{"id":26334,"date":"2021-06-24T12:38:58","date_gmt":"2021-06-24T17:38:58","guid":{"rendered":"https:\/\/www.powerreviews.com\/?post_type=success-story&#038;p=26334"},"modified":"2021-06-24T12:56:01","modified_gmt":"2021-06-24T17:56:01","slug":"zildjian","status":"publish","type":"success-story","link":"https:\/\/www.powerreviews.com\/success-stories\/zildjian\/","title":{"rendered":"Zildjian"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26334\" class=\"elementor elementor-26334\" data-elementor-post-type=\"success-story\">\n\t\t\t\t\t\t\t\t\t<article data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-43b8ed3 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43b8ed3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1967f9e\" data-id=\"1967f9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39cb4ac elementor-widget elementor-widget-spacer\" data-id=\"39cb4ac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f13f8da elementor-widget elementor-widget-heading\" data-id=\"f13f8da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enriching and Elevating the Digital Drummer Experience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b6c7f elementor-widget elementor-widget-text-editor\" data-id=\"31b6c7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"E203\" class=\"x-scope qowt-word-para-1\"><span id=\"E204\">While Zildjian has been a fixture in the music world for centuries, its journey into ecommerce is relatively new. In setting up its Zildjian.com and VicFirth.Zildjian.com websites, the company knew user-generated content was vital to support the purchase path online and to enhance the experience for its passionate drummer community. The company also wanted to syndicate its ratings and reviews to drive online conversions with its key <\/span><span id=\"E205\">retailers<\/span><span id=\"E206\">, such as Guitar Center.<\/span><\/p>\n<p>\u00a0<\/p>\n<p class=\"x-scope qowt-word-para-1\"><span id=\"E208\">After selecting PowerReviews as its ratings and reviews partner, Zildjian was able to get up and running in less than six weeks and was able to secure hundreds of reviews within the first 60 days after going live.<\/span>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<aside class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-98117eb\" data-id=\"98117eb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2.5&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;13&quot;,&quot;end&quot;:&quot;58&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6db45f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6db45f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a4ad4aa\" data-id=\"a4ad4aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e623185 elementor-widget elementor-widget-image\" data-id=\"e623185\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Zildjian_Logo-768x323.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Zildjian_Logo-300x126.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Zildjian_Logo-1024x430.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Zildjian_Logo-610x256.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Zildjian_Logo.webp 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Zildjian_Logo-768x323.png\" height=\"269\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Zildjian_Logo-768x323.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Zildjian_Logo-300x126.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Zildjian_Logo-1024x430.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Zildjian_Logo-610x256.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/Zildjian_Logo.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-26338 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d3688b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d3688b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2741f5b\" data-id=\"2741f5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38cc300 elementor-widget elementor-widget-heading\" data-id=\"38cc300\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Industry<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62699d elementor-widget elementor-widget-text-editor\" data-id=\"f62699d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Musical Instrument Manufacturing<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e2db98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e2db98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-89439ae\" data-id=\"89439ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49111f9 elementor-widget elementor-widget-heading\" data-id=\"49111f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"#Challenge\">Challenge<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de75ee3 elementor-widget elementor-widget-text-editor\" data-id=\"de75ee3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Enhance the ecommerce experience for their customers and share social proof to retailers<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c1c37aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1c37aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b776e15\" data-id=\"b776e15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fdc64f elementor-widget elementor-widget-heading\" data-id=\"0fdc64f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"#Solution\">Solution<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d26d64 elementor-widget elementor-widget-text-editor\" data-id=\"9d26d64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Collect reviews and customer imagery, integrate the content into the Magento ecommerce environment, and syndicate to retailers like Guitar Center<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9bae121 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bae121\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fac76df\" data-id=\"fac76df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-939539e elementor-widget elementor-widget-heading\" data-id=\"939539e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"#Results\">Results<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a3c3fc elementor-widget elementor-widget-text-editor\" data-id=\"8a3c3fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"E340\" class=\"x-scope qowt-word-para-1\"><span id=\"E341\">223.8% c<\/span><span id=\"E343\">onversion lift for shoppers interacting with user-generated content on their website, and 112% on Guitar Center<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c34e11b\" data-id=\"c34e11b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c85f24 elementor-widget elementor-widget-spacer\" data-id=\"6c85f24\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1f7f6ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f7f6ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c0a0ab\" data-id=\"4c0a0ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ccb0ed elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ccb0ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-154e5cc\" data-id=\"154e5cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20fd5e1 elementor-widget elementor-widget-heading\" data-id=\"20fd5e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Opportunity\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9abc9d elementor-widget elementor-widget-text-editor\" data-id=\"d9abc9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For musicians, the Zildjian name is legendary; the brand has a very loyal and passionate customer base. Its cymbals are a high-consideration item, with size specifications ranging from 12 to 20 inches and several additional varying characteristics.<\/p>\n<p>\u00a0<\/p>\n<p>One reason Zildjian wanted to focus on crowdsourcing user-generated content &#8211; and ratings and reviews in particular &#8211; from its fanatical community was to help provide critical insights from musicians to help others select the right product for their needs.<\/p>\n<p>\u00a0<\/p>\n<p>Not surprisingly, the greatest Zildjian and Vic Firth buyer consideration is how the products sound, so capturing video was deemed a critical experiential proof point in the path to purchase. To get its ratings and reviews program rolling, Zildjian worked with PowerReviews to orchestrate a review solicitation and collection strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bc648e8\" data-id=\"bc648e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-214e840 elementor-widget elementor-widget-image\" data-id=\"214e840\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/zildjian-drummer.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/zildjian-drummer.gif\" height=\"500\" width=\"500\" class=\"attachment-medium_large size-medium_large wp-image-26342 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ecdd85e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecdd85e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e97b92\" data-id=\"0e97b92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1829b6f elementor-widget elementor-widget-image\" data-id=\"1829b6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/139767296_2891714157742682_3372761059329582071_n-768x938.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/139767296_2891714157742682_3372761059329582071_n-246x300.jpg 246w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/139767296_2891714157742682_3372761059329582071_n-838x1024.jpg 838w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/139767296_2891714157742682_3372761059329582071_n-610x745.jpg 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/139767296_2891714157742682_3372761059329582071_n.webp 857w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/139767296_2891714157742682_3372761059329582071_n-768x938.jpg\" height=\"782\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/139767296_2891714157742682_3372761059329582071_n-768x938.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/139767296_2891714157742682_3372761059329582071_n-246x300.jpg 246w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/139767296_2891714157742682_3372761059329582071_n-838x1024.jpg 838w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/139767296_2891714157742682_3372761059329582071_n-610x745.jpg 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/139767296_2891714157742682_3372761059329582071_n.jpg 857w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-26340 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f2f8502\" data-id=\"f2f8502\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e495b4 elementor-widget elementor-widget-text-editor\" data-id=\"9e495b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Perhaps unsurprisingly given the sheer passion the brand generates, its eager and creative customer base began to post reviews organically before the company began proactive solicitation efforts.<\/p>\n<p>\u00a0<\/p>\n<p>This was surprising even to Zildjian\u2019s eCommerce and Digital Marketing Manager Megh Burgess, who has significant experience spearheading ratings and reviews initiatives from her previous position in the footwear industry.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cI\u2019ve never seen a more passionate customer base and I\u2019m excited to see how this develops over the next six months. Prioritizing this project was definitely the right move,\u201d she said.<\/p>\n<p>\u00a0<\/p>\n<p>The company launched an email review solicitation campaign to musicians that had purchased its products within the previous six months. \u201cThis was a period that included Black Friday and Cyber Monday, which is a big sales season for Zildjian,\u201d said Burgess. \u201cWe saw impressive email open rates that were well above industry benchmarks.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>The company also sent a follow up email to new buyers, 15 days following their date of product purchase. Within the first 60 days, Zildjian had garnered hundreds of product reviews \u2013 and saw proof of its influence on driving conversions. \u201cRight off the bat, we could see that consumers that viewed user testimonials converted at a higher rate than our site average,\u201d said Burgess.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8950b37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8950b37\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41d7e5c\" data-id=\"41d7e5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37a7d9f elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"37a7d9f\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;20&quot;,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cRight off the bat, we could see that consumers that viewed user testimonials converted at a higher rate than our site average.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Megh Burgess<\/span><span class=\"elementor-testimonial__title\">Ecommerce & Digital Marketing Manager, Zildjian <\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/Megh-Burgess-300x300.jpg\" alt=\"Megh Burgess\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6189c8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6189c8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4559bb4\" data-id=\"4559bb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e61b6f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e61b6f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-46749db\" data-id=\"46749db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd7eb54 elementor-widget elementor-widget-heading\" data-id=\"dd7eb54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Multiplying the Impact of Reviews Via Syndication<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f6587 elementor-widget elementor-widget-text-editor\" data-id=\"a4f6587\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of Zildjian\u2019s most significant go-to-market channel partners is Guitar Center, the world&#8217;s largest musical instruments retailer, and a PowerReviews ratings &amp; reviews software customer. \u201cGuitar Center\u2019s first-hand positive experience with PowerReviews was an important reference for us,\u201d said Burgess. \u201cAnd, since they were already on the PowerReviews platform, this also made for seamless integration and synchronization of our reviews syndication program.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>The launch of the Zildjian ratings and reviews program and syndication to Guitar Center along with Zildjian\u2019s network of dealers was instantaneous as part of the implementation process. This was a critical requirement: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.powerreviews.com\/guitarcenter\/\"><span style=\"font-weight: 400;\">shoppers interacting with user-generated content on GuitarCenter.com convert at 112% the rate of those who don\u2019t<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a1953fd\" data-id=\"a1953fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c9c50f elementor-widget elementor-widget-image\" data-id=\"3c9c50f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/14134487_328130857527797_1497087041_n.webp 640w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/14134487_328130857527797_1497087041_n-300x300.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/14134487_328130857527797_1497087041_n-150x150.jpg 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/14134487_328130857527797_1497087041_n-610x610.jpg 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/14134487_328130857527797_1497087041_n.jpg\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/14134487_328130857527797_1497087041_n.jpg 640w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/14134487_328130857527797_1497087041_n-300x300.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/14134487_328130857527797_1497087041_n-150x150.jpg 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/14134487_328130857527797_1497087041_n-610x610.jpg 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26336 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-381dace elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"381dace\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4065569\" data-id=\"4065569\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-51d8005 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51d8005\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f4066f\" data-id=\"5f4066f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc9105c elementor-widget elementor-widget-image\" data-id=\"dc9105c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/17494099_575405522657734_875646752508608512_n.webp 869w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/17494099_575405522657734_875646752508608512_n-257x300.jpg 257w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/17494099_575405522657734_875646752508608512_n-768x895.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/17494099_575405522657734_875646752508608512_n-610x711.jpg 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/17494099_575405522657734_875646752508608512_n.jpg\" height=\"746\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/17494099_575405522657734_875646752508608512_n.jpg 869w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/17494099_575405522657734_875646752508608512_n-257x300.jpg 257w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/17494099_575405522657734_875646752508608512_n-768x895.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/17494099_575405522657734_875646752508608512_n-610x711.jpg 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26339 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b3fa214\" data-id=\"b3fa214\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01eb67c elementor-widget elementor-widget-heading\" data-id=\"01eb67c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leveraging PowerReviews Integration with Magento Commerce\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2168992 elementor-widget elementor-widget-text-editor\" data-id=\"2168992\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One reason Zildjian opted to work with PowerReviews was its seamless integration with the Magento Commerce platform, which powers Zildjian\u2019s direct-to-consumer websites in North America.<\/p>\n<p>\u00a0<\/p>\n<p>PowerReviews\u2019 partnership with Magento supports fast, cost-effective implementation of ratings and reviews and question and answers technology, as well as increased review coverage through syndication for merchants on the Magento Commerce platform.<\/p>\n<p>\u00a0<\/p>\n<p>Aside from providing easy implementation, the PowerReviews Magento cartridge supports streamlined integration of PowerReviews into the Magento ecommerce environment, dramatically reducing development time and effort.<\/p>\n<p>\u00a0<\/p>\n<p>As well, brands benefit from PowerReviews\u2019 \u201clightweight\u201d third-party Javascript that doesn\u2019t impede website performance, with tremendous customization flexibility in the presentation and display of user generated content. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d407060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d407060\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcafe06\" data-id=\"dcafe06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53e62eb elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"53e62eb\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;20&quot;,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cBecause of the Magento cartridge and the quality of the people working on the project, the PowerReviews implementation was absolutely seamless and the integration works like a dream.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Megh Burgess<\/span><span class=\"elementor-testimonial__title\">Ecommerce & Digital Marketing Manager, Zildjian <\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/Megh-Burgess-300x300.jpg\" alt=\"Megh Burgess\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c3045a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3045a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae19b9f\" data-id=\"ae19b9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ce6e494 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce6e494\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-083d600\" data-id=\"083d600\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6624670 elementor-widget elementor-widget-heading\" data-id=\"6624670\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A \u201cNever Experienced Before\u201d Implementation Service<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297b028 elementor-widget elementor-widget-text-editor\" data-id=\"297b028\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cThere was such a great amount of hand holding and knowledge exchange with our IT team. We would get answers to questions and solutions within 30 minutes. That\u2019s something I\u2019ve never experienced before. The dedication of the PowerReviews team each week made for a smooth deployment.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e5822b0\" data-id=\"e5822b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed07658 elementor-widget elementor-widget-image\" data-id=\"ed07658\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12407653_1523105094655585_1695453423_n.webp 720w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12407653_1523105094655585_1695453423_n-300x300.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12407653_1523105094655585_1695453423_n-150x150.jpg 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12407653_1523105094655585_1695453423_n-610x610.jpg 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12407653_1523105094655585_1695453423_n.jpg\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12407653_1523105094655585_1695453423_n.jpg 720w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12407653_1523105094655585_1695453423_n-300x300.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12407653_1523105094655585_1695453423_n-150x150.jpg 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12407653_1523105094655585_1695453423_n-610x610.jpg 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26337 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e0e2ee7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0e2ee7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b7d8d8\" data-id=\"3b7d8d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-230c4ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"230c4ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7458d3b\" data-id=\"7458d3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a2be21 elementor-widget elementor-widget-image\" data-id=\"6a2be21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/zildjian-drummer2.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/zildjian-drummer2.gif\" height=\"338\" width=\"600\" class=\"attachment-large size-large wp-image-26343 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db5d858\" data-id=\"db5d858\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beb3d68 elementor-widget elementor-widget-heading\" data-id=\"beb3d68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rapid Time-to-Value<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ab44e elementor-widget elementor-widget-text-editor\" data-id=\"15ab44e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div>Zildjian experienced significant and extremely fast benefits of adding user-generated content to its sites. Based on data from Zildjian.com and VicFirth.Zildjian.com, shoppers interacting with UGC converted at 223.8% the rate of those who didn\u2019t in the first 90 days of using the PowerReviews solution. The conversion lift specific to shoppers interacting user-generated imagery and video in this period was 97.6% (all interaction conversion data captured via <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.powerreviews.com\/solutions-overview\/ugc-analytics\/pdp-site-analytics\/\">PowerReviews PDP Site Analytics<\/a><\/span>).<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-87608c0 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87608c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e9604c1\" data-id=\"e9604c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06838a4 elementor-widget elementor-widget-heading\" data-id=\"06838a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Powering Future Growth<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f981302 elementor-widget elementor-widget-text-editor\" data-id=\"f981302\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the past, Zildjian relied on its dealer network to understand what was working or not working when it came to marketing and product strategy. <\/span><span style=\"font-weight: 400;\">Now that Zildjian has tapped into the voice of the customer, it has a direct customer feedback loop that will be extremely beneficial to the growth of the company moving forward, says Burgess.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe now have a qualitative data set to share with our marketing and product development team to assist in their efforts. We can also provide our dealers with this information so they are aware of our product performance at a greater scale. We\u2019ve just begun to scratch the surface here.\u201d<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Additionally, Zildjian has plans to coordinate its ratings and reviews program with its artist relations team to drive additional impact when a new product is launched in conjunction with well-known and influential drummers from across the music world. \u201cWe see these two efforts as very complimentary to expand our circle of influence in the drummer community,\u201d said Burgess. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-298bf16\" data-id=\"298bf16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf1c8ec elementor-widget elementor-widget-image\" data-id=\"cf1c8ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n-1024x1024.jpg 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n-300x300.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n-150x150.jpg 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n-768x768.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n-610x610.jpg 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n.webp 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n-1024x1024.jpg\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n-1024x1024.jpg 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n-300x300.jpg 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n-150x150.jpg 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n-768x768.jpg 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n-610x610.jpg 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12383216_938361362877942_1264378455_n.jpg 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26341 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-17ace57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17ace57\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b038a6c\" data-id=\"b038a6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e70a5d elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"8e70a5d\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;20&quot;,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cWe now have a qualitative data set to share with our marketing and product development team to assist in their efforts. We can also provide our dealers with this information so they are aware of our product performance at a greater scale. We\u2019ve just begun to scratch the surface here.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Megh Burgess<\/span><span class=\"elementor-testimonial__title\">Ecommerce & Digital Marketing Manager, Zildjian <\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/Megh-Burgess-300x300.jpg\" alt=\"Megh Burgess\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-79d7c77 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d7c77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c619a1\" data-id=\"0c619a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c920af elementor-widget elementor-widget-heading\" data-id=\"8c920af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROI Delivered<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e22b05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e22b05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8847bcb\" data-id=\"8847bcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6333b8 elementor-widget elementor-widget-counter\" data-id=\"c6333b8\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">2<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"23.8\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">Conversion lift for shoppers interacting with any user-generated content compared to those who do not<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5c3a551\" data-id=\"5c3a551\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a89ed1 elementor-widget elementor-widget-counter\" data-id=\"8a89ed1\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"97.6\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">Conversion lift for shoppers interacting with user-generated imagery and video compared to those who do not<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-45998c1\" data-id=\"45998c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c7f161 elementor-widget elementor-widget-counter\" data-id=\"8c7f161\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"6\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">weeks to complete implementation<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-429629f elementor-widget elementor-widget-heading\" data-id=\"429629f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.powerreviews.com\/solutions-overview\/ugc-analytics\/pdp-site-analytics\/\">Data for first 90 days PowerReviews active across Zildjian.com and VicFirth.Zildjian.com websites captured via PDP Site Analytics.<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Zildjian and PowerReviews Partner to Enrich and Elevate the Digital Drummer Experience&#8230;and Drive a 223.8% Lift in Conversion<\/p>\n","protected":false},"featured_media":26337,"template":"","acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/12407653_1523105094655585_1695453423_n-300x300.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/success-story\/26334"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/success-story"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/success-story\/26334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/26337"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}