{"id":26323,"date":"2021-06-23T16:14:40","date_gmt":"2021-06-23T21:14:40","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26323"},"modified":"2022-03-09T10:54:55","modified_gmt":"2022-03-09T16:54:55","slug":"generate-more-reviews-millennials","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/generate-more-reviews-millennials\/","title":{"rendered":"Millennial Shoppers &#038; Reviews: A Deep Dive"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26323\" class=\"elementor elementor-26323\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-601a4f60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"601a4f60\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83e8376\" data-id=\"83e8376\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60379876 elementor-widget elementor-widget-heading\" data-id=\"60379876\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power Points<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402720ff elementor-widget elementor-widget-text-editor\" data-id=\"402720ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Millennials are the largest living generation. Today, there are 72.1 million in the U.S.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Millennials are the generation with the most digital buyers. Today, 85.9% of Millennials make purchases online.\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On average, Millennials make 60% of their purchases online.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Millennial shoppers depend on ratings and reviews to make informed purchase decisions, regardless of channel. 99.9% read reviews when shopping online and 63% do so when shopping in-store.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Millennials don\u2019t write reviews as frequently as they read them. Just over half write reviews multiple times per month.<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding what motivates Millennials to write reviews can help brands and retailers generate more content from this large, important demographic. <\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-895d6e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"895d6e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e5e972\" data-id=\"0e5e972\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-535121a elementor-widget elementor-widget-text-editor\" data-id=\"535121a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Millennials, people born between 1981 and 1996, are a force to be reckoned with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, there are <\/span><a href=\"https:\/\/www.statista.com\/statistics\/797321\/us-population-by-generation\/#:~:text=Millennials%20were%20the%20largest%20generation,the%20population%20for%20many%20years.\"><span style=\"font-weight: 400;\">72.1 million Millennials in the U.S.<\/span><\/a><span style=\"font-weight: 400;\">, making it the largest living generation. And they\u2019re willing to spend money with the brands they love. <\/span><a href=\"https:\/\/www.statista.com\/topics\/1780\/us-millennials-shopping-behavior\/\"><span style=\"font-weight: 400;\">According to Statista<\/span><\/a><span style=\"font-weight: 400;\">, Millennial-led households in the U.S. spent an average of nearly $60,000 in 2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no denying that the shopping habits of Millennial consumers are vastly different from those of the generations that came before them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Namely, Millennials shop online more than older generations &#8212; and they depend on feedback from other consumers throughout the purchase journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to attract and retain Millennial shoppers, brands and retailers must understand these key differences &#8212; and adapt their strategies accordingly.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bad3a39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bad3a39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4c5f62\" data-id=\"a4c5f62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-159fd81 elementor-widget elementor-widget-heading\" data-id=\"159fd81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews are Essential for Online Millennial Shoppers \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0aa43 elementor-widget elementor-widget-text-editor\" data-id=\"ae0aa43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Millennials were the first generation to grow up with the internet. So it\u2019s probably not surprising that they\u2019re also the generation most likely to shop online. <\/span><a href=\"https:\/\/www.emarketer.com\/content\/how-digital-are-millennials-in-their-shopping\"><span style=\"font-weight: 400;\">According to eMarketer<\/span><\/a><span style=\"font-weight: 400;\">, 85.9% of Millennials were digital buyers in 2020, compared to 78% of Gen X and 60.9% of Baby Boomers.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18dcb33 elementor-widget elementor-widget-image\" data-id=\"18dcb33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/emarketer-generations-1024x590.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/emarketer-generations-300x173.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/emarketer-generations-768x442.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/emarketer-generations-610x351.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/emarketer-generations.webp 1304w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/emarketer-generations-1024x590.png\" height=\"369\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/emarketer-generations-1024x590.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/emarketer-generations-300x173.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/emarketer-generations-768x442.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/emarketer-generations-610x351.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/emarketer-generations.png 1304w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26325 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e469c6 elementor-widget elementor-widget-text-editor\" data-id=\"7e469c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When they\u2019re shopping online, they depend on reviews and other types of user-generated content to navigate the journey and make informed purchase decisions. In fact, 99.9% of Millennials say that they read reviews when shopping online at least sometimes.\u00a0<\/p>\n<p>Reviews influence where Millennials choose to shop online &#8212; more so than any other generation. 85% of Millennials say they specifically seek out websites with reviews, compared to 76% of Gen X\u2019ers and 70% of Boomers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44642c7 elementor-widget elementor-widget-heading\" data-id=\"44642c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials Seek out Websites with Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c506bde elementor-widget elementor-widget-image\" data-id=\"c506bde\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"745\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-880x1024.png\" class=\"attachment-large size-large wp-image-26184\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-880x1024.png 880w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-258x300.png 258w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-768x894.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-1320x1536.png 1320w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-1760x2048.png 1760w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-610x710.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8084ad3 elementor-widget elementor-widget-text-editor\" data-id=\"8084ad3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And if Millennials can\u2019t find the content they\u2019re looking for, they\u2019re likely to pass on the product altogether. Nearly half (48%) of Millennials indicate that they won\u2019t purchase a product if there are no reviews for it, compared to 42% of Gen X shoppers and 39% of Boomers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, glowing reviews help Millennial shoppers understand how great a product is. But this generation also wants to learn about the worst case scenario before committing to a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And they do this by reading negative reviews. 97% of Millennials specifically seek out negative reviews at least sometimes. And 60% say they specifically seek out one star reviews. In fact, Millennials are the generation most likely to seek out one star content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f3f7d3 elementor-widget elementor-widget-heading\" data-id=\"5f3f7d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Seeking Out One-Star Reviews \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-966df12 elementor-widget elementor-widget-image\" data-id=\"966df12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-1024x1024.png\" class=\"attachment-large size-large wp-image-26203\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea6b0d elementor-widget elementor-widget-text-editor\" data-id=\"0ea6b0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Negative reviews help Millennial shoppers make better purchase decisions. What\u2019s more, when you display negative reviews, it helps you earn the trust of Millennial shoppers. After all, 47% say they\u2019re suspicious of products with a perfect five star rating.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d6d2774 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6d2774\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aacfc1c\" data-id=\"aacfc1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2309a0b elementor-widget elementor-widget-heading\" data-id=\"2309a0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Millennials Use Reviews In-Store, Too\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a234305 elementor-widget elementor-widget-text-editor\" data-id=\"a234305\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Up until this point, we\u2019ve focused on how reviews impact online shopping behavior. But today, most Millennials continue to do at least some of their shopping in a brick-and-mortar store. <\/span><a href=\"https:\/\/www.digitalcommerce360.com\/2019\/03\/26\/millennials-online-shopping\/\"><span style=\"font-weight: 400;\">Per Digital Commerce 360<\/span><\/a><span style=\"font-weight: 400;\">, Millennials do 60% of their shopping online. The remaining 40% happens in a physical store location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Millennials use reviews when shopping in-person, too. In fact, Millennials are the generation most likely to consult reviews when shopping in brick-and-mortar stores. 63% of Millennials read reviews when shopping in physical store locations, compared to 56% of Gen X shoppers and 39% of Boomers.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-95fe7c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95fe7c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9204a7\" data-id=\"c9204a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1ad93f elementor-widget elementor-widget-heading\" data-id=\"a1ad93f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Generate More Reviews from Millennial Shoppers <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c39d5e elementor-widget elementor-widget-text-editor\" data-id=\"9c39d5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Millennials are shopping online more than any other generation. And they place a tremendous value on reviews when they do so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it\u2019s easy to assume that Millennials also write a lot of reviews. But that\u2019s not exactly the case. Our research found that just over half (53%) of Millennials say they write reviews multiple times per month.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bbfb08 elementor-widget elementor-widget-image\" data-id=\"6bbfb08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-1024x904.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-300x265.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-768x678.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-610x538.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747.webp 1133w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-1024x904.png\" height=\"565\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-1024x904.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-300x265.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-768x678.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747-610x538.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/Review-submission-frequency_M-e1611181585747.png 1133w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25546 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baff1e6 elementor-widget elementor-widget-text-editor\" data-id=\"baff1e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you determine what motivates Millennial shoppers to write reviews, there\u2019s potential to significantly increase your review volume. But what exactly do you need to do to encourage more reviews from this demographic?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently, we surveyed more than 10,000 consumers to understand what motivates them to write reviews. For the purposes of this blog, we\u2019re zeroing in on the behaviors of Millennial shoppers to provide five recommendations for generating more content from this group.\u00a0\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5fcc8de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fcc8de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ca7aa8\" data-id=\"7ca7aa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1023406 elementor-widget elementor-widget-heading\" data-id=\"1023406\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Deliver Great Experiences<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078156d elementor-widget elementor-widget-text-editor\" data-id=\"078156d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You may think Millennials are more likely to write reviews if they\u2019ve had a bad experience. But our research tells us this actually isn\u2019t the case.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather, a <\/span><i><span style=\"font-weight: 400;\">great <\/span><\/i><span style=\"font-weight: 400;\">experience is the top motivator for Millennials to write reviews. 92% of Millennials say that a great experience motivates them to write a review, compared to 76% that indicate a negative review motivates them to write a review.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-30358e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30358e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4290e2c\" data-id=\"4290e2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb37e4b elementor-widget elementor-widget-heading\" data-id=\"cb37e4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Factors that Motivate Consumers to Leave a Rating\/Review<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fddb06 elementor-widget elementor-widget-progress\" data-id=\"5fddb06\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tA positive experience\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"92\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"92\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">92%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f91b3 elementor-widget elementor-widget-progress\" data-id=\"d8f91b3\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReceiving free product samples\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"87\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"87\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">87%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7edf4e6 elementor-widget elementor-widget-progress\" data-id=\"7edf4e6\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tA negative experience\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"76\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"76\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">76%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8efaff9 elementor-widget elementor-widget-progress\" data-id=\"8efaff9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tIncentives (reward points, discounts, etc)\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"73\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"73\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">73%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98658a6 elementor-widget elementor-widget-progress\" data-id=\"98658a6\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHelping and guiding others\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"68\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"68\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">68%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159b501 elementor-widget elementor-widget-progress\" data-id=\"159b501\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tDesire to help brand improve product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"64\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"64\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">64%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a16c3d elementor-widget elementor-widget-progress\" data-id=\"3a16c3d\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBeing part of a reviewer community\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"50\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"50\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">50%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d5202 elementor-widget elementor-widget-progress\" data-id=\"d3d5202\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReading ratings and reviews from others\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"45\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"45\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">45%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bbc9fd elementor-widget elementor-widget-progress\" data-id=\"5bbc9fd\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tValidation from other shoppers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"26\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"26\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">26%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f90f9d elementor-widget elementor-widget-text-editor\" data-id=\"8f90f9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So make it a priority to consistently deliver great products and experiences to your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, developing great products is essential. But so too is managing expectations. Be sure to provide plenty of information &#8212; including comprehensive product descriptions, customer reviews, and professional and shopper-submitted photos and videos &#8212; to ensure shoppers have realistic expectations of your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, when the product arrives, it\u2019ll meet customer expectations &#8212; and their great experience with your product will make them more likely to leave a review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But remember: a great product is just one factor that contributes to a customer\u2019s experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to focus on ways to improve the experiences your shoppers have with your brand throughout the purchase journey &#8212; from browsing on your website, mobile app or brick-and-mortar store to reaching out to your customer service team when something goes wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, <\/span><a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-4th-ed.pdf\"><span style=\"font-weight: 400;\">Salesforce research<\/span><\/a><span style=\"font-weight: 400;\"> found that 80% of consumers indicate that the experience a company provides is as important as its product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great experiences lead to happy customers. And happy customers are more likely to purchase from you again&#8230;and write positive reviews about your products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ffc9c elementor-widget elementor-widget-heading\" data-id=\"84ffc9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Ask for Reviews -- But do it More Than Once <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-410898f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"410898f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06771f3\" data-id=\"06771f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-686de75 elementor-widget elementor-widget-text-editor\" data-id=\"686de75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of course, there are shoppers out there who will write reviews of their own volition. But more often than not, customers need to be prompted to submit a review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most effective ways to prompt shoppers is by sending a post purchase email, asking them to provide reviews for recently purchased products. Research tells us that up to 80% of reviews are the result of post sale emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as it turns out, a single email often isn\u2019t enough &#8212; especially among Millennials. A third of Millennials say they need to be asked twice before leaving a review, and 6% need to be asked three times!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-64c2844\" data-id=\"64c2844\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b9484 elementor-widget elementor-widget-image\" data-id=\"39b9484\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"1024\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase-597x1024.png\" class=\"attachment-large size-large wp-image-26211\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase-597x1024.png 597w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase-175x300.png 175w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase-768x1317.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase-896x1536.png 896w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase-610x1046.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase.png 898w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea585a elementor-widget elementor-widget-heading\" data-id=\"6ea585a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Number of Times Millennials Need to be Asked Before Leaving a Product Rating or Review<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d52d13 elementor-widget elementor-widget-image\" data-id=\"1d52d13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995.webp 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995.png 1000w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-asked-M-e1611181906995-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25555 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a68487f elementor-widget elementor-widget-text-editor\" data-id=\"a68487f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If shoppers don\u2019t write a review after receiving your post purchase email, consider sending a second &#8212; or even a third.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a low effort tactic that can help you generate a lot more review content from those Millennials who need an extra nudge.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16961cb elementor-widget elementor-widget-heading\" data-id=\"16961cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Make Your Request at the Right Time<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aac460 elementor-widget elementor-widget-text-editor\" data-id=\"4aac460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We know that it can take up to three post purchase emails to get a review from a Millennial shopper. Now, the next question is: <\/span><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><a href=\"https:\/\/www.powerreviews.com\/blog\/when-to-ask-for-reviews-best-practice-guide\/\"><i><span style=\"font-weight: 400;\">When\u2019s the best time to ask for reviews<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">?\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s not exactly an easy answer. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/why-do-consumers-provide-product-ratings-reviews\/\"><span style=\"font-weight: 400;\">Our survey also reveals<\/span><\/a><span style=\"font-weight: 400;\"> that 41% of Millennials say they write reviews within four days of receiving a product &#8212; including 7% who do so the day the product arrives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the remaining 59% indicate they submit reviews five or more days after a product\u2019s arrival. A quarter need to spend at least eight days with a product before they\u2019ll consider writing a review. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071f252 elementor-widget elementor-widget-heading\" data-id=\"071f252\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Average Length of Time Taken After First Using\/Receiving a Product to Submit Review<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b2057 elementor-widget elementor-widget-image\" data-id=\"88b2057\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"580\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-1024x928.png\" class=\"attachment-large size-large wp-image-25601\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-1024x928.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-300x272.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-768x696.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-1536x1392.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-2048x1855.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/time-before-review-m-610x553.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6441d elementor-widget elementor-widget-text-editor\" data-id=\"ec6441d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What\u2019s more, while 32% of Millennials say they\u2019ll write a review after using a product just once, the remaining 68% need to test drive the product at least twice before submitting feedback.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54bc6ec elementor-widget elementor-widget-heading\" data-id=\"54bc6ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Number of Times Product Used Before Review Submission<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65eacc elementor-widget elementor-widget-image\" data-id=\"a65eacc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"563\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-1024x901.png\" class=\"attachment-large size-large wp-image-25605\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-1024x901.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-300x264.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-768x676.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-1536x1352.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-2048x1803.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/times-used-m-610x537.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23bba9b elementor-widget elementor-widget-text-editor\" data-id=\"23bba9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These data points support the need for multiple post purchase emails, spaced out over a few days or weeks, depending on the product category. At a minimum, send one shortly after a product has arrived to capture content from those shoppers willing to submit reviews after a single use. And send a second (and possibly, a third) email later on, once your Millennial shoppers have had a chance to try out the product in question multiple times.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d43135c elementor-widget elementor-widget-heading\" data-id=\"d43135c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Try an Incentive \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05abc58 elementor-widget elementor-widget-text-editor\" data-id=\"05abc58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of course, the best way to get more reviews from Millennial shoppers is to provide them with great products and services. But if you want to quickly generate more reviews from this demographic, the right incentive can go a long way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, 73% of Millennials indicate that an incentive would motivate them to write a review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re asking for reviews from Millennial shoppers, consider sweetening the deal by offering an incentive. The most enticing incentive for Millennials is receiving a free product sample, which probably isn\u2019t a big surprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, a <\/span><a href=\"https:\/\/www.powerreviews.com\/solutions-overview\/product-sampling\/\"><span style=\"font-weight: 400;\">product sampling campaign<\/span><\/a><span style=\"font-weight: 400;\"> is a proven way to generate a high volume of content quickly (on average, brands and retailers that leverage PowerReviews\u2019 sampling capabilities find that 86% of those who receive a free sample will go on to write a review).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there are other incentives that intrigue Millennial shoppers, including early access to a product (84%), discounts (74%) and loyalty points (65%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here at PowerReviews, we also have many clients that significantly boost their review volumes by offering an entry into a sweepstakes in exchange for a review.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-745a270 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"745a270\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a8681e6\" data-id=\"a8681e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-439b313 elementor-widget elementor-widget-heading\" data-id=\"439b313\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Incentives Leading to Review Submission<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7c3e5 elementor-widget elementor-widget-progress\" data-id=\"ad7c3e5\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tLoyalty points\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"65\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"65\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">65%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179f5e7 elementor-widget elementor-widget-progress\" data-id=\"179f5e7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tDiscounts with store\/brand\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"74\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"74\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">74%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c13b2 elementor-widget elementor-widget-progress\" data-id=\"19c13b2\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReceiving a product before the general public\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"84\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"84\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">84%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f128ddf elementor-widget elementor-widget-progress\" data-id=\"f128ddf\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tReceiving the product free of charge\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"91\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"91\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">91%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-96982ca elementor-widget elementor-widget-text-editor\" data-id=\"96982ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whatever incentive you choose, make sure it\u2019s prominently showcased in your post purchase emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, this post purchase email invites the consumer to enter a sweepstakes by mentioning a hashtag in their review.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea721c7 elementor-widget elementor-widget-image\" data-id=\"ea721c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-1012x1024.png 1012w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-297x300.png 297w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-768x777.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-610x617.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email.webp 1044w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-1012x1024.png\" height=\"648\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-1012x1024.png 1012w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-297x300.png 297w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-768x777.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email-610x617.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/bissell-sweepstakes-post-purchase-email.png 1044w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-26326 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9778570 elementor-widget elementor-widget-text-editor\" data-id=\"9778570\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s also a good idea to call out the incentive on the review submission page. For example, when a shopper clicks on the post purchase email above, they\u2019re taken to a page that reminds them that they\u2019re eligible for a sweepstakes entry for writing a review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, be sure to disclose when a review was written as the result of an incentive. For example, shoppers can clearly see that the customer who wrote this (syndicated) review did so on the brand&#8217;s website and received an entry into a sweepstakes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s an important way to be transparent &#8212; and preserve your customers\u2019 trust.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20014c elementor-widget elementor-widget-image\" data-id=\"e20014c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"525\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/shure-syndication-musicians-friend-sampling-1024x840.png\" class=\"attachment-large size-large wp-image-26227\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/shure-syndication-musicians-friend-sampling-1024x840.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/shure-syndication-musicians-friend-sampling-300x246.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/shure-syndication-musicians-friend-sampling-768x630.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/shure-syndication-musicians-friend-sampling-1536x1261.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/shure-syndication-musicians-friend-sampling-610x501.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/shure-syndication-musicians-friend-sampling.png 1857w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61926d0 elementor-widget elementor-widget-heading\" data-id=\"61926d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Focus on Higher Priced Items<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e5e7c elementor-widget elementor-widget-text-editor\" data-id=\"e4e5e7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our latest research found that reviews are particularly impactful for higher cost items. This is especially true for younger shoppers &#8212; including Millennials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">86% of Millennials say they read more reviews for expensive products, compared to 70% of Boomers and 78% of Gen X shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most logical explanation is that there\u2019s risk associated with purchasing expensive items, and reviews provide social proof that can help shoppers overcome that risk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, over a quarter of Millennials (28%) also say they\u2019re more likely to <\/span><i><span style=\"font-weight: 400;\">write<\/span><\/i><span style=\"font-weight: 400;\"> reviews for expensive products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reviews can give Millennials the confidence they need to purchase an expensive product. But a good number of Millennials are also more likely to write reviews for higher priced products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, put a bit of extra effort into collecting reviews for the more expensive items in your product catalog. One way to do that is to send an extra post purchase email to customers who purchase these higher priced items. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7309b48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7309b48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6715460\" data-id=\"6715460\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f5a08d elementor-widget elementor-widget-heading\" data-id=\"7f5a08d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start Leveraging Reviews to Connect with Your Millennial Shoppers <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143e001 elementor-widget elementor-widget-text-editor\" data-id=\"143e001\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Millennials depend on reviews whether they\u2019re shopping online or in-store. Brands and retailers must provide plenty of this content, or risk losing shoppers to a business that does.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Millennials also have the potential to be a rich source of reviews for brands and retailers. But it can be challenging to generate reviews from this busy group of shoppers, especially because their behaviors and motivations are different from other generations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is to understand what motivates Millennials to write reviews. Then, you can use those insights to evolve your approach to review collection &#8212; and start generating a higher volume of reviews from this important demographic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put it simply, more millennial reviews = more millennial conversions and sales = more millennial reviews = more millennial conversions and sales&#8230;and so on and so on.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>There\u2019s no denying that the shopping habits of Millennial consumers are vastly different from those of the generations that came before them. In order to attract and retain Millennial shoppers, brands and retailers must understand these key differences, and adapt their strategies accordingly.<\/p>\n","protected":false},"author":41,"featured_media":26324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7805,327,7806],"tags":[7808],"yst_prominent_words":[216,2534,1762,600,601,599,166,208,176,572,2435,524,748],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/06\/millennial-blog-300x169.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26323"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=26323"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/26324"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=26323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=26323"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=26323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}