{"id":26900,"date":"2021-09-15T17:17:37","date_gmt":"2021-09-15T22:17:37","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26900"},"modified":"2022-08-08T12:53:44","modified_gmt":"2022-08-08T17:53:44","slug":"reviews-impact-uk-shoppers-2021","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/reviews-impact-uk-shoppers-2021\/","title":{"rendered":"How Reviews Impact Purchase Behaviour of UK Shoppers in 2021"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26900\" class=\"elementor elementor-26900\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0514182 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0514182\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc87496\" data-id=\"bc87496\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-875c727 elementor-widget elementor-widget-heading\" data-id=\"875c727\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The role of ratings and reviews in the customer journey, according to research of more than 6,000 shoppers in the UK. <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee9f8c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ee9f8c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d386aa6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d386aa6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6be79a4\" data-id=\"6be79a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07a2eb7 elementor-widget elementor-widget-heading\" data-id=\"07a2eb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Survey at a Glance:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0b1f7de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b1f7de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cdc30e7\" data-id=\"cdc30e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4c0200 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c4c0200\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-comment-dots\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b736337\" data-id=\"b736337\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-782cae1 elementor-widget elementor-widget-heading\" data-id=\"782cae1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Reviews have never been more important to UK consumers.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74e8c1 elementor-widget elementor-widget-text-editor\" data-id=\"c74e8c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">99.75% of UK consumers read reviews at least sometimes when shopping online;\u00a0 nearly 89% do so regularly or always.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">65% of shoppers in the UK read reviews about purchases they\u2019re making in a physical store.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">98% of UK consumers view reviews an essential resource when making purchase decisions.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews are the top factor impacting purchase decisions for shoppers in the UK, ranking above other factors including price and recommendations from family and friends.\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b1f3fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b1f3fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bc84542\" data-id=\"bc84542\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c02239 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1c02239\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-phone-laptop\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a7dcd7\" data-id=\"1a7dcd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4a8abe elementor-widget elementor-widget-heading\" data-id=\"f4a8abe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The presence of reviews impacts where consumers in the UK browse and buy.\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-10bf99f elementor-widget elementor-widget-text-editor\" data-id=\"10bf99f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">69% of shoppers in the UK seek out websites with reviews. This number is even higher &#8212; 73% &#8212; among Millennials.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumers most commonly read reviews on sites including Amazon.co.uk (88%), retail websites (85%), search engines (67%), and brand websites (58%).<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-acb8389 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acb8389\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-62b499b\" data-id=\"62b499b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2daac7c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2daac7c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8507b99\" data-id=\"8507b99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-792ed5a elementor-widget elementor-widget-heading\" data-id=\"792ed5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers in the UK consider many factor when reading reviews <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c9781 elementor-widget elementor-widget-text-editor\" data-id=\"f0c9781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">75% of consumers consider the average star rating when reading reviews; however, 53% don\u2019t trust star ratings alone as much as they do star ratings accompanied by written reviews.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Three-quarters of shoppers consider how recently reviews were written. And they have high expectations when it comes to recency. Just over 70% want to access reviews written within the last month.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">73% of shoppers consider the quantity of reviews available. The largest portion of shoppers (38%) read between six and 10 reviews. However, 62% say that in an ideal world, they\u2019d be able to find at least 26 reviews for a given product.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c30f8e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c30f8e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63b084a\" data-id=\"63b084a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93e3da6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"93e3da6\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-star-half\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a1a944a\" data-id=\"a1a944a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aecebf3 elementor-widget elementor-widget-heading\" data-id=\"aecebf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Negative reviews have an important role to play.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e75ff1d elementor-widget elementor-widget-text-editor\" data-id=\"e75ff1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">95% of consumers in the UK seek out negative reviews. Reading negative reviews doesn\u2019t guarantee a shopper will pass up a product. In fact, <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">our previous research<\/span><\/a><span style=\"font-weight: 400;\"> found that there\u2019s actually a 120.3% lift in conversion when site visitors filter to see only one-star reviews on a product page.<br \/><br \/><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Nearly half (45%) of consumers are suspicious of products with an average star rating of five out of five. This number is even higher &#8212; 52% &#8212; among Boomer shoppers.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e2cea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e2cea6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4636069\" data-id=\"4636069\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ec7ec4 elementor-widget elementor-widget-menu-anchor\" data-id=\"0ec7ec4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"contents\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86795e elementor-widget elementor-widget-heading\" data-id=\"b86795e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contents<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-25c32b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25c32b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e319c0f\" data-id=\"e319c0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c33aaa0 elementor-widget elementor-widget-image\" data-id=\"c33aaa0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH1\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-medium_large size-medium_large wp-image-25927 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2074080 elementor-widget elementor-widget-heading\" data-id=\"2074080\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH1\">Introduction<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1b4babf\" data-id=\"1b4babf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4695bf elementor-widget elementor-widget-image\" data-id=\"c4695bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH2\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-medium_large size-medium_large wp-image-26151 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-886c02a elementor-widget elementor-widget-heading\" data-id=\"886c02a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH2\">Who We Surveyed<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-879a5b9 elementor-hidden-mobile\" data-id=\"879a5b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-598094a elementor-widget elementor-widget-image\" data-id=\"598094a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH3\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3.png\" class=\"attachment-medium_large size-medium_large wp-image-26547\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccce142 elementor-widget elementor-widget-heading\" data-id=\"ccce142\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH3\">The Growing Importance of Reviews for UK Shoppers <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-86a967b elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86a967b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc64ab7\" data-id=\"fc64ab7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1041e1 elementor-widget elementor-widget-image\" data-id=\"e1041e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH3\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3.png\" class=\"attachment-medium_large size-medium_large wp-image-26547\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e38f04 elementor-widget elementor-widget-heading\" data-id=\"3e38f04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH3\">The Growing Importance of Reviews for UK Shoppers <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8148caa\" data-id=\"8148caa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55e6f38 elementor-widget elementor-widget-image\" data-id=\"55e6f38\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH4\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-medium_large size-medium_large wp-image-25926 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb92105 elementor-widget elementor-widget-heading\" data-id=\"fb92105\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH4\">How Reviews Influence Where Consumers Browse and Buy Products <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c8ad54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c8ad54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-71a939b elementor-hidden-mobile\" data-id=\"71a939b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-627db93 elementor-widget elementor-widget-image\" data-id=\"627db93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH4\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-medium_large size-medium_large wp-image-25926 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aba86d elementor-widget elementor-widget-heading\" data-id=\"7aba86d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH4\">How Reviews Influence Where Consumers Browse and Buy Products <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e4b963f\" data-id=\"e4b963f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12a49d1 elementor-widget elementor-widget-image\" data-id=\"12a49d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH5\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch6-qa-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-26760\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch6-qa-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch6-qa-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch6-qa-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch6-qa-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch6-qa.png 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18594bd elementor-widget elementor-widget-heading\" data-id=\"18594bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH5\">How Reviews Impact Purchase Behaviour<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7f26881\" data-id=\"7f26881\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5527e43 elementor-widget elementor-widget-image\" data-id=\"5527e43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH6\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png\" class=\"attachment-medium_large size-medium_large wp-image-26092\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56df3af elementor-widget elementor-widget-heading\" data-id=\"56df3af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH6\">When Reviews are Most Impactful <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2cd9e56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cd9e56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-52a3245\" data-id=\"52a3245\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd38954 elementor-widget elementor-widget-image\" data-id=\"fd38954\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH7\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch4-qa-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-26758\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch4-qa-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch4-qa-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch4-qa-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch4-qa-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch4-qa.png 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665af19 elementor-widget elementor-widget-heading\" data-id=\"665af19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH7\">The Review Elements that Matter Most to Consumers <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6993d7f\" data-id=\"6993d7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f601a44 elementor-widget elementor-widget-image\" data-id=\"f601a44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH8\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-610x610.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative.webp 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-25500 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05b9fb3 elementor-widget elementor-widget-heading\" data-id=\"05b9fb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH8\">The Important Role of Negative Reviews <\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-291297b\" data-id=\"291297b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eaaeaf elementor-widget elementor-widget-image\" data-id=\"2eaaeaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH9\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-610x610.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection.webp 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-768x768.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-25496 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b66b70 elementor-widget elementor-widget-heading\" data-id=\"7b66b70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH9\">6 Tips for Leveraging Reviews to Grow Online and Offline Sales \n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7332404 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7332404\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e6a2a3\" data-id=\"5e6a2a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8902774 elementor-widget elementor-widget-menu-anchor\" data-id=\"8902774\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH1\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-59b2ce0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59b2ce0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b754ba7\" data-id=\"b754ba7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a03f813 elementor-widget elementor-widget-image\" data-id=\"a03f813\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch8-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-medium_large size-medium_large wp-image-25927 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-988de63\" data-id=\"988de63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42ffdbd elementor-widget elementor-widget-heading\" data-id=\"42ffdbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4c6b12c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c6b12c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-580944f\" data-id=\"580944f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-386be85 elementor-widget elementor-widget-heading\" data-id=\"386be85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews Have Never Been More Important to Consumers <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e81b4 elementor-widget elementor-widget-text-editor\" data-id=\"c4e81b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Regardless of what they\u2019re shopping for, consumers have seemingly endless options. And thanks to the internet, they have easy access to plenty of information to aid their decision-making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, brand-provided information, such as product descriptions, specs and photos are valuable. But shoppers also want to hear about the experiences of others like them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the past, consumers would seek out such feedback by asking family members and friends. Of course, traditional word of mouth is still alive and well. However, increasingly, consumers seek out feedback from others by reading reviews. Our most recent research found that nearly all shoppers in the UK consult reviews when shopping online. What\u2019s more, 98% of UK consumers consider this content to be essential. Clearly, reviews are no longer \u201cnice to have.\u201d They\u2019re a must-have.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08b5e5e elementor-widget elementor-widget-heading\" data-id=\"08b5e5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews are an Essential Component of a Successful Ecommerce Strategy <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4ff37 elementor-widget elementor-widget-text-editor\" data-id=\"ee4ff37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By now, most brands and retailers recognise the tremendous value consumers place on reviews. As such, they\u2019ve made it a priority to collect and display this content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses that incorporate reviews into their overall ecommerce strategy are rewarded. Product pages with reviews attract a higher volume of visitors. And a larger portion of visitors convert. A recent analysis found that conversion rates more than double when shoppers interact with ratings and reviews on a product page.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97bdc75 elementor-widget elementor-widget-heading\" data-id=\"97bdc75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">There\u2019s a 120.3% lift in conversion when a shopper interacts with ratings and reviews on a given product page. <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-321c3aa elementor-widget elementor-widget-text-editor\" data-id=\"321c3aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On the flip side, brands and retailers that fail to provide consumers with the reviews they seek out are sure to lose customers. As you\u2019ll read in this report, nearly half of UK consumers simply won\u2019t buy a product if there aren\u2019t any ratings or reviews for it.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c879f elementor-widget elementor-widget-heading\" data-id=\"58c879f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Now\u2019s the Time to Leverage Reviews to Drive Revenue Growth <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b28b3 elementor-widget elementor-widget-text-editor\" data-id=\"f2b28b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brands and retailers must effectively leverage reviews if they expect to attract and convert customers in an increasingly competitive landscape. But in order to build effective strategies, businesses must first take a step back to understand shopper expectations when it comes to reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PowerReviews surveyed more than 6,000 UK consumers to understand how consumers use reviews when shopping online and in-store &#8212; and how the presence or absence of this content impacts where consumers shop and what they buy. This report explores the findings from this survey and provides recommendations for brands and retailers seeking to maximise the impact of ratings and reviews. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ab708fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab708fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3883436\" data-id=\"3883436\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69f735f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"69f735f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193f9a9 elementor-widget elementor-widget-menu-anchor\" data-id=\"193f9a9\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH2\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-edcadf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edcadf7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42c2c6f\" data-id=\"42c2c6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a3a0c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a3a0c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-668a14d\" data-id=\"668a14d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d97188 elementor-widget elementor-widget-image\" data-id=\"3d97188\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-medium_large size-medium_large wp-image-26151 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-360be4d\" data-id=\"360be4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3879186 elementor-widget elementor-widget-heading\" data-id=\"3879186\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who We Surveyed<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e8b1496 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8b1496\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db4180a\" data-id=\"db4180a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-618fd2a elementor-widget elementor-widget-heading\" data-id=\"618fd2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generations<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4bd2bbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bd2bbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e7e5439\" data-id=\"e7e5439\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d59db8 elementor-widget elementor-widget-heading\" data-id=\"6d59db8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z  <br>(1997-present)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1271bb3 elementor-widget elementor-widget-image\" data-id=\"1271bb3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f92ab30 elementor-widget elementor-widget-heading\" data-id=\"f92ab30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">1%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e0bc0a1\" data-id=\"e0bc0a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9047d51 elementor-widget elementor-widget-heading\" data-id=\"9047d51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<br>(1981-1996)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f949dd elementor-widget elementor-widget-image\" data-id=\"9f949dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png\" height=\"508\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25542 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0855c60 elementor-widget elementor-widget-heading\" data-id=\"0855c60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">45%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-40f6d7a\" data-id=\"40f6d7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-921559b elementor-widget elementor-widget-heading\" data-id=\"921559b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X <br>(1965-1980)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c47f342 elementor-widget elementor-widget-image\" data-id=\"c47f342\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc0383 elementor-widget elementor-widget-heading\" data-id=\"4cc0383\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">44%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5b81f7a\" data-id=\"5b81f7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7712f2c elementor-widget elementor-widget-heading\" data-id=\"7712f2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Baby Boomers <br>(1946-1964)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-409048d elementor-widget elementor-widget-image\" data-id=\"409048d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png\" height=\"508\" width=\"509\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" class=\"attachment-large size-large wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e3f7a elementor-widget elementor-widget-heading\" data-id=\"e3e3f7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">10%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-73ad959 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73ad959\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1783dc7\" data-id=\"1783dc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6061d0 elementor-widget elementor-widget-heading\" data-id=\"e6061d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Household Income<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6e00d elementor-widget elementor-widget-image\" data-id=\"9d6e00d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"520\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-survey-income.png\" class=\"attachment-large size-large wp-image-26901\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-survey-income.png 984w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-survey-income-300x244.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-survey-income-768x624.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-survey-income-610x496.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-aff2aad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aff2aad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56c36b4\" data-id=\"56c36b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f74c241 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f74c241\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28597d1 elementor-widget elementor-widget-menu-anchor\" data-id=\"28597d1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH3\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b1de1c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1de1c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af5ad79\" data-id=\"af5ad79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-248c207 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"248c207\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2aa2fb4\" data-id=\"2aa2fb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72554b1 elementor-widget elementor-widget-image\" data-id=\"72554b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3.png\" class=\"attachment-medium_large size-medium_large wp-image-26547\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/img-sur-3-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65927ee\" data-id=\"65927ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2245cef elementor-widget elementor-widget-heading\" data-id=\"2245cef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Growing Importance of Reviews<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f1943a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1943a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a40a3b\" data-id=\"5a40a3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edf13b2 elementor-widget elementor-widget-text-editor\" data-id=\"edf13b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The idea of consumers seeking out feedback from others prior to making a purchase decision isn\u2019t exactly a new concept. For example, a consumer might ask for feedback from family and friends before choosing a hotel for their next vacation or purchasing a new washing machine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But now, more than ever, consumers access feedback from others by reading reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a5aa4 elementor-widget elementor-widget-heading\" data-id=\"23a5aa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Vast Majority of Consumers Read Reviews When Shopping Online <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-307b50c elementor-widget elementor-widget-text-editor\" data-id=\"307b50c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over the last decade, eCommerce has experienced steady growth. The COVID-19 pandemic further fueled that growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, a large (and growing) number of consumers enjoy the benefits of online shopping. However, shopping online does come with a certain level of risk. Namely, consumers can\u2019t touch and see a product in person before committing to a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To bridge the gap, consumers seek out as much information as they can before making an online purchase. One way they do this is by consulting reviews. In fact, nearly all (99.75% to be exact) of consumers in the UK indicate they read product reviews when shopping online at least sometimes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And many consumers consult reviews far more regularly. Nearly 89% of consumers read reviews regularly or always when shopping online.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b94d3 elementor-widget elementor-widget-heading\" data-id=\"a8b94d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How Frequently Online Shoppers Read Reviews<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8c00a elementor-widget elementor-widget-image\" data-id=\"0d8c00a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"569\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-read-reviews.png\" class=\"attachment-large size-large wp-image-26931\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-read-reviews.png 900w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-read-reviews-300x267.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-read-reviews-768x683.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-read-reviews-610x542.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6daa577 elementor-widget elementor-widget-heading\" data-id=\"6daa577\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoppers Consult Reviews in Brick-and-Mortar Shops<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e671faa elementor-widget elementor-widget-text-editor\" data-id=\"e671faa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews are a valuable tool for online shoppers. But a growing number of shoppers also consult reviews when they\u2019re shopping within the four walls of a brick-and-mortar shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, 65% of shoppers in the UK indicate they read reviews about purchases they make in a physical shop or store.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e7ccab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e7ccab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-87758a2\" data-id=\"87758a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fa07e4 elementor-widget elementor-widget-heading\" data-id=\"9fa07e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Consulting Reviews In-Store <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-693f2ea elementor-widget elementor-widget-heading\" data-id=\"693f2ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Do you ever read reviews about purchases you make in a physical shop or store?\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc3a70 elementor-widget elementor-widget-progress\" data-id=\"7bc3a70\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOverall\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"65\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"65\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">65%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a967864 elementor-widget elementor-widget-progress\" data-id=\"a967864\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"60\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"60\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">60%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df67c21 elementor-widget elementor-widget-progress\" data-id=\"df67c21\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"64\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"64\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">64%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f422e10 elementor-widget elementor-widget-progress\" data-id=\"f422e10\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"66\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"66\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">66%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a69ef elementor-widget elementor-widget-progress\" data-id=\"54a69ef\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"61\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"61\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">61%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-52aa496 elementor-widget elementor-widget-text-editor\" data-id=\"52aa496\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Interestingly, Millennials are the generation most likely to consult reviews in-store. 66% do so, compared to 60% of Boomers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But make no mistake: a large portion of shoppers across all generations depend on reviews when shopping in physical store locations. The onus is on brands and retailers to ensure this content is easy for consumers to access, whether they\u2019re shopping online or within the four walls of a store.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3568ad elementor-widget elementor-widget-heading\" data-id=\"b3568ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews are Essential<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-933b7e1 elementor-widget elementor-widget-text-editor\" data-id=\"933b7e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There was once a time when reviews were considered novel. But they\u2019ve quickly become a key part of the purchase journey for just about all shoppers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, 98% of consumers agree that reviews are an essential resource when making purchase decisions. Over half (55%) strongly agree with this sentiment.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c5aa2 elementor-widget elementor-widget-heading\" data-id=\"c3c5aa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Reviews are an Essential Resource When Making Purchase Decisions<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-216a916 elementor-widget elementor-widget-image\" data-id=\"216a916\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"580\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-essential-reviews.png\" class=\"attachment-large size-large wp-image-26932\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-essential-reviews.png 882w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-essential-reviews-300x272.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-essential-reviews-768x697.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-essential-reviews-610x553.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a86139c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a86139c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ea501d\" data-id=\"2ea501d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e07192c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e07192c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-993564a elementor-widget elementor-widget-menu-anchor\" data-id=\"993564a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH4\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8eebbae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eebbae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b9aeee\" data-id=\"3b9aeee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa16ac3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa16ac3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d38df48\" data-id=\"d38df48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3daced elementor-widget elementor-widget-image\" data-id=\"b3daced\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/03\/ch7-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-medium_large size-medium_large wp-image-25926 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb6de48\" data-id=\"eb6de48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-415877a elementor-widget elementor-widget-heading\" data-id=\"415877a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Reviews Influence Where Consumers Browse and Buy Products<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8699722 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8699722\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-826b762\" data-id=\"826b762\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb8205d elementor-widget elementor-widget-text-editor\" data-id=\"eb8205d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A staggering 98% of UK consumers consider reviews to be essential. So it\u2019s probably not surprising that the presence (or absence) of reviews has a large impact on where online shoppers browse and ultimately, buy.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7132b elementor-widget elementor-widget-heading\" data-id=\"1e7132b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers Seek out Websites with Ratings and Reviews\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f58c51 elementor-widget elementor-widget-text-editor\" data-id=\"5f58c51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consumers want websites to provide all of the information they need to make informed purchase decisions. That includes plenty of reviews for plenty of products. In fact, 69% of consumers actively seek out websites with ratings and reviews.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8738d02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8738d02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-158a63f\" data-id=\"158a63f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66577b6 elementor-widget elementor-widget-heading\" data-id=\"66577b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Consumers Seek Out Websites with Reviews \n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b3ac9 elementor-widget elementor-widget-heading\" data-id=\"b4b3ac9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">When shopping online, do you specifically seek out websites that have product reviews?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4403342 elementor-widget elementor-widget-progress\" data-id=\"4403342\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOverall\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"69\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"69\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">69%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66a8c3 elementor-widget elementor-widget-progress\" data-id=\"e66a8c3\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"66\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"66\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">66%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01759c2 elementor-widget elementor-widget-progress\" data-id=\"01759c2\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"67\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"67\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">67%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd70d4e elementor-widget elementor-widget-progress\" data-id=\"dd70d4e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"73\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"73\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">73%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8991aa7 elementor-widget elementor-widget-progress\" data-id=\"8991aa7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"67\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"67\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">67%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0f250 elementor-widget elementor-widget-text-editor\" data-id=\"ab0f250\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Notably, Millennials are the generation most likely to seek out websites with reviews; nearly a quarter (73%) do so. In comparison, 66% of Boomers, 67% of Gen X\u2019ers, and 67% of Gen Z shoppers say this is the case.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c854a9 elementor-widget elementor-widget-heading\" data-id=\"3c854a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers in the UK Read Reviews on Various Websites <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bf9ba elementor-widget elementor-widget-text-editor\" data-id=\"c1bf9ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sure, 69% of consumers in the UK actively seek out websites with reviews. But where exactly are they consuming reviews?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It probably shocks no one that Amazon tops the list; 88% of consumers indicate they read reviews on Amazon.co.uk. However, retail websites, such as JohnLewis.com and Boots.com (among others) are an extremely close second. 85% of consumers read reviews on these and other retail websites. Brands can also take comfort in the fact that over half (58%) of consumers read reviews directly on the website of the brand that manufactures the given product &#8212; for example, Nike.com or Apple.com.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e66f5d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e66f5d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b1e3a2d\" data-id=\"b1e3a2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc07e91 elementor-widget elementor-widget-heading\" data-id=\"dc07e91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Where Consumers Read Reviews<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd7534b elementor-widget elementor-widget-progress\" data-id=\"cd7534b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAmazon.co.uk\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"88\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"88\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">88%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d6544 elementor-widget elementor-widget-progress\" data-id=\"47d6544\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRetail websites (JohnLewis.com, Argos.co.uk, Boots.com etc)\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"85\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"85\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90bbe5a elementor-widget elementor-widget-progress\" data-id=\"90bbe5a\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tSearch engines\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"67\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"67\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">67%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3d641 elementor-widget elementor-widget-progress\" data-id=\"cb3d641\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBrand websites (Nike.com, Boden.co.uk, Apple.com, etc.)\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"58\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"58\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">58%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9f4ea elementor-widget elementor-widget-progress\" data-id=\"9f9f4ea\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tIndependent review sites\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"50\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"50\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">50%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ffcba3 elementor-widget elementor-widget-text-editor\" data-id=\"6ffcba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shoppers consume reviews on a number of different online destinations. Brands must ensure consumers can always find reviews for their products &#8212; wherever they choose to purchase them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3744015 elementor-widget elementor-widget-heading\" data-id=\"3744015\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Many Consumers Visit Brand Websites \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501fd4c elementor-widget elementor-widget-text-editor\" data-id=\"501fd4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A large portion of consumers read reviews on Amazon and retailer sites. However, that doesn\u2019t mean brands should depriotise their own websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When deciding whether to purchase a product online, nearly all consumers (97%) visit the brand site directly, in addition to retail websites, at least sometimes. 66% do so always or regularly.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0139707 elementor-widget elementor-widget-heading\" data-id=\"0139707\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Many Consumers Visit Brand Websites<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c09ebbc elementor-widget elementor-widget-heading\" data-id=\"c09ebbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">When assessing whether to purchase a product online, how often do you visit brand websites, in addition to retail websites, Amazon and so on (where you might end up buying the product)?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f426455 elementor-widget elementor-widget-image\" data-id=\"f426455\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"626\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-visit-brand-websites.png\" class=\"attachment-large size-large wp-image-26933\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-visit-brand-websites.png 818w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-visit-brand-websites-300x293.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-visit-brand-websites-768x751.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-visit-brand-websites-610x597.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0901b0c elementor-widget elementor-widget-text-editor\" data-id=\"0901b0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And, as previously noted, 58% of consumers read reviews on brand websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands must ensure they\u2019re delivering great ecommerce experiences via their own dot com. A big part of this is ensuring consumers have easy access to all of the information they need to make informed decisions &#8212; including ratings and reviews. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0ad60da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ad60da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c59336f\" data-id=\"c59336f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9823d0a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9823d0a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-994a058 elementor-widget elementor-widget-menu-anchor\" data-id=\"994a058\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH5\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-33cc44c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33cc44c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0653209\" data-id=\"0653209\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b9f4e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b9f4e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cabb23a\" data-id=\"cabb23a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cab4667 elementor-widget elementor-widget-image\" data-id=\"cab4667\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch6-qa-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-26760\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch6-qa-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch6-qa-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch6-qa-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch6-qa-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch6-qa.png 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3836acb\" data-id=\"3836acb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8b48a9 elementor-widget elementor-widget-heading\" data-id=\"d8b48a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Reviews Impact Purchase Behaviour\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2cd2df9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cd2df9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b66f93\" data-id=\"7b66f93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4abbb23 elementor-widget elementor-widget-text-editor\" data-id=\"4abbb23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Just about all consumers seek out reviews. But how exactly does the presence (or absence) of this content impact purchase <\/span><span style=\"font-weight: 400;\">behaviour<\/span><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f6743 elementor-widget elementor-widget-heading\" data-id=\"68f6743\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews Have Become the Top Purchasing Consideration<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa93c86 elementor-widget elementor-widget-text-editor\" data-id=\"fa93c86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consumers weigh a variety of factors when determining which products to purchase (and which to avoid). But our most recent research found that ratings and reviews surpass all other factors in terms of importance. In fact, ratings and reviews have an even larger impact on purchase decisions than the price of the product &#8212; or recommendations from family and friends!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-572af65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"572af65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b829a9\" data-id=\"7b829a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a1a100 elementor-widget elementor-widget-heading\" data-id=\"4a1a100\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Reviews are the Top Purchasing Consideration<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5590c6 elementor-widget elementor-widget-heading\" data-id=\"e5590c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Which of the following impacts whether or not you decide to purchase a product?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4cc4d elementor-widget elementor-widget-progress\" data-id=\"1f4cc4d\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRatings & Reviews\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"94\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"94\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">94%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01d9be2 elementor-widget elementor-widget-progress\" data-id=\"01d9be2\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tPrice of the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"92\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"92\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">92%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c927c9 elementor-widget elementor-widget-progress\" data-id=\"7c927c9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRecommendation from friends\/family\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"63\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"63\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">63%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3684a3 elementor-widget elementor-widget-progress\" data-id=\"f3684a3\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFree shipping\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"56\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"56\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">56%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1c153d elementor-widget elementor-widget-progress\" data-id=\"c1c153d\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFree returns or exchanges\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"49\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"49\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">49%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44112f elementor-widget elementor-widget-progress\" data-id=\"e44112f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImagery provided by people who have previously purchased the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"43\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"43\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">43%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96dbc2 elementor-widget elementor-widget-progress\" data-id=\"e96dbc2\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImagery provided by the brand or retailer\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"36\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"36\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">36%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0656da elementor-widget elementor-widget-progress\" data-id=\"d0656da\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBrand of the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"35\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"35\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">35%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b6949 elementor-widget elementor-widget-progress\" data-id=\"10b6949\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tSame day or 1-day shipping\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"33\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"33\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">33%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbffb3d elementor-widget elementor-widget-heading\" data-id=\"bbffb3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Lack of Reviews is Enough to Deter Many Shoppers <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b8959 elementor-widget elementor-widget-text-editor\" data-id=\"19b8959\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consumers actively seek out reviews &#8212; regardless of what they\u2019re shopping for. And if they\u2019re not able to find the content they seek, many will abandon the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nearly half (46%) of consumers in the UK indicate they won\u2019t buy a product if there are no ratings or reviews available for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Younger shoppers are more likely to steer clear of products without reviews than their older counterparts. 54% of Gen Z shoppers and 48% of Millennials won\u2019t buy products that don\u2019t have reviews, compared to 45% of Gen X\u2019ers and 39% of Boomers.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c0daca4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0daca4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fea3518\" data-id=\"fea3518\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-904e6bc elementor-widget elementor-widget-heading\" data-id=\"904e6bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Consumers of all Generations Steer Clear of Products without Reviews <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4c29d elementor-widget elementor-widget-heading\" data-id=\"bb4c29d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">If there are no ratings and reviews for a product, I would still buy it<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af4b4ea elementor-widget elementor-widget-progress\" data-id=\"af4b4ea\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOverall\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"54\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"54\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">54%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc5aae elementor-widget elementor-widget-progress\" data-id=\"0fc5aae\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"61\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"61\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">61%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ece6e elementor-widget elementor-widget-progress\" data-id=\"d7ece6e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"55\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"55\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">55%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a82a7 elementor-widget elementor-widget-progress\" data-id=\"e5a82a7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"52\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"52\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">52%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d789ebc elementor-widget elementor-widget-progress\" data-id=\"d789ebc\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"46\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"46\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">46%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-06fb821 elementor-widget elementor-widget-text-editor\" data-id=\"06fb821\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s true that over half of shoppers will still purchase a product even if there aren\u2019t reviews for it. However, it\u2019s important to note that the presence of reviews is proven to significantly boost sales. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">Our own analysis found that there\u2019s a 120.3%<\/span><\/a><span style=\"font-weight: 400;\"> lift in conversion when shoppers interact with ratings and reviews on a given product page.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b2373 elementor-widget elementor-widget-heading\" data-id=\"41b2373\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Solid Reputation Can Help Shoppers Overcome Their Doubts about Products Without Reviews \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f63bcb elementor-widget elementor-widget-text-editor\" data-id=\"8f63bcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We know that a good portion of shoppers will avoid products that don\u2019t have reviews. But interestingly, 56% said they\u2019d be more likely to buy a product that didn\u2019t have any reviews if other products manufactured by the same brand had a high overall average rating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An even larger portion of Gen Z shoppers &#8212; 72% &#8212; indicate that they\u2019d be more likely to buy a product lacking reviews if other products from the same brand had great overall ratings.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d07e1fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d07e1fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f288372\" data-id=\"f288372\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a912e11 elementor-widget elementor-widget-heading\" data-id=\"a912e11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">A Strong Online Reputation can Increase the Likelihood of a Sale -- Even When the Product Lacks Reviews <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6004be7 elementor-widget elementor-widget-heading\" data-id=\"6004be7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">I am more likely to buy a product that doesn\u2019t have any reviews if other products manufactured by the same brand have a high overall rating<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb8cda elementor-widget elementor-widget-progress\" data-id=\"1eb8cda\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOverall\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"56\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"56\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">56%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20cd86b elementor-widget elementor-widget-progress\" data-id=\"20cd86b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"57\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"57\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">57%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-511690d elementor-widget elementor-widget-progress\" data-id=\"511690d\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"56\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"56\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">56%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6794b elementor-widget elementor-widget-progress\" data-id=\"2e6794b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"55\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"55\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">55%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e732433 elementor-widget elementor-widget-progress\" data-id=\"e732433\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"72\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"72\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">72%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-893f9c5 elementor-widget elementor-widget-text-editor\" data-id=\"893f9c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Obviously, brands should focus on generating reviews across the entire product catalog. However, it is encouraging that a great online reputation can boost trust and shopper confidence &#8212; even if you don\u2019t have any reviews for the specific product the consumer is considering.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-65ca60d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65ca60d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cb2861\" data-id=\"5cb2861\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8800636 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8800636\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159b0d8 elementor-widget elementor-widget-menu-anchor\" data-id=\"159b0d8\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH6\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-172079d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"172079d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e0bf4e\" data-id=\"0e0bf4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4fb7c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fb7c4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-09fdba9\" data-id=\"09fdba9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43caa86 elementor-widget elementor-widget-image\" data-id=\"43caa86\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png\" class=\"attachment-medium_large size-medium_large wp-image-26092\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-377a4b1\" data-id=\"377a4b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60e82bc elementor-widget elementor-widget-heading\" data-id=\"60e82bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When Reviews are Most Impactful<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-44e9528 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44e9528\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a019425\" data-id=\"a019425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e923281 elementor-widget elementor-widget-text-editor\" data-id=\"e923281\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We know that just about all consumers turn to reviews when they\u2019re shopping online &#8212; and 65% do so when shopping in brick-and-mortar shops. But are there certain circumstances when reviews are especially important?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f80a3 elementor-widget elementor-widget-heading\" data-id=\"42f80a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews Matter for Expensive Products\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ea35a elementor-widget elementor-widget-text-editor\" data-id=\"b3ea35a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s a certain amount of risk associated with purchasing a product sight unseen. This is especially true when the product comes with a higher-than-average price tag. No one wants to purchase an expensive product &#8212; and then be disappointed when it arrives!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For many shoppers, reading reviews helps reduce the risk associated with purchasing an expensive product. Nearly three-quarters (74%) of consumers indicate that the more expensive the product, the more they read reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Younger shoppers are much more likely to read more reviews for expensive products; 94% of Gen Z shoppers do so. In comparison, far fewer Boomers &#8212; 60% &#8212; agree that the more expensive the product, the more they read reviews. A possible explanation for this is that younger shoppers &#8212; specifically those who identify as Gen Z &#8212; haven\u2019t been in the workforce as long as their older counterparts and thus have less disposable income. Therefore, they scrutinise expensive items more.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6879dfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6879dfa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c57ce2f\" data-id=\"c57ce2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c37726 elementor-widget elementor-widget-heading\" data-id=\"9c37726\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Consumers Rely on Reviews When Purchasing Expensive Products \n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf348e elementor-widget elementor-widget-heading\" data-id=\"2bf348e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The more expensive the product, the more I read reviews.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8eefef elementor-widget elementor-widget-progress\" data-id=\"c8eefef\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOverall\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"74\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"74\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">74%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92b39ae elementor-widget elementor-widget-progress\" data-id=\"92b39ae\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"60\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"60\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">60%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5433d5 elementor-widget elementor-widget-progress\" data-id=\"f5433d5\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"73\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"73\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">73%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b484c elementor-widget elementor-widget-progress\" data-id=\"07b484c\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"78\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"78\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">78%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23770da elementor-widget elementor-widget-progress\" data-id=\"23770da\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"94\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"94\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">94%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d725a5e elementor-widget elementor-widget-text-editor\" data-id=\"d725a5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Income also seems to have a bearing on whether someone reads more reviews for expensive products&#8230;but perhaps not in the way one might think. The higher a consumer\u2019s income, the more likely they are to agree that the more expensive the product, the more they read reviews.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb7aea5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb7aea5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-144d75d\" data-id=\"144d75d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7c62ab elementor-widget elementor-widget-heading\" data-id=\"a7c62ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Reviews Matter for Expensive Products: Comparison by Household Income<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8748e9 elementor-widget elementor-widget-heading\" data-id=\"f8748e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The more expensive the product, the more I read reviews.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b891e36 elementor-widget elementor-widget-progress\" data-id=\"b891e36\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t0-\u00a325,000\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"71\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"71\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">71%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-928502b elementor-widget elementor-widget-progress\" data-id=\"928502b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t\u00a326,000-\u00a350,000\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"75\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"75\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">75%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee55e7b elementor-widget elementor-widget-progress\" data-id=\"ee55e7b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t\u00a351,000-\u00a375,000\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"78\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"78\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">78%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86dabed elementor-widget elementor-widget-progress\" data-id=\"86dabed\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t\u00a376,000-\u00a3100,000\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"82\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"82\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">82%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e75ba elementor-widget elementor-widget-progress\" data-id=\"f9e75ba\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t\u00a3100,001 and up\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"85\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"85\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29fe542 elementor-widget elementor-widget-progress\" data-id=\"29fe542\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tPrefer not to say\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"69\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"69\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">69%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-137e5b4 elementor-widget elementor-widget-text-editor\" data-id=\"137e5b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consumers across all generations and income brackets depend on reviews even more when they\u2019re considering an expensive item. So make it a priority to collect plenty of reviews for the items in your product catalog that are higher priced.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e576c7 elementor-widget elementor-widget-heading\" data-id=\"8e576c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers Consult Reviews for Various Product Categories \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-debc14f elementor-widget elementor-widget-text-editor\" data-id=\"debc14f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Modern shoppers depend on reviews. But are there any product categories for which they find reviews particularly helpful?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Electronics is the top category; 97% of consumers find reviews to be helpful when purchasing products in this category. Appliances come in at a close second at 90%. This makes sense, as products in these categories are typically higher priced &#8212; which aligns with our finding that reviews are especially important for more expensive items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers also find reviews to be helpful when purchasing products across a variety of other categories, including health &amp; beauty (70%), computers (69%), home &amp; garden (68%), clothing (66%), shoes (49%), toys (45%), groceries (35%) and baby (24%). It\u2019s important to note that the baby category is lowest, likely because items in this category are purchased by a specific group of consumers &#8212; parents &#8212; rather than the general population. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cea842 elementor-widget elementor-widget-heading\" data-id=\"5cea842\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Reviews are Valuable for Myriad Product Categories<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-15be109 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15be109\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14626ca\" data-id=\"14626ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b86613 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9b86613\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-headphones-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c013be9\" data-id=\"c013be9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-308178d elementor-widget elementor-widget-progress\" data-id=\"308178d\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tElectronics\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"97\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"97\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">97%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-db8377c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db8377c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e696227\" data-id=\"e696227\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e1462a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6e1462a\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-blender\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-681e9bc\" data-id=\"681e9bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa7b41f elementor-widget elementor-widget-progress\" data-id=\"fa7b41f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAppliances\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"90\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"90\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-745d4ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"745d4ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a6d4165\" data-id=\"a6d4165\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd977c1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"dd977c1\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-pump-soap\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-04e0e54\" data-id=\"04e0e54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58f8fc7 elementor-widget elementor-widget-progress\" data-id=\"58f8fc7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHealth & Beauty\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"70\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"70\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">70%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-af01e90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af01e90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a4cf945\" data-id=\"a4cf945\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-737c5ef elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"737c5ef\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-computer-speaker\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14da918\" data-id=\"14da918\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55b4106 elementor-widget elementor-widget-progress\" data-id=\"55b4106\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tComputers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"69\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"69\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">69%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0da285a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0da285a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41f8215\" data-id=\"41f8215\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-993e83a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"993e83a\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-house\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f3bdd45\" data-id=\"f3bdd45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8502e3d elementor-widget elementor-widget-progress\" data-id=\"8502e3d\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHome & Garden\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"68\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"68\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">68%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f66658e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f66658e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-04a6723\" data-id=\"04a6723\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b182488 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b182488\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-tshirt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-397ab71\" data-id=\"397ab71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98ee1a2 elementor-widget elementor-widget-progress\" data-id=\"98ee1a2\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tClothing\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"66\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"66\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">66%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5cc22bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cc22bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f746f7\" data-id=\"9f746f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09080b9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"09080b9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-boot\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-418b29a\" data-id=\"418b29a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbaa112 elementor-widget elementor-widget-progress\" data-id=\"dbaa112\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tShoes\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"49\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"49\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">49%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d7e8b51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7e8b51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f8c127\" data-id=\"9f8c127\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fafa7b6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fafa7b6\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-gamepad\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e57e27\" data-id=\"5e57e27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9751226 elementor-widget elementor-widget-progress\" data-id=\"9751226\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tToys\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"45\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"45\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">45%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d10c423 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d10c423\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b038f20\" data-id=\"b038f20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-780ec43 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"780ec43\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-apple-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c89f2a0\" data-id=\"c89f2a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-490d3df elementor-widget elementor-widget-progress\" data-id=\"490d3df\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGroceries\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"35\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"35\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">35%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-23e3761 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23e3761\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e67a72\" data-id=\"6e67a72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7531f1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c7531f1\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-baby-carriage\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-60d3d59\" data-id=\"60d3d59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b05e59 elementor-widget elementor-widget-progress\" data-id=\"6b05e59\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBaby\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"24\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"24\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">24%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-93beb22 elementor-widget elementor-widget-text-editor\" data-id=\"93beb22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consumers value reviews across a wide array of product categories. Make it a priority to collect reviews &#8212; regardless of the types of products you sell.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dc49a11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc49a11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-221c794\" data-id=\"221c794\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-971bacd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"971bacd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796b359 elementor-widget elementor-widget-menu-anchor\" data-id=\"796b359\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH7\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6253308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6253308\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8864bcb\" data-id=\"8864bcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b34dd0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b34dd0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5abb16c\" data-id=\"5abb16c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a373eb elementor-widget elementor-widget-image\" data-id=\"2a373eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch4-qa-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-26758\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch4-qa-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch4-qa-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch4-qa-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch4-qa-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ch4-qa.png 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0924e6f\" data-id=\"0924e6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e47ebf8 elementor-widget elementor-widget-heading\" data-id=\"e47ebf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Review Elements that Matter Most to Consumers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5603a1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5603a1d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b6236c\" data-id=\"1b6236c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c0d886 elementor-widget elementor-widget-text-editor\" data-id=\"7c0d886\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By now, it\u2019s clear that reviews play an essential role in the purchase journey &#8212; whether a consumer is shopping online or in a brick-and-mortar shop. But there are many things to consider when reading reviews, such as star rating, recency and quantity, among others. Which of these elements matter most to consumers?\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a658c89 elementor-widget elementor-widget-heading\" data-id=\"a658c89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers Consider Many Review Elements <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4421beb elementor-widget elementor-widget-text-editor\" data-id=\"4421beb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shoppers consider many factors when they\u2019re reading reviews. The average rating and the recency of review content are tied for the top spot. 75% of consumers consider each of these elements when reading reviews. The quantity of reviews is a close second; 73% of consumers consider how many reviews there are for a given product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other less popular, but still significant elements, include the length, depth and detail of the review content (51%) and the grammar and spelling within the review content (26%). <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e1d3d82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1d3d82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b9cf007\" data-id=\"b9cf007\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b5cf9a elementor-widget elementor-widget-heading\" data-id=\"8b5cf9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Shoppers Weigh Many Different Elements of Reviews <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2201842 elementor-widget elementor-widget-heading\" data-id=\"2201842\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">When reading reviews to assess a purchase, which of the following do you consider as part of that process?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae5ffa1 elementor-widget elementor-widget-progress\" data-id=\"ae5ffa1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tThe average rating of the review content\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"75\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"75\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">75%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d4613f elementor-widget elementor-widget-progress\" data-id=\"0d4613f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRecency of review content\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"75\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"75\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">75%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2513264 elementor-widget elementor-widget-progress\" data-id=\"2513264\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tThe number of reviews\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"73\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"73\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">73%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-920c066 elementor-widget elementor-widget-progress\" data-id=\"920c066\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tThe length, depth and detail of the review content\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"51\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"51\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">51%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3f036 elementor-widget elementor-widget-progress\" data-id=\"ae3f036\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tThe grammar and spelling within the review content\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"26\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"26\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">26%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a30b98 elementor-widget elementor-widget-text-editor\" data-id=\"1a30b98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s dig deeper into a few of these top considerations.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed6e6c elementor-widget elementor-widget-heading\" data-id=\"0ed6e6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Star Ratings Alone Aren\u2019t Enough<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6d368 elementor-widget elementor-widget-text-editor\" data-id=\"dd6d368\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Three-quarters of consumers consider the average star rating of a product when reading reviews. That\u2019s probably not surprising. The star rating provides a great high level overview of the satisfaction of those who have already purchased the product.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41c9119 elementor-widget elementor-widget-image\" data-id=\"41c9119\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"394\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/johnlewis-panasonic-1024x631.png\" class=\"attachment-large size-large wp-image-26930\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/johnlewis-panasonic-1024x631.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/johnlewis-panasonic-300x185.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/johnlewis-panasonic-768x473.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/johnlewis-panasonic-1536x946.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/johnlewis-panasonic-2048x1262.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/johnlewis-panasonic-610x376.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98d8078 elementor-widget elementor-widget-text-editor\" data-id=\"98d8078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some websites, including Amazon, allow shoppers to leave a star rating for products they\u2019ve purchased &#8212; without an accompanying written review.<\/span><\/p>\n<p>There\u2019s no doubt this helps the retailer generate a high volume of reviews quickly. However, many consumers don\u2019t trust a star rating alone as much as they do a star rating accompanied by a written review to provide context for why the rating was assigned. In fact, 53% of consumers don\u2019t trust a star rating as much as they do a star rating with a written review.\u00a0<\/p>\n<p>The older the consumer, the more likely they are to trust ratings less than ratings accompanied by reviews. 60% of Boomers and 54% of Gen X\u2019ers feel this way, compared to 51% of Millennials and 49% of Gen Z\u2019ers.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-37b966b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37b966b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7466fec\" data-id=\"7466fec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8231bf8 elementor-widget elementor-widget-heading\" data-id=\"8231bf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Many Consumers Don\u2019t Trust Star Ratings Alone<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fd246 elementor-widget elementor-widget-heading\" data-id=\"c6fd246\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Do you trust star ratings as much as you do ratings accompanied by reviews? <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6485a84 elementor-widget elementor-widget-progress\" data-id=\"6485a84\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOverall\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"47\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"47\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">47%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dba166f elementor-widget elementor-widget-progress\" data-id=\"dba166f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"40\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"40\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">40%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa8e122 elementor-widget elementor-widget-progress\" data-id=\"aa8e122\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"46\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"46\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">46%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e42f9 elementor-widget elementor-widget-progress\" data-id=\"b8e42f9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"49\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"49\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">49%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e0b96 elementor-widget elementor-widget-progress\" data-id=\"a3e0b96\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"51\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"51\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">51%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da574c elementor-widget elementor-widget-text-editor\" data-id=\"7da574c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Star ratings matter. But a large portion of consumers also want written reviews. By collecting reviews alongside ratings, you\u2019re fostering trust with shoppers &#8212; and helping them make the best purchase decisions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202977a elementor-widget elementor-widget-heading\" data-id=\"202977a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoppers Expect Recently Written Reviews \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2fb4b elementor-widget elementor-widget-text-editor\" data-id=\"8f2fb4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recency is one of the top factors consumers consider when reading reviews. And they have high expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just over 70% of consumers want to find reviews posted within the last month. And over a quarter (28.5%) want to be able to find reviews written within the last seven days.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb650da elementor-widget elementor-widget-heading\" data-id=\"fb650da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Consumers Want to Find Recent Reviews <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561448d elementor-widget elementor-widget-heading\" data-id=\"561448d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">In an ideal world, how recently do you like to see that review content was left on a specific product when assessing whether to purchase it?\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4990157 elementor-widget elementor-widget-image\" data-id=\"4990157\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"639\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-recent-reviews-768x767.png\" class=\"attachment-medium_large size-medium_large wp-image-26934\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-recent-reviews-768x767.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-recent-reviews-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-recent-reviews-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-recent-reviews-610x609.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-recent-reviews.png 801w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb2e36 elementor-widget elementor-widget-text-editor\" data-id=\"5bb2e36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consumers pay attention to how recently a review was written. And old reviews may carry less weight than newer ones. As such, brands and retailers must focus on generating a steady stream of reviews so shoppers can always find fresh, relevant reviews for the products they\u2019re considering. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b35ceed elementor-widget elementor-widget-heading\" data-id=\"b35ceed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Review Quantity Matters<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e454881 elementor-widget elementor-widget-text-editor\" data-id=\"e454881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nearly three-quarters (73%) of consumers consider the quantity of reviews when reading this content prior to making a purchase. But how many reviews is enough?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The largest portion of shoppers &#8212; 38% read between six and 10 reviews, and 28% read between 11 and 25. 16% read 26 reviews or more, and just over 17% are satisfied with just 1-5 reviews. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb74e38 elementor-widget elementor-widget-heading\" data-id=\"cb74e38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Number of Reviews Consumers Typically Read Before Making a Purchase Decision\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b7e8c elementor-widget elementor-widget-image\" data-id=\"65b7e8c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-number-reviews-read-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-26935\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-number-reviews-read-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-number-reviews-read-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-number-reviews-read-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-number-reviews-read-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-number-reviews-read.png 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-631d379 elementor-widget elementor-widget-text-editor\" data-id=\"631d379\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of course, it\u2019s important to remember that the number of reviews a consumer reads likely varies greatly based on the product they\u2019re purchasing. For example, as we noted earlier, 74% of consumers read more reviews when a product is more expensive. So it\u2019s safe to say a consumer would read more reviews when purchasing a big ticket item like a refrigerator, than they would when considering a new kind of soft drink.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe01b72 elementor-widget elementor-widget-heading\" data-id=\"fe01b72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoppers Want to Access a Large Volume of Reviews -- But They\u2019ll Settle for Fewer Than Ideal<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de0b6fb elementor-widget elementor-widget-text-editor\" data-id=\"de0b6fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While the greatest portion of shoppers reads between six and 10 reviews for a given product, they ideally want to find a lot more content. In fact, 62% ideally want to find at least 26 reviews for a product. And nearly a quarter (24%) feel that ideally, a product should have more than 100 reviews!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why do shoppers want access to so many reviews &#8212; when they typically read far fewer? Likely because when there\u2019s a large volume of reviews, it\u2019s easier to find content relevant to their unique needs.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f5b62 elementor-widget elementor-widget-heading\" data-id=\"38f5b62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The Ideal Number of Reviews for a Given Product <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5179349 elementor-widget elementor-widget-heading\" data-id=\"5179349\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What is the IDEAL number of reviews a product should have in your opinion?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c504b5 elementor-widget elementor-widget-image\" data-id=\"1c504b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"638\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-ideal-number-reviews-768x765.png\" class=\"attachment-medium_large size-medium_large wp-image-26936\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-ideal-number-reviews-768x765.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-ideal-number-reviews-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-ideal-number-reviews-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-ideal-number-reviews-610x608.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-ideal-number-reviews.png 803w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf1382 elementor-widget elementor-widget-text-editor\" data-id=\"7cf1382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ideally, consumers want to find quite a large volume of reviews for the products they\u2019re considering. However, many feel they can make confident purchase decisions with fewer than the ideal number of reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The greatest portion of shoppers (29%) indicate that a product must have between six and 10 reviews in order for them to feel comfortable purchasing it. 19% need to be able to find 11-25 reviews and 18% indicate they\u2019d be comfortable with between one and five reviews. Nearly a third (32%) indicate that a product must have at least 26 reviews before they\u2019d feel comfortable purchasing it.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc9eb9 elementor-widget elementor-widget-heading\" data-id=\"3fc9eb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The Minimum Number of Reviews That Would Satisfy Shoppers \n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d844f0f elementor-widget elementor-widget-heading\" data-id=\"d844f0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What is the minimum number of reviews a product needs to have for you to feel comfortable purchasing it?\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb30fa7 elementor-widget elementor-widget-image\" data-id=\"bb30fa7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-min-reviews-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-26937\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-min-reviews-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-min-reviews-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-min-reviews-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-min-reviews-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-min-reviews.png 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-71eae2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71eae2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0882d4\" data-id=\"d0882d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c58d90c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c58d90c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c92721 elementor-widget elementor-widget-menu-anchor\" data-id=\"1c92721\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH8\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ac55f68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac55f68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d91900c\" data-id=\"d91900c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-84f497e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84f497e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-375484d\" data-id=\"375484d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c22da7d elementor-widget elementor-widget-image\" data-id=\"c22da7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-610x610.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative.webp 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-25500 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8280489\" data-id=\"8280489\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d389695 elementor-widget elementor-widget-heading\" data-id=\"d389695\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Important Role of Negative Reviews\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d59707d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d59707d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33a1944\" data-id=\"33a1944\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-139dfde elementor-widget elementor-widget-text-editor\" data-id=\"139dfde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No brand or retailer strives for negative reviews. But the good news is, the occasional negative review isn\u2019t the end of your business. In fact, negative reviews are an important tool shoppers depend on to find products that best fit their needs. And the absence of negative reviews raises a red flag for shoppers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b519d15 elementor-widget elementor-widget-heading\" data-id=\"b519d15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers Look for Negative Reviews \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4974c elementor-widget elementor-widget-text-editor\" data-id=\"5d4974c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The vast majority (95%) of consumers specifically seek out negative reviews at least sometimes. And many look for this content far more frequently. 30% always look for negative reviews, and a third (33%) seek out this content regularly.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8cada elementor-widget elementor-widget-heading\" data-id=\"5d8cada\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Consumers Frequently Seek out Negative Reviews\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17313d3 elementor-widget elementor-widget-heading\" data-id=\"17313d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">When you read reviews, how often do you specifically seek out negative reviews?\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc74a70 elementor-widget elementor-widget-image\" data-id=\"bc74a70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"570\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-seek-neg-reviews-768x684.png\" class=\"attachment-medium_large size-medium_large wp-image-26938\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-seek-neg-reviews-768x684.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-seek-neg-reviews-300x267.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-seek-neg-reviews-610x543.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-seek-neg-reviews.png 898w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f1e29 elementor-widget elementor-widget-text-editor\" data-id=\"26f1e29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gen Z shoppers are the generation most likely to always seek out negative reviews. 33% say they do so, compared to just over a quarter (27%) of Boomers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b00adc elementor-widget elementor-widget-heading\" data-id=\"4b00adc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How Frequently Different Generations Seek out Negative Reviews\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a9c0ff2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9c0ff2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9b7ad4d\" data-id=\"9b7ad4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd65c79 elementor-widget elementor-widget-heading\" data-id=\"fd65c79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4d2a3 elementor-widget elementor-widget-image\" data-id=\"7b4d2a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"567\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-b-768x680.png\" class=\"attachment-medium_large size-medium_large wp-image-26939\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-b-768x680.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-b-300x265.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-b-610x540.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-b.png 904w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8fa970d\" data-id=\"8fa970d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-876cc28 elementor-widget elementor-widget-heading\" data-id=\"876cc28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c59d00 elementor-widget elementor-widget-image\" data-id=\"0c59d00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"567\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-x-768x680.png\" class=\"attachment-medium_large size-medium_large wp-image-26941\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-x-768x680.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-x-300x265.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-x-610x540.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-x.png 904w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7805fd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7805fd3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a9e7c04\" data-id=\"a9e7c04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92102c8 elementor-widget elementor-widget-heading\" data-id=\"92102c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8cc3b0 elementor-widget elementor-widget-image\" data-id=\"b8cc3b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"559\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-m-768x671.png\" class=\"attachment-medium_large size-medium_large wp-image-26940\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-m-768x671.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-m-300x262.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-m-610x533.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-m.png 915w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-537406f\" data-id=\"537406f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-336ec9b elementor-widget elementor-widget-heading\" data-id=\"336ec9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eecef31 elementor-widget elementor-widget-image\" data-id=\"eecef31\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"550\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-z-768x660.png\" class=\"attachment-medium_large size-medium_large wp-image-26942\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-z-768x660.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-z-300x258.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-z-610x524.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-neg-reviews-z.png 931w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c74768 elementor-widget elementor-widget-text-editor\" data-id=\"8c74768\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Resist the urge to delete negative reviews. Consumers depend on this content to determine the worst case scenario of a product &#8212; and whether it\u2019s something they can live with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, negative reviews won\u2019t necessarily deter shoppers from purchasing a product. In fact, <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">our recent analysis of the impact of myriad UGC features<\/span><\/a><span style=\"font-weight: 400;\"> found that many site visitors specifically filter to read one-star reviews. And those who do convert at a rate 108.8% higher than the average page visitor!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02937e elementor-widget elementor-widget-image\" data-id=\"e02937e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star-1024x697.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star-300x204.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star-768x522.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star-1536x1045.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star-610x415.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star.webp 1867w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star-1024x697.png\" height=\"436\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star-1024x697.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star-300x204.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star-768x522.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star-1536x1045.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star-610x415.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/skechers-filter-1-star.png 1867w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25493 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94dfd2d elementor-widget elementor-widget-heading\" data-id=\"94dfd2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoppers Distrust Products with Perfect Ratings <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd3ddc elementor-widget elementor-widget-text-editor\" data-id=\"6fd3ddc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consumers know that even the best products can\u2019t be all things to all people. So if a product only has glowing reviews, it can raise suspicions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nearly half (45%) of shoppers in the UK say that they are suspicious of products with a perfect average rating of five out of five stars.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Boomers are the group most likely to be suspicious of products with a perfect rating; 52% say this is the case, compared to 44% of Millennials.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2d3ca81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d3ca81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e337ac2\" data-id=\"e337ac2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a0b57 elementor-widget elementor-widget-heading\" data-id=\"71a0b57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Many Consumers are Suspicious When No Negative Reviews are Present <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9478c80 elementor-widget elementor-widget-heading\" data-id=\"9478c80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Are you suspicious of products with a perfect 5 star rating? <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f066762 elementor-widget elementor-widget-progress\" data-id=\"f066762\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tOverall\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"45\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"45\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">45%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-789a263 elementor-widget elementor-widget-progress\" data-id=\"789a263\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBoomers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"52\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"52\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">52%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476e9f9 elementor-widget elementor-widget-progress\" data-id=\"476e9f9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen X\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"45\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"45\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">45%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b488471 elementor-widget elementor-widget-progress\" data-id=\"b488471\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tMillennials\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"44\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"44\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">44%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-878356e elementor-widget elementor-widget-progress\" data-id=\"878356e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGen Z\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"46\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"46\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">46%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-39fcc2b elementor-widget elementor-widget-text-editor\" data-id=\"39fcc2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consumers of all ages perceive perfect star ratings as too good to be true. On the other hand, businesses that display negative reviews show shoppers they\u2019re a trustworthy brand that has nothing to hide.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fc8270f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc8270f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee8b1a7\" data-id=\"ee8b1a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66402ae elementor-align-center elementor-widget elementor-widget-button\" data-id=\"66402ae\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54f315 elementor-widget elementor-widget-menu-anchor\" data-id=\"b54f315\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH9\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a9e6dd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9e6dd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e8bca7\" data-id=\"7e8bca7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5613bf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5613bf0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b304933\" data-id=\"b304933\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71e6468 elementor-widget elementor-widget-image\" data-id=\"71e6468\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-610x610.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection.webp 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-768x768.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-25496 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-86b4825\" data-id=\"86b4825\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a11b12 elementor-widget elementor-widget-heading\" data-id=\"0a11b12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 Tips for Leveraging Reviews to Grow Online and Offline Sales <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-900f73b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"900f73b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07c5edc\" data-id=\"07c5edc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9e2c47 elementor-widget elementor-widget-text-editor\" data-id=\"a9e2c47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews are a key part of the purchase journey. Today, nearly 100% of consumers in the UK consult reviews when shopping online &#8212; and 65% do so when shopping in a brick-and-mortar shop. There\u2019s never been a more important time for brands and retailers to collect and display reviews. By doing so, these businesses will be better positioned to attract and convert shoppers. After all, there\u2019s a 120.3% lift in conversion when site visitors interact with reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on for our six recommendations for leveraging ratings and reviews to the fullest, based on the findings of this report. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-072502f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"072502f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa7c33a\" data-id=\"fa7c33a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c1151 elementor-widget elementor-widget-heading\" data-id=\"74c1151\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">One<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79bcb71 elementor-widget elementor-widget-heading\" data-id=\"79bcb71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consistently Generate More Reviews Across Your Product Catalog<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1768b09 elementor-widget elementor-widget-text-editor\" data-id=\"1768b09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A staggering 98% of UK consumers consider reviews to be an essential resource when making purchase decisions. And nearly half simply won\u2019t purchase a product if there aren\u2019t any reviews for it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So start collecting more reviews. The best way to do this is to send post purchase emails or SMS messages (or both) to your customers, asking them to submit reviews. Make sure the entire process for submitting a review is quick and can easily be completed on a mobile device. And make it easy for shoppers to leave reviews for multiple products on a single page, as many transactions include multiple items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, remember that while quantity matters, so too does recency. Consider doing an audit to identify products that have mostly older reviews. And then focus on generating fresh content for these products. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-60af4ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60af4ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41f9ea9\" data-id=\"41f9ea9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a95dd71 elementor-widget elementor-widget-heading\" data-id=\"a95dd71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Two<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b4ff8e elementor-widget elementor-widget-heading\" data-id=\"9b4ff8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Put Reviews Front and Center<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a084a92 elementor-widget elementor-widget-text-editor\" data-id=\"a084a92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">69% of shoppers in the UK say they specifically seek out websites with reviews. So make sure this content is easy to find and consume on your ecommerce site &#8212; whether your customers are browsing on their laptop at home or their mobile device while in the store. At a minimum, display the average star rating and review count \u201cabove the fold\u201d on product pages.\u00a0 And be sure to include features in the full review display that allow shoppers to sort, filter and search to find the content that\u2019s most relevant to them. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-47eb7f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47eb7f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59179fe\" data-id=\"59179fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54c307f elementor-widget elementor-widget-image\" data-id=\"54c307f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"775\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/tesco-gillette-avgstar-768x930.png\" class=\"attachment-medium_large size-medium_large wp-image-26929\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/tesco-gillette-avgstar-768x930.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/tesco-gillette-avgstar-248x300.png 248w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/tesco-gillette-avgstar-845x1024.png 845w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/tesco-gillette-avgstar-610x739.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/tesco-gillette-avgstar.png 994w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-285a3a2\" data-id=\"285a3a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d48ea1 elementor-widget elementor-widget-image\" data-id=\"2d48ea1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"627\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values-768x752.png\" class=\"attachment-medium_large size-medium_large wp-image-26097\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values-768x752.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values-300x294.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values-1024x1002.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values-1536x1503.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values-610x597.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ulta-custom-values.png 1689w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-23ab17a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23ab17a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6205568\" data-id=\"6205568\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abcd4fd elementor-widget elementor-widget-heading\" data-id=\"abcd4fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Three<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab80b8c elementor-widget elementor-widget-heading\" data-id=\"ab80b8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Share Reviews Across Your Key Sales Channels<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7a0c7 elementor-widget elementor-widget-text-editor\" data-id=\"3c7a0c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">88% of consumers read reviews on Amazon.co.uk and 85% do so on retail websites. If you\u2019re a brand, it\u2019s important that shoppers are able to find plenty of review content &#8212; wherever they ultimately end up purchasing your products. Ask your ratings and reviews supplier if there\u2019s a way for you to share the reviews collected on your own website with your top retail partners, as well as Amazon. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-622ae96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"622ae96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b9cdc6\" data-id=\"3b9cdc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cab65b2 elementor-widget elementor-widget-heading\" data-id=\"cab65b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Four<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d9046 elementor-widget elementor-widget-heading\" data-id=\"c7d9046\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">See the Bright Side of Negative Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a25bf35 elementor-widget elementor-widget-text-editor\" data-id=\"a25bf35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Getting a negative review is never the goal. But the occasional negative review isn\u2019t the end of the world. In fact, there\u2019s a positive side to negative reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">95% of consumers seek out negative reviews. By displaying negative reviews, you\u2019re meeting their needs &#8212; and making it easier for them to identify the products that\u2019ll work best for them. And the good news is, those who filter to see only one-star reviews actually convert at a rate that\u2019s 120.3% greater than the typical website visitor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, displaying negative reviews let\u2019s shoppers know you have nothing to hide &#8212; and therefore, are a brand they can trust. After all, almost half of UK shoppers indicate they\u2019re suspicious when a product has a perfect average star rating of 5.0.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-65d98f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65d98f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9aa6ef2\" data-id=\"9aa6ef2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b86c4e8 elementor-widget elementor-widget-heading\" data-id=\"b86c4e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Five<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0714724 elementor-widget elementor-widget-heading\" data-id=\"0714724\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Measure Performance and Optimise Accordingly<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db9e60c elementor-widget elementor-widget-text-editor\" data-id=\"db9e60c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Creating a beautiful, on-brand review display is for naught if it doesn\u2019t have a positive impact on sales. Instead, focus on creating a review display that drives results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shouldn\u2019t be a case of \u201cone and done.\u201d Instead, measure the performance of your review displays on an ongoing basis. And use your findings to consistently make impactful optimisations. Ask your ratings and reviews provider what tools they offer to help you measure performance and make data-based optimisations. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2d310f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d310f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d3da002\" data-id=\"d3da002\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ab3ba7 elementor-widget elementor-widget-image\" data-id=\"3ab3ba7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"768\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/samsonite-uk-review-853x1024.png\" class=\"attachment-large size-large wp-image-26833\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/samsonite-uk-review-853x1024.png 853w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/samsonite-uk-review-250x300.png 250w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/samsonite-uk-review-768x922.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/samsonite-uk-review-610x732.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/samsonite-uk-review.png 1141w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ea3d31\" data-id=\"9ea3d31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-032fa4b elementor-widget elementor-widget-image\" data-id=\"032fa4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"550\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/northface-uk-review-uses-768x660.png\" class=\"attachment-medium_large size-medium_large wp-image-26928\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/northface-uk-review-uses-768x660.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/northface-uk-review-uses-300x258.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/northface-uk-review-uses-1024x880.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/northface-uk-review-uses-1536x1320.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/northface-uk-review-uses-610x524.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/northface-uk-review-uses.png 1635w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4d545c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d545c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cccaeb6\" data-id=\"cccaeb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-daa1f8b elementor-widget elementor-widget-heading\" data-id=\"daa1f8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Six<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87dc132 elementor-widget elementor-widget-heading\" data-id=\"87dc132\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Discover Actionable Insights in Your Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8acc81a elementor-widget elementor-widget-text-editor\" data-id=\"8acc81a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews (especially those pesky negative ones) are a great source of insight into what shoppers love (and don\u2019t love) about your products. Be sure to analyse your reviews on a regular basis to shed light on opportunities to improve your products and experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask your ratings and reviews partner what analytics capabilities are available to you to identify insights from reviews &#8212; and then take action on them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-772f5ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"772f5ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf95953\" data-id=\"cf95953\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60af25b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"60af25b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The role of ratings and reviews in the customer journey, according to research of more than 6,000 shoppers in the UK. <\/p>\n","protected":false},"author":12,"featured_media":26922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7806,325],"tags":[7810,7808,7809,7871],"yst_prominent_words":[30,1353,457,932,166,197,693,2332,2378,572,2435,467],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/09\/uk-power-of-reviews-300x225.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26900"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=26900"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/26922"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=26900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=26900"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=26900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}