{"id":26824,"date":"2021-08-25T10:53:32","date_gmt":"2021-08-25T15:53:32","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26824"},"modified":"2021-08-25T11:02:32","modified_gmt":"2021-08-25T16:02:32","slug":"missing-product-questions-answers-raises-shopper-suspicions","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/missing-product-questions-answers-raises-shopper-suspicions\/","title":{"rendered":"New Consumer Survey: Missing Product Questions & Answers Raises Suspicions in 1 Out of 4 Online Shoppers"},"content":{"rendered":"
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Study of 7,528 consumers reveals how online shoppers rely heavily on Q&A content when making buying decisions<\/strong><\/em><\/p>\n\n\n\n

AUGUST 24, 2021\u2014CHICAGO\u2014<\/strong>Question & Answer (Q&A) content on website product pages eliminates uncertainty, boosts ecommerce sales, and positively impacts purchase behavior, and not having Q&A can be a costly misstep for brands, according to a new survey of more than 7,528 consumers across the US conducted by PowerReviews<\/a>.<\/p>\n\n\n\n

One in four (26%) of shoppers say they are more suspicious about product or brand quality if a product page doesn\u2019t have a Q&A section, and 33% of Gen Z shoppers say they\u2019re less likely to purchase without a Q&A section on the product page. This aligns with research from Forrester<\/a>, which indicates 55% of shoppers will abandon an online purchase if they can\u2019t find quick answers to their questions.<\/p>\n\n\n\n

PowerReviews has long studied the impact of user-generated content on website conversion; a recent complementary analysis<\/a> found a 157.1% lift in conversion when visitors interact with Q&A, <\/strong>but this is the first time the company has studied the negative sales impact for brands forgoing this content.  <\/p>\n\n\n\n

Q&A \u2013 the capability for consumers to ask questions on product pages of websites \u2013 is a critical tool for brands and retailers in the post-pandemic era, when ecommerce volume is exploding. When shopping in a brick-and-mortar store, consumer questions can be answered simply by seeing and touching the product live. And if they still have questions, they can seek out a sales associate to get answers. When consumers shop online, they rely heavily on Q&A in lieu of physical and in-person due diligence.<\/p>\n\n\n\n

Additional findings from the PowerReviews \u201cHow Q&A Eliminates Uncertainty\u201d survey<\/strong><\/a> <\/strong>include:<\/p>\n\n\n\n