{"id":10820,"date":"2016-05-24T17:42:47","date_gmt":"2016-05-24T17:42:47","guid":{"rendered":"http:\/\/pr2019.wpengine.com\/?p=10820"},"modified":"2022-02-07T14:38:36","modified_gmt":"2022-02-07T20:38:36","slug":"mapping-the-path-to-purchase","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/mapping-the-path-to-purchase\/","title":{"rendered":"Mapping the Path to Purchase"},"content":{"rendered":"<div id=\"modal-ready\"><h3>How Today\u2019s Consumers Navigate the Shopping Journey<\/h3>\n<p>From Amazon and Google to brand and retailer sites, today\u2019s consumers have nearly limitless options when it comes to researching and purchasing products. But in the age of the ultra-educated, information hungry consumer, how do consumers decide where to start, continue and complete their shopping journey?<\/p>\n<p>PowerReviews conducted a survey of 1,000+ U.S. consumers to better understand the path consumers take when making a purchase. Download this study to understand:<\/p>\n<ul>\n<li>Where shoppers start and complete the purchase journey<\/li>\n<li>Why consumers choose the shopping channels they do<\/li>\n<li>How to better attract and engage shoppers and avoid losing marketshare to Amazon<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/02\/Mapping-the-Path-to-Purchase-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Mapping the Path to Purchase Report<\/a><a href=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/02\/Mapping-the-Path-to-Purchase-Report.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We break down the purchase journey from where shoppers start and end their decisions.<\/p>\n","protected":false},"author":12,"featured_media":826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[325],"tags":[],"yst_prominent_words":[495,30,112,2789,1865,370,572,594,1237,423,883,1617],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/02\/Hikerslookingatocean-300x200.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/10820"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=10820"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/10820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/826"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=10820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=10820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=10820"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=10820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}