{"id":26143,"date":"2021-05-19T17:04:44","date_gmt":"2021-05-19T22:04:44","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=26143"},"modified":"2022-11-11T15:44:14","modified_gmt":"2022-11-11T21:44:14","slug":"power-of-reviews-survey-2021","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/power-of-reviews-survey-2021\/","title":{"rendered":"Survey: The Ever-Growing Power of Reviews"},"content":{"rendered":"<div id=\"modal-ready\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26143\" class=\"elementor elementor-26143\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d0aa033 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0aa033\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33909c2\" data-id=\"33909c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-070a9e5 elementor-widget elementor-widget-heading\" data-id=\"070a9e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The evolving role of ratings and reviews on the path to purchase, according to research of more than 6,500 U.S. shoppers.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b642800 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b642800\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4dfd90\" data-id=\"e4dfd90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75acbc4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"75acbc4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1b3ef465 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b3ef465\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38234d02\" data-id=\"38234d02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c7e9472 elementor-widget elementor-widget-heading\" data-id=\"6c7e9472\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Survey at a Glance:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c604484 elementor-widget elementor-widget-text-editor\" data-id=\"c604484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The PowerReviews Ever-Growing Power of Reviews report is based on survey responses from 6,538 consumers across the United States. Key findings include:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-19b1e544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19b1e544\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c16499e\" data-id=\"c16499e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21e9aeee elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"21e9aeee\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-comment-dots\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-380748d4\" data-id=\"380748d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-327cc7fa elementor-widget elementor-widget-heading\" data-id=\"327cc7fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Reviews have always been important to consumers. They\u2019ve become even more important.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-437d693f elementor-widget elementor-widget-text-editor\" data-id=\"437d693f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Today, <strong>more than 99.9% of consumers <\/strong>say they read reviews when shopping online at least sometimes. In 2018, this number was 97%.\u00a0<br \/><br \/><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Over half (57%) of shoppers read reviews <strong>while shopping in brick-and-mortar stores<\/strong> to assess potential purchases.<br \/><br \/><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">98% of consumers feel that <strong>reviews are an essential resource<\/strong> when making purchase decisions, up from 89% in 2018.<br \/><br \/><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ratings and reviews have become the most important factor impacting purchase decisions<\/strong>, ranking above price, free shipping, brand and recommendations from family and friends. In similar surveys we fielded in 2014 and 2018, price was the most important factor.\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-53c4f4ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53c4f4ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed6f0ef\" data-id=\"ed6f0ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fb8f83 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3fb8f83\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-phone-laptop\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-490dce6a\" data-id=\"490dce6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c70c7c elementor-widget elementor-widget-heading\" data-id=\"47c70c7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Shoppers choose websites based on the availability of reviews.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de03462 elementor-widget elementor-widget-text-editor\" data-id=\"3de03462\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>79% of consumers specifically seek out websites with product reviews<\/strong>, up from 63% in 2018. Millennials are the generation most likely to seek out websites with product reviews &#8212; 85% do so.<br \/><br \/><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">The <strong>most popular places<\/strong> for shoppers to read reviews include Amazon (95%) retailer websites (93%), brand websites (68%) and search engines (65%).\u00a0\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-313bfa3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"313bfa3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71c338a\" data-id=\"71c338a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-406283c4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"406283c4\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c140caf\" data-id=\"4c140caf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75f9ba3b elementor-widget elementor-widget-heading\" data-id=\"75f9ba3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Review quality, quantity, and recency all matter to shoppers. \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-766699cf elementor-widget elementor-widget-text-editor\" data-id=\"766699cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">77% of consumers say the average star rating is an element they consider when reading reviews. But <strong>52% don\u2019t trust star ratings without accompanying review content.<\/strong><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The greatest portion of consumers (53%) read between one and 10 reviews. Yet 68% say that <strong>in an ideal world, a product would have 26 or more reviews.<\/strong>\u00a0<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">71% consider recency when reading reviews. The biggest portion of shoppers (34%) <strong>look for reviews for a product that are between a week and a month old<\/strong>. A quarter look for reviews that are between one to three months old. <\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a342941 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a342941\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85271ff\" data-id=\"85271ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ed7d75 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8ed7d75\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-star-half\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a3dc20\" data-id=\"0a3dc20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f06ae6e elementor-widget elementor-widget-heading\" data-id=\"f06ae6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Negative reviews are an important tool for modern shoppers.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc56803 elementor-widget elementor-widget-text-editor\" data-id=\"fc56803\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>96% of consumers specifically look for negative reviews<\/strong> at least sometimes. In 2018, that number was 85%.\u00a0<br \/><br \/><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Over half (52%) of shoppers s<strong>pecifically seek out one-star reviews<\/strong>. This number is even higher &#8212; 60% &#8212; among Millennial shoppers.<br \/><br \/><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">46% of shoppers are <strong>suspicious of products with an average star rating of five out of five.<\/strong> This number is even higher &#8212; 53% &#8212; among Gen Z shoppers.\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-773d81f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"773d81f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-016efe5\" data-id=\"016efe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1832c86 elementor-widget elementor-widget-menu-anchor\" data-id=\"1832c86\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"contents\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e238c1 elementor-widget elementor-widget-heading\" data-id=\"7e238c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contents<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-90e6ebd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90e6ebd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-683d810\" data-id=\"683d810\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e5641 elementor-widget elementor-widget-image\" data-id=\"69e5641\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH1\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4.png\" class=\"attachment-medium_large size-medium_large wp-image-26090\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff4789 elementor-widget elementor-widget-heading\" data-id=\"eff4789\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH1\">Introduction<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b2b10e3\" data-id=\"b2b10e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54b7f00 elementor-widget elementor-widget-image\" data-id=\"54b7f00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH2\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-medium_large size-medium_large wp-image-26151 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd62c3 elementor-widget elementor-widget-heading\" data-id=\"fbd62c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH2\">Who We Surveyed<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-10cd6e0\" data-id=\"10cd6e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-925c801 elementor-widget elementor-widget-image\" data-id=\"925c801\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH3\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-medium_large size-medium_large wp-image-26152 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221bbb4 elementor-widget elementor-widget-heading\" data-id=\"221bbb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH3\">Growing Dependence on Reviews<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-cf8e786\" data-id=\"cf8e786\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9ef320 elementor-widget elementor-widget-image\" data-id=\"c9ef320\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH4\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-medium_large size-medium_large wp-image-26153 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1fdb6 elementor-widget elementor-widget-heading\" data-id=\"fa1fdb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH4\">How Reviews Impact Purchase Decisions\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a01d74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a01d74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-443d157\" data-id=\"443d157\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a76e0a elementor-widget elementor-widget-image\" data-id=\"0a76e0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH5\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-medium_large size-medium_large wp-image-26154 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a13d0bd elementor-widget elementor-widget-heading\" data-id=\"a13d0bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH5\">When Reviews Matter Most\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9ffc1c6\" data-id=\"9ffc1c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44494cf elementor-widget elementor-widget-image\" data-id=\"44494cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH6\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-768x769.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-610x611.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction.webp 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-768x769.png\" height=\"641\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-768x769.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-610x611.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-25499 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0882a7a elementor-widget elementor-widget-heading\" data-id=\"0882a7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH6\">Where Shoppers Consume Reviews\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-41fa8a1\" data-id=\"41fa8a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81b4419 elementor-widget elementor-widget-image\" data-id=\"81b4419\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH7\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3.png\" class=\"attachment-medium_large size-medium_large wp-image-26089\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f54f2 elementor-widget elementor-widget-heading\" data-id=\"50f54f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH7\">How Shoppers Engage with Reviews<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-bb6aa2d\" data-id=\"bb6aa2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74dc293 elementor-widget elementor-widget-image\" data-id=\"74dc293\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH8\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-610x610.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection.webp 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-768x768.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-25496 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256b17d elementor-widget elementor-widget-heading\" data-id=\"256b17d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH8\">The Components of Reviews Shoppers Value Most\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b66a1fe elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b66a1fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e451f04\" data-id=\"e451f04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6bbe537\" data-id=\"6bbe537\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffb97e4 elementor-widget elementor-widget-image\" data-id=\"ffb97e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH9\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-610x610.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative.webp 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-25500 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73cd83c elementor-widget elementor-widget-heading\" data-id=\"73cd83c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH9\">The Positive Side of Negative Reviews\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-aca1d84\" data-id=\"aca1d84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7588cf elementor-widget elementor-widget-image\" data-id=\"a7588cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH10\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png\" class=\"attachment-medium_large size-medium_large wp-image-26092\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669202d elementor-widget elementor-widget-heading\" data-id=\"669202d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH10\">Six Tips for Leveraging Reviews to Drive Sales<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2aa0a9e\" data-id=\"2aa0a9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-02cb1e2 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02cb1e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a9096a\" data-id=\"7a9096a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1760d0 elementor-widget elementor-widget-image\" data-id=\"d1760d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH9\">\n\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-610x610.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative.webp 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-medium_large size-medium_large wp-image-25500 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cec6f8c elementor-widget elementor-widget-heading\" data-id=\"cec6f8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH9\">The Positive Side of Negative Reviews\n<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e3ba39f\" data-id=\"e3ba39f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d93c8c elementor-widget elementor-widget-image\" data-id=\"4d93c8c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#CH10\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png\" class=\"attachment-medium_large size-medium_large wp-image-26092\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2160c1 elementor-widget elementor-widget-heading\" data-id=\"a2160c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#CH10\">Six Tips for Leveraging Reviews to Drive Sales<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f6d94dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6d94dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e99a1f\" data-id=\"3e99a1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6832af4 elementor-widget elementor-widget-menu-anchor\" data-id=\"6832af4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH1\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d309e elementor-widget elementor-widget-spacer\" data-id=\"a1d309e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1139f5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1139f5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df42cad\" data-id=\"df42cad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5958812 elementor-widget elementor-widget-image\" data-id=\"5958812\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4.png\" class=\"attachment-medium_large size-medium_large wp-image-26090\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch4-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-749015e\" data-id=\"749015e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4588367 elementor-widget elementor-widget-heading\" data-id=\"4588367\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Introduction<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c66ebbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c66ebbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd7264d\" data-id=\"cd7264d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-233e17b elementor-widget elementor-widget-heading\" data-id=\"233e17b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews are Ubiquitous<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1523bd0 elementor-widget elementor-widget-text-editor\" data-id=\"1523bd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the long history of commerce, reviews are a fairly new concept. But it\u2019s one that\u2019s certainly caught on quickly.<\/p>\n<p>Today, it\u2019s common for consumers to consult reviews when they\u2019re shopping for products, looking for restaurants, weighing their options for their next vacation, or even selecting a care provider for their child. And that\u2019s just a few of the many scenarios in which people seek out reviews to guide decisions.<\/p>\n<p>Consumer dependence on reviews continues to grow. When we surveyed consumers in 2018, we found that 97% consulted reviews &#8212; and 89% considered this content to be an essential component of the purchase journey.<\/p>\n<p><b>Today, nearly all consumers &#8212; 99.9% &#8212; read reviews, and 98% consider them to be essential. <\/b>That\u2019s because reviews are an authentic, unbiased source of information that empowers shoppers to make informed purchase decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10805d1 elementor-widget elementor-widget-heading\" data-id=\"10805d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For Businesses, Reviews are no Longer Optional <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f540146 elementor-widget elementor-widget-text-editor\" data-id=\"f540146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A growing number of consumers value reviews. As such, brands and retailers must make it a priority to provide easy access to this content. In fact, according to Forrester, reviews have become table stakes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b03b89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b03b89\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5304d84\" data-id=\"5304d84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67cb3f5 elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel\" data-id=\"67cb3f5\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:16,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cReviews are just table stakes now. If you want to sell online, you have to have them \u2014 and the more the better.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Sucharita Kodali<\/span><span class=\"elementor-testimonial__title\">Principal Analyst, Forrester<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1584397276916.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1584397276916.jpg\" class=\" sp-no-webp\" alt=\"Sucharita Kodali\" decoding=\"async\"  > <\/picture>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b031cd7 elementor-widget elementor-widget-text-editor\" data-id=\"b031cd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s a big upside for businesses that collect and display reviews. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">Our recent analysis of 1.5MM online product pages from more than 1,200 brand and retailer sites<\/span><\/a><span style=\"font-weight: 400;\"> found that there\u2019s a 120.3% lift in conversion when a shopper interacts with ratings and reviews on a product page.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4571890 elementor-widget elementor-widget-heading\" data-id=\"4571890\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">There\u2019s a 120.3% lift in conversion when a shopper interacts with ratings and reviews on a product page<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa01da elementor-widget elementor-widget-text-editor\" data-id=\"afa01da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you don\u2019t provide your shoppers with the content they seek, you risk losing customers &#8212; possibly for good. As you\u2019ll see as you read through this report, a staggering 86% of online shoppers (and 51% of those who shop in-store) say they simply won\u2019t buy products without reading reviews first.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a874460 elementor-widget elementor-widget-heading\" data-id=\"a874460\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">It\u2019s Time to Make Reviews an Integral Part of Your Business Strategy \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e806367 elementor-widget elementor-widget-text-editor\" data-id=\"e806367\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brands and retailers must effectively leverage reviews in order to attract and convert shoppers. But first, it\u2019s important to take a step back and understand the role of reviews in the path to purchase &#8212; and how that role has evolved over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PowerReviews surveyed more than 6,500 U.S. consumers with the goal of understanding the value they place on reviews &#8212; and how the presence (or lack of) this content impacts shopping behavior online and in-store. We also wanted to understand how the role of ratings and reviews has evolved in the three years since we fielded a similar survey, and you\u2019ll find comparisons noted throughout this report.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This report shares the findings from this survey and offers data-based recommendations for brands and retailers looking to more effectively leverage reviews to meet customer expectations and &#8211; in doing so &#8211; boost their bottom lines. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12ef67 elementor-widget elementor-widget-spacer\" data-id=\"b12ef67\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-538c657 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"538c657\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3cdce5\" data-id=\"a3cdce5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d31161f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d31161f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-942e780 elementor-widget elementor-widget-menu-anchor\" data-id=\"942e780\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH2\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-773768c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"773768c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdf9cde\" data-id=\"bdf9cde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56f0a78 elementor-widget elementor-widget-spacer\" data-id=\"56f0a78\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ecfe7b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecfe7b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a1b5ea3\" data-id=\"a1b5ea3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b548ec elementor-widget elementor-widget-image\" data-id=\"2b548ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/who-we-surveyed-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-medium_large size-medium_large wp-image-26151 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb42c2e\" data-id=\"fb42c2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdf6e0d elementor-widget elementor-widget-heading\" data-id=\"bdf6e0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Who We Surveyed<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-79052c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79052c6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9945b7d\" data-id=\"9945b7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2013b58 elementor-widget elementor-widget-heading\" data-id=\"2013b58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generations<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-846c9e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"846c9e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-62f4cd8\" data-id=\"62f4cd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65bda50 elementor-widget elementor-widget-heading\" data-id=\"65bda50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z  <br>(1997-present)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-facf23f elementor-widget elementor-widget-image\" data-id=\"facf23f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genz-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25543 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb90fec elementor-widget elementor-widget-heading\" data-id=\"fb90fec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">1%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fb0fd5f\" data-id=\"fb0fd5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d92fd1 elementor-widget elementor-widget-heading\" data-id=\"8d92fd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<br>(1981-1996)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cea72f elementor-widget elementor-widget-image\" data-id=\"0cea72f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png\" height=\"508\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/millenial-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25542 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a321a24 elementor-widget elementor-widget-heading\" data-id=\"a321a24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">44%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ae83e00\" data-id=\"ae83e00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9e9636 elementor-widget elementor-widget-heading\" data-id=\"d9e9636\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X <br>(1965-1980)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73118f8 elementor-widget elementor-widget-image\" data-id=\"73118f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.webp 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png\" height=\"509\" width=\"508\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h.png 508w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/genx-h-150x150.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\" class=\"attachment-large size-large wp-image-25541 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e57ae4 elementor-widget elementor-widget-heading\" data-id=\"8e57ae4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">40%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-db58b24\" data-id=\"db58b24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf07773 elementor-widget elementor-widget-heading\" data-id=\"cf07773\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Baby Boomers <br>(1946-1964)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159b140 elementor-widget elementor-widget-image\" data-id=\"159b140\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.webp 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png\" height=\"508\" width=\"509\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h.png 509w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/boomer-h-150x150.png 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" class=\"attachment-large size-large wp-image-25540 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481f692 elementor-widget elementor-widget-heading\" data-id=\"481f692\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">15%<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4f455ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f455ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6b59ee\" data-id=\"c6b59ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e58f76 elementor-widget elementor-widget-heading\" data-id=\"3e58f76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Household Income<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1ee12 elementor-widget elementor-widget-image\" data-id=\"6f1ee12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"546\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/income-por-1024x873.png\" class=\"attachment-large size-large wp-image-26168\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/income-por-1024x873.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/income-por-300x256.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/income-por-768x655.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/income-por-1536x1310.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/income-por-2048x1746.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/income-por-610x520.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3e587df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e587df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d5c973\" data-id=\"3d5c973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8dee3b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d8dee3b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060e33c elementor-widget elementor-widget-menu-anchor\" data-id=\"060e33c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH3\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e8c410 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e8c410\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6508459\" data-id=\"6508459\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34ae907 elementor-widget elementor-widget-spacer\" data-id=\"34ae907\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0bfac0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bfac0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c93634\" data-id=\"9c93634\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a514d9 elementor-widget elementor-widget-image\" data-id=\"5a514d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/review-dependence-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-large size-large wp-image-26152 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c67c75\" data-id=\"6c67c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb7635f elementor-widget elementor-widget-heading\" data-id=\"cb7635f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Growing Dependence on Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-536179e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"536179e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc6bd5a\" data-id=\"dc6bd5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e918d0 elementor-widget elementor-widget-text-editor\" data-id=\"4e918d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Traditionally, if a consumer wanted to hear about the experiences of other shoppers, they\u2019d ask their family and friends. But today, a growing number of consumers seek out the opinions of fellow shoppers by reading reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3aefe elementor-widget elementor-widget-heading\" data-id=\"3d3aefe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nearly all Online Shoppers Use Reviews <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253e317 elementor-widget elementor-widget-text-editor\" data-id=\"253e317\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over the last decade, ecommerce has experienced significant growth in line with the increasing\u00a0 influence of technology and the internet on everyday lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, shopper dependence on reviews has also grown. And this is no coincidence. When consumers are shopping online, they don\u2019t have the opportunity to see and touch a product in person before making a purchase. So reading about the experiences of others like them becomes more important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2018, 97% of consumers consulted product reviews when making purchase decisions, up two percentage points from 2014. Today, 99.9% of consumers say they read reviews when shopping online at least sometimes. Of those shoppers, 61% say they always read reviews and a third indicate they do so regularly.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb04642 elementor-widget elementor-widget-heading\" data-id=\"cb04642\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Dependence on Reviews is Growing<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a74e46 elementor-widget elementor-widget-heading\" data-id=\"9a74e46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Percentage of consumers that consult reviews when shopping online\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3372bc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3372bc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-787ee69\" data-id=\"787ee69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9596d6 elementor-widget elementor-widget-progress\" data-id=\"d9596d6\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2014\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"95\" aria-valuetext=\"95% (95%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"95\">\n\t\t\t\t<span class=\"elementor-progress-text\">95%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2cdf9 elementor-widget elementor-widget-progress\" data-id=\"7a2cdf9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2018\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"97\" aria-valuetext=\"97% (97%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"97\">\n\t\t\t\t<span class=\"elementor-progress-text\">97%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7da690 elementor-widget elementor-widget-progress\" data-id=\"d7da690\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (99.9%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">99.9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-df8c6ef elementor-widget elementor-widget-heading\" data-id=\"df8c6ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Often Online Shoppers Read Reviews\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de054b elementor-widget elementor-widget-image\" data-id=\"0de054b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"515\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-often-online-shoppers-read-reviews-1024x824.png\" class=\"attachment-large size-large wp-image-26169\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-often-online-shoppers-read-reviews-1024x824.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-often-online-shoppers-read-reviews-300x241.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-often-online-shoppers-read-reviews-768x618.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-often-online-shoppers-read-reviews-1536x1236.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-often-online-shoppers-read-reviews-2048x1648.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-often-online-shoppers-read-reviews-610x491.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ff0b486 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff0b486\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41f1299\" data-id=\"41f1299\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f61491 elementor-widget elementor-widget-heading\" data-id=\"7f61491\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In-Store Shoppers Use Reviews, Too <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730fcd7 elementor-widget elementor-widget-text-editor\" data-id=\"730fcd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Clearly, reviews are important for online shoppers. But consumers also turn to reviews when they\u2019re shopping in physical store locations. In fact, over half (57%) of shoppers indicate they read reviews while shopping in brick-and-mortar stores to assess potential purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of note, Millennials are the generation most likely to check reviews while shopping in-store. 63% do so. In comparison, just over a third of Boomers read reviews in-store.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9751b59 elementor-widget elementor-widget-heading\" data-id=\"9751b59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">In-Store Dependence on Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c0a5f elementor-widget elementor-widget-heading\" data-id=\"70c0a5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Do you read reviews while shopping in stores to assess potential purchases? <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba76770 elementor-widget elementor-widget-image\" data-id=\"ba76770\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"529\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-por-1024x847.png\" class=\"attachment-large size-large wp-image-26170\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-por-1024x847.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-por-300x248.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-por-768x635.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-por-1536x1270.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-por-2048x1693.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-por-610x504.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada4c21 elementor-widget elementor-widget-heading\" data-id=\"ada4c21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">In-Store Dependence on Reviews By Generation\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-68e771b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e771b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-31d5f5e\" data-id=\"31d5f5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e311ecc elementor-widget elementor-widget-heading\" data-id=\"e311ecc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-364deda elementor-widget elementor-widget-image\" data-id=\"364deda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"597\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-z-1024x955.png\" class=\"attachment-large size-large wp-image-26174\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-z-1024x955.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-z-300x280.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-z-768x716.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-z-1536x1432.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-z-2048x1909.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-z-610x569.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6133b27\" data-id=\"6133b27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cd4a40 elementor-widget elementor-widget-heading\" data-id=\"4cd4a40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc48250 elementor-widget elementor-widget-image\" data-id=\"fc48250\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-m-1024x1024.png\" class=\"attachment-large size-large wp-image-26171\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-m-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-m-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-m-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-m-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-m-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-m-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-m-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d827c2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d827c2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1d7c306\" data-id=\"1d7c306\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73a6e36 elementor-widget elementor-widget-heading\" data-id=\"73a6e36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-091ad0c elementor-widget elementor-widget-image\" data-id=\"091ad0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"623\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-x-1024x996.png\" class=\"attachment-large size-large wp-image-26172\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-x-1024x996.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-x-300x292.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-x-768x747.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-x-1536x1494.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-x-2048x1992.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-x-610x593.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27d8ecb\" data-id=\"27d8ecb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a60c671 elementor-widget elementor-widget-heading\" data-id=\"a60c671\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7688f3e elementor-widget elementor-widget-image\" data-id=\"7688f3e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-b-1024x1024.png\" class=\"attachment-large size-large wp-image-26173\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-b-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-b-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-b-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-b-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-b-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-b-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/instore-reviews-b-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1de17 elementor-widget elementor-widget-text-editor\" data-id=\"1b1de17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews have become an important tool for online and in-store shoppers alike. Customer-centric brands and retailers must ensure shoppers can easily access review content &#8212; regardless of the device they use to shop.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5a61c92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a61c92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fba4bf4\" data-id=\"fba4bf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-004c134 elementor-widget elementor-widget-heading\" data-id=\"004c134\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews Have Become Essential<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8cda7c elementor-widget elementor-widget-text-editor\" data-id=\"b8cda7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There was a time when reviews were considered a \u201cnice to have.\u201d But they\u2019ve quickly become a key component of the shopping journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, nearly all (98%) of consumers indicate that reviews are an essential resource when making purchase decisions. In comparison, 89% of consumers felt this way in 2018.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20df6de elementor-widget elementor-widget-heading\" data-id=\"20df6de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Percentage of consumers who say reviews are an essential resource when making purchase decisions<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-683d36e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"683d36e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6c4a1ca\" data-id=\"6c4a1ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86a36d0 elementor-widget elementor-widget-progress\" data-id=\"86a36d0\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2014\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"86\" aria-valuetext=\"86% (86%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"86\">\n\t\t\t\t<span class=\"elementor-progress-text\">86%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfe822 elementor-widget elementor-widget-progress\" data-id=\"fcfe822\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2018\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"89\" aria-valuetext=\"89% (89%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"89\">\n\t\t\t\t<span class=\"elementor-progress-text\">89%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944b0fd elementor-widget elementor-widget-progress\" data-id=\"944b0fd\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"98\" aria-valuetext=\"98% (98%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"98\">\n\t\t\t\t<span class=\"elementor-progress-text\">98%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a250dac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a250dac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1624e4\" data-id=\"b1624e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae8e0b7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ae8e0b7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d79b2c elementor-widget elementor-widget-menu-anchor\" data-id=\"7d79b2c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH4\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-deb1bcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deb1bcc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03c0d82\" data-id=\"03c0d82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d807d40 elementor-widget elementor-widget-spacer\" data-id=\"d807d40\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa6e2ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa6e2ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79de6a1\" data-id=\"79de6a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd6b0e1 elementor-widget elementor-widget-image\" data-id=\"dd6b0e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/purchase-decisions-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-large size-large wp-image-26153 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f25ec4a\" data-id=\"f25ec4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df6515e elementor-widget elementor-widget-heading\" data-id=\"df6515e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Reviews Impact Purchase Decisions<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e33c1a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e33c1a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f831d8c\" data-id=\"f831d8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8716ec elementor-widget elementor-widget-text-editor\" data-id=\"d8716ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We know that nearly all online shoppers read reviews &#8212; and half of in-store shoppers do so. This content also has a strong influence on purchase behavior.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d38be59 elementor-widget elementor-widget-heading\" data-id=\"d38be59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews are the Top Purchase Consideration<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc066bc elementor-widget elementor-widget-text-editor\" data-id=\"cc066bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are myriad factors shoppers must weigh when making purchase decisions, including price, brand and return policy &#8212; just to name a few. But which factors carry the most weight when it comes time to make a purchase decision?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In year\u2019s past, consumers indicated that reviews were the second most important factor &#8212; with price being the top consideration. But this year, we found that ratings and reviews have actually surpassed price as a top purchase consideration!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The presence of reviews also has a bigger impact on purchase behavior than other important factors including free shipping, brand and even recommendations from family and friends. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c58c00 elementor-widget elementor-widget-heading\" data-id=\"6c58c00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Top Factors Impacting Purchase Decisions <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b8a5b8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8a5b8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9b6f734\" data-id=\"9b6f734\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bff9153 elementor-widget elementor-widget-progress\" data-id=\"bff9153\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRatings & Reviews\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"94\" aria-valuetext=\"94% (94%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"94\">\n\t\t\t\t<span class=\"elementor-progress-text\">94%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce7d0b elementor-widget elementor-widget-progress\" data-id=\"7ce7d0b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tPrice of the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"91\" aria-valuetext=\"91% (91%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"91\">\n\t\t\t\t<span class=\"elementor-progress-text\">91%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1169a9e elementor-widget elementor-widget-progress\" data-id=\"1169a9e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tFree shipping\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"78\" aria-valuetext=\"78% (78%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"78\">\n\t\t\t\t<span class=\"elementor-progress-text\">78%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47df54f elementor-widget elementor-widget-progress\" data-id=\"47df54f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBrand of the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"65\" aria-valuetext=\"65% (65%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"65\">\n\t\t\t\t<span class=\"elementor-progress-text\">65%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0786b88 elementor-widget elementor-widget-progress\" data-id=\"0786b88\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRecommendation from friends\/family\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"60\" aria-valuetext=\"60% (60%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"60\">\n\t\t\t\t<span class=\"elementor-progress-text\">60%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee36d9 elementor-widget elementor-widget-progress\" data-id=\"9ee36d9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImagery provided by people who have previously purchased the product\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"52\" aria-valuetext=\"52% (52%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"52\">\n\t\t\t\t<span class=\"elementor-progress-text\">52%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bd73e elementor-widget elementor-widget-progress\" data-id=\"30bd73e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tImagery provided by the brand or retailer\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"46\" aria-valuetext=\"46% (46%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"46\">\n\t\t\t\t<span class=\"elementor-progress-text\">46%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dd67e71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd67e71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b658657\" data-id=\"b658657\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19f477c elementor-widget elementor-widget-heading\" data-id=\"19f477c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoppers are Reluctant to Make Purchases without Reading Reviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e6dc3 elementor-widget elementor-widget-text-editor\" data-id=\"49e6dc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews are so influential that many shoppers simply won\u2019t make purchases without reading this content first. In fact, 86% of consumers don\u2019t purchase products online without reading reviews, up from 70% in 2018.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And today, 51% don\u2019t buy products in brick-and-mortar stores without first reading reviews. In comparison, just over a third (39%) of shoppers indicated this was the case in 2018.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2733bfd elementor-widget elementor-widget-heading\" data-id=\"2733bfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">A Growing Number of Shoppers Won\u2019t Buy Products Without First Reading Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e37be51 elementor-widget elementor-widget-heading\" data-id=\"e37be51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">I don\u2019t buy products online without reading reviews.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-304dfa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"304dfa4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8e6ca55\" data-id=\"8e6ca55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9a9da8 elementor-widget elementor-widget-progress\" data-id=\"f9a9da8\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2018\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"70\" aria-valuetext=\"70% (70%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"70\">\n\t\t\t\t<span class=\"elementor-progress-text\">70%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7efdb elementor-widget elementor-widget-progress\" data-id=\"9d7efdb\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"86\" aria-valuetext=\"86% (86%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"86\">\n\t\t\t\t<span class=\"elementor-progress-text\">86%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1265b elementor-widget elementor-widget-heading\" data-id=\"1d1265b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">I don\u2019t buy products in-store without reading reviews.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-23683b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23683b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f2b2328\" data-id=\"f2b2328\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d51cd80 elementor-widget elementor-widget-progress\" data-id=\"d51cd80\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2018\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"39\" aria-valuetext=\"39% (39%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"39\">\n\t\t\t\t<span class=\"elementor-progress-text\">39%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-110ff66 elementor-widget elementor-widget-progress\" data-id=\"110ff66\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"51\" aria-valuetext=\"51% (51%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"51\">\n\t\t\t\t<span class=\"elementor-progress-text\">51%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e430d1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e430d1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8ccf7e\" data-id=\"e8ccf7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e1ffb2 elementor-widget elementor-widget-heading\" data-id=\"9e1ffb2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Absence of Reviews Deters Shoppers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4921f elementor-widget elementor-widget-text-editor\" data-id=\"8e4921f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What\u2019s more, nearly half (44%) of consumers won\u2019t purchase a product if there are no ratings or reviews available for it. Younger generations &#8212; Gen Z and Millennials &#8212; are even more likely to abandon a purchase if there are no reviews available for a product they\u2019re considering.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ae4ce elementor-widget elementor-widget-heading\" data-id=\"61ae4ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Many Shoppers will Abandon a Purchase if There are No Reviews Available<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c77a56 elementor-widget elementor-widget-heading\" data-id=\"5c77a56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">If there are no ratings and reviews for a product, would you still buy it?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a65919f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a65919f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c7dcd05\" data-id=\"c7dcd05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f39d4b2 elementor-widget elementor-widget-heading\" data-id=\"f39d4b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e017d5a elementor-widget elementor-widget-image\" data-id=\"e017d5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-z-1024x1024.png\" class=\"attachment-large size-large wp-image-26177\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-z-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-z-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-z-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-z-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-z-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-z-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-z-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-97dad70\" data-id=\"97dad70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87a12fe elementor-widget elementor-widget-heading\" data-id=\"87a12fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64373ee elementor-widget elementor-widget-image\" data-id=\"64373ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-m-1024x1024.png\" class=\"attachment-large size-large wp-image-26176\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-m-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-m-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-m-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-m-768x767.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-m-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-m-2048x2046.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-m-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4550ac8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4550ac8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f558fda\" data-id=\"f558fda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f6703b elementor-widget elementor-widget-heading\" data-id=\"6f6703b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e0930 elementor-widget elementor-widget-image\" data-id=\"37e0930\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-x-1024x1024.png\" class=\"attachment-large size-large wp-image-26175\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-x-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-x-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-x-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-x-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-x-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-x-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-x-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cdd0022\" data-id=\"cdd0022\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3cf405 elementor-widget elementor-widget-heading\" data-id=\"d3cf405\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3f830 elementor-widget elementor-widget-image\" data-id=\"9b3f830\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-b-1024x1024.png\" class=\"attachment-large size-large wp-image-26178\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-b-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-b-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-b-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-b-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-b-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-b-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/abandon-b-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-87456d6 elementor-widget elementor-widget-text-editor\" data-id=\"87456d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, it\u2019s worth noting that 59% of shoppers indicate they\u2019re more likely to buy a product without reviews if other products from the same brand have high overall ratings. Of course, it\u2019s important to generate reviews across your entire product catalog. However, it\u2019s clear that a strong online reputation can help you earn the trust of shoppers &#8212; even when you haven\u2019t yet generated reviews for a given product.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-743fe65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743fe65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20d9d2e\" data-id=\"20d9d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb1c093 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cb1c093\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c54632 elementor-widget elementor-widget-menu-anchor\" data-id=\"7c54632\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH5\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7a27c98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a27c98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bae81fd\" data-id=\"bae81fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67648b4 elementor-widget elementor-widget-spacer\" data-id=\"67648b4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f29308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f29308\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53c0867\" data-id=\"53c0867\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa52ad elementor-widget elementor-widget-image\" data-id=\"baa52ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter.webp 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter.png\" height=\"400\" width=\"400\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/when-reviews-matter-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" class=\"attachment-large size-large wp-image-26154 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d13654\" data-id=\"4d13654\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb1eb49 elementor-widget elementor-widget-heading\" data-id=\"bb1eb49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">When Reviews Matter Most<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3e7d400 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e7d400\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-435fb20\" data-id=\"435fb20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a5bb9e elementor-widget elementor-widget-text-editor\" data-id=\"8a5bb9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews empower consumers to make informed purchase decisions, whether they\u2019re shopping online or in-store. But are there certain circumstances when reviews are especially important?\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4eaf63 elementor-widget elementor-widget-heading\" data-id=\"e4eaf63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews Matter for High Priced Products<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a35a9 elementor-widget elementor-widget-text-editor\" data-id=\"e1a35a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s a certain amount of risk involved with buying a new product. No matter how much research a shopper has done, there\u2019s no sure way of knowing that a product will fit their needs. The risk is even higher if the product is expensive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it\u2019s probably not surprising that 80% of consumers indicate that the more expensive a product is, the more they read reviews. This aligns with <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/powerreviews-partners-with-northwestern\/\"><span style=\"font-weight: 400;\">research we did with Northwestern University<\/span><\/a><span style=\"font-weight: 400;\">, which found that reviews are especially impactful for high consideration items, which are defined as those that pose a risk due to a number of factors, including expense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, the higher a consumer\u2019s income, the more likely they are to agree that the more expensive the product, the more they read reviews. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2f86f elementor-widget elementor-widget-heading\" data-id=\"9d2f86f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Reviews Matter for Expensive Products: A Breakdown by Income Level<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-203c965 elementor-widget elementor-widget-heading\" data-id=\"203c965\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Percentage of consumers who read more reviews, the more expensive the product<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b06585 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b06585\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9841698\" data-id=\"9841698\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9a0f67 elementor-widget elementor-widget-progress\" data-id=\"e9a0f67\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t$0-$25,000\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"73\" aria-valuetext=\"73% (73%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"73\">\n\t\t\t\t<span class=\"elementor-progress-text\">73%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaf977b elementor-widget elementor-widget-progress\" data-id=\"aaf977b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t$26,000-$50,000\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"79\" aria-valuetext=\"79% (79%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"79\">\n\t\t\t\t<span class=\"elementor-progress-text\">79%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f826617 elementor-widget elementor-widget-progress\" data-id=\"f826617\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t$51,000-$75,000\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"81\" aria-valuetext=\"81% (81%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"81\">\n\t\t\t\t<span class=\"elementor-progress-text\">81%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7b865 elementor-widget elementor-widget-progress\" data-id=\"7f7b865\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t$76,000-$100,000\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"82\" aria-valuetext=\"82% (82%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"82\">\n\t\t\t\t<span class=\"elementor-progress-text\">82%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4740cb8 elementor-widget elementor-widget-progress\" data-id=\"4740cb8\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t$100,001 and up\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"84\" aria-valuetext=\"84% (84%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"84\">\n\t\t\t\t<span class=\"elementor-progress-text\">84%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e19b2bb elementor-widget elementor-widget-progress\" data-id=\"e19b2bb\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tIncome not stated\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"77\" aria-valuetext=\"77% (77%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"77\">\n\t\t\t\t<span class=\"elementor-progress-text\">77%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b66a3b elementor-widget elementor-widget-text-editor\" data-id=\"9b66a3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In addition, the younger the consumer, the more likely they are to indicate that they read more reviews for expensive products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f9c96 elementor-widget elementor-widget-heading\" data-id=\"23f9c96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Reviews Matter for Expensive Products: A Breakdown by Generation<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb3b91 elementor-widget elementor-widget-heading\" data-id=\"3eb3b91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Do you read more reviews for expensive products?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a2656a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a2656a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd8edd8\" data-id=\"dd8edd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9873eb elementor-widget elementor-widget-heading\" data-id=\"a9873eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b12225 elementor-widget elementor-widget-image\" data-id=\"5b12225\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"781\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-z-839x1024.png\" class=\"attachment-large size-large wp-image-26182\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-z-839x1024.png 839w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-z-246x300.png 246w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-z-768x938.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-z-1258x1536.png 1258w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-z-1677x2048.png 1677w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-z-610x745.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-52457b4\" data-id=\"52457b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a47cff5 elementor-widget elementor-widget-heading\" data-id=\"a47cff5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54cdd74 elementor-widget elementor-widget-image\" data-id=\"54cdd74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"776\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-m-845x1024.png\" class=\"attachment-large size-large wp-image-26179\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-m-845x1024.png 845w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-m-248x300.png 248w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-m-768x931.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-m-1267x1536.png 1267w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-m-1690x2048.png 1690w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-m-610x739.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-293317b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"293317b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2357335\" data-id=\"2357335\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c3fa80 elementor-widget elementor-widget-heading\" data-id=\"0c3fa80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8bdf2 elementor-widget elementor-widget-image\" data-id=\"bc8bdf2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"760\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-x-862x1024.png\" class=\"attachment-large size-large wp-image-26180\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-x-862x1024.png 862w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-x-252x300.png 252w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-x-768x913.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-x-1292x1536.png 1292w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-x-1723x2048.png 1723w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-x-610x725.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c58993\" data-id=\"2c58993\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a91a7d elementor-widget elementor-widget-heading\" data-id=\"7a91a7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a09b7 elementor-widget elementor-widget-image\" data-id=\"e9a09b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"766\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-b-856x1024.png\" class=\"attachment-large size-large wp-image-26181\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-b-856x1024.png 856w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-b-251x300.png 251w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-b-768x919.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-b-1283x1536.png 1283w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-b-1711x2048.png 1711w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/more-expensive-b-610x730.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a6a27 elementor-widget elementor-widget-heading\" data-id=\"a7a6a27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews are Essential for Myriad Product Categories<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c601d1 elementor-widget elementor-widget-text-editor\" data-id=\"8c601d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consumers turn to reviews when shopping for a variety of different types of products. But do reviews matter more for specific product categories?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top product category for review consumption is electronics; 95% of consumers indicate that reviews are helpful when shopping for these products. Electronics are typically high priced products, so this aligns with our previous finding about reviews being more important for expensive items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers also value reviews for categories including appliances (87%), health and beauty (83%), computers (81%), clothing (75%), shoes (68%), home and garden (67%), toys (54%), groceries (42%) and baby (40%).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62df70f elementor-widget elementor-widget-heading\" data-id=\"62df70f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers Consider Reviews to Be Helpful for Many Product Types<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e445954 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e445954\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-cd9d00c\" data-id=\"cd9d00c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-723cf7b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"723cf7b\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tv-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4748377\" data-id=\"4748377\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-297daf1 elementor-widget elementor-widget-progress\" data-id=\"297daf1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tElectronics\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"95\" aria-valuetext=\"95% (95%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"95\">\n\t\t\t\t<span class=\"elementor-progress-text\">95%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d13f91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d13f91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef73357\" data-id=\"ef73357\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c206004 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c206004\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-oven\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-183b6c6\" data-id=\"183b6c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c873e4e elementor-widget elementor-widget-progress\" data-id=\"c873e4e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAppliances\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"87\" aria-valuetext=\"87% (87%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"87\">\n\t\t\t\t<span class=\"elementor-progress-text\">87%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-06855ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06855ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-628abe6\" data-id=\"628abe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b5f9ce elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2b5f9ce\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-spa\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f8b83d6\" data-id=\"f8b83d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f202a45 elementor-widget elementor-widget-progress\" data-id=\"f202a45\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHealth & Beauty\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"83\" aria-valuetext=\"83% (83%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"83\">\n\t\t\t\t<span class=\"elementor-progress-text\">83%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4c32bf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c32bf0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63f40f2\" data-id=\"63f40f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231ca61 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"231ca61\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-computer-speaker\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-26add8c\" data-id=\"26add8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa94274 elementor-widget elementor-widget-progress\" data-id=\"aa94274\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tComputers\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"81\" aria-valuetext=\"81% (81%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"81\">\n\t\t\t\t<span class=\"elementor-progress-text\">81%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a6080c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a6080c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c9c137\" data-id=\"2c9c137\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eef6a1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7eef6a1\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-tshirt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c7683b2\" data-id=\"c7683b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45140a7 elementor-widget elementor-widget-progress\" data-id=\"45140a7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tClothing\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"75\" aria-valuetext=\"75% (75%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"75\">\n\t\t\t\t<span class=\"elementor-progress-text\">75%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-77a3b8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77a3b8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44a8933\" data-id=\"44a8933\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6264a0a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6264a0a\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-boot\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79a918b\" data-id=\"79a918b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35199d8 elementor-widget elementor-widget-progress\" data-id=\"35199d8\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tShoes\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"68\" aria-valuetext=\"68% (68%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"68\">\n\t\t\t\t<span class=\"elementor-progress-text\">68%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-502ad87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"502ad87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc6f20c\" data-id=\"fc6f20c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be2fe62 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"be2fe62\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-house\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-51f86e6\" data-id=\"51f86e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c7e285 elementor-widget elementor-widget-progress\" data-id=\"5c7e285\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tHome & Garden\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"67\" aria-valuetext=\"67% (67%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"67\">\n\t\t\t\t<span class=\"elementor-progress-text\">67%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-391b341 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"391b341\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9424ed6\" data-id=\"9424ed6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15118d7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"15118d7\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-puzzle-piece\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f38b0ce\" data-id=\"f38b0ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f76c509 elementor-widget elementor-widget-progress\" data-id=\"f76c509\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tToys\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"54\" aria-valuetext=\"54% (54%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"54\">\n\t\t\t\t<span class=\"elementor-progress-text\">54%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c310a83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c310a83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ff3f32\" data-id=\"3ff3f32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c106d87 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c106d87\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-apple-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-31def19\" data-id=\"31def19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74ff293 elementor-widget elementor-widget-progress\" data-id=\"74ff293\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tGroceries\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"42\" aria-valuetext=\"42% (42%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"42\">\n\t\t\t\t<span class=\"elementor-progress-text\">42%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d32778c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d32778c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9caabd3\" data-id=\"9caabd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-216ac2d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"216ac2d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-baby-carriage\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5beaa3c\" data-id=\"5beaa3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75b0994 elementor-widget elementor-widget-progress\" data-id=\"75b0994\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBaby\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"40\" aria-valuetext=\"40% (40%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"40\">\n\t\t\t\t<span class=\"elementor-progress-text\">40%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf71e9 elementor-widget elementor-widget-text-editor\" data-id=\"ecf71e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Clearly, reviews matter across a wide array of product categories. So it\u2019s essential to collect and display plenty of this content, regardless of the types of products you sell.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3eb6bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3eb6bb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3161c6\" data-id=\"c3161c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f10df01 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f10df01\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57e91e elementor-widget elementor-widget-menu-anchor\" data-id=\"c57e91e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH6\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8dfdea7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dfdea7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94f4dcd\" data-id=\"94f4dcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2c491d elementor-widget elementor-widget-spacer\" data-id=\"f2c491d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d7d023 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d7d023\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0f586b0\" data-id=\"0f586b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b1e57f elementor-widget elementor-widget-image\" data-id=\"8b1e57f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-768x769.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-610x611.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction.webp 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-1024x1024.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-768x769.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction-610x611.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/5-syndiction.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25499 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b067706\" data-id=\"b067706\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9931fe elementor-widget elementor-widget-heading\" data-id=\"c9931fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Where Shoppers Consume Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-204f839 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"204f839\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c352138\" data-id=\"c352138\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-382a31b elementor-widget elementor-widget-text-editor\" data-id=\"382a31b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The presence of reviews impacts where consumers choose to shop. And when they shop on websites and apps with reviews, they\u2019re more likely to convert.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2527f3b elementor-widget elementor-widget-heading\" data-id=\"2527f3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers Seek out Websites with Reviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de85ef8 elementor-widget elementor-widget-text-editor\" data-id=\"de85ef8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When shopping online, 79% of consumers specifically seek out websites with product reviews. This is up from 63% in 2018 and 57% in 2014.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b0aa5 elementor-widget elementor-widget-heading\" data-id=\"76b0aa5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Percentage of Consumers Who Specifically Seek Out Websites With Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee64f6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee64f6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-89d27a4\" data-id=\"89d27a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f277812 elementor-widget elementor-widget-progress\" data-id=\"f277812\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2014\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"57\" aria-valuetext=\"57% (57%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"57\">\n\t\t\t\t<span class=\"elementor-progress-text\">57%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-140f6f4 elementor-widget elementor-widget-progress\" data-id=\"140f6f4\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2018\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"63\" aria-valuetext=\"63% (63%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"63\">\n\t\t\t\t<span class=\"elementor-progress-text\">63%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05d74af elementor-widget elementor-widget-progress\" data-id=\"05d74af\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"79\" aria-valuetext=\"79% (79%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"79\">\n\t\t\t\t<span class=\"elementor-progress-text\">79%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-57505fe elementor-widget elementor-widget-text-editor\" data-id=\"57505fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Notably, 85% of Millennials seek out websites with reviews, compared to 70% of Boomers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d219c5 elementor-widget elementor-widget-heading\" data-id=\"1d219c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Online Shoppers Seek Out Websites with Reviews by Generation<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-057bc62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"057bc62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65f5b6f\" data-id=\"65f5b6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2f3130 elementor-widget elementor-widget-heading\" data-id=\"e2f3130\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363bc56 elementor-widget elementor-widget-image\" data-id=\"363bc56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"736\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-z-891x1024.png\" class=\"attachment-large size-large wp-image-26185\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-z-891x1024.png 891w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-z-261x300.png 261w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-z-768x883.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-z-1336x1536.png 1336w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-z-1782x2048.png 1782w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-z-610x701.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3adf37d\" data-id=\"3adf37d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d060a6 elementor-widget elementor-widget-heading\" data-id=\"3d060a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0669d6 elementor-widget elementor-widget-image\" data-id=\"b0669d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"745\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-880x1024.png\" class=\"attachment-large size-large wp-image-26184\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-880x1024.png 880w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-258x300.png 258w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-768x894.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-1320x1536.png 1320w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-1760x2048.png 1760w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-m-610x710.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4fb93d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fb93d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eafdd5c\" data-id=\"eafdd5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2ff7ca elementor-widget elementor-widget-heading\" data-id=\"f2ff7ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8b8ea elementor-widget elementor-widget-image\" data-id=\"4d8b8ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"750\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-x-874x1024.png\" class=\"attachment-large size-large wp-image-26183\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-x-874x1024.png 874w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-x-256x300.png 256w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-x-768x900.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-x-1310x1536.png 1310w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-x-1747x2048.png 1747w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-x-610x715.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92029a5\" data-id=\"92029a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb79f02 elementor-widget elementor-widget-heading\" data-id=\"cb79f02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1dfb2 elementor-widget elementor-widget-image\" data-id=\"cc1dfb2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"731\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-b-897x1024.png\" class=\"attachment-large size-large wp-image-26186\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-b-897x1024.png 897w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-b-263x300.png 263w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-b-768x877.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-b-1345x1536.png 1345w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-b-1794x2048.png 1794w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/web-reviews-b-610x696.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f45935f elementor-widget elementor-widget-text-editor\" data-id=\"f45935f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And when mobile shoppers find reviews, they\u2019re more likely to convert. 88% of consumers indicate they\u2019re more likely to purchase an item when shopping from a mobile device if a website or mobile app incorporates product reviews. In 2018, just over three quarters (77%) of mobile shoppers indicated this was the case. And in 2014, the number was 70%.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52aa342 elementor-widget elementor-widget-heading\" data-id=\"52aa342\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Percentage of Consumers Who Say they are More Likely to Convert on Mobile Websites and Apps that Include Product Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-66a6460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66a6460\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a4f947c\" data-id=\"a4f947c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16684fa elementor-widget elementor-widget-progress\" data-id=\"16684fa\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2014\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"70\" aria-valuetext=\"70% (70%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"70\">\n\t\t\t\t<span class=\"elementor-progress-text\">70%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c90174f elementor-widget elementor-widget-progress\" data-id=\"c90174f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2018\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"77\" aria-valuetext=\"77% (77%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"77\">\n\t\t\t\t<span class=\"elementor-progress-text\">77%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92f9069 elementor-widget elementor-widget-progress\" data-id=\"92f9069\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"88\" aria-valuetext=\"88% (88%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"88\">\n\t\t\t\t<span class=\"elementor-progress-text\">88%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-348849a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"348849a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4646e58\" data-id=\"4646e58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9124e5f elementor-widget elementor-widget-heading\" data-id=\"9124e5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers Read Reviews on Various Websites<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb239ee elementor-widget elementor-widget-text-editor\" data-id=\"cb239ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shoppers seek out websites with reviews. But what are the most popular sites for consuming reviews?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s probably not surprising that Amazon tops the list, with 95% of consumers indicating they read product reviews there. However, retail websites (for example, Target.com and Walmart.com) are a close second; 93% of respondents say they read reviews on these sites. And brand websites &#8212; such as Gap.com and Nike.com &#8212; aren\u2019t far behind.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ddef77 elementor-widget elementor-widget-heading\" data-id=\"1ddef77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Where Consumers Read Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b08e192 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b08e192\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3b49507\" data-id=\"3b49507\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc748ee elementor-widget elementor-widget-progress\" data-id=\"fc748ee\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tAmazon.com\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"95\" aria-valuetext=\"95% (95%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"95\">\n\t\t\t\t<span class=\"elementor-progress-text\">95%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6dcc1 elementor-widget elementor-widget-progress\" data-id=\"cf6dcc1\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRetail websites (Target.com, Walmart.com etc)\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"93\" aria-valuetext=\"93% (93%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"93\">\n\t\t\t\t<span class=\"elementor-progress-text\">93%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac5019 elementor-widget elementor-widget-progress\" data-id=\"fac5019\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tBrand websites (the exact brand that manufactures the product - Nike, Levi, etc)\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"68\" aria-valuetext=\"68% (68%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"68\">\n\t\t\t\t<span class=\"elementor-progress-text\">68%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35b068 elementor-widget elementor-widget-progress\" data-id=\"e35b068\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tSearch engines\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"65\" aria-valuetext=\"65% (65%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"65\">\n\t\t\t\t<span class=\"elementor-progress-text\">65%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8f289 elementor-widget elementor-widget-progress\" data-id=\"8c8f289\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tIndependent review sites\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"42\" aria-valuetext=\"42% (42%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"42\">\n\t\t\t\t<span class=\"elementor-progress-text\">42%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9314f75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9314f75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c84364\" data-id=\"7c84364\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7d7936 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b7d7936\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76904c elementor-widget elementor-widget-menu-anchor\" data-id=\"d76904c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH7\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-45dbaf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45dbaf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-224e5c9\" data-id=\"224e5c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2a8654 elementor-widget elementor-widget-spacer\" data-id=\"c2a8654\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-da477a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da477a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bd8750\" data-id=\"9bd8750\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9f923 elementor-widget elementor-widget-image\" data-id=\"5c9f923\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3.png\" class=\"attachment-large size-large wp-image-26089\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch3-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5de18f3\" data-id=\"5de18f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c809b39 elementor-widget elementor-widget-heading\" data-id=\"c809b39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Shoppers Engage with Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4c70a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c70a49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12c6e9e\" data-id=\"12c6e9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efc4f36 elementor-widget elementor-widget-text-editor\" data-id=\"efc4f36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We know that the majority of shoppers are reading reviews on Amazon, retailer and brand sites. Now, let\u2019s take a closer look at <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> shoppers are engaging with this content once they\u2019ve found it.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-023d33f elementor-widget elementor-widget-heading\" data-id=\"023d33f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Most Consumers Read 1-10 Reviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba6dcea elementor-widget elementor-widget-text-editor\" data-id=\"ba6dcea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The majority of online shoppers (and half of in-store shoppers) read reviews. But how many reviews do they typically read before making a purchase?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The greatest portion of consumers (53%) read between one and 10 reviews, and an additional 29% read between 11 and 25 reviews. The remaining 18% of consumers read 26 or more reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the quantity of reviews a shopper reads varies depending on the product they\u2019re purchasing. For example, a shopper probably reads more reviews when purchasing a computer than they do when purchasing a new toothbrush. So it\u2019s important for brands to focus both on review coverage (the number of products that have reviews) and review quantity.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e227fce elementor-widget elementor-widget-heading\" data-id=\"e227fce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Quantity of Reviews Consumers Read Before Making a Purchase\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5f839 elementor-widget elementor-widget-image\" data-id=\"aa5f839\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"610\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Quantity-of-Reviews-1024x976.png\" class=\"attachment-large size-large wp-image-26187\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Quantity-of-Reviews-1024x976.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Quantity-of-Reviews-300x286.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Quantity-of-Reviews-768x732.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Quantity-of-Reviews-1536x1465.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Quantity-of-Reviews-2048x1953.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Quantity-of-Reviews-610x582.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8812e26 elementor-widget elementor-widget-heading\" data-id=\"8812e26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoppers Value Review Search Functionality \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4755a6e elementor-widget elementor-widget-text-editor\" data-id=\"4755a6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some review displays offer a search feature that allows shoppers to find existing content that\u2019s relevant to them. For example, let\u2019s say a consumer is shopping for a pair of athletic pants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She\u2019s tall, and she wants to know how a particular pair of pants have worked for others of similar height. So she types \u201ctall\u201d into the search box and finds reviews that specifically address this.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da4a87a elementor-widget elementor-widget-image\" data-id=\"da4a87a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"460\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-tall-search-1024x736.png\" class=\"attachment-large size-large wp-image-26158\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-tall-search-1024x736.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-tall-search-300x216.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-tall-search-768x552.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-tall-search-1536x1104.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-tall-search-2048x1473.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/northface-tall-search-610x439.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94011fe elementor-widget elementor-widget-text-editor\" data-id=\"94011fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When there\u2019s a search option available, 93% of consumers indicate they\u2019ll use it at least sometimes. And 64% say they use this feature regularly or always.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28bd49c elementor-widget elementor-widget-heading\" data-id=\"28bd49c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Many Consumers Use Review Search Functionality, When it\u2019s Available\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330ae0c elementor-widget elementor-widget-image\" data-id=\"330ae0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"547\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Use-Review-Search-1024x875.png\" class=\"attachment-large size-large wp-image-26188\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Use-Review-Search-1024x875.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Use-Review-Search-300x256.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Use-Review-Search-768x656.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Use-Review-Search-1536x1313.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Use-Review-Search-2048x1750.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Use-Review-Search-610x521.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27295f elementor-widget elementor-widget-text-editor\" data-id=\"e27295f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What\u2019s more 84% of shoppers find the search feature at least somewhat helpful when assessing potential purchases. And 42% consider the ability to search through existing reviews to be very helpful.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b044e elementor-widget elementor-widget-heading\" data-id=\"f9b044e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How Helpful is Review Search Functionality? \n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e08cf7 elementor-widget elementor-widget-image\" data-id=\"7e08cf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"482\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Helpful-is-Review-Searc-1024x771.png\" class=\"attachment-large size-large wp-image-26189\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Helpful-is-Review-Searc-1024x771.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Helpful-is-Review-Searc-300x226.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Helpful-is-Review-Searc-768x578.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Helpful-is-Review-Searc-1536x1157.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Helpful-is-Review-Searc-2048x1542.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Helpful-is-Review-Searc-610x459.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a075d26 elementor-widget elementor-widget-text-editor\" data-id=\"a075d26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s great news that so many shoppers use and value review search. After all, our previous analysis of 1.5MM online product pages from more than 1,200 brand and retailer sites found that shoppers who use the search feature on a product page convert at a rate that\u2019s 202.9% higher than average.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t already have search functionality on your review display, consider adding it. Doing so can have a significant impact on sales!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4cbaea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cbaea6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b2a076\" data-id=\"0b2a076\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-336f14a elementor-widget elementor-widget-heading\" data-id=\"336f14a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers who use the search feature on a product page convert at a rate that\u2019s 202.9% higher than average.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18c6c9 elementor-widget elementor-widget-heading\" data-id=\"f18c6c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\">Taken from The Conversion Impact of UGC: A Complete Breakdown for 2021<\/a><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63f3b64\" data-id=\"63f3b64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce11e79 elementor-widget elementor-widget-image\" data-id=\"ce11e79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"464\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-768x557.png\" class=\"attachment-medium_large size-medium_large wp-image-26083\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-768x557.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-300x218.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-1024x743.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-1536x1115.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-610x443.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact.png 1981w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-43a0356 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43a0356\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8b43e6\" data-id=\"a8b43e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c7eedc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0c7eedc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08988d5 elementor-widget elementor-widget-menu-anchor\" data-id=\"08988d5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH8\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2f2fc90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f2fc90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1c070f\" data-id=\"e1c070f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6022275 elementor-widget elementor-widget-spacer\" data-id=\"6022275\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c86815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c86815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4febe80\" data-id=\"4febe80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bbce5f elementor-widget elementor-widget-image\" data-id=\"9bbce5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-610x610.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection.webp 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-1024x1024.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/2-collection.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25496 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9257d08\" data-id=\"9257d08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dfb6ae elementor-widget elementor-widget-heading\" data-id=\"7dfb6ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Components of Reviews Shoppers Value Most<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8233b08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8233b08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c1c09d\" data-id=\"4c1c09d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d66e54 elementor-widget elementor-widget-text-editor\" data-id=\"6d66e54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not all reviews are created equal. For example, a recent, detailed review is typically more valuable to a shopper than an old, vague review that\u2019s only a few words long.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s explore the different elements of reviews that matter to shoppers &#8212; and how these elements impact shopping behavior.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80c3294 elementor-widget elementor-widget-heading\" data-id=\"80c3294\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoppers Consider Many Review Elements<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6570c7 elementor-widget elementor-widget-text-editor\" data-id=\"d6570c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As it turns out, consumers consider many elements when reading reviews. The top choice is the average star rating; 77% of shoppers say this is a factor they consider when reading reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Three quarters (75%) consider the quantity of reviews and 71% factor in the recency of reviews. Other top factors include the length, depth and detail of the review content (56%) and the grammar and spelling within the review content (32%).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8a61f elementor-widget elementor-widget-heading\" data-id=\"ec8a61f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">What Shoppers Consider When Reading Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0fffee0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fffee0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d4cd5d2\" data-id=\"d4cd5d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a345ca elementor-widget elementor-widget-progress\" data-id=\"8a345ca\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tThe average rating of the review content\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"77\" aria-valuetext=\"77% (77%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"77\">\n\t\t\t\t<span class=\"elementor-progress-text\">77%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88cdd5a elementor-widget elementor-widget-progress\" data-id=\"88cdd5a\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tThe number of reviews\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"75\" aria-valuetext=\"75% (75%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"75\">\n\t\t\t\t<span class=\"elementor-progress-text\">75%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4c1f9 elementor-widget elementor-widget-progress\" data-id=\"ce4c1f9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tRecency of review content\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"71\" aria-valuetext=\"71% (71%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"71\">\n\t\t\t\t<span class=\"elementor-progress-text\">71%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888d579 elementor-widget elementor-widget-progress\" data-id=\"888d579\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tThe length, depth and detail of the review content\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"56\" aria-valuetext=\"56% (56%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"56\">\n\t\t\t\t<span class=\"elementor-progress-text\">56%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a4795 elementor-widget elementor-widget-progress\" data-id=\"e9a4795\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\tThe grammar and spelling within the review content\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"32\" aria-valuetext=\"32% (32%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"32\">\n\t\t\t\t<span class=\"elementor-progress-text\">32%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e055ef elementor-widget elementor-widget-heading\" data-id=\"2e055ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Star Ratings Matter -- But Consumers Trust Them More When Accompanied by Written Reviews <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2360a5 elementor-widget elementor-widget-text-editor\" data-id=\"d2360a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you might predict, shoppers value a high volume of great reviews that yield a high average star rating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over three-quarters (77%) of consumers indicate that the average star rating is an element they consider when reading reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But star ratings alone often aren\u2019t enough to earn the trust of shoppers. Some ecommerce sites &#8212; including Amazon &#8212; offer shoppers the option to leave a star rating, without an accompanying review. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e04bf6 elementor-widget elementor-widget-image\" data-id=\"7e04bf6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"1024\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/amazon-app-review-475x1024.png\" class=\"attachment-large size-large wp-image-26191\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/amazon-app-review-475x1024.png 475w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/amazon-app-review-139x300.png 139w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/amazon-app-review-610x1316.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/amazon-app-review.png 628w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2020d20 elementor-widget elementor-widget-text-editor\" data-id=\"2020d20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s no doubt this approach ensures a higher volume of ratings. However, over half (52%) of consumers indicate they don\u2019t trust this content as much as they do ratings accompanied by reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261cfdb elementor-widget elementor-widget-heading\" data-id=\"261cfdb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Do you trust star ratings alone as much as you do star ratings accompanied by reviews? <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c55fc7 elementor-widget elementor-widget-image\" data-id=\"4c55fc7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/ratingswithoutreviews-1024x1024.png\" class=\"attachment-large size-large wp-image-26192\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/ratingswithoutreviews-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/ratingswithoutreviews-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/ratingswithoutreviews-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/ratingswithoutreviews-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/ratingswithoutreviews-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/ratingswithoutreviews-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/ratingswithoutreviews-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98e8b3 elementor-widget elementor-widget-heading\" data-id=\"a98e8b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Review Quantity Counts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdb1da elementor-widget elementor-widget-text-editor\" data-id=\"bfdb1da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Three-quarters of consumers say that quantity is something they consider when reading reviews. And as mentioned earlier in this report, the largest portion of consumers (53%) typically read between one and 10 reviews before making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it\u2019s interesting that in an ideal world, 68% of consumers believe a given review should have 26 or more reviews. 18% feel a product should ideally have between one and 10 reviews, and the remaining 14% think between 11-25 reviews is ideal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though most consumers read between one and 10 reviews, they want plenty more content to be available. This is likely because they want to be able to seek out (and find) reviews that are most relevant to them. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3341d49 elementor-widget elementor-widget-heading\" data-id=\"3341d49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Ideal Number of Reviews a Product Should Have, According to Shoppers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353c888 elementor-widget elementor-widget-image\" data-id=\"353c888\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Ideal-Number-of-Reviews-1024x1024.png\" class=\"attachment-large size-large wp-image-26193\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Ideal-Number-of-Reviews-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Ideal-Number-of-Reviews-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Ideal-Number-of-Reviews-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Ideal-Number-of-Reviews-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Ideal-Number-of-Reviews-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Ideal-Number-of-Reviews-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Ideal-Number-of-Reviews-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a3dd0 elementor-widget elementor-widget-text-editor\" data-id=\"17a3dd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consumers expect to find plenty of reviews about products they\u2019re considering. But what\u2019s the minimum number of reviews a product needs to have for them to feel confident making a purchase?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The largest portion of consumers &#8212; 41% &#8212; indicate that 1-10 reviews is the minimum needed for them to feel comfortable purchasing a product. 40% say a product must have at least 26, while 17% indicate 11-25 is the minimum. The remaining 2% say that 0 is the minimum.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d2981 elementor-widget elementor-widget-heading\" data-id=\"e6d2981\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Minimum Number of Reviews a Product Must Have for a Shopper to Feel Comfortable Purchasing it<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0242d0d elementor-widget elementor-widget-image\" data-id=\"0242d0d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"634\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Minimum-Number-of-Reviews-1024x1014.png\" class=\"attachment-large size-large wp-image-26194\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Minimum-Number-of-Reviews-1024x1014.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Minimum-Number-of-Reviews-300x297.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Minimum-Number-of-Reviews-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Minimum-Number-of-Reviews-768x761.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Minimum-Number-of-Reviews-1536x1521.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Minimum-Number-of-Reviews-2048x2028.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Minimum-Number-of-Reviews-610x604.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d070e elementor-widget elementor-widget-heading\" data-id=\"c2d070e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stale Reviews Hold Less Weight <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a4df2 elementor-widget elementor-widget-text-editor\" data-id=\"43a4df2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nearly three-quarters (71%) of consumers indicate that the recency of review content is something they consider when reading reviews. Furthermore, 51% admit they\u2019d be less likely to purchase a product if all the reviews for it were over a year old.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f141a0b elementor-widget elementor-widget-heading\" data-id=\"f141a0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Older Reviews Hold Less Weight for Half of Consumers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641ce3c elementor-widget elementor-widget-heading\" data-id=\"641ce3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">If all reviews for a product were over a year old, would you be less likely to purchase it?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba48395 elementor-widget elementor-widget-image\" data-id=\"ba48395\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"478\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-1024x764.png\" class=\"attachment-large size-large wp-image-26195\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-1024x764.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-300x224.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-768x573.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-1536x1146.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-2048x1528.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Older-Reviews-610x455.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6ff35 elementor-widget elementor-widget-text-editor\" data-id=\"2b6ff35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For many consumers, older reviews carry less weight. But how recent must reviews be in order for shoppers to consider them relevant?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest portion of shoppers (34%) ideally want to be able to read review content for a product that is between a week and a month old. And a quarter (25%) want to find reviews that are one to three months old. A good number of shoppers have extremely high expectations for fresh review content; 21% ideally want to find reviews posted within the most recent seven days!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d772751 elementor-widget elementor-widget-heading\" data-id=\"d772751\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Consumers Expect Fresh Review Content<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f36521 elementor-widget elementor-widget-heading\" data-id=\"2f36521\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ideally, how recently would you like to see that review content was left on a product you\u2019re considering? <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b37ca elementor-widget elementor-widget-image\" data-id=\"a2b37ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"532\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-1024x851.png\" class=\"attachment-large size-large wp-image-26196\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-1024x851.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-300x249.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-768x638.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-1536x1276.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-2048x1701.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/how-recently-review-content-610x507.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fcd5e elementor-widget elementor-widget-text-editor\" data-id=\"14fcd5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Clearly, recency matters. So be sure you have a collection strategy in place to ensure shoppers can always find fresh, recent review content.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c57b99d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c57b99d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c399e\" data-id=\"65c399e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feba92b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"feba92b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61365df elementor-widget elementor-widget-menu-anchor\" data-id=\"61365df\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH9\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a2cdec9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2cdec9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c648578\" data-id=\"c648578\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a60f245 elementor-widget elementor-widget-spacer\" data-id=\"a60f245\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b0c3bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b0c3bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c9641aa\" data-id=\"c9641aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fea6fc1 elementor-widget elementor-widget-image\" data-id=\"fea6fc1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-610x610.png 610w,https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative.webp 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-1024x1024.png\" height=\"640\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative-610x610.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/01\/4-negative.png 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25500 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54ea16c\" data-id=\"54ea16c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-715109b elementor-widget elementor-widget-heading\" data-id=\"715109b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Positive Side of Negative Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af3bd66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af3bd66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-923ab30\" data-id=\"923ab30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac6d3b2 elementor-widget elementor-widget-text-editor\" data-id=\"ac6d3b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a customer centric business, you work hard to develop great products and experiences. So in an ideal world, all reviews your customers submit would be glowing. But the world isn\u2019t ideal and even the best products attract negative reviews. And as it turns out, that\u2019s OK. Shoppers seek out negative reviews to make informed purchase decisions. And displaying this content helps you build trust with shoppers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb68bf8 elementor-widget elementor-widget-heading\" data-id=\"fb68bf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers Seek Out Negative Reviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9784558 elementor-widget elementor-widget-text-editor\" data-id=\"9784558\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Today, a staggering 96% of consumers specifically seek out negative reviews at least sometimes, compared to 85% in 2018 and 82% in 2014.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-881c77e elementor-widget elementor-widget-heading\" data-id=\"881c77e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Percentage of Consumers Who Seek Out Negative Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-df81770 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df81770\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-98ac5d5\" data-id=\"98ac5d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1d3df2 elementor-widget elementor-widget-progress\" data-id=\"d1d3df2\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2014\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"82\" aria-valuetext=\"82% (82%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"82\">\n\t\t\t\t<span class=\"elementor-progress-text\">82%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecd49b4 elementor-widget elementor-widget-progress\" data-id=\"ecd49b4\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2018\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"85\" aria-valuetext=\"85% (85%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"85\">\n\t\t\t\t<span class=\"elementor-progress-text\">85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991f954 elementor-widget elementor-widget-progress\" data-id=\"991f954\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<span class=\"elementor-title\">\n\t\t\t\t2021\t\t\t<\/span>\n\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"96\" aria-valuetext=\"96% (96%)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"96\">\n\t\t\t\t<span class=\"elementor-progress-text\">96%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-41bdbd7 elementor-widget elementor-widget-text-editor\" data-id=\"41bdbd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And 69% always or regularly seek out this negative content. Interestingly, Millennial (38%) and Gen Z shoppers (38%) are more likely to indicate they always seek out negative reviews, when compared to Gen X (33%) and Boomer (28%) shoppers.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4464d29 elementor-widget elementor-widget-heading\" data-id=\"4464d29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Frequency at Which Consumers Seek Out Negative Reviews by Generation<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b2b7974 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2b7974\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c397bfc\" data-id=\"c397bfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2737a4a elementor-widget elementor-widget-heading\" data-id=\"2737a4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25db4b8 elementor-widget elementor-widget-image\" data-id=\"25db4b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"548\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-z-1024x876.png\" class=\"attachment-large size-large wp-image-26197\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-z-1024x876.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-z-300x257.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-z-768x657.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-z-1536x1314.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-z-2048x1751.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-z-610x522.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b62d856\" data-id=\"b62d856\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b8d717 elementor-widget elementor-widget-heading\" data-id=\"2b8d717\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a2796 elementor-widget elementor-widget-image\" data-id=\"28a2796\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"568\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-m-1024x908.png\" class=\"attachment-large size-large wp-image-26198\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-m-1024x908.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-m-300x266.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-m-768x681.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-m-1536x1362.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-m-2048x1816.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-m-610x541.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e6f9a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e6f9a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e442c3\" data-id=\"0e442c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d78e630 elementor-widget elementor-widget-heading\" data-id=\"d78e630\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49886d elementor-widget elementor-widget-image\" data-id=\"b49886d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"566\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-x-1024x906.png\" class=\"attachment-large size-large wp-image-26199\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-x-1024x906.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-x-300x265.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-x-768x679.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-x-1536x1359.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-x-2048x1811.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-x-610x540.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7455802\" data-id=\"7455802\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6cc840 elementor-widget elementor-widget-heading\" data-id=\"c6cc840\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d86ce elementor-widget elementor-widget-image\" data-id=\"c1d86ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"580\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-b-1024x928.png\" class=\"attachment-large size-large wp-image-26200\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-b-1024x928.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-b-300x272.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-b-768x696.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-b-1536x1393.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-b-2048x1857.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/seek-negative-b-610x553.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-65265c6 elementor-widget elementor-widget-text-editor\" data-id=\"65265c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nearly all shoppers seek out negative reviews to get a balanced look at what they can expect from a product. What\u2019s more, over half (52%) of consumers explicitly look for one-star reviews.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd87b2 elementor-widget elementor-widget-heading\" data-id=\"bdd87b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Half of Consumers Seek Out One-Star Reviews<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7eada5 elementor-widget elementor-widget-heading\" data-id=\"d7eada5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Do you look for negative reviews about products before making a purchase decision?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347eae0 elementor-widget elementor-widget-image\" data-id=\"347eae0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"534\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/half-seek-neg-1024x854.png\" class=\"attachment-large size-large wp-image-26201\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/half-seek-neg-1024x854.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/half-seek-neg-300x250.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/half-seek-neg-768x641.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/half-seek-neg-1536x1281.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/half-seek-neg-2048x1708.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/half-seek-neg-610x509.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2845e elementor-widget elementor-widget-text-editor\" data-id=\"4f2845e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s worth noting that Millennials are the generation most likely to look for one-star reviews. 60% do so, compared to 40% of Boomers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13704e8 elementor-widget elementor-widget-heading\" data-id=\"13704e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Seeking Out One-Star Reviews by Generation<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a10f2c1 elementor-widget elementor-widget-heading\" data-id=\"a10f2c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Do you look for negative reviews about products before making a purchase decision?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e35f65a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e35f65a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1b3075b\" data-id=\"1b3075b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04ba69f elementor-widget elementor-widget-heading\" data-id=\"04ba69f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3302e elementor-widget elementor-widget-image\" data-id=\"6d3302e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-z-1024x1024.png\" class=\"attachment-large size-large wp-image-26206\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-z-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-z-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-z-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-z-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-z-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-z-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-z-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a01dbe\" data-id=\"9a01dbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04c4a3e elementor-widget elementor-widget-heading\" data-id=\"04c4a3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d87eb elementor-widget elementor-widget-image\" data-id=\"c4d87eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-1024x1024.png\" class=\"attachment-large size-large wp-image-26203\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-m-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a48a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a48a54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-689e161\" data-id=\"689e161\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7df856 elementor-widget elementor-widget-heading\" data-id=\"f7df856\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feaaa0c elementor-widget elementor-widget-image\" data-id=\"feaaa0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-x-1024x1024.png\" class=\"attachment-large size-large wp-image-26204\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-x-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-x-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-x-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-x-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-x-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-x-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-x-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9f4d56\" data-id=\"b9f4d56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42f14c0 elementor-widget elementor-widget-heading\" data-id=\"42f14c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77579d1 elementor-widget elementor-widget-image\" data-id=\"77579d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-b-1024x1024.png\" class=\"attachment-large size-large wp-image-26205\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-b-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-b-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-b-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-b-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-b-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-b-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/1-star-gen-b-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e52ce elementor-widget elementor-widget-text-editor\" data-id=\"47e52ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember: reading one-star reviews for a product won\u2019t necessarily deter a shopper from making a purchase. In fact, if a customer determines the worst case scenario isn\u2019t a concern, they may purchase the product anyway.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Case in point? <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">Our recent analysis of the impact of various UGC features<\/span><\/a><span style=\"font-weight: 400;\"> found that 62.4% of shoppers that interact with the star filter feature on a review display specifically filter to read only one-star content. And shoppers who do so still convert at a rate that\u2019s 108.8% higher than the average page visitor!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ead584 elementor-widget elementor-widget-image\" data-id=\"6ead584\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star.webp 996w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-300x261.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-768x667.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-610x530.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" type=\"image\/webp\"><img src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star.png\" height=\"556\" width=\"640\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star.png 996w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-300x261.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-768x667.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2020\/12\/athleta-1star-610x530.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"attachment-large size-large wp-image-25460 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f149dd4 elementor-widget elementor-widget-heading\" data-id=\"f149dd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Negative Reviews Boost Trust\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8114a elementor-widget elementor-widget-text-editor\" data-id=\"8b8114a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.powerreviews.com\/insights\/from-reviews-to-revenue-nwu\/\"><span style=\"font-weight: 400;\">Our research with Northwestern University<\/span><\/a><span style=\"font-weight: 400;\"> found that shoppers are most likely to purchase products with an average star rating between 4.2 and 4.5. That\u2019s because a perfect star rating is perceived as too good to be true.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In line with this research, our most recent survey found that nearly half (46%) of consumers are suspicious of products with a perfect average star rating (five out of five). This number is even higher &#8212; 53% &#8212; among Gen Z shoppers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42e6e4b elementor-widget elementor-widget-heading\" data-id=\"42e6e4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Are you suspicious of products with a perfect 5 star rating? <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-80c3085 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80c3085\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c566bf8\" data-id=\"c566bf8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08df1c9 elementor-widget elementor-widget-heading\" data-id=\"08df1c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen Z <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b91c36 elementor-widget elementor-widget-image\" data-id=\"7b91c36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-z-1024x1024.png\" class=\"attachment-large size-large wp-image-26209\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-z-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-z-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-z-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-z-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-z-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-z-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-z-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-066fc2e\" data-id=\"066fc2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff5dbb0 elementor-widget elementor-widget-heading\" data-id=\"ff5dbb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Millennials<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06dc1cb elementor-widget elementor-widget-image\" data-id=\"06dc1cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-m-1024x1024.png\" class=\"attachment-large size-large wp-image-26208\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-m-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-m-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-m-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-m-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-m-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-m-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-m-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3209cc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3209cc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3bdfd0e\" data-id=\"3bdfd0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a677535 elementor-widget elementor-widget-heading\" data-id=\"a677535\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gen X<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f52eb8d elementor-widget elementor-widget-image\" data-id=\"f52eb8d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-x-1024x1024.png\" class=\"attachment-large size-large wp-image-26207\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-x-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-x-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-x-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-x-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-x-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-x-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-x-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07c7eca\" data-id=\"07c7eca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85fc48e elementor-widget elementor-widget-heading\" data-id=\"85fc48e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Boomers<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68a139d elementor-widget elementor-widget-image\" data-id=\"68a139d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-b-1024x1024.png\" class=\"attachment-large size-large wp-image-26210\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-b-1024x1024.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-b-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-b-150x150.png 150w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-b-768x768.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-b-1536x1536.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-b-2048x2048.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/suspicious-b-610x610.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a2ba1 elementor-widget elementor-widget-text-editor\" data-id=\"e7a2ba1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Resist the temptation to delete negative reviews. Consumers know that a product &#8212; no matter how good &#8212; can\u2019t be all things to all people. By displaying negative reviews, you\u2019re letting shoppers know you have nothing to hide. And that shows them you\u2019re a brand they can trust.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-688114a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"688114a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69dc0cc\" data-id=\"69dc0cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83f9e90 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"83f9e90\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-646d031 elementor-widget elementor-widget-menu-anchor\" data-id=\"646d031\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"CH10\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6d59c9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d59c9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-353c56d\" data-id=\"353c56d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57155c1 elementor-widget elementor-widget-spacer\" data-id=\"57155c1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f29f252 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f29f252\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21138f0\" data-id=\"21138f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d7f31b elementor-widget elementor-widget-image\" data-id=\"0d7f31b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png\" class=\"attachment-large size-large wp-image-26092\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6.png 400w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-300x300.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/ugc-impact-ch6-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06f1f85\" data-id=\"06f1f85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e875a2 elementor-widget elementor-widget-heading\" data-id=\"1e875a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Six Tips for Leveraging Reviews to Drive Sales<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b51d138 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b51d138\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09331ac\" data-id=\"09331ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a19d603 elementor-widget elementor-widget-text-editor\" data-id=\"a19d603\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews were once a novel concept. But today, they\u2019re an expected part of the purchase journey, whether a consumer is shopping online or within the four walls of a brick-and-mortar store. Brands and retailers must make it a priority to collect and display reviews. If they don\u2019t, they\u2019ll lose customers to businesses that do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are our top six recommendations based on the key findings of this report.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ca3b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca3b7cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee0d027\" data-id=\"ee0d027\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-69f1e6b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"69f1e6b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-310b430\" data-id=\"310b430\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ad410c elementor-widget elementor-widget-heading\" data-id=\"3ad410c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">1<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54d0f4b\" data-id=\"54d0f4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdd92d2 elementor-widget elementor-widget-heading\" data-id=\"fdd92d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Solicit Reviews from Your Customers<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c541bcd elementor-widget elementor-widget-text-editor\" data-id=\"c541bcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Today, nearly all shoppers consult reviews when shopping online, and over half (57%) do so when they\u2019re shopping in brick-and-mortar stores. Make collecting reviews from your customers a priority. The most effective way to do this is to send emails to your customers post-purchase, asking them to write reviews for the products they bought.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-07dfe57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07dfe57\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7491691\" data-id=\"7491691\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c705b9 elementor-widget elementor-widget-image\" data-id=\"1c705b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"1024\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase-597x1024.png\" class=\"attachment-large size-large wp-image-26211\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase-597x1024.png 597w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase-175x300.png 175w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase-768x1317.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase-896x1536.png 896w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase-610x1046.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/gap-postpurchase.png 898w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f9b1cd\" data-id=\"9f9b1cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb9180e elementor-widget elementor-widget-text-editor\" data-id=\"eb9180e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember: review quantity and recency are both important to shoppers. So be sure to collect a steady stream of reviews so your customers can always find a high volume of fresh content. If you have products in need of reviews, product sampling is an effective way to generate this content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, ensure you have plenty of reviews for high priced items in your product catalog. After all, 80% of consumers say they read more reviews when they\u2019re shopping for an expensive product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for more guidance, <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2021\/#CH2\"><span style=\"font-weight: 400;\">our Guide is packed full of tips on how to generate more reviews<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c990ff4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"c990ff4\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53eaee6\" data-id=\"53eaee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bde542 elementor-widget elementor-widget-heading\" data-id=\"8bde542\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Prominently Showcase Reviews<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29587fe elementor-widget elementor-widget-text-editor\" data-id=\"29587fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">79% of shoppers specifically seek out websites with product reviews. So make it easy for your shoppers to find and interact with review content on your website &#8212; regardless of the device they\u2019re using to shop. A best practice is to include a review \u201csnippet\u201d at the top of each product page that offers an overview of available review content &#8212; including the average star rating and review quantity. Shoppers can then click on this snippet to read, sort and filter review content.<\/span><\/p>\n<p><a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2021\/#CH3\"><span style=\"font-weight: 400;\">Here are some ideas on how to leverage your review content in your own marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d93536f\" data-id=\"d93536f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a64777 elementor-widget elementor-widget-heading\" data-id=\"4a64777\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe5c79 elementor-widget elementor-widget-image\" data-id=\"dfe5c79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"461\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip-1024x738.png\" class=\"attachment-large size-large wp-image-26212\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip-1024x738.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip-300x216.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip-768x554.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip-1536x1107.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip-610x440.png 610w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/rivno-review-size-snip.png 2031w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a051757 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a051757\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2535234\" data-id=\"2535234\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e57c46c elementor-widget elementor-widget-heading\" data-id=\"e57c46c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">3<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d705362\" data-id=\"d705362\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a10b572 elementor-widget elementor-widget-heading\" data-id=\"a10b572\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Optimize Your Review Display<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6eb47 elementor-widget elementor-widget-text-editor\" data-id=\"4b6eb47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shoppers particularly value certain review display features &#8212; including the ability to search existing content and filter on one-star reviews. And a previous analysis also tells us that those who interact with these features convert at a higher than average level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So consider adding these features to your review display. Then, measure the impact and optimize accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is absorbing and acting on what your data tells you. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/2021-ugc-conversion-impact-analysis\/\"><span style=\"font-weight: 400;\">Our analysis on the conversion impact of different review display features<\/span><\/a><span style=\"font-weight: 400;\"> is a good place to start though.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-785a0c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"785a0c3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-280ea8e\" data-id=\"280ea8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6344e7d elementor-widget elementor-widget-image\" data-id=\"6344e7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-1024x640.png\" class=\"attachment-large size-large wp-image-26098\" alt=\"\" srcset=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-1024x640.png 1024w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-300x188.png 300w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-768x480.png 768w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-1536x960.png 1536w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-2048x1280.png 2048w, https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/04\/bissell-search-cat-filter-610x381.png 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbe772e elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"cbe772e\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bab0172\" data-id=\"bab0172\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75fa5e0 elementor-widget elementor-widget-heading\" data-id=\"75fa5e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Share Review Content Across Channels<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4351a11 elementor-widget elementor-widget-text-editor\" data-id=\"4351a11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Amazon, retailer and brand sites are top places shoppers seek out review content. And shoppers expect to find reviews &#8212; regardless of where they shop for your products. If you\u2019re a brand, ask your ratings and reviews provider if it\u2019s possible for the reviews that you collect on your own dot com to be shared to your key retail partners and Amazon. If you want to learn more about syndication, <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2021\/#CH5\"><span style=\"font-weight: 400;\">our Complete Guide to Ratings &amp; Reviews has an entire chapter on this topic<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e35ac9a\" data-id=\"e35ac9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9178206 elementor-widget elementor-widget-heading\" data-id=\"9178206\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">4<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e3c4900 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"e3c4900\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-489b5e1\" data-id=\"489b5e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f01a9c elementor-widget elementor-widget-heading\" data-id=\"4f01a9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">5<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0541d80\" data-id=\"0541d80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0522ca9 elementor-widget elementor-widget-heading\" data-id=\"0522ca9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Embrace Negative Reviews<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01048b9 elementor-widget elementor-widget-text-editor\" data-id=\"01048b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Today, 96% of consumers seek out negative reviews. This content allows them to understand the worst case scenario &#8212; and determine whether it\u2019s something they can live with. So resist the urge to hide negative reviews. Displaying this content can help you build trust with your shoppers &#8212; and drive sales. <\/span><a href=\"https:\/\/www.powerreviews.com\/blog\/3-ways-to-leverage-negative-reviews\/\"><span style=\"font-weight: 400;\">Check out this blog for ideas on how to best leverage negative reviews<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f949015 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"f949015\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-efca6c8\" data-id=\"efca6c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f861d9d elementor-widget elementor-widget-heading\" data-id=\"f861d9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Analyze Reviews to Uncover Actionable Insights<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0631142 elementor-widget elementor-widget-text-editor\" data-id=\"0631142\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reviews are a rich (yet often untapped) source of insights that can help you identify ways to better serve your customers. Analyze your review content regularly to find ways to improve your products and experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your ratings and reviews provider should provide an analytics platform that makes it easy to uncover insights &#8212; and take action on them in ways that\u2019ll positively impact your business. <\/span><a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2021\/#CH8\"><span style=\"font-weight: 400;\">Here\u2019s more on why and how analysis should be an integral part of your Ratings &amp; Reviews program<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c5f7707\" data-id=\"c5f7707\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc96e23 elementor-widget elementor-widget-heading\" data-id=\"dc96e23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">6<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2400311 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2400311\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33f88c5\" data-id=\"33f88c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e24ee7e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e24ee7e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contents\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-circle-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Contents<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The evolving role of ratings and reviews on the path to purchase, according to research of more than 6,500 U.S. shoppers.<\/p>\n","protected":false},"author":12,"featured_media":26146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7806,325],"tags":[7804],"yst_prominent_words":[461,30,1353,457,166,360,197,693,2332,208,400,2383,2378,572,467],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2021\/05\/Artboard-5-300x194.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26143"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=26143"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/26143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/26146"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=26143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=26143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=26143"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=26143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}