{"id":11049,"date":"2016-05-02T16:42:29","date_gmt":"2016-05-02T16:42:29","guid":{"rendered":"http:\/\/pr2019.wpengine.com\/?p=11049"},"modified":"2022-08-08T12:25:53","modified_gmt":"2022-08-08T17:25:53","slug":"webinar-path-to-purchase","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/webinar-path-to-purchase\/","title":{"rendered":"Mapping the Path to Purchase:  Webinar"},"content":{"rendered":"<div id=\"modal-ready\"><p>From Amazon and Google to brand and retailer sites, today\u2019s consumers have nearly limitless options when it comes to researching and purchasing products. But in the age of the ultra-educated, information hungry consumer, how do consumers decide where to start, continue, and complete their shopping journey?<\/p>\n<p>PowerReviews conducted a survey of 1,000+ American consumers to better understand the path consumers take when making a purchase. During this webinar, Theresa O\u2019Neil, SVP of Marketing at PowerReviews, shares what we learned about the shopping journey, as well as practical recommendations for brands and retailers to attract and keep shoppers in your ecosystem. She\u2019ll cover:<\/p>\n<ul>\n<li>Where shoppers start their purchase journey<\/li>\n<li>Why consumers choose the shopping channels they do<\/li>\n<li>Where shoppers go if they can\u2019t find what they\u2019re looking for<\/li>\n<li>How shoppers decide whether to make their final purchase online or in-store<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn the path to purchase as consumer options increase when looking for new research product info.<\/p>\n","protected":false},"author":12,"featured_media":7755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[326],"tags":[2895],"yst_prominent_words":[30,2999,2789,20,370,572,594,1237,423],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2015\/03\/Stocksy_txpbd24c54clCx000_Original_342278-300x200.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/11049"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=11049"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/11049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/7755"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=11049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=11049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=11049"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=11049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}