{"id":12889,"date":"2019-08-01T14:16:38","date_gmt":"2019-08-01T19:16:38","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=12889"},"modified":"2019-08-06T16:31:59","modified_gmt":"2019-08-06T21:31:59","slug":"brand-manager","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/brand-manager\/","title":{"rendered":"The 5 Qualities CMOs Want in a Successful Brand Manager"},"content":{"rendered":"<div id=\"modal-ready\"><p>Consumer demands and expectations keep rising, which means brands have to be on their toes 24\/7. And the stress builds up if chief marketing officers can&#8217;t make every customer touchpoint solid and effective. That&#8217;s why CMOs need a successful brand manager to spot trends, uncover product insights and align campaigns across every touchpoint.<\/p>\n<p>This position is vital to the success of your company and while it&#8217;s a tough job, there are ways for good brand managers to become great. In this guide, we&#8217;ll provide the five qualities CMOs look for in a great brand manager.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What does it take to move from being a good brand manager to great one? We&#8217;ve got the scoop.<\/p>\n","protected":false},"author":12,"featured_media":12892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[325],"tags":[],"yst_prominent_words":[54,6218,6224,4108,6221],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/08\/Brand-Manager-Guide-Featured-Image-300x193.png","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/12889"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=12889"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/12889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/12892"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=12889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=12889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=12889"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=12889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}