{"id":26613,"date":"2021-07-22T07:46:00","date_gmt":"2021-07-22T12:46:00","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26613"},"modified":"2021-07-20T14:51:00","modified_gmt":"2021-07-20T19:51:00","slug":"joe-henson-new-technology-product-leader","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/joe-henson-new-technology-product-leader\/","title":{"rendered":"PowerReviews Appoints New Technology and Product Leader"},"content":{"rendered":"<div id=\"modal-ready\">\n<p class=\"has-text-align-center\"><em>Industry veteran Joe Henson joins User-Generated Content vendor from Label Insight to spearhead product innovation.<\/em><\/p>\n\n\n\n<p><strong>JULY 22, 2021\u2014CHICAGO\u2014<\/strong> PowerReviews today announces the appointment of retail industry and martech veteran Joe Henson to head up its technology and product teams.<\/p>\n\n\n\n<p>Henson brings with him 25 years experience of in scaling technology and product teams in retail, marketing, and technology businesses. He most recently served as CTO of Label Insight, which he helped scale before it was acquired by NielsenIQ earlier this year. Prior to that, he held executive positions at Triad Retail Media, Catalina Marketing, and Q Interactive.<\/p>\n\n\n\n<p>Henson will serve on the PowerReviews Executive Leadership Team in his position of Chief Product and Technology Officer after officially joining the company last month.<\/p>\n\n\n\n<p>\u201cI am truly honored to be given the responsibility to steer the future direction of PowerReviews from a technology and product perspective,\u201d said Henson. \u201cI know from my experience &#8211; both professional and personal &#8211; all about the importance of user-generated content in converting browsers to buyers so this is an extremely exciting opportunity. I can\u2019t wait to start developing products for our customers.\u201d<\/p>\n\n\n\n<p>\u201cDuring our search, we spoke to some of the best technology leaders in Chicago and beyond and we are so happy to have secured Joe,\u201d said Mark Dillon, CEO of PowerReviews. \u201cJoe brings with him a unique combination of martech and retail-specific experience and knowledge that instantly made him stand out as the best possible candidate.\u201d<\/p>\n\n\n\n<p>\u201cI am so excited to see how the PowerReviews product suite evolves under his leadership and the solutions he develops for our customers.\u201d<\/p>\n\n\n\n<p>PowerReviews is actively hiring for a number of roles under Henson\u2019s leadership and is <a href=\"https:\/\/www.powerreviews.com\/about\/careers\/\">accepting applications on its website<\/a>.<br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color is-style-wide\"\/>\n\n\n\n<p><strong>ABOUT POWERREVIEWS<\/strong><br>PowerReviews (<a href=\"http:\/\/powerreviews.com\/\">PowerReviews.com<\/a>) is a conversion-first UGC vendor obsessed with helping brands and retailers grow their businesses. PowerReviews enables these organizations to generate better quality customer product ratings and reviews in larger volumes and then analyze and benchmark all this data to optimize their UGC programs for conversion while improving product quality and customer experience.<br>PowerReviews is headquartered in Chicago, IL, USA.<\/p>\n\n\n\n<p><strong>Media Contact<\/strong><br>Andy Smith<br>VP, Marketing<br>andrew.smith@powerreivews.com<br>312-802-9846<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Industry veteran Joe Henson joins User-Generated Content vendor from Label Insight to spearhead product innovation.<\/p>\n","protected":false},"author":12,"featured_media":26614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[326],"tags":[],"yst_prominent_words":[597,262,2067,289,20,166,757,414,1133,320],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/07\/JoeHenson-300x214.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26613"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=26613"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/26614"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=26613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=26613"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=26613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}