db5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79ddb930\" data-id=\"79ddb930\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cd78b78 elementor-widget elementor-widget-heading\" data-id=\"5cd78b78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Power Points<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77025c78 elementor-widget elementor-widget-text-editor\" data-id=\"77025c78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">When collecting and displaying reviews, financial services companies have to be more thoughtful of industry regulations and privacy laws.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Despite these limitations, financial services companies have a number of creative options for collecting, displaying, and leveraging reviews throughout their marketing.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">With strategic use of ratings and reviews, financial services brands can boost traffic, increase engagement, and convert more customers.<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5a84507 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a84507\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec65d4e\" data-id=\"ec65d4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e876a7 elementor-widget elementor-widget-text-editor\" data-id=\"8e876a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In financial services, marketers have unique limitations on how they can promote their services to clients and leverage user-generated content while still staying on the right side of privacy laws and industry regulations.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Consider the following:<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers who interact with ratings and reviews are <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">120% more likely to convert<\/span><\/a><span style=\"font-weight: 400;\"> than those who don\u2019t.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews have the <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/review-volume-conversion-impact\/\"><span style=\"font-weight: 400;\">single-highest impact<\/span><\/a><span style=\"font-weight: 400;\"> on whether a customer decides to convert, even more so than price and brand.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With more reviews, comes more conversions. Pages with just a single review experience a 52% conversion lift compared to a page with no review. Pages with over 100 reviews experience a 251% conversion lift.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4fddd5 elementor-widget elementor-widget-image\" data-id=\"d4fddd5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"592\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/reviews-displayed-conversion-lifts-768x710.png\" class=\"attachment-medium_large size-medium_large wp-image-27035\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/reviews-displayed-conversion-lifts-768x710.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/reviews-displayed-conversion-lifts-300x277.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/reviews-displayed-conversion-lifts-1024x946.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/reviews-displayed-conversion-lifts-610x564.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/reviews-displayed-conversion-lifts.png 1169w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e5bde elementor-widget elementor-widget-text-editor\" data-id=\"29e5bde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Clearly, reviews are important for driving desired outcomes online and especially in ecommerce\u2014 but you already knew that. But how can YOU &#8211; as a financial services company &#8211; leverage this content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on as we share ideas and best practices for financial services companies to collect, display, and leverage reviews throughout their marketing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-758a7d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"758a7d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54341c8\" data-id=\"54341c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba85473 elementor-widget elementor-widget-heading\" data-id=\"ba85473\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Collecting Reviews\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1409a elementor-widget elementor-widget-text-editor\" data-id=\"3b1409a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To enjoy the benefits of reviews, you first need to collect them. Here are three proven tactics financial services companies can use to generate reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8b215f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b215f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9782d84\" data-id=\"9782d84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b9d14c elementor-widget elementor-widget-heading\" data-id=\"7b9d14c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Request reviews via email<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a47777b elementor-widget elementor-widget-text-editor\" data-id=\"a47777b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Between <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/8-email-subject-line-dos-donts\/\"><span style=\"font-weight: 400;\">60% to 90% of all reviews<\/span><\/a><span style=\"font-weight: 400;\"> come from an email request. Email is the singlehanded best way to collect reviews from customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you need is a simple branded email with a CTA to leave a review. Encourage customers to share their experience to help future customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8117918 elementor-widget elementor-widget-image\" data-id=\"8117918\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"661\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/keybank-review-email-768x793.png\" class=\"attachment-medium_large size-medium_large wp-image-27036\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/keybank-review-email-768x793.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/keybank-review-email-290x300.png 290w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/keybank-review-email-610x630.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/keybank-review-email.png 882w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b708f1d elementor-widget elementor-widget-text-editor\" data-id=\"b708f1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Emailing customers a review request can lift your review volumes instantly, and significantly \u2014 one PowerReviews customer saw a 1,000% increase in review collection within a month of implementing email requests.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-33cf131 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33cf131\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-215f382\" data-id=\"215f382\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a830af elementor-widget elementor-widget-heading\" data-id=\"6a830af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Ask for reviews at key customer touchpoints<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-813d939 elementor-widget elementor-widget-text-editor\" data-id=\"813d939\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The feedback people share in a review can provide valuable insights for your company. Send out an email with a link to your review form after customers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meet with an account representative<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open a new account or loan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open a new credit card<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete an application online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visit one of your banking centers<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5494d3 elementor-widget elementor-widget-alert\" data-id=\"a5494d3\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">It\u2019s best to send your review request soon after the customer\u2019s interaction with your website, app, or service while the experience is still fresh in their mind. <a href=\"https:\/\/www.powerreviews.com\/blog\/when-to-ask-for-reviews-best-practice-guide\/\">77% of people<\/a> prefer to write a review within a week of their experience.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ece488e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ece488e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a827bcf\" data-id=\"a827bcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cfbe0b elementor-widget elementor-widget-heading\" data-id=\"1cfbe0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Customize your review form<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ddc55 elementor-widget elementor-widget-text-editor\" data-id=\"29ddc55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews are unlikely to be one-size-fits-all. Consider what customizations you can make to the standard review form to make the information more useful for potential customers \u2014 and make it easier for people to write a more detailed review. Our research shows longer reviews receive <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/why-we-built-the-review-meter\/\"><span style=\"font-weight: 400;\">more engagement<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e1962 elementor-widget elementor-widget-image\" data-id=\"a3e1962\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"335\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2017\/09\/HelpfulVotes_CharacterCount-768x402.png\" class=\"attachment-medium_large size-medium_large wp-image-9075\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2017\/09\/HelpfulVotes_CharacterCount-768x402.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2017\/09\/HelpfulVotes_CharacterCount-300x157.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2017\/09\/HelpfulVotes_CharacterCount-1024x536.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2017\/09\/HelpfulVotes_CharacterCount.png 1213w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50337c1 elementor-widget elementor-widget-text-editor\" data-id=\"50337c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For example, you might ask reviewers to provide ratings for your banking app or customer service team, in addition to an overall rating. You could also ask them to pick their favorite benefit offered by your credit card, banking account, or insurance policy:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cc23d elementor-widget elementor-widget-image\" data-id=\"e3cc23d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"642\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/SCR_MSQWAR.png\" class=\"attachment-large size-large wp-image-27037\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/SCR_MSQWAR.png 516w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/SCR_MSQWAR-241x300.png 241w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1023da elementor-widget elementor-widget-text-editor\" data-id=\"a1023da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Then, on your Review Display front-of-site, this additional information can appear alongside their review, giving site visitors and potential customers more information to consider.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157680e elementor-widget elementor-widget-image\" data-id=\"157680e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"343\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/SCR_MSQDisplay_thumb_0_375.png\" class=\"attachment-large size-large wp-image-27038\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/SCR_MSQDisplay_thumb_0_375.png 658w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/SCR_MSQDisplay_thumb_0_375-300x161.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/SCR_MSQDisplay_thumb_0_375-610x327.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3748c elementor-widget elementor-widget-alert\" data-id=\"1d3748c\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Save your review approval team some time and remind customers to leave out any confidential information in their reviews. A quick message like \u201cBefore you get started, please remember to leave out any personal details, like your account information or full name.\u201d can do the trick. \n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-35e3048 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35e3048\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9445b17\" data-id=\"9445b17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a308420 elementor-widget elementor-widget-heading\" data-id=\"a308420\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Displaying Reviews\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df4127 elementor-widget elementor-widget-text-editor\" data-id=\"0df4127\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Future customers want to know what it\u2019s like to work with your customer service agents, or get approved for a home loan or credit card. Give them the inside scoop with these creative ideas for displaying reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-49e5a43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49e5a43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-946692d\" data-id=\"946692d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4a6ac7 elementor-widget elementor-widget-heading\" data-id=\"b4a6ac7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Include star ratings on product landing pages<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad6f28 elementor-widget elementor-widget-text-editor\" data-id=\"6ad6f28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Build consumer trust instantly by featuring overall star ratings and review count at the top of your product landing pages. You can also include a stat of how many people would recommend your product or service to a friend:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4666683 elementor-widget elementor-widget-image\" data-id=\"4666683\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"249\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/usalliance-reviewsummary-768x299.png\" class=\"attachment-medium_large size-medium_large wp-image-27039\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/usalliance-reviewsummary-768x299.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/usalliance-reviewsummary-300x117.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/usalliance-reviewsummary-1024x399.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/usalliance-reviewsummary-610x237.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/usalliance-reviewsummary.png 1472w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7111fc9 elementor-widget elementor-widget-alert\" data-id=\"7111fc9\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Reduce hesitation even further. Add star ratings and recommendation stats right next to your CTA buttons. <\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-420c99e elementor-widget elementor-widget-image\" data-id=\"420c99e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"431\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/servicecu-cta-reviewsummary-768x517.png\" class=\"attachment-medium_large size-medium_large wp-image-27040\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/servicecu-cta-reviewsummary-768x517.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/servicecu-cta-reviewsummary-300x202.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/servicecu-cta-reviewsummary-1024x689.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/servicecu-cta-reviewsummary-1536x1034.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/servicecu-cta-reviewsummary-610x411.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/servicecu-cta-reviewsummary.png 1710w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-996c5c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"996c5c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-679f0b7\" data-id=\"679f0b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a60caeb elementor-widget elementor-widget-heading\" data-id=\"a60caeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Include a review snapshot<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6669bf4 elementor-widget elementor-widget-text-editor\" data-id=\"6669bf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the bottom of your service landing page, you can display all your reviews. Make the information easy to consume by including a Review Snapshot at the top. This includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overall star rating<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overall review count<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ratings distribution<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pros<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cons<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most liked positive and negative review<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47bb786 elementor-widget elementor-widget-image\" data-id=\"47bb786\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"479\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/usalliance-snapshot-1024x766.png\" class=\"attachment-large size-large wp-image-27041\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/usalliance-snapshot-1024x766.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/usalliance-snapshot-300x224.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/usalliance-snapshot-768x575.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/usalliance-snapshot-610x456.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/usalliance-snapshot.png 1536w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ebd10 elementor-widget elementor-widget-text-editor\" data-id=\"33ebd10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This kind of transparency builds trust with consumers. Even the Cons list, which features common customer complaints about credit cards, reassures customers by showing the small number of reviewers who listed it as a con.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3c57caf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c57caf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea89359\" data-id=\"ea89359\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e55e846 elementor-widget elementor-widget-heading\" data-id=\"e55e846\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Add search and filter functionality to your reviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f15f9 elementor-widget elementor-widget-text-editor\" data-id=\"c6f15f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Review Snapshot gives customers all the info they need at a glance. But any financial decision, whether it\u2019s opening a new checking account or applying for a car loan, requires careful consideration. Make the research process easier for customers by letting them search and filter to find reviews from people like them, who share similar pain points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, with the PowerReviews Review Display, the tags in the Pros and Cons lists are all searchable, so customers can simply click one to see all the reviews that mention \u201cGreat Interest Rates.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also let people enter their own search terms, like \u201cphone support,\u201d to find what they need. Finally, invite customers to filter to see only reviews from those who opened the same credit card or loan product that they\u2019re considering.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ce13d elementor-widget elementor-widget-image\" data-id=\"42ce13d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"349\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/visa-filters-1024x558.png\" class=\"attachment-large size-large wp-image-27042\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/visa-filters-1024x558.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/visa-filters-300x164.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/visa-filters-768x419.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/visa-filters-1536x837.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/visa-filters-610x333.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/visa-filters.png 1746w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-94c5c02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94c5c02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07a5e1a\" data-id=\"07a5e1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b6f263 elementor-widget elementor-widget-heading\" data-id=\"8b6f263\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Include star ratings on category pages<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ed875 elementor-widget elementor-widget-text-editor\" data-id=\"22ed875\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you offer multiple credit cards or coverage options, consider adding reviews to your category landing pages. These review snippets share a key message instantly: customers can trust your products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A high star rating, combined with a high review count, conveys to customers that dozens, hundreds, or even thousands of people like them have had a positive experience.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9ad5b elementor-widget elementor-widget-image\" data-id=\"7b9ad5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"408\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/creditcard-category-page-rating-1024x653.png\" class=\"attachment-large size-large wp-image-27043\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/creditcard-category-page-rating-1024x653.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/creditcard-category-page-rating-300x191.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/creditcard-category-page-rating-768x490.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/creditcard-category-page-rating-610x389.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/creditcard-category-page-rating.png 1536w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5eb3538 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eb3538\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4260d1f\" data-id=\"4260d1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d74c26 elementor-widget elementor-widget-heading\" data-id=\"2d74c26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Create a separate page just for reviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78119e2 elementor-widget elementor-widget-text-editor\" data-id=\"78119e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Want to use reviews in an email or advertising campaign? Set up a dedicated landing page that features your reviews.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65cc90 elementor-widget elementor-widget-image\" data-id=\"d65cc90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"674\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/starone-review-page-768x809.png\" class=\"attachment-medium_large size-medium_large wp-image-27044\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/starone-review-page-768x809.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/starone-review-page-285x300.png 285w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/starone-review-page-972x1024.png 972w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/starone-review-page-610x643.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/starone-review-page.png 1458w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bf2ce23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf2ce23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-137694e\" data-id=\"137694e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fa3834 elementor-widget elementor-widget-heading\" data-id=\"0fa3834\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leveraging Reviews\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b9ff3 elementor-widget elementor-widget-text-editor\" data-id=\"86b9ff3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews don\u2019t have to be siloed to your landing pages. Here are seven ways financial services brands can leverage reviews across their website, SEO, social media, and other channels.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cbd4860 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbd4860\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df5bec1\" data-id=\"df5bec1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f7074b elementor-widget elementor-widget-heading\" data-id=\"4f7074b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Use reviews as customer testimonials on your homepage<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d5140 elementor-widget elementor-widget-text-editor\" data-id=\"95d5140\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adding reviews to your homepage can boost consumer confidence in your service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even curate reviews related to a specific customer pain point. For example, an insurance provider may showcase reviews of their customer service and claims process on the homepage, relieving concerns about the speed of the process:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b1363 elementor-widget elementor-widget-image\" data-id=\"80b1363\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"384\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/acadiainsurance-homepage-reviewslider-768x461.png\" class=\"attachment-medium_large size-medium_large wp-image-27045\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/acadiainsurance-homepage-reviewslider-768x461.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/acadiainsurance-homepage-reviewslider-300x180.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/acadiainsurance-homepage-reviewslider-1024x615.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/acadiainsurance-homepage-reviewslider-1536x923.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/acadiainsurance-homepage-reviewslider-610x366.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/acadiainsurance-homepage-reviewslider.png 1818w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b9c4adf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9c4adf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20dc2e3\" data-id=\"20dc2e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f02176 elementor-widget elementor-widget-heading\" data-id=\"2f02176\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Syndicate your reviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ab23f elementor-widget elementor-widget-text-editor\" data-id=\"f3ab23f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s common for retail brands to syndicate their reviews to all of their third-party sellers. If your insurance agents and partners operate their own websites, you can do the same. Syndicate reviews you collect on your website to those of the individual agents mentioned in the review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also feature review ratings in a provider locator tool, if you collect reviews on individual agents or office locations. <\/span><a href=\"https:\/\/www.powerreviews.com\/solutions\/ugc-syndication\/\"><span style=\"font-weight: 400;\">Learn more about review syndication here.<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1c4e1 elementor-widget elementor-widget-image\" data-id=\"ab1c4e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"418\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-27-at-2.40.39-PM-1024x669.png\" class=\"attachment-large size-large wp-image-27046\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-27-at-2.40.39-PM-1024x669.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-27-at-2.40.39-PM-300x196.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-27-at-2.40.39-PM-768x502.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-27-at-2.40.39-PM-610x398.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-27-at-2.40.39-PM.png 1519w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ab9bf29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab9bf29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-252345d\" data-id=\"252345d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72234ff elementor-widget elementor-widget-heading\" data-id=\"72234ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11. Boost your SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812da7a elementor-widget elementor-widget-text-editor\" data-id=\"812da7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When brands add reviews to their product page, they enjoy an <\/span><a href=\"https:\/\/www.powerreviews.com\/reviews-seo\/\"><span style=\"font-weight: 400;\">average traffic increase of 108%<\/span><\/a><span style=\"font-weight: 400;\">. By adding reviews to your service landing pages, you (by way of your reviewers) provide Google with a fresh stream of keyword-rich content related to your service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a car loans page will have reviews that include keywords like \u201cbetter rate,\u201d \u201crefinancing,\u201d \u201cvehicle,\u201d \u201conline auto loan application,\u201d and more.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d8441 elementor-widget elementor-widget-image\" data-id=\"89d8441\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"483\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/car-loan-reviews-768x579.png\" class=\"attachment-medium_large size-medium_large wp-image-27047\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/car-loan-reviews-768x579.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/car-loan-reviews-300x226.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/car-loan-reviews-1024x772.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/car-loan-reviews-610x460.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/car-loan-reviews.png 1536w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9836a3f elementor-widget elementor-widget-text-editor\" data-id=\"9836a3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can also enable <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/product\"><span style=\"font-weight: 400;\">product schema<\/span><\/a><span style=\"font-weight: 400;\"> for these pages, which adds star ratings to your Google results. These stars help your website stand out in the search results, which leads to increased traffic.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9004f73 elementor-widget elementor-widget-image\" data-id=\"9004f73\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"176\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/product-schema-seo-1024x282.png\" class=\"attachment-large size-large wp-image-27048\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/product-schema-seo-1024x282.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/product-schema-seo-300x83.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/product-schema-seo-768x211.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/product-schema-seo-610x168.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/product-schema-seo.png 1246w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1f86102 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f86102\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0984ab0\" data-id=\"0984ab0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aecdc9 elementor-widget elementor-widget-heading\" data-id=\"5aecdc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12. Highlight reviews on social media<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbe42f1 elementor-widget elementor-widget-text-editor\" data-id=\"dbe42f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Is your social media team running into writer\u2019s block? Encourage them to use reviews to create custom graphics. They\u2019ll never run out of content again!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae56eb6 elementor-widget elementor-widget-image\" data-id=\"ae56eb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"613\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/hartford-facebook-review-768x736.png\" class=\"attachment-medium_large size-medium_large wp-image-27049\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/hartford-facebook-review-768x736.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/hartford-facebook-review-300x288.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/hartford-facebook-review-610x585.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/hartford-facebook-review.png 962w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0336163 elementor-widget elementor-widget-alert\" data-id=\"0336163\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">You can also use review graphics to add visual interest to your website and increase engagement. <\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df80cc elementor-widget elementor-widget-image\" data-id=\"3df80cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"1008\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/keybank-rating-widget-650x1024.png\" class=\"attachment-large size-large wp-image-27050\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/keybank-rating-widget-650x1024.png 650w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/keybank-rating-widget-190x300.png 190w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/keybank-rating-widget-610x961.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/keybank-rating-widget.png 679w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4347c44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4347c44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6f031b\" data-id=\"a6f031b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66ae7b0 elementor-widget elementor-widget-heading\" data-id=\"66ae7b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">13. Use reviews to amplify hiring efforts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ecd7f9 elementor-widget elementor-widget-text-editor\" data-id=\"0ecd7f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews can even help out your HR team. By showcasing positive reviews on your Careers page, you can help job applicants get inspired to work for a company that makes a difference.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f23e1 elementor-widget elementor-widget-image\" data-id=\"b1f23e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/trq0gz0gyr4nc1hwsves.webp 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/trq0gz0gyr4nc1hwsves-300x300.webp 300w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/trq0gz0gyr4nc1hwsves-150x150.webp 150w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/trq0gz0gyr4nc1hwsves-610x610.webp 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/trq0gz0gyr4nc1hwsves.webp\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/trq0gz0gyr4nc1hwsves.webp 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/trq0gz0gyr4nc1hwsves-300x300.webp 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/trq0gz0gyr4nc1hwsves-150x150.webp 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/trq0gz0gyr4nc1hwsves-610x610.webp 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-27051 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-139fd4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"139fd4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b7d2c7\" data-id=\"9b7d2c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99d2102 elementor-widget elementor-widget-heading\" data-id=\"99d2102\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">14. Feature reviews in your TV commercials and other media<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0deb8c1 elementor-widget elementor-widget-text-editor\" data-id=\"0deb8c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews can also be used to make your television commercials more impactful. Include an overall star rating, approval score, or short phrases from positive reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b528f elementor-widget elementor-widget-image\" data-id=\"65b528f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"407\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/hartford-commercial-96.gif\" class=\"attachment-medium_large size-medium_large wp-image-27031\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-df9ab62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df9ab62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d589a6\" data-id=\"9d589a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e00519 elementor-widget elementor-widget-heading\" data-id=\"8e00519\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyzing Reviews<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a500216 elementor-widget elementor-widget-text-editor\" data-id=\"a500216\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ready to power up your reviews? Analyze them. By analyzing your reviews, you can discover insights that apply to other parts of your business, from marketing operations to customer support.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fba6e20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fba6e20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-923f037\" data-id=\"923f037\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-739ebe3 elementor-widget elementor-widget-heading\" data-id=\"739ebe3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">15. Use reviews as keyword research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a8ce3 elementor-widget elementor-widget-text-editor\" data-id=\"f9a8ce3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With PowerReviews <\/span><a href=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/PWR-Release-Notes-July-2021.pdf\"><span style=\"font-weight: 400;\">Review Search Reporting<\/span><\/a><span style=\"font-weight: 400;\">, you can see the specific search terms people are looking for in your reviews. These often suggest key customer concerns and pain points, which you can address by including them in the rest of your marketing materials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if keywords like \u201croadside\u201d or \u201croadside assistance\u201d keep coming up for an auto insurance provider, they may want to speak to those benefits in more detail on their product page.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1910ef3 elementor-widget elementor-widget-image\" data-id=\"1910ef3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"521\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/searchterms-analytics-768x625.png\" class=\"attachment-medium_large size-medium_large wp-image-27052\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/searchterms-analytics-768x625.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/searchterms-analytics-300x244.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/searchterms-analytics-1024x833.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/searchterms-analytics-610x496.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/searchterms-analytics.png 1293w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-44710d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44710d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3879124\" data-id=\"3879124\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3df4fbb elementor-widget elementor-widget-heading\" data-id=\"3df4fbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">16. Gauge customer sentiment<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8ff9897 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ff9897\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68aefe0\" data-id=\"68aefe0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ce5ebe elementor-widget elementor-widget-text-editor\" data-id=\"8ce5ebe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ever wonder how customers are feeling about your services? Supplement your surveys with <\/span><a href=\"https:\/\/www.powerreviews.com\/solutions-overview\/ugc-analytics\/product-sentiment-analytics\/\"><span style=\"font-weight: 400;\">Product Sentiment Analytics<\/span><\/a><span style=\"font-weight: 400;\"> from PowerReviews. This data reveals how customers feel about your service offerings, and charts customer sentiment over time. Notice a big drop in your ratings? You can investigate what happened and fix it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether someone is opening a new bank account, applying for a credit card, or purchasing business insurance, <\/span><a href=\"https:\/\/www.powerreviews.com\/solutions-overview\/ratings-reviews\/\"><span style=\"font-weight: 400;\">ratings and reviews<\/span><\/a><span style=\"font-weight: 400;\"> are extremely important to the buyer journey. Use the tips above to get more value from your customer reviews, and convert more customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-84b5354\" data-id=\"84b5354\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43935f6 elementor-widget elementor-widget-image\" data-id=\"43935f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-768x944.png.webp 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-244x300.png.webp 244w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-833x1024.png.webp 833w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-1250x1536.png.webp 1250w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-1667x2048.png.webp 1667w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-610x750.png.webp 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-768x944.png\" height=\"787\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-768x944.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-244x300.png 244w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-833x1024.png 833w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-1250x1536.png 1250w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-1667x2048.png 1667w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-rating-distribution-610x750.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-25665 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Read on as we share ideas and best practices for financial services companies to collect, display, and leverage reviews throughout their marketing.<\/p>\n","protected":false},"author":65,"featured_media":27032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805,327],"tags":[7810,7808,7809,7803],"yst_prominent_words":[5632,477,478,5349,6054,197,208,1126,997],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/shutterstock_1434683504-300x186.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/27030"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=27030"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/27030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/27032"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=27030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=27030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=27030"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=27030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}