{"id":11425,"date":"2019-03-06T11:27:57","date_gmt":"2019-03-06T17:27:57","guid":{"rendered":"https:\/\/www.powerreviews.com\/?p=11425"},"modified":"2019-03-22T15:37:28","modified_gmt":"2019-03-22T20:37:28","slug":"customer-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/customer-sentiment-analysis\/","title":{"rendered":"How to Tap Into Customer Sentiment Analysis & Discover Real Product Insights"},"content":{"rendered":"

Conventional wisdom tells us that businesses should prioritize metrics over emotions, right? But what if your customers\u2019 thoughts and feelings were<\/i> a measurable data point?<\/p>\n

Enter the world of customer sentiment analysis.<\/p>\n

Listen: customers are sounding off online like never before. And even more so, customers want to hear each other’s thoughts about your products\u2013whether it’s good or bad.<\/p>\n

That’s probably why the PowerReviews Snapshot of Ecommerce<\/a> report showed a staggering 82% of shoppers specifically seek out negative reviews\u00a0before making any sort of purchase.<\/p>\n

Between on-site reviews, social media and third-party review sites, the amount of potential data we can gather from customer feedback is absolutely insane. Through customer sentiment analysis, businesses can take that feedback and translate it into action.<\/p>\n

What is Customer Sentiment Analysis?<\/h2>\n

Customer sentiment analysis examines the emotions, impressions and attitudes surrounding your business to make sales and marketing decisions. <\/b><\/p>\n

Think about it like this: every time somebody writes a review or gives your business a shout-out, there\u2019s an opportunity to gather data.<\/p>\n

What products are your audience most hyped about?<\/p>\n

How often are your customers complaining versus singing your praises?<\/p>\n

https:\/\/twitter.com\/dphil06\/status\/1090796054294003713<\/p>\n

Based on these data points, you can learn more about what customers want and expect. Sentiment has a direct impact on how you position your business and market your products.<\/p>\n

Digging into your review data allows you to assess your customers\u2019 feedback and put it into a decision-making context. That\u2019s customer sentiment analysis in a nutshell.<\/p>\n

Why Does Sentiment Analysis Matter, Though?<\/h2>\n

Chances are you\u2019re already monitoring your fair share of metrics.<\/p>\n

Hey, we totally get it.<\/p>\n

Even so, deeper customer sentiment analysis within your specific products should still make the short list of your consumer analysis. That’s why we’re going to provide some key reasons why more brands are taking customer sentiment analysis to the next level:<\/p>\n

Make More Informed Business Decisions (Trust the Data)<\/h3>\n

This is the big one.<\/p>\n

There\u2019s no need for businesses to second guess what products and services their customers want: people are telling you\u2013directly.<\/p>\n

And nobody knows your products better than your customer base. Rather than rely on gut reactions and assumptions, customer sentiment analysis answers clue you in on exactly what your customers want.<\/p>\n

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The wait is over! You asked and we listened, #KITKAT<\/a> Green Tea Matcha is coming to Europe! \ud83d\udc9a #HaveAZenBreak<\/a> pic.twitter.com\/CTTXgYcd4F<\/a><\/p>\n

— KITKAT (@KITKAT) February 20, 2019<\/a><\/p><\/blockquote>\n