{"id":10812,"date":"2015-09-18T17:09:56","date_gmt":"2015-09-18T17:09:56","guid":{"rendered":"http:\/\/pr2019.wpengine.com\/?p=10812"},"modified":"2019-02-14T23:19:02","modified_gmt":"2019-02-14T23:19:02","slug":"from-reviews-to-revenue-nwu","status":"publish","type":"post","link":"https:\/\/www.powerreviews.com\/from-reviews-to-revenue-nwu\/","title":{"rendered":"Northwestern Study Volume 1: From Reviews to Revenue"},"content":{"rendered":"<div id=\"modal-ready\"><h3>How\u00a0Star Ratings &#038; Review Content Influence Purchase<\/h3>\n<p>PowerReviews partnered with Northwestern University\u2019s Spiegel Digital and Database Research Center to better understand the influence of ratings and reviews as a whole and the role various review elements play on the probability of sales. Download the guide to see:<\/p>\n<ul>\n\t<liThe influence of a product\u2019s average star rating on purchase likelihood<\/li>\n<liThe impact of star ratings across product segments, price ranges and high and low consideration product categories<\/li>\n<liHow the length and number of reviews for a product affect sales<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The first volume of research with Northwestern University looks at the influence of ratings and reviews.<\/p>\n","protected":false},"author":12,"featured_media":838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[325],"tags":[],"yst_prominent_words":[2772,492,208],"acf":[],"featured_image_src":"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2019\/02\/Stocksy_txpcd11ec55MQZ000_Original_426039-e1473718189377-300x200.jpg","_links":{"self":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/10812"}],"collection":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/comments?post=10812"}],"version-history":[{"count":0,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/posts\/10812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media\/838"}],"wp:attachment":[{"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/media?parent=10812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/categories?post=10812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/tags?post=10812"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.powerreviews.com\/wp-json\/wp\/v2\/yst_prominent_words?post=10812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}