{"id":26790,"date":"2021-08-23T17:45:10","date_gmt":"2021-08-23T22:45:10","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26790"},"modified":"2022-03-09T10:52:49","modified_gmt":"2022-03-09T16:52:49","slug":"enhance-pdp-seo-maximize-traffic","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/enhance-pdp-seo-maximize-traffic\/","title":{"rendered":"How to Enhance SEO On Your Product Pages to Maximize Traffic"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26790\" class=\"elementor elementor-26790\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-57489476 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57489476\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-167ec1f5\" data-id=\"167ec1f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c732d85 elementor-widget elementor-widget-heading\" data-id=\"6c732d85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Power Points:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cefe67c elementor-widget elementor-widget-text-editor\" data-id=\"3cefe67c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fresh UGC is essential to SEO. From reviews and Q&amp;A to user-submitted images and video, UGC provides Google with a steady stream of fresh, keyword-rich content<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords are the foundation of product page SEO. If you want to improve your product&#8217;s rank, you need to include keywords in your title tag, meta description, H1 tag, and product description.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Additional product page SEO best practices include marking up images with alt text, using a clear URL structure, and implementing schema markup.\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0c9f4c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c9f4c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f39186f\" data-id=\"f39186f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-109039d elementor-widget elementor-widget-text-editor\" data-id=\"109039d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As any marketer will tell you, there\u2019s an art to crafting the perfect product page. You need to design with all the best practice acronyms in mind \u2014 CRO (conversion rate optimization), UX (user experience), and SEO (search engine optimization) \u2014 and then you need to account for the unique needs of your users and your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we\u2019re focusing on the third of those acronyms: SEO (search engine optimization).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the 5 essential SEO elements to include on your product pages for improved rankings, traffic, and conversions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3dc0f84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dc0f84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81e7eec\" data-id=\"81e7eec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-134b435 elementor-widget elementor-widget-heading\" data-id=\"134b435\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. UGC is good for SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec8c39 elementor-widget elementor-widget-text-editor\" data-id=\"5ec8c39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">First off, we\u2019re a Ratings and Reviews company and we know all about the importance of UGC from an SEO perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top search results always feature product pages with lots of reviews and a good rating. That\u2019s because Google knows people are looking for the best product, and reviews and ratings help Google determine that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But reviews are just one aspect of user-generated content, or UGC. There\u2019s also Q&amp;A and user-submitted images and videos. Together, all three forms of UGC are essential to product SEO for a few key reasons:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UGC provides additional content for the search engines to gobble up. The more content Google has, the better their understanding of your site.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">That content is often keyword-rich. Customers include all sorts of key phrases in their reviews, more than you could ever include in a snappy product description.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The content is being generated on a regular basis, signaling to Google that your page is still relevant to people searching for these keywords. <\/span><\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c110e9 elementor-widget elementor-widget-alert\" data-id=\"2c110e9\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Did You Know?<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">PowerReviews is an approved third-party Google Partner and we share all of the reviews for our clients with Google weekly. Our Review Displays, Q&A, and Image Galleries are all rendered via JavaScript, which Google can crawl. Every time one of your customers writes a review, submits a question or answer, or uploads a photo, that provides Google with a rich stream of fresh, SEO-boosting content, full of long-tail keywords.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39dee92 elementor-widget elementor-widget-text-editor\" data-id=\"39dee92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Plus, people WANT to see UGC. 88% of shoppers specifically look for <\/span><a href=\"https:\/\/www.powerreviews.com\/solutions-overview\/ratings-reviews\/image-video\/\"><span style=\"font-weight: 400;\">images and videos provided by other consumers<\/span><\/a><span style=\"font-weight: 400;\"> before making a purchase, and after <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/the-actual-roi-of-ugc\/\"><span style=\"font-weight: 400;\">interacting with UGC<\/span><\/a><span style=\"font-weight: 400;\">, they become twice as likely to convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The takeaway? Give the shoppers what they want!\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.crocs.com\/p\/baya-clog\/10126.html?cgid=women&amp;cid=7C1#start=7\"><span style=\"font-weight: 400;\">Crocs<\/span><\/a><span style=\"font-weight: 400;\"> features all three UGC elements on their product pages, with an interactive photo gallery, and a searchable Q&amp;A and Reviews section.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-db22a97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db22a97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6cbc1c2\" data-id=\"6cbc1c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e663e11 elementor-widget elementor-widget-image\" data-id=\"e663e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-snapshot-1024x680.png\" class=\"attachment-large size-large wp-image-26798\" alt=\"Crocs product pages feature interactive image galleries and searchable reviews, along with specific ratings related to key words\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-snapshot-1024x680.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-snapshot-300x199.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-snapshot-768x510.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-snapshot-1536x1020.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-snapshot-610x405.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-snapshot.png 1696w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e90e97\" data-id=\"0e90e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0b56b7 elementor-widget elementor-widget-image\" data-id=\"c0b56b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"490\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa-1024x784.png\" class=\"attachment-large size-large wp-image-26797\" alt=\"Crocs product pages feature searchable Q&amp;A sections for customers needing additional info\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa-1024x784.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa-300x230.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa-768x588.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa-1536x1175.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa-610x467.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-qa.png 1751w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4077eaf elementor-widget elementor-widget-text-editor\" data-id=\"4077eaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.ulta.com\/p\/brow-wiz-xlsImpprod840088\"><span style=\"font-weight: 400;\">Ulta Beauty<\/span><\/a><span style=\"font-weight: 400;\">\u2019s Reviews section includes clickable filters that make it easy for shoppers to hone in on reviews from people like them.These filters also highlight keywords that are relevant to Google, helping Google connect the dots that this product is good for someone with <\/span><i><span style=\"font-weight: 400;\">\u201csensitive eyes\u201d<\/span><\/i><span style=\"font-weight: 400;\"> or anyone looking for a <\/span><i><span style=\"font-weight: 400;\">\u201clong lasting\u201d<\/span><\/i><span style=\"font-weight: 400;\"> eyebrow pencil.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea1ae1 elementor-widget elementor-widget-image\" data-id=\"7ea1ae1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"411\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-reviews-browpencil-annotated-1024x657.png\" class=\"attachment-large size-large wp-image-26799\" alt=\"Ulta reviews use filters to help customers find long lasting brow pencils or options for people with sensitive eyes\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-reviews-browpencil-annotated-1024x657.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-reviews-browpencil-annotated-300x192.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-reviews-browpencil-annotated-768x493.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-reviews-browpencil-annotated-1536x985.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-reviews-browpencil-annotated-610x391.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-reviews-browpencil-annotated.png 1907w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7184d elementor-widget elementor-widget-text-editor\" data-id=\"8f7184d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you dig into the reviews, you\u2019ll notice plenty more keywords. Take a look at how many we highlighted in this one:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0694feb elementor-widget elementor-widget-image\" data-id=\"0694feb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"558\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-review-seo-1024x893.png\" class=\"attachment-large size-large wp-image-26800\" alt=\"Reviews are a great source for keywords that help boost your product&#039;s SEO\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-review-seo-1024x893.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-review-seo-300x261.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-review-seo-768x669.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-review-seo-610x532.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ulta-review-seo.png 1067w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f42ec elementor-widget elementor-widget-text-editor\" data-id=\"44f42ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s no wonder a <\/span><a href=\"https:\/\/www.joeyoungblood.com\/seo\/product-ranking-factors-study-2021\/?mkt_tok=NzI3LVpRRS0wNDQAAAF-qjdz1_dAFvh72tO9VXa_wtEvwhR2Qx-gJj3tGk5yo_DL2U5KAih9bKvWXhNnuxW4jC3I6bR8FzgyLVQgyFGFKX1cEA6c0qf7W6LLNOV5hpM7sg\"><span style=\"font-weight: 400;\">recent study<\/span><\/a><span style=\"font-weight: 400;\"> found that having keywords in your reviews is one of the top ranking factors for product pages!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c6b07 elementor-widget elementor-widget-alert\" data-id=\"a7c6b07\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Having more reviews isn\u2019t just good for SEO; it\u2019s good for your conversion rates, too. <a href=\"https:\/\/www.powerreviews.com\/blog\/review-volume-conversion-impact\/\">Learn more here.<\/a><\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2f631d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f631d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d4b932\" data-id=\"1d4b932\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dfde2b elementor-widget elementor-widget-heading\" data-id=\"6dfde2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Use keywords in all the right places<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3240f0 elementor-widget elementor-widget-text-editor\" data-id=\"f3240f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Keywords are the foundation of SEO. Whether it\u2019s <\/span><i><span style=\"font-weight: 400;\">\u201cwaterproof hiking jacket\u201d<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">\u201ccolor safe shampoo,\u201d <\/span><\/i><span style=\"font-weight: 400;\">keywords are the words people use during discovery and it\u2019s important to use them when describing your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to increase your visibility in search engines, you\u2019ve got to include keywords in all the key places (see what we did there?) on your product page. Your customers will already take care of keywords for you in your product reviews. Where else can you include them?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your title tag<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your meta description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your H1\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product description<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a87a2 elementor-widget elementor-widget-heading\" data-id=\"f4a87a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Title tag\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-423ac33 elementor-widget elementor-widget-text-editor\" data-id=\"423ac33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your title tag appears alongside your Google search result in Google. It lives in your site code, so you\u2019ll never see it unless you go to Google. You can fit about 55-60 characters of text in your title tag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many retailers simply copy and paste their product name, but this is a chance to speak directly to what searchers are looking for. iRobot does it best, with a combination of their product name, and the keyword <\/span><i><span style=\"font-weight: 400;\">\u201cbest robot mop\u201d<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413bfc8 elementor-widget elementor-widget-image\" data-id=\"413bfc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"189\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/irobot-seo-1024x303.png\" class=\"attachment-large size-large wp-image-26801\" alt=\"google search for best robot mops shows irobot product based on title tags\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/irobot-seo-1024x303.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/irobot-seo-300x89.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/irobot-seo-768x227.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/irobot-seo-610x181.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/irobot-seo.png 1321w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Including keywords in your title tag is a great way to boost your listing in search results.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b30a912 elementor-widget elementor-widget-heading\" data-id=\"b30a912\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Meta description<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0f623 elementor-widget elementor-widget-text-editor\" data-id=\"ec0f623\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your meta description is the two lines of text that appear beneath your title tag in the Google search results. Like your title tag, it lives in your site code, not on the front-end of your product page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Together, these two elements serve as a virtual billboard \u2014 advertising your product to people in the search results. Will your billboard encourage people to click, or to scroll on by? Add keywords, and they\u2019re more likely to click.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s common for Google to auto-generate their own meta description using text on the page. Still, it\u2019s a best practice to write your own so you have more control over how your brand appears in the search results. You can include up to 160 characters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vistaprint knows that people use a variety of keywords to describe their products, from <\/span><i><span style=\"font-weight: 400;\">\u201ccustom address stickers\u201d<\/span><\/i><span style=\"font-weight: 400;\"> to <\/span><i><span style=\"font-weight: 400;\">\u201creturn address labels.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> They include them all in their title tag and meta description:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-246e474 elementor-widget elementor-widget-image\" data-id=\"246e474\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"226\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/vistaprint-seo-1024x361.png\" class=\"attachment-large size-large wp-image-26802\" alt=\"Google search where the meta description for a Vistaprint listing includes address lables\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/vistaprint-seo-1024x361.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/vistaprint-seo-300x106.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/vistaprint-seo-768x271.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/vistaprint-seo-610x215.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/vistaprint-seo.png 1285w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Writing your own meta descriptions gives you more control over how your brand appears in search results. Vistaprint takes full advantage of this.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158d5df elementor-widget elementor-widget-heading\" data-id=\"158d5df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">H1 tag<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f4ff0 elementor-widget elementor-widget-text-editor\" data-id=\"50f4ff0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On the page itself, you probably have a big bold heading that puts your product name in bold. This is your h1 tag, and it\u2019s one more area where you can incorporate a keyword.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, by adding the word <\/span><i><span style=\"font-weight: 400;\">\u201cgolf,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> Bonobos is able to help Google differentiate between this performance polo and their other performance polos when people are searching for golf polo shirts.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5683c57 elementor-widget elementor-widget-image\" data-id=\"5683c57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"370\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/bonobos-golf-polo-h1-1024x592.png\" class=\"attachment-large size-large wp-image-26803\" alt=\"Bonobos includes golf as a use case in the h1 text for this polo shirt\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/bonobos-golf-polo-h1-1024x592.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/bonobos-golf-polo-h1-300x174.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/bonobos-golf-polo-h1-768x444.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/bonobos-golf-polo-h1-1536x889.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/bonobos-golf-polo-h1-610x353.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/bonobos-golf-polo-h1.png 1998w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-395f66a elementor-widget elementor-widget-heading\" data-id=\"395f66a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product description<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a547fd9 elementor-widget elementor-widget-text-editor\" data-id=\"a547fd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Finally, you can include keywords in the biggest piece of text on your product page: the product description. When writing your product descriptions, keep in mind the pain points people are looking for your product to solve. They may be searching for those very same things in Google!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In their product description, Canyon Bakehouse makes sure to include important keywords a person on a gluten-free diet may be looking for, like<\/span><i><span style=\"font-weight: 400;\"> \u201ccertified gluten-free\u201d<\/span><\/i><span style=\"font-weight: 400;\"> and<\/span><i><span style=\"font-weight: 400;\"> \u201c100% whole grains,\u201d <\/span><\/i><span style=\"font-weight: 400;\">or a bread they can use to make<\/span><i><span style=\"font-weight: 400;\"> \u201ctoast\u201d <\/span><\/i><span style=\"font-weight: 400;\">or <\/span><i><span style=\"font-weight: 400;\">\u201csandwiches.\u201d<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7faf9 elementor-widget elementor-widget-image\" data-id=\"ee7faf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"430\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description-1024x688.png\" class=\"attachment-large size-large wp-image-26804\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description-1024x688.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description-300x201.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description-768x516.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description-1536x1032.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description-610x410.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/canyon-bakehouse-seo-description.png 1964w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a652bb5 elementor-widget elementor-widget-alert\" data-id=\"a652bb5\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-success\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Power Pro Tip<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Discover the keywords your customers are using. Your marketing team may already have access to paid SEO tools like SEMRush or Ahrefs, or Moz. You can also find the keywords your product pages are ranking for \u2014 completely for free \u2014 in Google Search Console. <\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ef6b0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ef6b0a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c76c7f5\" data-id=\"c76c7f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-068a5fd elementor-widget elementor-widget-heading\" data-id=\"068a5fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Finding Keywords in Google Search Console<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-939d498 elementor-widget elementor-widget-text-editor\" data-id=\"939d498\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open up Google Search Console, and navigate to the Performance report. By default, the report is set to \u201cQueries\u201d at the bottom.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toggle over to the Pages tab, and click on an individual page.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then, you can toggle back to Queries to view the specific keywords that page is ranking for.<\/span><\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a5a72 elementor-widget elementor-widget-image\" data-id=\"12a5a72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"457\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/googlesearchconsole-seo-1024x731.png\" class=\"attachment-large size-large wp-image-26805\" alt=\"navigating the google search console to find the keywords your rank in for free\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/googlesearchconsole-seo-1024x731.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/googlesearchconsole-seo-300x214.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/googlesearchconsole-seo-768x548.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/googlesearchconsole-seo-610x436.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/googlesearchconsole-seo.png 1235w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa59639 elementor-widget elementor-widget-text-editor\" data-id=\"fa59639\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of course, the Google Search Console report only tells you the keywords you\u2019re currently ranking for. To discover keywords <\/span><i><span style=\"font-weight: 400;\">before<\/span><\/i><span style=\"font-weight: 400;\"> they start trending in Google, you can look to your review analytics! <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef08d7 elementor-widget elementor-widget-text-editor\" data-id=\"9ef08d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">All PowerReviews customers using our Ratings &amp; Reviews product with the Review Search feature enabled,now have access to <\/span><a href=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/PWR-Release-Notes-July-2021.pdf\"><span style=\"font-weight: 400;\">Review Search Reporting<\/span><\/a><span style=\"font-weight: 400;\">. With this tool, you can see the specific keywords customers are entering in when they search through your reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the clothing retailer below, it\u2019s clear that their customers seriously want to know whether this product is waterproof. Search terms like \u201c<\/span><i><span style=\"font-weight: 400;\">waterproof,\u201d \u201cwater,\u201d \u201crain,\u201d <\/span><\/i><span style=\"font-weight: 400;\">and<\/span><i><span style=\"font-weight: 400;\"> \u201cwater resistant\u201d <\/span><\/i><span style=\"font-weight: 400;\">dominate the top search results:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc2122 elementor-widget elementor-widget-image\" data-id=\"9dc2122\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"614\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/review-search-terms-report.png\" class=\"attachment-large size-large wp-image-26806\" alt=\"PowerReviews UGC Analytics reports show what your customers are searching for in your content\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/review-search-terms-report.png 907w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/review-search-terms-report-300x288.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/review-search-terms-report-768x737.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/review-search-terms-report-610x585.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Knowing what your customers are searching for in your review content can help you write better product descriptions.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4830b0e elementor-widget elementor-widget-text-editor\" data-id=\"4830b0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The fact that customers are typing these words into the review search box may indicate that they\u2019re not adequately addressed in the rest of the product page. Thanks to these insights, the retailer can now take action to incorporate waterproof-related keywords into the product page for a SEO boost.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-42e2b12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42e2b12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16ea919\" data-id=\"16ea919\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee78a37 elementor-widget elementor-widget-heading\" data-id=\"ee78a37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Mark up your images<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6be6792 elementor-widget elementor-widget-text-editor\" data-id=\"6be6792\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Images speak louder than words. Nowhere is that statement more true than in the world of eCommerce. In fact, according to our <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/how-visual-ugc-became-fundamental\/\"><span style=\"font-weight: 400;\">recent study<\/span><\/a><span style=\"font-weight: 400;\"> 80% of consumers find photos from other customers more valuable than photos from brands or retailers. Shoppers want to see photos of your product from all angles, in action, and in a lifestyle setting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, search engines like Google can\u2019t \u201csee\u201d images (yet), but you <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> tell them what\u2019s in your image, via a little thing called alt text. Like your title tag and meta description, alt text lives in your site code, where search engines can read it to gather more context. (People who are visually impaired also rely on alt text, as their screen readers read it aloud to describe what\u2019s in an image.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to copy and paste the product name or SKU into the alt text field. It\u2019s also a serious waste of a SEO opportunity. By adding descriptive alt text, you not only make your site more accessible to more people, but you also increase your chances of ranking for the right keywords \u2014 and for showing up in Google image search!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c61ab1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c61ab1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-95d6f1d\" data-id=\"95d6f1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a5de2 elementor-widget elementor-widget-image\" data-id=\"72a5de2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-833x1024.png.webp 833w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-244x300.png.webp 244w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-768x944.png.webp 768w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-1250x1536.png.webp 1250w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-1667x2048.png.webp 1667w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-610x750.png.webp 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-833x1024.png\" height=\"787\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-833x1024.png 833w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-244x300.png 244w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-768x944.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-1250x1536.png 1250w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-1667x2048.png 1667w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/frame-product-sentiment-text-analysis-610x750.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25666 sp-no-webp\" alt=\"PowerReviews customers using our UGC Analytics solution can see the tops words and phrases customers use in their reviews.\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f100954\" data-id=\"f100954\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8f82cb elementor-widget elementor-widget-text-editor\" data-id=\"d8f82cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Where can you find the keywords to add to your image alt text? Look at your reviews! Your customers do a fantastic job describing your products using the words other customers use. What phrases come up again and again? Things like <\/span><i><span style=\"font-weight: 400;\">\u201cdesk chair for kitchen office\u201d <\/span><\/i><span style=\"font-weight: 400;\">or<\/span><i><span style=\"font-weight: 400;\"> \u201cfavorite hot yoga shorts\u201d<\/span><\/i><span style=\"font-weight: 400;\"> would be perfect additions for your alt text. PowerReviews customers using our <\/span><a href=\"https:\/\/www.powerreviews.com\/solutions-overview\/ugc-analytics\/\"><span style=\"font-weight: 400;\">UGC Analytics<\/span><\/a><span style=\"font-weight: 400;\"> solution can see the tops words and phrases customers use in their reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aed402 elementor-widget elementor-widget-text-editor\" data-id=\"4aed402\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Search engines read captions, too. If it makes sense, consider adding them to your images like\u00a0 <\/span><a href=\"https:\/\/www.roomandboard.com\/catalog\/bedroom\/dressers\/berkeley-dressers\/186050?articleNumber=186050&amp;CHAR_186050_BERKELEY_COLL_WOOD=WA&amp;CHAR_186050_BERKELEY_COLL_HDWR=BRNK\"><span style=\"font-weight: 400;\">Room &amp; Board<\/span><\/a><span style=\"font-weight: 400;\"> does:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3171a22 elementor-widget elementor-widget-image\" data-id=\"3171a22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"848\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/roomboard-img-captions.png\" class=\"attachment-large size-large wp-image-26807\" alt=\"Room &amp; Board uses image captions to boost SEO\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/roomboard-img-captions.png 740w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/roomboard-img-captions-227x300.png 227w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/roomboard-img-captions-610x808.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Both shoppers and search engines skim your image captions, so it's a great place to put additional information or reiterate details.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379e474 elementor-widget elementor-widget-text-editor\" data-id=\"379e474\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember to markup other images on your page beyond the product gallery. For example, <\/span><a href=\"https:\/\/www.thenorthface.com\/shop\/women8217s-tka-glacier-full-zip-jacket-nf0a48kj\"><span style=\"font-weight: 400;\">The North Face<\/span><\/a><span style=\"font-weight: 400;\"> has alt text for the two icons on their product page: <\/span><i><span style=\"font-weight: 400;\">\u201cour most sustainable product\u201d <\/span><\/i><span style=\"font-weight: 400;\">and<\/span><i><span style=\"font-weight: 400;\"> \u201crecycled content.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> Adding alt text to these images may encourage Google to show their product when people are searching for sustainable clothing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d5535 elementor-widget elementor-widget-image\" data-id=\"f2d5535\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"704\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/northface-pdp-badges-alttext-931x1024.png\" class=\"attachment-large size-large wp-image-26808\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/northface-pdp-badges-alttext-931x1024.png 931w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/northface-pdp-badges-alttext-273x300.png 273w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/northface-pdp-badges-alttext-768x845.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/northface-pdp-badges-alttext-610x671.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/northface-pdp-badges-alttext.png 1061w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-eced3a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eced3a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f61ddbd\" data-id=\"f61ddbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18b8020 elementor-widget elementor-widget-heading\" data-id=\"18b8020\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Use a clear URL structure<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d05f3ef elementor-widget elementor-widget-text-editor\" data-id=\"d05f3ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s one more thing that shows up in the search results: your URL.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">URL structure is an afterthought for many brands, with the developers left to do whatever feels most logical to them. However, a clean, clear URL structure can make the difference between Google crawling your web pages with ease\u2026 or getting lost somewhere along the way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to avoid URLs that look like this:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e791648 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e791648\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e3a844e\" data-id=\"e3a844e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f48771d elementor-widget elementor-widget-text-editor\" data-id=\"f48771d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">www.yourbrand.com\/us\/shop\/products\/123\/product-catalog\/xty-1222<\/span><\/i><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-00cd954 elementor-widget elementor-widget-text-editor\" data-id=\"00cd954\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whew, that\u2019s stressful Looking at that URL, I have no idea what the page is offering. I can tell that it\u2019s an ecommerce site, but that\u2019s about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO-friendly URL structures, on the other hand, look something like this:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-858b78d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"858b78d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72e3d50\" data-id=\"72e3d50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc989c1 elementor-widget elementor-widget-text-editor\" data-id=\"fc989c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><i><span style=\"font-weight: 400;\">www.yourbrand.com\/products\/category-name<br \/><br \/><\/span><\/i><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><i><span style=\"font-weight: 400;\">www.yourbrand.com\/products\/category-name\/sub-category-name<br \/><br \/><\/span><\/i><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">www.yourbrand.com\/products\/category-name\/sub-category-name\/product-name<\/span><\/i><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d017c5 elementor-widget elementor-widget-text-editor\" data-id=\"4d017c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you can see, there\u2019s a clear hierarchy to this hypothetical website. These URLs say, \u201cHey, Google. We are a retailer and we list products on our website. You can find them via these category, sub-category, or individual product pages.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the size of your catalog, you may not need multiple levels to your URL structure. For example, Clif Bar has one level. Look at these simple, keyword-rich URLs:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db32e2 elementor-widget elementor-widget-image\" data-id=\"3db32e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"257\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/clif-url-seo-1024x411.png\" class=\"attachment-large size-large wp-image-26809\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/clif-url-seo-1024x411.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/clif-url-seo-300x120.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/clif-url-seo-768x308.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/clif-url-seo-610x245.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/clif-url-seo.png 1192w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833f83e elementor-widget elementor-widget-text-editor\" data-id=\"833f83e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When you have a large product catalog, though, it becomes really helpful to have the different levels, as you can see in this example from Ace Hardware:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91cbc39 elementor-widget elementor-widget-image\" data-id=\"91cbc39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"218\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ace-url-seo-1024x349.png\" class=\"attachment-large size-large wp-image-26810\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ace-url-seo-1024x349.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ace-url-seo-300x102.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ace-url-seo-768x262.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ace-url-seo-610x208.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/ace-url-seo.png 1235w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b913f elementor-widget elementor-widget-text-editor\" data-id=\"e4b913f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When you have a clear URL structure like this, Google will often display breadcrumbs with your search result. In the Ace Hardware example, that\u2019s the <\/span><i><span style=\"font-weight: 400;\">\u201chard-sided-coolers&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> above the title tag. That breadcrumb information confirms to potential customers that they a) have the type of cooler they\u2019re looking for and b) have enough of a selection for it to warrant its own category. That\u2019s the kind of information that encourages more clicks and better SEO!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond having a clear structure, you can boost your product page SEO with a SEO-first internal linking strategy. Link to your bestsellers in blog posts, and link to related items or product categories in carousels on your product pages. This improves the discoverability of these products, and gives Google additional semantic meaning about the relationship between these products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, on the product page for their Advanced Night Repair Serum, Estee Lauder links to related products that speak to the same pain points, like their Advanced Night Repair Eye cream.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148819d elementor-widget elementor-widget-image\" data-id=\"148819d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"434\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/estee-related-products-1024x694.png\" class=\"attachment-large size-large wp-image-26811\" alt=\"products related to estee lauder Advanced Night Repair Eye cream\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/estee-related-products-1024x694.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/estee-related-products-300x203.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/estee-related-products-768x520.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/estee-related-products-610x413.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/estee-related-products.png 1252w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f483cdb elementor-widget elementor-widget-text-editor\" data-id=\"f483cdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Also keep an eye out for what other products customers mention in their reviews. For example, let\u2019s say you\u2019re an outdoor clothing retailer. Do reviewers regularly mention one of your jackets in their reviews of your hiking boots or hiking pants? Feature that jacket in your Related Products carousel.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e9a6777 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9a6777\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb03ce1\" data-id=\"cb03ce1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3dcb3c elementor-widget elementor-widget-heading\" data-id=\"c3dcb3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Implement schema markup<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ab6a2 elementor-widget elementor-widget-text-editor\" data-id=\"19ab6a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Think back to the last time you were shopping online. Have you ever noticed how the search results for products look different than normal results? For example, they often display star ratings, price, and in-stock information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you start to look for them, you\u2019ll notice these stars show up all over Google:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae773bb elementor-widget elementor-widget-image\" data-id=\"ae773bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"172\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-google-stars-1024x275.png\" class=\"attachment-large size-large wp-image-26812\" alt=\"Crocs uses Google review schema to display star ratings in search results\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-google-stars-1024x275.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-google-stars-300x81.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-google-stars-768x206.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-google-stars-610x164.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/crocs-google-stars.png 1224w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf7b680 elementor-widget elementor-widget-text-editor\" data-id=\"bf7b680\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This extra information, especially the stars, is called rich snippets. Rich snippets stand out to shoppers browsing the Google search results. Rich snippets also expand the size of your search result. Either way, searchers are more likely to click through when they see them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To enable rich snippets, you need to add schema markup to your website. Schema is code that speaks the search engine\u2019s language and tells them key information about your product, like its price, availability, ratings, and more. To improve your product page SEO, consider adding these schemas to your product pages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/product\"><span style=\"font-weight: 400;\">Product schema<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/review-snippet\"><span style=\"font-weight: 400;\">Reviews schema<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re a PowerReviews customer, good news! We already take care of this for you. Our Review Display comes with schema markup built in.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Psst\u2026 <\/span><\/i><span style=\"font-weight: 400;\">Speaking of our Review Display, we just released our 4.1 update which is packed with even more SEO goodness. Display 4.1 boasts a smaller JavaScript bundle size and faster load times. With Google\u2019s recent <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/04\/more-details-page-experience\"><span style=\"font-weight: 400;\">Page Experience update <\/span><\/a><span style=\"font-weight: 400;\">and continued focus on site speed, these improvements will make our Review Display load even zippier than before. Google will love it, and your users will, too.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a0cc9fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0cc9fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b59f03\" data-id=\"2b59f03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-783373e elementor-widget elementor-widget-heading\" data-id=\"783373e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From SEO to sales<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f002194 elementor-widget elementor-widget-text-editor\" data-id=\"f002194\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you want more conversions, you need more traffic \u2014 and that\u2019s where SEO becomes critical. Implement the five best practices above, and see what it does for your rankings, your traffic, and your sales!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Here are the 5 essential SEO elements to include on your product pages for improved rankings, traffic, and conversions.<\/p>\n","protected":false},"author":63,"featured_media":26794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805,327],"tags":[7809,7811],"yst_prominent_words":[610,6187,208,205,6238,6723],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/08\/shutterstock_785423878-300x185.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26790"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=26790"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/26794"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=26790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=26790"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=26790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}